The Product Alchemy

Team- The Muggles

Agrani Agrawal
Himanshu Shah
Priyansh Yadav
 Opportunities:
Target Customers:
Partnering with local
Focus on mid-market Fintechs
players in the EU Fintech
and financial services
ecosystem.
companies, especially those
Obtaining relevant
expanding into Asia.
certifications and
Prioritize businesses with
existing digital onboarding Market Analysis compliance
accreditations.
strategies looking for
Participating in industry
improvements. Target Customers:
events and conferences to
Focus on Fintechs and financial services
build awareness.
Size and Growth: companies operating in the EU,
The US customer onboarding including challenger banks and
software market is projected to neobanks.
reach USD 5.56 billion by 2025, Prioritize businesses looking for secure
growing at a CAGR of 17.1% over and compliant onboarding solutions.
Challenges:
the forecast period (2021-2025).
Navigating the complex regulatory
This significant growth is driven by
increasing digital adoption, rising
landscape across different EU member
customer expectations, and a need for states.
streamlined onboarding processes. Addressing language and cultural
differences within the EU market.

US Market v/s EU Market

Competition:
The US market is highly competitive, with
established players like Onboarding.com,
Totango, and UserLeap.
Emerging players like Parabola and Airtable are
also gaining traction.
Differentiation: To compete effectively, the
platform needs to emphasize its unique selling
points (USPs), such as:
Asia-specific regulatory compliance
expertise.
Focus on Fintechs and financial services.
Stronger automation capabilities.
Competitive pricing and freemium model.
Challenges:
Brand awareness and reputation building in a
new market.
Adapting the platform to US regulatory
requirements and user preferences.
Building a strong sales and marketing
infrastructure.
Opportunities:
Partnerships with existing US players in the
Fintech and financial services space.
Leveraging online and offline marketing
channels to reach target customers.
Building a strong community of users and
advocates.
Building trust and brand recognition Size and Growth:
among European customers.
The EU customer onboarding
software market is expected to
reach EUR 1.24 billion by 2026,
growing at a CAGR of 12.4% over the
period 2021-2026.
This growth is driven by factors
similar to the US, including
digitalization, changing customer
Competition:
expectations, and compliance
The EU market is also competitive, with players
requirements.
like Onfido, Signicat, and iDentify.
Differentiation: Similar to the US, the platform
needs to highlight its unique strengths and tailor
them to the EU market, such as:
Compliance with GDPR and other relevant
data privacy regulations.
Support for multiple languages and
currencies.
Proven success in onboarding customers
across diverse Asian markets.
 Supply Chain of the Industry

Source Platform Core Develop Localization .Build Global Establish Support Choose Distribution .Secure Payment Optimize Platform Prioritize Data Security & Monitor and Analyze Refine Based on
Resources Marketing Assets: Infrastructure Channels Gateways: Performance Privacytext Performance Insights

Product - Led Growth Strategy Framework

User Centric Self-Service Onboarding: Design an intuitive and user-friendly onboarding process that Feedback Loop User Feedback Surveys: Collect feedback through surveys to understand user
allows customers to explore and set up the platform on their own. experiences during onboarding and identify areas for improvement.
Onboarding Guided Tours and Tutorials : Provide in-app guided tours and tutorials to help users
and Iterative Iterative Product Updates: Regularly release updates based on user feedback,
understand key features and functionalities. Measurement addressing pain points and enhancing the onboarding experience.

Freemium Offering: Consider offering a free version with limited features, allowing
Freemium or users to experience the platform's basic functionalities without a financial commitment. Data - Driven User Analytics: Utilize user analytics to track user behavior and engagement during the
onboarding process, identifying patterns and areas for optimization.
Trial Service
Time-Limited Trials: Provide time-limited trials for the full suite of features, giving users Decision Conversion Funnel Analysis: Analyze the conversion funnel to understand where users
a chance to explore the platform's capabilities before making a purchase decision.
Making may drop off during onboarding and implement strategies to improve those stages.

In - App Value Feature Highlights: Use in-app notifications and guides to highlight key features, Comprehensive Documentation: Provide extensive documentation, tutorials, and
showcasing how they can benefit users during the onboarding process. knowledge base articles accessible within the platform to empower users to learn at
Communication Personalized Recommendations: Leverage user data to offer personalized suggestions
and recommendations based on the customer's specific needs and goals.
Scalable their own pace.
Scalable Training Resources: Develop scalable training resources such as webinars,
Education video tutorials, and online courses to cater to diverse learning preferences.
& Documentation Remember to continually iterate and refine your PLG strategy based on user feedback
and evolving customer needs. The key is to create a self-sustaining growth engine where
the product itself drives user acquisition, adoption, and satisfaction.

