YOUTUBE TRAFFICKER

By: Bill Ang

YOUTUBE TRAFFICKER INTRODUCTION
 YouTube is by far one of the most powerful but still underutilized platforms on the Internet
when it comes to online marketing.
 YouTube is also the second biggest search engine on the Internet, placing behind only Google.
 YouTube is also owned by Google so essentially you are tapping on 2 of the world’s biggest traffic
sources.
 YouTube is recognized as the best platform for engaging in the act of video marketing.
 Video Marketing is by-far the most powerful and effective tool for persuasion of audiences for
generating clicks, conversions, and engagements regardless of niche or market. There is always
something for everyone.
Food For Thought
 How often do you consume video content?
 EG: Insta/Facebook stories, Tik Tok, TV
YOUTUBE TRAFFICKER INTRODUCTION
 Advantages towards Social Media Marketing
- Enables you to build a loyal following with high scalability.
- Allows you to leverage your influence to advocate for your offers and other strategies.

 Disadvantages
- Requires more work as compared to other strategies, e.g.: edits, content creations, originality

 Success With YouTube

- Being original
- Ability to captivate with unique delivery of content
- Consistency
 CREATING YOUR YOUTUBE MARKETING
PLAN

 Your YouTube Marketing Strategy is dependent on the type of niche

you’re in, what is your goals, objectives, purpose, and so forth.
 Regardless of the nature of your YouTube marketing strategy, what is
more important for you is to take massive actions! And I am here to
break it down for you.
CREATING YOUR YOUTUBE MARKETING
PLAN
 If you’re new to YouTube Marketing/Digital Marketing, here’s some important tips you need to
know:
1) Utilize your Descriptions
- What you put in your description is important, people often head over to the video’s description
to have a summary/written understanding of the video
- Do you want to include your website? In turn sending traffic to it as well.
- Are you promoting a product in the video? If yes, it’s crucial to have information of the product
and/or bonuses when someone picks the product up from you.
- It can act as backup especially when the video is informative, and your audience may miss it with
all the information shared in your video.
CREATING YOUR YOUTUBE MARKETING
PLAN
 2) Affiliate based video
- If your videos are about a product that you’re promoting/advertising, how should you showcase
it to your audience?
- How are you incentivizing your audience? Via bonuses, freebies, etc.
 3) AdWords
- Google ads; Paid Traffic, do you have the budget for it? Do you need it?
- Will you be using paid traffic to monetize the traffic that views your videos?
4) Engagement
- Do you plan to interact on YouTube? EG: Actively replying to comments, YouTube Live, YouTube
Post.
CREATING YOUR YOUTUBE MARKETING
PLAN

