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You have your YouTube channel, and maybe you’ve even seen some early success, but how are you
supposed to build your subscriber base? If you ever want to see that silver, gold, or even platinum
YouTube Play button on your wall, you need to zero in on the things that not only draw viewers in, but
cause them to hit that subscribe button and stick around.
If you’re ready to start getting more subscribers on YouTube, we’ve got some fantastic tips to help you
achieve that goal.
In that same vein, stay away from subscriber schemes and paid subscriber services. It may be
tempting to artificially pump up your subscriber number, but what good is it to have 100,000 or even
1,000,000 subscribers if none of them are real, and none of them actually watch your videos?
Here are some tips you can use to get more subscribers for your YouTube channel:
Going forward, focus on producing high quality content that fits into your specific niche, whatever that
is.
When uploading videos, use keyword research tools to identify what people are searching for, and
incorporate high-performing keywords into your titles, descriptions, and meta tags. Just make sure it
actually fits. If people get what they’re looking for out of your videos, they’re more likely to hit that
subscribe button.
You may be able to get away with filming video with your phone, but consider investing in basic audio
equipment like a condenser mic, pop filter, and strategically-placed acoustic foam.
However you choose to produce your videos, a few professional touches can go a long way toward
earning repeat viewers.
Alternately, you can take a top performing video and use that as your channel trailer. If you have one
video that drives more subscriptions than any other, consider featuring that on your channel page.
Either way, you’ll want to navigate to your channel, select Customize Channel > Feature content,
then select your channel trailer or high performing video and select Save.
As you’re just getting started, and trying to earn subscribers, consider sticking to shorter videos and
focusing on quality over quantity. Pack as much value into a five minute video as you can, and you’re
much more likely to have your viewers stick it out through the whole thing and maybe even watch the
next one.
Consider Longer Videos Only If You Can Keep Watch Time High
If you find that you’re able to keep your watch time high, then the fact is that longer videos are more
likely to be promoted via YouTube’s internal algorithm.
The key is to keep the quality up, and keep people watching, as long videos that people close after a
few minutes won’t bubble to the top of YouTube’s algorithm and won’t drive new subscribers.
As an added bonus, videos that top the 10 minute mark are eligible for more ad placements than
shorter videos. Just don’t chase that extra advertising at the expense of quality, or nobody will
subscribe.
This not only drives up your views, and provides positive signals to the YouTube algorithm, it can also
drive subscriptions as viewers decide that they want to know when you upload your next piece of
content.
If you have some videos that drive more subscriptions than others, make sure to slot them into
playlists.
This is another place to feature your highest performing videos. Don’t send viewers to your weakest
content, send them to the videos that get you the most subscribers each month.
Take the time to reply to useful comments, and select the heart icon for comments that you especially
like or feel add some value to the comments section. According to YouTube’s own data, using that
heart button is even more likely to draw the user back to your video than simply replying.
Great content translates into dedicated subscribers, and dedicated subscribers translate into views.
Where you go from there is up to you. (Source: lifewire)
Happy learning!