Email Drip Campaigns: Implement email drip campaigns to guide users through the
User onboarding journey, providing tips, best practices, and additional resources.
Engagement In-App Messages: Use in-app messages to encourage users to complete specific actions

and Activation
or explore advanced features during onboarding
Sales - Led Framework
Community Forums: Create a community forum where users can share experiences, ask
Community and questions, and learn from each other.
User Support In-App Support Chat: Implement an in-app chat feature for real-time support during
onboarding, ensuring users can quickly resolve any issues. Acquire Monetize Engage Expand
 ACQUISITION
Content marketing: Generate high-quality content (blog
posts, webinars, case studies) targeting customer pain
points and showcasing platform benefits.
Webinars and demos: Highlight success stories and
product features through engaging online presentations.
Partnerships: Collaborate with complementary software
providers or industry associations to reach relevant
audiences.
Hyper-targeted ad campaigns: Utilize social media
platforms like LinkedIn and targeted Google Ads to reach
specific decision-makers and business personas
responsible for customer onboarding processes.
ACTIVATION
Contextual onboarding: Provide step-by-step
guidance tailored to user goals and chosen workflow.
Strong in-app messaging and prompts: Guide users
through key features and highlight additional
functionalities to explore.
Gamification and progress tracking: Implement
gamification elements like achievement badges or
progress bars to motivate users and keep them
engaged in the onboarding
Onboarding checklists and action plans: Provide
clear checklists and action plans to guide users
through key onboarding steps and track their
progress.
CONVERSION
Progressive feature unlocking: Gradually introduce
advanced features as users progress through onboarding
and demonstrate engagement.
Trigger-based upselling and cross-selling: Identify key
usage milestones and trigger personalized offers for
relevant features or add-ons. For example, when a user
reaches a certain number of active workflows, suggest a
plan upgrade with increased capacity.
Frictionless upgrade experience: Make the upgrade
process effortless with one-click options and transparent
pricing comparisons.
A/B testing and data optimization: Experiment with
different pricing models, call to action buttons, and
messaging to find the most effective conversion tactics.

Product Led Sales

EXPANSION MEASURING SUCCESS

Automated recommendations: Suggest relevant features and
plans based on user activity and potential value fit.
Key metrics: Track conversion rates, activation time, user
Feature requests and user feedback: Actively listen to user
engagement, and customer lifetime value.
feedback and incorporate their suggestions into feature
A/B testing: Continuously experiment and optimize the
development to drive platform adoption.
product and onboarding flow based on data-driven
Data analytics and reporting tools: Provide comprehensive data
insights.
insights and reporting capabilities to help users measure the
Customer feedback: Actively gather user feedback to
impact of their onboarding processes and optimize them for
understand their needs and improve the platform's overall
better results.
value proposition.
Strategic partnerships and integrations: Partner with leading CRM
systems, marketing automation platforms, or HR technologies to
enhance your platform's reach and appeal.
 30 days
60 days
90 days
120
days

W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4

Deep Dive into US & EU markets Freemium Launch High value segments
Identify specific target verticals within each
Offer a robust freemium tier with attractive features and usage
Friction Point Analysis
market based on potential and regulatory Identify 2-3 key segments for sales focus based
landscape limits to incentivize sign-ups. Identify the top 3 friction points based on user
on user data and ARR potential (e.g., large
GTM Strategy

Aim for 3-5 specific verticals within each market
(e.g., 2 Neobanks, 1 Wealth Management, 1
Insurance, 1 Banking Core System).
Understand competitor landscape and key
differentiators.
Identify 2-3 main competitors in each region and
quantify their market share or customer base.
Analyze regional compliance requirements (e.g.,
GDPR, CCPA) and adapt platform accordingly.
Determine the number of compliance
Tailor the freemium features to address industry-specific pain
points in US & EU (e.g., KYC/AML for Fintechs, PSD2 compliance
for Banks).
Set strategic usage limits based on user types and conversion
goals (e.g., number of workflows, data storage capacity).
SEO & PPC campaigns
data and feedback (e.g., signup process, specific
Neobanks, WealthTech startups).
feature usability).
Analyze user data and feedback from Phase 2 to
identify key friction points and optimize
onboarding workflows. Sales Team
Assess the impact of each pain point on user
retention, conversion, and revenue to prioritize
areas for improvement. Set hiring targets for regional sales reps (e.g., 3
US reps, 2 EU reps) and define training goals
(e.g., completion of regional compliance

requirements to be addressed (e.g., 5 GDPR Set budgets and target keywords based on
Onboarding personalization certifications).

