Global Operations of ACI

Table of Contents
Introduction ........................................................................................................... 3
THE OPERATION OF ACI LTD ........................................................................ 5
Global Operation of ACI Pharmaceuticals ........................................................... 5
Global Operation of ACI Agro ............................................................................. 6
Global Operations of ACI Limited ....................................................................... 8
Export ................................................................................................................. 8
Import ............................................................................................................... 11
Contribution in Bangladesh's economy includes the contribution from
Bangladesh and specifically from the global operation. ..................................... 15
Recommendations ............................................................................................... 16
Introduction
Imperial chemical industries, a British multinational in the then East Pakistan which was
converted into a company after liberation, named ICI Bangladesh Manufacturers limited. In
1992 ICI divested its investment in Bangladesh to the Management, when its name was
changed to Advanced Chemical Industries Limited (ACI).

The incorporation date of ACI limited was 24 January 1973. It is public limited company. The
number of employees are 9,147. Authorized capital is 150, 00,00,000.Number of shares are 5,
73,72,955. The board of directors are MR .M Anis UD Dowla( chairman), MR .Golam
Mainuddin(director) MRS . Najma Dowla (director), MR. Anisuddin Ahmed khan (director),
DR.Arif Dowla (director), Abdul Muyeed Chowdhury (director), MR.Kamran Tanvirur
Rahman (Independent director), MS.Susmita Anis(director), MR.Adil Hussain (independent
director),MR. Mohammad Mostafizur Rahman(company secretory).The head office of ACI
Limited is in Tejgaon .

The mission of ACI limited is to enrich the quality of life of the people through responsible
application of knowledge, technology and skills. The vision of ACI is, to provide products and
services of high and consistent quality, ensuring value for money to our customers, to attain a
position of leadership in each category of our businesses, developing employees by
encouraging empowerment and rewarding innovation, promote an environment for learning
and personal growth. Attain a high level of productivity in all their operations, promote
inclusive growth.

The revenue of ACI limited is tk 238 million. ACI Limited subsidiaries are ACI Healthcare
Limited, ACI Pure Flour Limited, ACI Foods Limited, ACI Formulations, ACI Logistics LTD,
ACI Agro link LTD, Premiaflex Plastics LTD, Tetley ACI LTD, ACI Salt LTD. The principal
bankers of ACI LTD are ,Bank Alfalah LTD, BRAC BANK LTD, COMMERCIAL BANK
PF CEYLON PLC, NCC BANK,EASTERN BANK LTD,ONE BANK LTD, PUBALI BANK
LTD, STANDARD CHARTERD LTD, THE CITY BANK LTD, UCB BANK LTD, DUTCH
BANGLA BANK LTD,PRIME BANK LTD, DHAKA BANK LTD, MERCANTILE BANK
LTD, AGRANI BANK LTD.

The average growth rates of ACI LTD is revenue +22.33% earnings per share is -26.22%.
Capital spending ,gross margin +30.67%. ACI Agricultural products are, SONALIKA
TRACTOR, POWE TILLER, DIESEL ENGINE, ACI WATER PUMP, RICE
TRANSPLANTER, COMBINE HARVESTOR, ROTAVATOR, and RICE AND WHEAT
REAPER. ACI Toiletries products are LAVATORY CARE, VANISH, ACI HAND
SANITIZER, SHINEX,HARPIC, ACI LIQUID VAPORIZER, WONDER KITCHEN CARE,
HEXISOL,ACI COCKROACH REPALLENT, LIZOL FLOOR CLEANER. ACI
Pharmaceutical products are ACE PLUS, ACE
PARACETAMOL,ACETRAM,ADRYL,AFUN,ALACOT DS EYE DROP,ALARID
ALENVIR,ALICE LOTION,AMBROX,AMODIS,ANADOL ,ANCLOG.ACI FOODS
products are PURE BASIC SPICE,PURE MIXED SPICES, THAI NOODLES, AROMATIC
RICE,GOLD COFFEE,XTRA FUN PLAIN CAKE, POTATO CRACKERS, FUN
CHANACHUR ,FUN CANDY ,MANGO DRINKJ,FUN CHUTNEY,FUN FRIED SNACKS.

Advanced Chemical Industries (ACI) Limited, being one of the largest conglomerates in
Bangladesh with a multinational heritage operates across the country through its four
diversified strategic business units. ACI Pharmaceuticals is dedicated to improve the health of
people of Bangladesh through introduction of innovative and reliable pharmaceuticals
products.

