Search/SEO

and YouTube
YouTube viewers want two things:

To solve To be
problems entertained
Description
Title
Tags
Pro Tip:
Make sure that you use a keyword in the title of the
video file and your thumbnail before you upload it.
Clicking on a
hashtag takes
the user to a
page of videos
specific to that
hashtag.
If you violate the following hashtag policies,
YouTube may remove your video:

• Over-tagging​
If you violate the following hashtag policies,
YouTube may remove your video:

• Over-tagging​

• ​Misleading content​
If you violate the following hashtag policies,
YouTube may remove your video:

• Over-tagging​

• ​Misleading content​
• ​Harassment​
If you violate the following hashtag policies,
YouTube may remove your video:

• Over-tagging​

• ​Misleading content​
• ​Harassment​
• ​Hate speech​
If you violate the following hashtag policies,
YouTube may remove your video:

• Over-tagging​

• ​Misleading content​
• ​Harassment​
• ​Hate speech​
• ​Sexual content​
• ​Vulgar language
If you violate the following hashtag policies,
YouTube may remove your video:

• Over-tagging​

• ​Misleading content​
• ​Harassment​
• ​Hate speech​
• ​Sexual content​
Use keywords
in the spoken
words of your
video and
upload the
transcription.
Keyword Planning
Once you have an idea of your
top keywords, go to the
Google search bar and put
your search term in.

You'll be able to see in the

autocomplete a list of similar
terms that you may want to use
as additional tags.
What are the top videos on
your keyword in Google?

Check out the videos that show

up on your keyword and see
which ones are most relevant to
the work that you’re doing.
How to View a Video’s Source

On a PC: right click the page and select, "View Source"

​On a Mac in Safari: Option+Command+U

​On a Mac in Chrome: navigate to "View," click on

"Developer," then "View Source"
A search for keywords in the source
code shows you what tags the
Creator used on that video.
Look at keywords in your
analytics.

Go to YouTube search, then

traffic sources. Click through to
see the top keywords people use
to find your videos.
Google Ads Keyword
Planner
Think about specific long-tail
keywords:

YouTube YouTube
SEO SEO Tips
Try third-party services to
help you research
keywords.

These services work directly in

your browser to analyze
keywords in search and video.
Ideally you want your
videos to show up in
Google when people
search specific keywords.
These categories of videos show up most
regularly in Google search:

• How-to or Why keywords

These categories of videos show up most
regularly in Google search:

• How-to or Why keywords

• Reviews and unboxing
These categories of videos show up most
regularly in Google search:

• How-to or Why keywords

• Reviews and unboxing
• Tutorials and demos
These categories of videos show up most
regularly in Google search:

• How-to or Why keywords

• Reviews and unboxing
• Tutorials and demos
• Click-bait “funny” videos
These categories of videos show up most
regularly in Google search:

• How-to or Why keywords

• Reviews and unboxing
• Tutorials and demos
• Click-bait “funny” videos
• Sports and fitness workouts
Pro Tip:
Embed your YouTube videos in your website to help your
ranking factor within the platform.
Engaging with
your YouTube
audience
You can add moderators to your Channel in
Community Settings.
You can approve users so that their comments
will be automatically approved. This is great if
you have specific fans you trust.
You can view hidden users. You can hide users
directly from the comments on the video itself.
You can block specific words from
showing up in comments.
You can block posts with links
and hashtags in them.
You can automatically flag messages that might
be deemed problematic.
 You can moderate
comments directly on the
video comments themselves.
You can also go into the
community section of
YouTube studio and
moderate comments there.
When you have a very
active channel with a
lot of comments, how
you manage
engagement might
be very different than
when you only had a
few people
commenting on your
channel.
You can also heart your favorite comments which helps
reward people for their contributions.
You can also choose to pin comments to the top of the feed.
There are some
third-party tools you
can use to manage
your comments.
You can use the
community tab to ask
questions, make
announcements, and
promote your products
and services.
How to get more
views and
subscribers
Engage with your
viewers. Ask them to
subscribe because
often people are
viewing and they're
not subscribers.
Longer videos
appeal to those who
are invested in your
content and are more
likely to convert into
a subscriber.
Ask employees,
friends, colleagues,
and partners to check
out your channel
and subscribe.
Consider embedding
your videos in
other places.
Pinterest is a fantastic
way to get more
views on your videos,
especially if you are a
retail brand.
Creating a great
trailer for your
channel can also help
you get subscribers.
Use cards to
engage with your
audience, drive
them to other
videos, and share
information
specifically about
your products.
Include a branded
watermark so that
people can easily
subscribe.
Share a short clip from a
longer video on social
platforms and include
the link to the full
YouTube video in the
comments.
Monetizing
YouTube
The YouTube Partner Program
A program where a Creator can monetize the
YouTube channel and make revenue from display,
overlay, and video ads
The YouTube merch shelf and related merch features allow
Creators to showcase their official branded merchandise.
YouTube Partner Program Requirements

• Follow all the YouTube monetization policies

YouTube Partner Program Requirements

• Follow all the YouTube monetization policies

• Live in a country or region where the YouTube Partner Program
is available
YouTube Partner Program Requirements

• Follow all the YouTube monetization policies

• Live in a country or region where the YouTube Partner Program
is available

• Have more than 4,000 public watch hours in the last 12 months
YouTube Partner Program Requirements

• Follow all the YouTube monetization policies

• Live in a country or region where the YouTube Partner Program
is available

• Have more than 4,000 public watch hours in the last 12 months
• Have more than 1,000 subscribers
YouTube Partner Program Requirements

• Follow all the YouTube monetization policies

• Live in a country or region where the YouTube Partner Program
is available

• Have more than 4,000 public watch hours in the last 12 months
• Have more than 1,000 subscribers
• Have a linked AdSense account
When your channel
qualifies for the
YouTube Partner
Program, it will
automatically be put
in a review queue.
Graphite 1–1000 subscribers
Opal 1000–
10,000 subscribers
 10,000–
100,000 subscribers

Bronze • YouTube Space production benefits

• Merch shelf becomes available

• Ability to enter NextUp contest

 Silver Gold Diamond
100,000 1,000,000 10,000,000+
to to
1,000,000 10,000,000 Subscribers

Subscribers Subscribers

Each tier receives a play button plaque and

access to a partner manager, as well as special
invites for events, access to studio space, and
new contests to participate in.
Red Diamond Creator Award
for 100 million subscribers
Requirements for YouTube Monetization:

4,000 1,000
Watch Time Channel
Hours Subscribers
 Google Ad Revenue Share

44/55 There is a 45/55 split for all content

creators. That means Google keeps
45 percent of all YouTube
advertising on your videos, and you
get the remaining 55 percent.

Source: Investopedia
Beyond monetization,
this exclusive "club-like"
offering gives you a
chance to deepen
engagement with fans.
Creators can also make money through YouTube
by working with a partner to have someone
sponsor your videos or Channel.
There are services that
can help you find the
right Creator to partner
with or to help Creators
find sponsorships.
If you have 1,000
subscribers to your
channel, you can use
links in your cards which
can appear anywhere
on the video.
If you don’t have 1,000
subscribers to your
channel, you can use
links in your description.
You can also take
advantage of YouTube
advertising through
Google AdSense.