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School of Business
Bangladesh Open University
Assignment No: 1 2 3
( Please Put)
Program: Masters of Business Administration (MBA)
Course Title: Marketing for Non-Profit Organizations
Course Code: MBA 4 3 1 9
Submission
1 9 2 2nd 4th
Semester: . Level (please Mention):

PERSONAL INFORMATION OF THE STUDENT


Name (In Capital Letters): ALIZA SUBORNA
ID (In Numbers): 1 9 1 - 3 3 - 8 1 6 - 3 0 9
ID (In one Eight one - Three Three - Eight one Six - Three Zero Nin
Words): e

Study Center (SC) Where You Are Submitting Your


Assignments: Dhaka RC  RC DHAKA

Contract Address (Compulsory) For Use of the Coordinator’s Office


(If the Assignment is submitted after deadline)

Mailing Address:

8 No. Ward, Meher Ali Road, Trishal,


Mymensingh.
_____________________________
Tel: _________________________ Signature of the Coordinator/ Authorized Person/
Cell Phone: +8801633550131 Seal of the Late Submission
Date:___________
E-mail: alizasuborna9@gmail.com
Marketing for Non-Profit Organizations- 4319

Question-1: Help ASCO outline an affordable way to building a dynamic workforce to power its
future.

Answer: To have a successful career in oncology, ambitious oncologists need to accomplish


many things, including investing their time and effort into professional development activities.
ASCO is committed to empowering its members to reach their career goals by providing career
development, mentoring, and leadership opportunities. By offering a robust portfolio of career-
enhancing programs to its membership, ASCO is working to create the oncology leaders of
tomorrow and help you achieve the career you want.

Making the Next Move: Career Development and Mentoring

ASCO’s career development and mentoring resources are designed to support members at all
career stages, from medical students with an interest in oncology to mid-career oncology
professionals looking to further develop their network and skill base.

Trainee and Early-Career Oncologist Lounge

The ASCO Annual Meeting features several onsite career development workshops, sessions, and
resources for those looking to further their career. For early-career oncologists and oncologists in
training, the Trainee Lounge offers an array of resources, with educational sessions and talks
hosted by experienced oncologists on topics that are vital for a successful career. Previous
presentations include contract negotiations, how to choose a fellowship, how to navigate the
Annual Meeting, and more. The lounge also offers mock job interviews, a one-on-one
opportunity where trainees can meet with an experienced oncologist to receive career advice and
feedback on their CV.

“In the Trainee and Early Career Oncologist Lounge, I always find friendly staff and a dedicated
space where I can connect with other colleagues and have an opportunity to digest all the new
data being presented at the Annual Meeting,” said lounge attendee turned presenter Filipa Lynce,
MD. “As a presenter of a topic or guide of the Breast Poster Walk, I had a chance to interact with
fellows and other junior faculty, listen to their questions and comments, and learn with them. It is
definitely a big plus of the meeting!”

Guided poster walks are a lounge favorite: attendees can join experienced oncologists who lead a
group of six to eight trainees on a guided tour of the General Poster Session, highlighting “need-
to-know” posters from the Annual Meeting and answering questions. The lounge also hosts a
small-group opportunity during which six to eight trainees can meet with a subject matter expert
to engage in an intimate, informal discussion focused on a specific topic. For the 2018 ASCO
Annual Meeting, discussion topics included geriatric oncology and advocacy.
Beyond the Annual Meeting, the Society maintains the ASCO Career Center, a 24/7 online
resource which provides listings to hundreds of oncology job openings for those looking for their
next career move. Through the Career Center, you can create a personalized profile with your
uploaded resume, access custom searches and job alerts, view your application history, and
explore featured employers and positions that are highlighted monthly. 

Women’s Networking Center

The ASCO Annual Meeting is also home to the Women’s Networking Center, established in
2015. The center hosts a number of small-group and panel discussions to talk about the unique
challenges women face in oncology, with presentations by women in ASCO leadership including
ASCO President Monica M. Bertagnolli, MD, FACS, FASCO, and past presidents Julie M.
Vose, MD, MBA, FASCO, and Sandra M. Swain, MD, FACP, FASCO. Previous sessions have
included “Impact of Life Transitions on Your Career,” “Female Leadership: Presenting Your
Brand,” and “Promoting Diversity and Inclusion.” (Read more about women in oncology and
gender disparities in medical leadership.)

“The ASCO Women’s Networking Center is an amazing resource that I wish I had discovered
earlier in my career,” said center attendee and “Negotiation Skills: Getting What You Need”
presenter Marjorie C. Green, MD. “The scheduled talks help women to build skills not usually
taught in medical or graduate school and are amazing. Beyond the talks and sessions, there is
incredible value from having a dedicated place to gather for informal networking. You can make
connections with women in academics, research, and industry, providing a great opportunity to
build relationships that last beyond ASCO and positively influence your life and career.”

The Women’s Networking Center also includes Mentoring Office Hours, which is the only
session at the center that requires advanced registration. These 30-minute, one-on-one
conversations are between two women in oncology, where the mentee can ask questions about
professional goals and career moves and make connections with a more experienced woman in
the field. The conversation is run by the mentee to fit her needs and interests.

Question-2: How can you empower leaders in your nonprofit organization by enabling them to
analyze and apply organizational data?

Answer: Your employees are critical to the success of your organization. They are creative and
empathetic, and have a deep passion for your organization’s mission, but do they have access to
the right tools and processes to be successful? How can you, as a nonprofit leader, help keep that
passion and energy alive day in and day out—even when budgets are tight, donor expectations
are high, and you’re tasked with finding solutions to the world’s most challenging issues?
Thankfully, leading organizations have worked to overcome some of these constraints by
empowering their employees, and you can do the same. Technology can be a powerful tool for
empowering your employees to be more creative and productive. Although technology alone is
not the answer, it can play a powerful role in providing your staff with the tools and
infrastructure to be successful and stay focused on the work that matters most—your mission.

This guide was created by Microsoft Tech for Social Impact and Operation Smile to:

• Discuss employee empowerment as a way to accelerate your mission.

• Introduce an assessment model to determine your current utilization of employee productivity


and creativity solutions.

• Provide organizational culture and technology insights that can help you chart a path from
lagging to adapting to leading.

• And finally, focus on four core principles of empowering employees with digital technology

The case for employee empowerment

At Microsoft, our mission is to help everyone on the planet to achieve more, and that starts by
trying to understand the challenges organizations around the world are facing. The goal of this
guide is to provide valuable insights and practical steps for how you can empower your
employees with technology, and drive great impact at your organization. But when it comes to
empowering employees, leaders are under pressure to do more with less.

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