articles, 3 CCPA regulations). research (e.g., $5,000/month PPC for each

Product Localization
Localize UI/UX for regional preferences and
languages.
Integrate with regional payment gateways and
data verification services.
Develop case studies and success stories
showcasing relevant implementations in similar
markets.
Build Strong Content & Community
Create regionalized blog posts, webinars, and guides catering to
local pain points and regulations.
Launch social media channels dedicated to US & EU audiences.
Establish partnerships with regional industry influencers and
publications.
Set targets for blog posts (e.g., 5 posts each for US & EU), webinars
(2 per market), and social media followers (1,000 for each platform
in each region).
region, optimize for 100 target keywords per
market).
Develop regionalized PPC campaigns focused
on high-intent keywords like "low-code
customer onboarding Fintech" or "EU-
compliant onboarding platform.
Pilot program
Gather detailed feedback from pilot users, focusing
on both positive experiences and pain points.
Iterate on the freemium features based on user
behavior and preferences.
Expand the pilot program to involve a diverse set of
users, ensuring representative feedback.
Share valuable knowledge base content on social media platforms, industry
Define the number of personalized onboarding paths
based on industry and regulation (e.g., 2 paths for Sales collateral
Fintech, 1 for Insurance).
Personalize user experience based on industry and
Develop specific value propositions and case studies for each
regulatory needs.
high-value segment (e.g., 2 case studies per segment).
Develop in-app tutorials and knowledge base resources
to ensure smooth user adoption.
Partner Program
Knowledge base resources Define target types of partners (e.g., technology providers,
consulting firms) and set goals for partnership agreements (e.g., 5
signed partnerships by Q4).
Develop in-app tutorials and knowledge base resources to ensure smooth
user adoption.
Set targets for the number of tutorials and articles for various onboarding
stages (e.g., 5 pre-signup, 10 post-signup).
forums, and relevant publications to establish your brand as a thought
leader.
Email nurture resources
Segment your audience based on industry, usage level, and engagement to
deliver tailored content and offers.
Create 3-5 automated email sequences with specific conversion goals (e.g.,
trial activation, feature adoption, upgrade to paid plan).
Track email metrics like open rates, click-through rates, and conversions to
identify what resonates with your audience and continuously refine your
email nurture campaigns.
 Marketing Team
Sales Team & Expertise: Recruit and train regional sales reps with expertise in
local Fintech landscape and regulations.
Value Propositions & Collateral: Develop value propositions and sales
collateral tailored to specific US & EU verticals and customer needs.
Sales Strategy & Targeting: Identify high-value segments based on user
Product Team traction and feedback for focused sales efforts.
Customer Outreach & Engagement: Conduct targeted product demos and Engineering Team
consultations to address specific customer needs.
Performance Monitoring & Iteration: Monitor sales pipeline, conversion
rates, and customer lifetime value to refine sales strategy.

Market Adaptation: Prioritize features based on US & EU Scalability & Performance: Enhance platform
market research and regulations. Develop localized UI/UX infrastructure to handle increased user base
and integrate regional payment gateways and data
verification services. Goals for the various from US & EU. Optimize performance and
ensure scalability.
Freemium Launch: Design a robust freemium tier with
dependecy Teams
Security & Compliance: Implement robust
attractive features and usage limits to incentivize sign- security measures to comply with regional data
ups. privacy regulations (GDPR, CCPA).
User Journey Optimization: Analyze user data and
Regional Integrations: Integrate with localized
feedback to personalize user experiences, build in-app
payment gateways and data verification
tutorials, and improve onboarding workflows.
services.
Product Differentiation: Identify and prioritize features
Content Localization: Develop regionalized content strategy (blog posts, A/B Testing & Continuous Improvement:
that offer a competitive advantage in US & EU markets.
webinars, guides) addressing local pain points and regulations. Implement A/B testing frameworks to improve
Targeted Lead Generation: Conduct SEO and PPC campaigns optimized for platform features and user experience
US & EU verticals and keywords. continuously.
Community Building: Launch social media channels and establish
partnerships with regional industry influencers and publications.
Nurturing Leads: Develop and implement targeted lead nurturing
campaigns to convert freemium users to paid plans.
Partnerships & Referral Programs: Expand reach through co-marketing
initiatives and referral programs.

Sales Team
Thank You
Team- The Muggles