BUSINESS RESEARCH METHODS (BRM)

Cour e : PGDM Batch : 2021-23

Semester : I Course Code : 107

1. INTRODUCTION TO RESEARCH:
Meaning of research, objective, types, motivation of research, research approaches,
research process, relevance and scope of research in management, criteria of good research,
Problems faced by researchers.

2. RESEARCH DESIGNS:
Features of good Design, Types of Research Design, Sampling Design steps in sample
Design Characteristics of a good Sample Design, random samples & non-random sampling
Design, determining size of sample. Statistical design, Measurement & scaling techniques-
measurement scales, Errors in measurement. Scaling technique. Probability, Normal probability
distribution, Hypothesis – concept, definition, types of hypothesis, features of good hypothesis.

3. DATA COLLECTION AND ANALYSIS:

Methods of data collection, Primary data – Schedule and questionnaire. Construction of
schedule and questionnaire align with objectives framed. Collection of secondary data.

4. PROCESSING AND ANALYSING DATA:

Descriptive Analysis and Inferential Analysis using MS Excel, Testing of hypothesis –
Procedure for hypothesis testing. Parametric and Non parametric test of hypothesis. Confidence
level.

5. INTERPRETATION AND REPORT WRITING:

Interpretation of data, techniques of Interpretation, report writing, layout of a project
report.
REFERENCE BOOK:

SR. NO AUTHOR BOOK

1 Dr.V.P.Michael Research Methodology In Management
(Reference book)
2 C. R. Kothari Research Methodology
3 Saranwala Research Methodology
4 R. PanneerSelvan Research Methodology
5 Donald Cooper & Pamela Schindler, Business Research Methods (Text Book)
TMGH
6 Alan Bryman& Emma Bell, Oxford Business Research Methods (Text Book)
University Press
7 Allen, Earl R. Babbie, Cengage Research Methods for Social Work (Text
Book)
8 Pervez Ghauri, Dr KjellGronhaug, Research Methods in Business Studies: A
FT Prentice Hall Practical Guide (Text Book)

9 William G. Zikmund, Barry J. Babin, Business Research Methods (Reference

Jon C. Carr, Mitch Griffin, Cengage Book)
Learning

10 Royce Singleton, Bruce C. Straits, Approaches to social research (Reference

Margaret Miller Straits, Oxford Book)
University Press Macmillan

11 Nicholas S. R. Walliman, Nicholas Research Methods: The Basics(Reference

Walliman, Routledge Book)