ACI Consumer Brands is adding value to the daily life of customers through its toiletries, Home
care, and hygiene, Electronics, mobile, salt, flour, foods, rice, tea, edible oil, paints and global
businesses. ACI Agribusiness is the largest integrator in Bangladesh in Agriculture, Livestock,
Fisheries, Farm Mechanization, Infrastructure Development Service and Motorcycles. ACI
Retail Chain is the largest retail chain in the country operating through its 129 SHAWPNO
outlets across the country by touching the lives of over 40,000 households each day. The
company contributed taka 3,770 million to the National Exchequer during FY 2018-2019 in
the form of corporate tax, custom duty and value added tax.
THE OPERATION OF ACI LTD
Domestic Market

ACI has been motivated by the need for pure food in the minds of consumers, especially in the
commodity food industry, to meet market demand by producing food products. Under the
PURE and FUN brand names, ACI Foods Limited is engaged in the manufacture, marketing,
and distribution of food products and condiments. Practically simple spices, mixed spices,
cereals, edible oil, snacks and confectionary categories comprise our portfolio. Being a
developing country, the pharmaceutical market and at the same time, the pharmaceutical
industry of Bangladesh is growing. In the growing market, ACI has been able to maintain its
growth through its innovative marketing strategies. In Bangladesh, ACI introduced the concept
of quality management system by being the first company to achieve ISO 9001 certification
that reflects its commitment to quality in every aspect of business.ACI covers the health care
community of whole Bangladesh based in both urban and rural markets, through its 18
strategically located depot.

Global Market

To fuel the continuous growth of ACI, the company has started exploring global markets. The
quality of ACI products, strengthened by its ISO 9001 certification, has brought immediate
success in Srilanka, Yemen ,Myanmar and Vietnam.

Global Operation of ACI Pharmaceuticals

Being a developing country, the pharmaceutical market and at the same time, the
pharmaceutical industry of Bangladesh is growing. In this growing market, ACI has been able
to maintain its growth through its innovative marketing strategies. In Bangladesh, ACI
introduced the concept of quality management system by being the first company to achieve
ISO 9001 certification that reflects its commitment to quality in every aspect of business. ACI
covers the health care community of whole Bangladesh based in both urban and rural markets,
through its 18 strategically located depot. The pharmaceutical manufacturing plant is located
at Narayanganj, by the bank of river Shitolokkhya. It encompasses a land area of 11.5 acres
with 85,000 square feet covered area. 235 skilled persons are involved in the plant to produce
world class quality products.

With GMP certification from Kenya, Ivory Coast, and the Philippines, ACI is enriched. We
sell our pharmaceuticals to 30 countries on 4 continents. ACI now has 15 countries with
Product Marketing Clearance. ACI is recognized by the audit of STC (Save the Children) with
concluding comments

To fuel the continuous growth of ACI, the company has started exploring global markets. The
quality of ACI products, strengthened by its ISO 9001 certification, has brought immediate
success in the foreign markets. After assuring its credentials in the pharmaceutical industry of
the country, ACI Limited began spreading its wings toward greater interaction, integration and
interdependence among people and organization across borders with trust on becoming a global
player in the global market. ACI Limited started exporting medicine in 1999. The quality of
ACI products, strengthened by its ISO 9001 certification, has brought immediate success in Sri
Lanka, Myanmar, Vietnam and Yemen. This highly skilled team is dedicated in producing
products with consistent quality under clearly defined Standard Operating Procedures (SOP)
in compliance with the procedures and instructions of ISO 9001 quality system. This dedicated
team plays the vigilant role of controlling, ensuring and maintaining the consistent quality of
products for which ACI is so well recognized.

ACI HealthCare, a subsidiary of ACI Ltd, plans to take its pharmaceutical products to the US
market. ACI HealthCare will seek permission from the authorities to open a subsidiary in the
US, according to a web posting of the Dhaka Stock Exchange. The purpose of the subsidiary
will be to develop products and perform regulatory, marketing and distribution activities to
facilitate operations of the pharmaceutical plant of ACI in Sonargaon of Narayanganj. The
factory is being built following US Food and Drug Administration's specification. The plant
will manufacture products for domestic and global markets. Square Pharmaceuticals and
Beximco Pharmaceuticals recently got the US nod to export pharma products to its market.

