Marketing

Strategy Plan
Eveez
 Expanding Eveez in Chennai
Barriers to entry
Chennai is growing as a hub for electric
vehicles. The state of Tamil Nadu is now a
popular location for EV enterprises
because to a number of regulations and
incentives the Tamil Nadu government
has established to encourage EV usage
and manufacturing there.
While there is no such option in the
Maharashtra EV Policy 2021, the Tamil
Nadu government has proposed setting
up battery swapping facilities in the state
to allow EV users to exchange their
depleted batteries for fully charged ones.
The Maharashtra government only
grants a partial exemption from road tax,
but the Tamil Nadu government offers a
full exemption for all electric vehicles
registered in the state.
Supply and Demand
In terms of Supply, Chennai has taken
initiatives to create the EV-specific
infrastructure that is required for supply.
For instance, Chennai has established a
number of public charging stations and
has put rules into place to encourage the
construction of private charging
infrastructure.
In terms of Demand, with numerous top
manufacturers and suppliers working in
the area, Chennai boasts a sizable
automotive market. Since these
businesses may be more inclined to
embrace EVs in their operations, this
might potentially result in a significant
increase in demand for EVs in the city. The
high population density in Chennai may
result in a wider pool of potential EV
buyers.
Operational efficiency
One key factor is, availability of charging
infastructure and Chennai has invested in
charging infrastructure and a special EV
park to increase operational efficiency and
attract EV manufacturers and enterprises.
Another factor is availability of skilled
labour and technical experts. The presence
of numerous EV manufacturers and
enterprises in Chennai has fueled the
growth of a trained labour force in this
industry. By making it easier to
manufacture, maintain and repair electric
vehicles, this has improved the region's
operational efficiency.
Finally, The government of Tamil Nadu has
provided incentives, subsidies, and
regulatory support to help the Chennai EV
market develop and thrive, improving
operational effectiveness.
 Marketing Strategy

Do Market Outdoor Create a price

Research. Advertising strategy
Utilize billboards, posters, and
To find target markets, rivals, EVeez needs to come up with a
other forms of outdoor
and market trends, conduct pricing strategy that is both
advertising to boost brand
in-depth market research. inexpensive and competitive.
recognition and draw in new
Examine the local market to This may aid in luring price-
clients. Select sites wisely that
learn about consumer conscious clients and gaining a
are well-known to and
preferences, wants, and competitive edge in the
frequented by the target
expectations. industry.
market.

Partner with Local Build Public Create charging

Businesses Relations infrastructure
Work together to promote Establish connections with To ensure that its consumers
EVeez's services and raise journalists and local media can conveniently access
brand awareness with sources to obtain news charging stations, EVeez
neighbourhood companies. coverage and raise brand should create charging
Partner with local hotels, awareness. Create press infrastructure around
event spaces, tourist sites, releases, media kits, and Chennai. This can entail
and other companies to other materials that explain placing charging stations in
provide clients with the distinctive value strategic places like hotels,
discounted services. proposition and services malls, and tourist sites.

offered by EVeez.

List of potential customers in B2B segment in Chennai are Rajlaxmi Engineering college (Globally recognised centre of
excellence in the field of Electric Vehicle), Hotel Radisson Blue, Tesla , Ola and Blinkit.