MEDIA SCIENCE AND GRAPHIC

FACULTY OF INFORMATION SCIENCES AND ENGINEERING

JULY 2023 SESSION

DGR21202 GRAPHIC LAYOUT

- ASSIGNMENT 1-
INFOGRAPHICS POSTER

STUDENT NAME ID NO
NUR ALYA INSYIRAH BINTI MOHD KHALID 012022091359
LECTURER’S NAME MR. NAGEHTERAN A/L MAHENDRAN
SUBMISSION DATE 14th July 2023
 TABLE OF CONTENTS

No. Contents Page

1.0 INTRODUCTION 1

2.0 MIND MAP 1

3.0 3.1 BALANCE 2

3.2 CONTRAST 3

3.3 ALIGNMENT 4

3.4 REPETITION 5

3.5 PROXIMITY 6

3.6 WHITE SPACE 7

4.0 STEP BY STEP 8 – 10

5.0 FINAL ARTWORK 11

6.0 APPENDIX 12
1.0 INTRODUCTION

Design is where creativity and functionality merge to produce visually

compelling artwork. Therefore, understanding the principles of design is important
to master the art of visual communication. Principles of design are a set of rules
that designers use to make their artwork visually pleasing. The principles that will
be mentioned in this assignment will be balance, white space, contrast, proximity,
alignment, and repetition. By applying these principles, artworks can effectively
convey ideas and messages.

2.0 MIND MAP

1
3.0 RESEARCH

3.1 BALANCE
Balance is the distribution of visual weight of the objects, colors, space and
texture. The design should have the elements that make the design look stable.
There are types of balances which are symmetrical and asymmetrical.

Symmetrical: The object is equal on both sides.

Asymmetrical: The design has parts that is not exactly the same and fail to
correspond to the other either in shape, size, or arrangement.

Example :

SAMPLES

Symmetric

Asymmetric

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3.2 CONTRAST

Contrast in design occurs when the elements of visual are placed closed
together and is noticeable that they are different from each other. Contrast is
used to create visual hierarchies between the elements. While color is the main
aspect of contrast, there are also sizes, textures, and shapes to consider.
Contrast can create a focal point for the viewers to see what the main object or
message is.

Example :

SAMPLES

Size contrast

Color contrast

3
3.3 ALIGNMENT

Alignment means the arrangement of various items in relation to the various

borders or edges of the allowable area. In design, it is not much different from it.
It means the lining of the graphics and texts in relation to the edges, other
elements and design in the canvas. Using this principle keeps the elements from
being a complete mess for the artwork. Aligning them would tighten the design
and create a visual connection between them.

Examples:

SAMPLES

4
3.4 REPETITION

Repetition means to use an element that is the same or similar over and over
again. This method is great for adding textures. Not only does it creates an
element of unity, it also helps with creating textures and bringing the project to
life. Repetition is used to create some sense of unity and consistency throughout
the design.

Examples:

SAMPLE

5
3.5 PROXIMITY

Proximity is a spatial relationship between the elements of the design made.

Things or elements that are related to each other should be nearer while the
unrelated ones should be further from each other. Proximity is basically grouping
the ones that are related so that it would not get mixed up with the ones that are
not. If the elements are placed together with just the right proximity, negative
space is made to suggest a new visual shape entirely.

Example:

SAMPLE

6
3.6 WHITE SPACE

White space is blank or empty spaces surrounding all the elements in a design
composition. It is all the spaces between the texts, images, buttons, graphics,
and other objects that a user can see on their page or screen. White space are
used to remove all the distractions that makes the design too full.

Example:

SAMPLES:

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4.0 STEP BY STEP

4.1

- The heart and diamonds are an exact mirror of each other which makes it
symmetrically balanced because it has the same weight distribution.

- The movie poster shows the main character standing on a perfectly round circle.
The elements in the poster are symmetrical.

4.2

- The example given is to show the weight distribution that is heavier on the left side
where the one black heart resides.
- The website layout is heavier on the right side as there are more elements like the
pizza, soup, utensils and buttons.

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 4.3

- The red heart appears first to readers’ eyes as there is contrast in color and red is
more vibrant rather than gray.
- The poster for Coca-Cola focuses on the Diet Coke as it has a different color than the
others.

4.4

- The alignment are examples of left alignment, right alignment and centered.
- The business card has the texts right aligned for the name and job while all
the informations are left aligned.

4.5

- Red hearts being repeated that makes a square is a show of repetition.

- The packaging layout for lavender candles has the repetition of lavenders in
the background.

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4.6

- The first picture is the example of good and bad use of white space where the
pink lines and the gray triangle have little space between them.
- The jewellery store logo focuses on the name of the store and kept the white
spaces needed in order to not distract the readers.

4.7

- The example is showing that it needs spatial relationship in order for the
elements to be an object as related elements should be nearer to each other.
- The website sample is showing proximity as to the phone cases product
being under the same category and are similar.

10
5.0 FINAL ARTWORK

11
6.0 APPENDIX

o https://thewebsitearchitect.com/10-great-examples-of-repetition-in-
graphic-design/
o https://254-online.com/proximity-principle-design/
o https://www.avidlyagency.com/blog/benefits-of-having-white-space-on-
your-
site#:~:text=As%20white%20space%20removes%20potential,understan
d%20what%20they%20were%20reading
o https://254-online.com/repetition-principle-of-design/
o https://design.tutsplus.com/articles/the-principles-of-design--cms-33962
o https://elementor.com/blog/contrast-web-design/
o https://paperform.co/blog/principles-of-design/

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