Global Operation of ACI Agro

ACI Agrolink has a cost effective solution for the agricultural advancement of the country.
This sub unit of ACI Agribusiness assists farmers by providing the necessary market linkage,
technological and advisory services when required. ACI Agrolink Limited,a subsidiary of ACI
Limited, aims to establish forward and backward linkage for farmers and agro value addition
industry. ACI Agrolink Limited is positioning the business throughpenetrating into integrated
safe food category and tapping intoglobal trade operation that would promote an efficient
distribution channel for safe and healthy food for the consumers of Bangladesh.
ACI Agrolink Limited has opened a new horizon in export business. With a strong commitment
of quality products, ACI Agrolink Limited is exporting agricultural products to global market
besides serving domestic consumers. The business is working according to Fair Trade
Principles. ACI Agrolink ensures the proper handling/ shipping techniques and transportation
requirements including chain of custody and cold chains; which are maintained for the
distribution of various agro products. The existing export destinations of our fresh vegetables
& other agro products such as sesame seed, castor seed, soybean seed, turmeric are China,
Malaysia, Turkey, Taiwan, Vietnam and UK. Exporting commodities are a result to open
markets for Bangladeshi agro products in local and global market.

ACI Agribusiness is the largest integrator in Agriculture and Livestock and Fisheries. These
businesses have subunits like Crop Protection, Seed, Fertilizer, Agrimachineries, and Animal
Health. These businesses have glorified presence in Bangladesh.

CC & PH supplies crop protection chemicals, Seed supplies Hybrid Rice, vegetable and Maize
seeds, Fertilizer Supplies Micronutrient and Foiler fertilizer, Agrimachineries supplies
Tractors, Power Tiller and Harvester and Animal Health supplies high quality Nutritional,
Veterinary and Poultry medicines and vaccines.

ACI Agribusiness is having strong partnership with national and global R & D companies,
universities and research institutions. Before introducing any product, it is elaborately tested in
the laboratory and farmers field.

ACI Agribusiness has a large, knowledgeable and highly skilled Field Force provides training
and technical advices to the farmers.

ACI is significantly contributing to national food security through its Agribusinesses division,
which is the leading agricultural integrator of the country. ACI Agribusinesses is providing
complete solution to the farmers need. This division has five separate SBUs. They are Seeds,
Fertilizer, Motors, Crop Care & Public Health, and Animal Health. Farmers have developed
confidence in our products for quality and economics. Farmers have also come to expect proper
knowledge based service from our field force.

ACI Godrej Agrovet Private Limited- A joint venture between ACI Ltd and Godrej India is
supplying day old chick and poultry, fish and cattle feed to the agriculture community of
Bangladesh.। ACI Godrej Agrovet Private Limited was established in 2004 under the
Companies Act 1994 as a joint venture of Godrej Agrovet Limited, a reputed company of the
Godrej Group and ACI Limited, Dhaka, a highly respected conglomerate in Bangladesh.

Global Operations of ACI Limited

Export
ACI pure brand: ACI has turned out Global market label product. As a result, they are exporting
products in the foreign market. Sell abroad Countries are the United Kingdom(UK), Kuwait, Bahrain,
Dubai, KSA, Australia. They are exporting most of the products of their brand named “PURE”. Some
of the items are

Pure Chilli Pure Coriander Pure Cumin

Pure Turmeric Pure Curry Masala Pure Kheer Powder

Pure Haleem
Pure Mustard Oil Pure Puffed Rice
MIX

Jhal Muri Pure Toast Pure Arometic Rice

Classic Hot & Spicy Sweet & Sour

Chanachur Chanachur Chanachu
AGRO Product: With a strong commitment of quality products, ACI Agrolink Limited is
exporting agricultural products to global market besides serving domestic consumers. The
business is working according to Fair Trade Principles. ACI Agrolink ensures the proper
handling/ shipping techniques and transportation requirements including chain of custody and
cold chains; which are maintained for the distribution of various agro products. The existing
export destinations of our fresh vegetables & other agro products such as sesame seed, castor
seed, soyabean seed, turmeric are China, Malaysia, Turkey, Taiwan, Vietnam and UK.
Exporting commodities are a result to open markets for Bangladeshi agro products in local and
global market.

SAVLON:

Savlon has been serving millions of households of Bangladesh for more than 4 decades. Savlon
Antiseptic Liquid & Cream contains two active ingredients: Cetrimide and Chlorhexidine
Gluconate, which were first discovered and developed by Imperial Chemical Industries (ICI).
Later in 1992, ACI Limited was formed which obtained the ownership of this brand. Due to
the presence of these two active ingredients, Savlon Antiseptic has been trusted around the
world to help clean wounds caused by cuts, abrasion, burns, insect bites, etc.

