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Research Paper on- Factors Influencing Customer Buying Decisions for

250-500cc Bikes in Guwahati with Reference to Royal Enfield.

By- Shuvam Kumar Singh

Submission date: 05-Dec-2022 12:35PM (UTC+0530)


Submission ID: 1969389966
File name: Shuvam_Kumar_Singh, _MM2123377, _Research_paper
DECLARATION BY THE CANDIDATE

I declare that the Research Paper Report entitled “Factors Influencing


Customer Buying Decisions for 250-500cc Bikes in Guwahati with
Reference to Royal Enfield” is submitted by me is based on original
research conducted by me during the period from 16th November 2021 to 1st
December 2022.
Under the guidance of Vinayak Bhavsar & Binod Sinha and I further
declare that there is no falsification of data /material to the best of my
knowledge.
I further declare that the material obtained from other sources has been
duly acknowledged in the Report.

Date:5th December 2022


Place: Pune
(Signature of the candidate)
CERTIFICATE OF THE GUIDE

I certify that the work incorporated in the Research Report titled, “Factors
Influencing Customer Buying Decisions for 250-500cc Bikes in Guwahati
with Reference to Royal Enfield” submitted by Shuvam Kumar Singh is
his original work which was carried out by the candidate under my
supervision and guidance. I further certify that the above work was duly
approved by me, and this work is the result of the candidate’s independent
study and effort. Such material obtained from other sources has been duly
acknowledged in the thesis.

Date: 5TH December 2022 (Signature of Faculty Mentor)


ACKNOWLEDGEMENT

I would like to express my sincere gratitude to my Faculty Mentor/


Research Guide, Vinayak Bhavsar & Binod Sinha for their never-ending
encouragement and support.
I would like to extend my sincere appreciation to Dr Archana Srivastava
and others for sharing their wisdom and experience during research work.
My sincere thanks to teachers and friends for their unconditional, proactive
support and timely permissions for research work. Finally, I thank Family
for making this journey an enriching experience for me.

Date: 5th December 2022

Place: Pune
(Signature of Candidate)

Place: Pune (Signature of Research Guide)

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REFERENCE

Baranikumar, D., Shobhana , R., & Udo, M. (2021). Factors Influencing the Behavioural Intention of Buyers
Towards Bajaj Pulsar Bike: A Comparative Study in India And Ethiopia. Journal of Contemporary
Issues in Business and Government, 27(2), 3984-3992. doi:10.47750/cibg.2021.27.02.408
Kottala, S. (2015). An empirical and fuzzy logic approach to product quality and purchase intention of
customers in two wheelers. Pacific Science Review B: Humanities and Social Sciences, 1(1), 57-69.
Lalitha, N. (2019). Consumer Behaviour Towords Two Wheeler Motor Bikes At Cuddalore District.
INFOKARA RESEARCH, 8(11), 2100-2108.
Muthalif, S. (2019, January). A Study On Information Sources and The Product Attributes That Influence On
The New Bike Purchase Of Young Adults In Tiruchirapalli With Reference to Royal Enfield. Journal Of
Management Research and Analysis (JMRA), 06(01), 147-156. Retrieved from http://jmraonline.com
Savarimuthu, I., & Chandrakumar, K. (2017). A study on customer perception towords major brands of two
wheelers in Villupuram town and its impact on buying behavour. Journal of exclusive management
science, 11(1), 92-105.
Vasveliya, M., & Vidani, J. (2019). A Study on Analysing Gap between Expected and Actual Customer
Satisfaction Regarding Royal Enfield's Features and Services. BUSINESS, ECONOMY AND
ENVIRONMENT: Corporate Perspectives, 80-84.
Vinodhini, Y. (2017, December). Buyer Behaviour of two-wheeler with due emphasis on Royal Enfield. An
International Journal of Education & Management, 1, 158-161.
Shuvam Singh
ORIGINALITY REPORT

17 %
SIMILARITY INDEX
8%
INTERNET SOURCES
6%
PUBLICATIONS
11%
STUDENT PAPERS

PRIMARY SOURCES

1
Kottala Sri Yogi. "An empirical and fuzzy
logic approach to product quality and
4%
purchase intention of customers in two
wheelers", Pacific Science Review B:
Humanities and Social Sciences, 2015
Publication

2
Submitted to Higher Education Commission
Pakistan 4%
Student Paper

www.hrpub.org
3 Internet Source 2%
Submitted to CINEC Campus
4 Student Paper 1%
www.researchgate.net
5 Internet Source 1%
www.cibgp.com
6 Internet Source 1%
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Submitted to Kuala Lumpur
Infrastructure University College 1%
Student Paper
8
data.uob.edu.bh
Internet Source 1%
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mzuir.inflibnet.ac.in
Internet Source 1%
10
Submitted to Heriot-Watt University
Student Paper 1%
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Submitted to Sri Balaji University, Pune
Student Paper <1 %
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Submitted to University of Wales Institute,
Cardiff
<1 %
Student Paper

13
mjltm.org
Internet Source <1 %
14
Widia Resti Fitriani, Felia Risky Faizal, Putu
Wuri Handayani. "The Effect of Influencer
<1 %
Information and Video Characteristics on User
Purchase Decision on Social Media", 2022
10th International Conference on Information
and Communication Technology (ICoICT),
2022
Publication

<1 %
eprints.utar.edu.my
15 Internet Source

<1 %
Submitted to GD Goenka World Institute
16 Student Paper
17
researchpublish.com
Internet Source <1 %

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