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The Story of Vegemite
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The Story of Vegemite
Questions
1. Fill in the blanks:
The name of the company that created Vegemite was the F
W C .
2. Who developed the recipe for Vegemite?
3. What year was the Vegemite naming competition held?
4. What was the name of the product that was very similar to Vegemite?
5. How many jars of Vegemite are sold each year?
6. How long did it take to change the name back to Vegemite?
7. Who did the armed forces send the Vegemite to during the Second
World War?
8. Fill in the blanks:
Vegemite has a and consistency and is almost
in colour.
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The Story of Vegemite
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The Story of Vegemite
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The Story of Vegemite
Questions
1. The Fred Walker Company went on to be known as what?
2. Who developed the recipe for Vegemite?
3. What were the ingredients for Vegemite?
4. What was the name of the song sung in the advertisement about
Vegemite?
5. What year was Vegemite being sold for the first time?
6. What was the name of the product that was very similar to Vegemite?
7. What happened after the company couldn’t meet demands of the spread?
8. Why is Vegemite good for you?
9. Name the two very important groups who supported the buying
of Vegemite.
10. Have you ever tried Vegemite? If so, what was it like? If not, does
this text make it sound good?
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The Story of Vegemite
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The Story of Vegemite
It took the Fred Walker Company Even today, the song is easily
14 years of persistence and a recognised as an unofficial
reversion to its original name national anthem, with Vegemite
before the people of Australia putting ‘a rose in every cheek’.
finally embraced their Vegemite.
Vegemite has gone on to
Doctors began recommending
become a food source that is
it as a rich source of Vitamin B,
loved by Australians of all ages
and during the Second World
and eaten at any time of the
War the armed forces bought it
day. Twenty-two million jars
in bulk to send to the soldiers.
are sold every year. It has a
It eventually became so popular
thick and sticky consistency
that it had to be rationed across
and is almost black in colour.
Australia since the company
Made from yeast and vegetable
couldn’t meet the demands of
extract, it is an excellent source
the needy public.
of Vitamin B but it is extremely
Another very clever advertising salty. Australians are used to
tool that the company used to the flavour because they grow
popularise the brand was the up eating it. When travelling
creation of the song ‘Happy Little overseas, some people even take
Vegemites’, which was released it with them as a small reminder
on the radio in 1954. It went of home. However, adults who
on to become a television try it for the first time say that
commercial two years later. it is something that takes a little
It was aired right through the getting used to!
1960s and then remastered in
the 1980s for a new generation.
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The Story of Vegemite
Questions
1. The Fred Walker Company went on to be known as what?
2. Who developed the recipe for Vegemite and what was his job?
3. How did they decide to name the new spread Vegemite?
4. In which year was Vegemite sold for the first time?
5. What was the name of the product that was very similar to Vegemite and
was its direct competition? Where did this come from?
6. How many jars of Vegemite are sold each year?
7. Why is Vegemite good for you?
8. Explain what the company did to try to make people buy more Vegemite.
9. Name the two very important groups who supported the buying
of Vegemite.
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10. Why do you think some people take Vegemite on holiday when
they go abroad?
11. Do you think ‘Vegemite’ is a good name for the spread? What would
you call it and why?
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The Story of Vegemite
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11. Do you think ‘Vegemite’ is a good name for the spread? What
would you call it and why?
Answers will vary.
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