5) Scalability
- You need to consider how scalable your videos is or going to be .
- How niched is your niche? Is there a larger pool of audience that your content can attract as
well?
6) Set A Goal For Yourself
- Goes without saying but have a clear picture in mind of how do you intent to reach your goals.
- Have 1 long term goal but multiple short-term goals.
- EG: Your first 100 views, 100 subscribers, etc
CREATING YOUR YOUTUBE MARKETING
PLAN
7) Considerations
- The type of topics, content, information, and/or products, what will you be presenting in your
videos?
- Is it a saturated topic? Is it something that can be easily ranked?
- Engagement Versus Time, is it worth it?
- How feasible to cross promote your content for potential increase in visibility?
- E.g.: Website, Other Social Media Platform
8) Keywords pertaining Topic
- It will be extremely useful to perform competitive research on keywords that your competitors uses
- Compare results to keywords whenever possible; Is that keyword important or bringing in extra
attention?
- Try and uncover keywords missed by your competitors
 CREATING YOUR YOUTUBE MARKETING
PLAN
 9) Profitability
- How profitable are other YouTube Channels creating similar content from your niche?
- If so, how successful have they been and how can you replicate their success?
- What are they doing right? Does their success come from their own products?
- Are they using paid traffic? Are you able to have a good estimate on their ROI?
- How are they marketing their brand effectively?
10) Learn From Their Experience
- It’s completely fine to model someone else’s business model that’s currently working, just do not
blindly copy them to the T.
- Pay close attention to successful channels from your niche and take a step further, check out their
older videos and track their growth.
 CREATING YOUR YOUTUBE MARKETING
PLAN
 11) Taking MASSIVE Actions
- Plot your plans out on a notebook or any online notes/Microsoft Words
- Make it as detailed as possible; How many videos do you want to put out in a week, the kind of topic
you want to discuss or create, when and how to achieve your first 100 views, etc.
- The more details you can curate in your YouTube marketing process, the easier to stay driven and
motivated, and ultimately achieve the results you set out for.
- Ensure yours plans are realistic and any projections and/or estimates made should not be overly
optimistic.
- Always have a contingency plan and/or a “worst case scenario” plan as a failsafe.
- Remember, you should not expect OVERNIGHT success, be consistent and constantly take actions to
achieve your goals and more.
 YOUTUBE RANKING SUCCESS FORMULA
 This formula can be applied on any niche on YouTube, so it doesn’t matter what kind of video you
upload and list on YouTube, it’ll work.
 Important thing to note: Optimization is IMPORTANT!
- From your channel to the videos, it needs to be optimized for business.
 Let’s talk about your YouTube Channel, here’s what you need optimized.
- Channel Name: Be relevant to your niche and/or “screams” intention. E.g., “Fitness & Diet Reviews”.
- Channel Art: You need to look the part of a professional in your field.
- Channel Description: Short summary of your channel’s intention.
- Channel Tags: All tags included must be related to your niche.
- Social Networks: Where can your prospects/audience find you other than YouTube?
 Do the necessary research for optimal optimization of your channel
 YOUTUBE RANKING SUCCESS FORMULA
 Video Optimization
- Always have a clear CTA (Call-To-Action) within the video.
- Have an informed detail of the video’s topic in your video description.
- Utilize the power of hashtags “#”, you can have 3 hashtags in your description so choose wisely.
- Timestamps; If it is a lengthy video, you may want to put timestamps so your audience could get
to a certain point quicker.
- Make it as seamless as possible
 YOUTUBE RANKING SUCCESS FORMULA
 Assuming your purpose of tapping on YouTube is to gain exposure and conversion(sales), that would mean you
want your video to rank high in search results to attract seemingly an unlimited traffic source.
 If that’s the case, you will need to do research on your competitors to determine the relevant keywords.
 You will want to search on both Google & YouTube for relevant keywords related to your video, or the subject of
your video.
- Different keywords or key phrases often have different results, and it can be as “insignificant” as one “s”
- E.g.: “Keyword” versus “Keywords”
 During your search, here are some important elements I want you to be aware of:
- Is there a video ranking for the keyword(s) on Google or YouTube page 1?
- If so, how many views do the top-ranking video receive?
- What’s the likes and dislike ratio? Are people engaging in the comments section?
- Are the engagements recent or only at the time of release?
- Would you have used the same keywords as part of your video optimization strategy? What else would you
add/remove?
- Are the video(s) ranking organically or ranking due to it being aged?
- How long has the channel/YouTuber been in the scene? Having/Being an aged account often has higher priority
than newer ones
YOUTUBE RANKING SUCCESS FORMULA
 After all the research you’ve done, it’s time to put your results into action.
 Positioning is key, and we want to put all the right/selected keywords in the right position.
 These are the optimal keywords position you need to place:
- Put your best keywords in the title of your video.
- Put the relevant keywords such as hashtags in the description.
- TAGS. Put ALL your primary keywords in the tags section. These are the keywords you believe will be
searched by your audience the most.
 Do this consistently in ALL of your videos and you will steadily grow your channel authority, having
more eyeballs on your video, and achieving your purpose in the process.
 WHITE HAT VERSUS BLACK HAT, WHICH
SHOULD YOU GO FOR & WHY?
Before you decide, you need to know what is considered White Hat & Black Hat.
 White Hat Strategy (Highly Recommended)
- It’s the organic strategy, 100% safe & authentic, accurate reflection on channel’s status.
1. Embed your videos on all relevant platforms. E.g. Your website
2. Cross promote it on all your available social media platform and create engagement that encourages your
audience to help you spread the word.
3. If you have/know other YouTubers from your niche, you can try and work with them to gain exposure from their
audience.
4. Offer incentives such as bonuses to attract people in your niche to watch your content, and/or to other creators