SHRIMP Export: ACI Agrolink, a subsidiary of Advanced Chemical Industries (ACI), has set
foot in shrimp processing to make a breakthrough in the global seafood market and take the
sector out of troubled waters. Bangladesh's shrimp exports have been on the wane since fiscal
2013-14 in the face of increased competition from countries such as India, Vietnam, and
Thailand, where low-priced vannamei shrimp are grown.
Import
Sonalika Tractor: ACI Motors is now marketing the various models of Sonalika tractor which
is 3rd leading position in India as well as the fastest-growing brand. Different models of
Sonalika tractor is sold by 25%to 30% down payment of the total amount of the tractor. The
rest of the amount is collected by 24 installments within 2 years with adding a service charge
from the customers. At the time of selling the tractor is registered in the name of ACI motors
so that the company can take the tractor from a customer if he failed to pay his installment.
After completing the installment customers can register this tractor in their own name at their
own cost.

ACI Motors has an agreement with Krishi Bank and Markentile Bank and Agrani Bank from
which customer can take the loan for buying tractor at an interest rate of 10% to 11 %

Power tiller: ACI Limited has introduced a high-quality Bull Power brand power tiller from
China. ACI Motor Sells its “Bull Power” Power tiller to the dealers both on cash and on credit.
The credit limit for the dealers starts from 80,000 takas to up to 70, 00000 depending on the
capability and reputation of the dealer.

Panasonic:

World-renowned electronics company Panasonic and ACI Limited have joined together to
bring the Panasonic Audio Visual products to Bangladeshi consumers. The association was
formally announced on the 16th of April through the launching ceremony in Bangladesh China
Friendship Conference Center. Under this arrangement with Panasonic regional office in
Singapore, ACI Consumer Electronics, a newly formed division in ACI Consumer Brands SBU
will market the Panasonic AV products in Bangladesh. Panasonic has a rich range of AV
products comprising of High Definition LCD and Plasma Television, Home Theatre system,
DVD and Blu-ray DVD player, Digital Still Camera & Camcorder. The LCD and Plasma TVs
are marketed under the Panasonic VIERA brand and the Cameras are marketed under the
LUMIX brand. For the easy-availability of these products to the customers, ACI Consumer
Electronics has already appointed 11 dealers inside Dhaka and 5 dealers outside, who will carry
the Panasonic products for display and sales purposes.

Dabur:

ACI Ltd has a Joint Venture with one of the leading companies of India, Dabur India as Asian
Consumer Care Ltd. Dabur has a long-range of food items that are distributed through the
channels of ACI Consumer Brands. These products are very popular in Bangladesh Market.
The food items are Dabur Honey, Dabur Chawanprush.Asian Consumer Care (Pvt.) Ltd. also
markets the personal care products of Dabur. The personal care products of Dabur are Dabur
Amla Hair Oil, Dabur Vatika Hair Oil, Vatika Shampoo, Dabur Vatika Face pack.

All these products of Dabur are already known to the customers through various satellite
channels and bringing good name for both Dabur and ACI.

Tetley Tea:

ACI Ltd also has a Joint Venture business with Tetley Tea of UK in the name of Tetley ACI
(Bangladesh) Limited. Tetley produces one of the finest quality Tea in various pack sizes, both
in the laminated pack and tea bags. It has been serving Bangladeshi consumers since 2003 with
its’ uniquely blended tea. Tetley tea has become a household name and demand for the product
is very high.
Paint:

ACI Formulations Limited started the distribution of the decorative products of AkzoNobel in
Bangladesh. In 2016, ACI started manufacturing all of the decorative products in its own
manufacturing facility, set up inside the ACI Formulations Factory, in Gazipur. Since 2017,
ACI started selling performance coatings products of AkzoNobel to cater to the growing
requirements of the market. These products include protective coatings, marine coatings, and
powder coatings, which are imported directly from India, Singapore, UK, and other countries
where AkzoNobel has its manufacturing plants. Currently, ACI FL, along with its business
partner AkzoNobel, is serving the Bangladesh market with global paints and coatings brands
under the banner of Global, Interpon, Dulux, and Duwel.

YAMAHA:

ACI Motors obtained a dealership of YAMAHA Motorcycles in 2016. Operating for 60 years,
YAMAHA, the Japanese motorcycle manufacturer, has been a leader in innovation; designing
championship-winning race technology bikes to economical and practical street bikes it has
won the heart of millions around the globe.

