Benefits of the social media used towards consumer.

1. Personalized Experience.
The idea of a personalised experience is just one of the many benefits that social media
offers consumers. This basically means that Pepsi companies will be able to focus on their
target audience based on relevant variables including taste, unique design, and interest in
Pepsi if they have a strong social media strategy. Users only see posts that are relevant to
them as a result.

2. Learn About Customer.

Reading what Pepsi customers are saying about their brand on social media may be a helpful
method to gain a sense of the product, its promotions, its popularity, and more. Pepsi can
use data from successful postings to have a better understanding of what Pepsi customers
appreciate. Social listening is the term for this. Pepsi may listen to customer interactions by
monitoring social media. Pepsi is continuously aware of what's trending and how to better
adapt their brand to meet the needs of their customers.

3. Build Partnerships.
Pepsi can use social media to interact with other companies in the same or similar industry
that share its goals. For instance, KFC, McDonald's, Burger King, and other businesses.
Additionally, it presents the chance to collaborate with influencers who may assist market
the Pepsi brand. Customer reviews play a significant role in brand engagement and trust.
When consumers post information about Pepsi on social media, it establishes credibility,
raises brand recognition, and can even improve sales.