for a shoutout (again, like the point above, gaining exposure from another creator’s audience).
5. Be consistent and upload regularly.
6. Never settle for anything else but your best. High quality content is always well received by people.
7. Be creative & original. You can model someone but DON’T be someone else.
8. Ultimately, be patience and determined. It is a slow process but it is also the most rewarding.
 WHITE HAT VERSUS BLACK HAT, WHICH
SHOULD YOU GO FOR & WHY?
 Black Hat Strategy
- Paid strategy by purchasing backlinks, SEO campaigns, and the likes to send traffic and engagement to your
videos(s).
1. There are plenty of outlets for the services mentioned above. E.g., Fiverr, SEOClerks, Tubeze (My recommended
source, I’ll leave the link before if you’re interested)
2. Quickest way, especially for newbie, to gain an abundance of subscribers, views, engagement.
3. Easiest way to rank when you target the right keywords
4. Rapid growth when complimented with high quality content; You can expect a BOOM in viewership and see tons
of traffic on autopilot
5. However, BEWARE: Blackhat strategies are risky and may potentially harm you more than benefit you, and
YouTube may even shut your account in some situations).
6. Costly; Price ranges from $1 - $97+
7. This may be a major hit or miss and is extremely costly & risky, Use it at your own risk.
FIVE PILLARS OF SUCCESS FOR BOOMING
YOUTUBE TRAFFIC
Critical Pillar (Conducting Research)
 “Know Thy Enemy, Know Yourself” – Sun Tzu
 The ever-standing pillar in all businesses is the importance in first understanding your “enemy”, which in
this case is your audience.
 What type of content attracts them the most? Why are they attracted to that type of content? What’s the
appeal? How can you bring said content to them? Where do they congregate?
 It’s called the critical pillar because it’s by-far the most important pillar. This determine the purpose of your
video, which group of audience you’re targeting, type of content that attracts the most people, other
platforms besides YouTube where your audience hangs out, etc.
 With the Critical Pillar, you will be able to position your videos in a manner that appeals to your targeted
audience the best.
FIVE PILLARS OF SUCCESS FOR BOOMING
YOUTUBE TRAFFIC
Caliber Pillar (Quality > Quantity)
 “Quality Is Never An Accident. It Is Always The Result Of Intelligent Effort” – John Ruskin
 People get invested into things that they benefit from, be it informative or entertainment, etc.
 Take your time to create a high-quality video, your audience can sense BS when they sees one.
 Consider the following:
1. Content Quality (how informative/entertaining it is? Can it be easily found else where?)
2. Audio (What is the point of a good video if no one can hear you clearly? Ensure you have good audio to compliment a high caliber
video)
3. Video Quality (360, 720p, HD, etc. I believe many would get irritated when they are faced with a low-resolution video, so ensure
the tools you’re using to record can produce videos of acceptable quality)
4. Non-discriminatory (For obvious reasons, you do not want to isolate any group from your niche, it simply won’t benefit you)
5. Viral-bility (The easiest way to get views is to go viral, with many people sharing and/or tagging their family/friends, it’ll virtually
be an unlimited traffic source. Question is, what is the odds of your video going viral? Once you have idea(s), create around the
idea(s).
 With the Caliber Pillar, you will be able to create a high-caliber video that instill loyalty to your audience & new followers who got
impressed with your videos.
FIVE PILLARS OF SUCCESS FOR BOOMING
YOUTUBE TRAFFIC
Charm Pillar (Be Engaging & Appealing)
 “Engaging People Is About Meeting Their Needs, Not Yours” – Tony Robbins
 I’m not referring to your video thumbnail, but the content in your video descriptions
 While your video does its tricks, neither Google nor YouTube can watch or listen to it, hence
being unable to list your videos higher than it should.
 PRO TIP: Google uses words in your video description to list and it is essential for a creator to
provide a detailed description.
 People who are familiar with your content may simply not finish your video but jump into your
video description to find out more on an offer that you’re promoting.
 You may have a strong Call-To-Action in your video, but if it’s lazily presented in your description,
people will have second thoughts.
 Remember, you have already taken a considerable amount of time in creating a high-quality
video, it won’t hurt to spend a little time to an engaging & appealing description.
 With the Charm Pillar, you will be able to paint an engaging story that will charm your audience
into readily making an informed decision.
 FIVE PILLARS OF SUCCESS FOR BOOMING
YOUTUBE TRAFFIC
Key Pillar (Optimization Of Keywords)
 “The Objective Is Not To Make Your Links Appear Natural, The Objective Is That Your Links Are
Natural.” – Matt Cutts
 Optimization comes when you use the appropriate video keywords that gives your video an edge in the
search engine results page.
 An easy way to identify keywords is to discover the keywords used by other creators from your niche.
(Refer to the Critical Pillar)
 Now, you do not want to simply copy the keywords people are using. While you can use the main general
keywords, put yourself in your audience’s shoes and think what possible keywords that your competitors
may have potentially missed out that will give you the edge.
 With the Key Pillar, you will be able to rank your videos and get seemingly unlimited exposure to your
targeted audience.
FIVE PILLARS OF SUCCESS FOR BOOMING
YOUTUBE TRAFFIC
Snowball Pillar (Scale With Other Platforms)
 “Don’t Use Social Media To Impress People; Use It To Impact People.” – Dave Willis
 Don’t limit your videos to just YouTube alone, there are many other viral platforms that you can capitalize on.
 EG: Platforms like Facebook, Instagram, Twitter, Pinterest, Quora, Reddit, Tik Tok, LinkedIn, and many others.
 Scale your engagement by posting your video links on any/all those platforms and proactively ask the
community from your niche to engage in your videos (view, like, share, comment, subscribe)
 Join forums, treads, discussions dealing with issues your video addresses and use it as a solution to the issues
being discussed.
 Vice versa, you can also get ideas from those discussion and in turn, creating videos addressing the issues which
will get eyeballs onto your videos.
 With the Snowball Pillar, you can build your channel authority and gain much more views & engagement on
your videos.
FINAL WORDS AND THOUGHTS