COLGATE:
Colgate Palmolive is doing business in Bangladesh with a wide range of products in the Oral
care category targeting different segments of the target market. It serves end-users with
different SKU sizes and variants. Overall, this brand has received tremendous response from
both its internal and external customers.

LASER:

Laser shaving products provide different ranges of razors and blades. It provides high-quality
shaving materials to the customers. The business is being operated nationwide with its several
ranges of products.

SC JONSON:

CI Consumer Brands also imports globally acclaimed home care products range from SC
Johnson. SC Johnson is one of the world’s leading makers of household brands. It is a company
with a heritage of 130-years, with a diverse range of trusted products used in households across
the globe. Currently, the following products are being made available in the following category.

Kiwi Paste Shoe Polish

Kiwi Liquid Shoe Polish

Kiwi Shoe Brush

Kiwi Shoe Sponge

Mr. Muscle Floor Cleaner

Mr. Muscle Glass Cleaner

Mr. Muscle Kitchen Cleaner

Glade Touch and Fresh (Primary & Refill)

Glade All Joy Gels

Dranex Drain Cleaner

Contribution in Bangladesh's economy includes the contribution

from Bangladesh and specifically from the global operation.
During 2014, the ACI company contributed Tk. 2.16 billion to the National exchequer in the
form of corporation tax, custom duty, and Value Added Tax (VAT) with 15.30 percent revenue
growth. This is equivalent to 17.52 percent of the company’s net revenue for the year 2014. In
the year 2015-16, ACI has registered a 22 percent growth in revenue from its operation
compared to 2014. Total revenue has increased to Tk. 14,567 million in 2015 from Tk. 12,319
million in 2014 with a net increase of Tk. 2,248 from both national and global operations. The
national exchequer of ACI was Tk. 2626 million during 2015. In FY2014-15, export stood at
3.39% and import was around 4% with 7.65% remittance growth. ACI group has a very
successful year in 2016-17 with revenue earnings of Tk. 47,668 million registering a growth
of 52%. The national exchequer amount was Tk. 3302 million for the ended year of 2017
contributed by ACT group in form of corporate tax, custom value and VAT. Bangladesh's
economy grew by 7.1% exceeding the 7.0% growth target and 6% growth trajectory because
of the industry and service sector. Export grew by 8.9% while import by 5.5% in FY 2016. The
remittance, however, ends up with a negative growth of 3% in the same year. 2017-18 has
been a challenging year for the ACI group. Due to the flood, ACI agriculture part hampered,
moreover company faced an adverse macroeconomic exchequer which impact the performance
of the company negatively. For the year ended 30 June 2018, the total revenue of ACI was Tk.
21,387 million which was Tk. 18,306 million from the comparative year. However, ACI and
its devoted team managed to increase the business by 18% over the previous year. Bangladesh's
economy grew 7.9% in FY 2017-18 along with export 5,.8% and import 25.2%. remittance
grew 17.9% during the same period. In the 2018-19 year, the company contributes Tk. 3770
million to the national exchequer and revenue growth was 17.30% at the year ended of 30 June
2019. Import, export rates are maintained in the fiscal year over some problems.
Recommendations
 Efficient negotiation skill: this skill should be developed for generating more profit.
The manger designated for this particular task should be efficient enough to accomplish
the work before the time frame.
 Accurately forecasting needed: a clear and distinctive idea to forecast cost and profit
is crucial. The company must build an organized format by which managers of all
department can make connection all the relevant activities accordingly.
 Service center for transporting: if the company can launch service center for its own
transport facilities, it can lessen unnecessary cost regarding the pool. Thus it can explore
the common drawbacks and can take steps.
 Proper segmentation of work: the file and folder should be stored in a nice manner so
that they can find out necessary regarding information in appropriate time. Accurate
segmentation will reduce the pressure of all works.
 Need effective training facilities: for ACI administration employees, more training
program and workshop should be arranged. By this kind of training program employee
will learn new things and that’s how they will be updated thus will improve their skill.
 Proper utilization of resources: if the company can ensure the utilization of existing
resources well, it will surely get the peck of success.
 Communication improvement needed: the administration works as the figure head of
the organization and are considered as blood circulation of activities. If object
communication is ensured, they will manage more proficiency.
 Time skill management: the effective utilization of time and other resources should
be confirmed and managed in a decent way thus the rate of productivity will be
developed. Timely decorative work will emphasis the creativity of people.
 Motivation and utilization: the tools of motivation and functions should be formed
thus they can be motivated. If the work force is self- motivated and energetic enough,
they can ensure growth accordingly.