 I created this course in mind to help you approach YouTube marketing and how you can implement it into your
business, regardless of the niche you belong to.
 By now, you should not only have a game plan in mind, but also have ideas as to how you can plan to market and
drive traffic to your videos on this seemingly unlimited traffic source.
 YouTube marketing is NOT as complex as it is made out to be, aside from its ever-changing algorithm. However, I
believe there are tons of tips, tricks and strategies you can use to get more out of it.
 YouTube Marketing is pretty straightforward in a way, get the basics of setting up for your channel, connecting your
networks, and creating content regularly.
 I highly recommend monitoring your results and check out the increasingly through analytics that YouTube
provides for you in your dashboard. You can also tap into other analytic tools like VidIQ or TubeBuddy.
 This will help you determine where your traffic is coming from and how you may strategize or modify your
campaign(s) to benefit further.
 Tools like VidIQ and TubeBuddy can help you in finding key keywords and optimization to give you a higher chance
to rank.
FINAL WORDS AND THOUGHTS

 In summary, here is what you need to focus on:

1. Optimize your channel
2. Be organized and plan your strategy
3. Create high quality videos
4. Upload frequently
5. Do basic SEO
6. Cross promote
7. Build and cultivate your tribe
8. Be original/different
9. Network and form partnerships
 FINAL WORDS AND THOUGHTS

 When you make YouTube Marketing work, it is highly rewarding so start

planning and get started sooner than later.
 The pay off here for marketing videos on YouTube is absolutely massive,
many business owners/marketers have managed to build their brand &
made tons of money simply with this.
 I’ve been making this work and I know it can work for you as well. Trust me,
you will be thanking yourself for taking MASSIVE ACTION!
CONNECT WITH ME
I hope you enjoyed YouTube Trafficker and gotten value out of it.

Just a little backstory about me, I have been making online marketing work while pursuing
my formal education in college and have the privilege to enjoy the laptop lifestyle while
building my online business.

Currently, my aim is to educate people exactly how to generate unlimited targeted leads &
how to get daily sales for ANY online business.

If you want to take your online business to the next level, I would like you to shoot me a PM
to explore your interest with me.

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Check Out My YouTube Channel HERE

I look forward to connecting with you. To Your Success