YOUTUBE MARKETING

Let’s talk about YouTube. Chances are we’ve all spent a wasted afternoon
watching one silly cat video after another. YouTube has always been a source of
entertaining content, but it’s also staking its claim as an essential tool for
marketers. In fact, nearly half of all marketers plan to add YouTube to their
marketing strategy over the next 12 months ... according to the State of Inbound
report. You may be thinking: "That’s great, but my audience isn’t on YouTube."
Well, think again. One-third of total time online is spent watching videos, and
YouTube has more than a billion active users. The platform is so extensive that it
can be accessed in 76 different languages, accounting for 95% of the world’s
population.

Now that you’ve produced a video and optimized it for search, let’s talk about how
to market your YouTube channel and videos. While ranking high in search results
and having a large subscriber base are ideal, those goals can be difficult to achieve
when you’re just starting out. That’s why it’s important to always spread the word
about your YouTube channel and videos across other platforms. Fortunately,
YouTube and other platforms make it easy to share video content. Below are
some tips for how to best promote your YouTube content on other channels.

SOCIAL MEDIA
Sharing your videos on social is an easy way to add additional insights to your
video and engage with viewers. YouTube makes it incredibly simple for you and
others to promote your video across other social networks. To share a video, just
click the “Share” tab underneath the video. There you can select where to market
the video. YouTube even provides a shortened URL to your video for convenient
posting. 
When promoting your YouTube channel or videos on your social media sites,
consider the best marketing strategy. Simply sharing the video on your timeline or
feed may not be the most effective option. Think of why you made the video.
Maybe you created a tutorial because users were asking a lot of questions about
how to use your product.

In that case, it might be best to respond to those questions with a link to your
video. If you created a video as part of a larger campaign or global trend, be sure to
include relevant #hashtags where appropriate to ensure your video is included in
the conversation. If you created a video to build awareness around your brand,
consider posting the link in your profile bios.
BLOG POSTS AND WEBSITE
Market your YouTube channel and videos on your website and blog. First, add a
YouTube follow icon to your website and blog so your audience can easily find
your channel. Second, embed relevant videos on your website or in blog posts.
Consider creating a YouTube video to accompany a specific blog post or sharing
customer video reviews or case studies on your website. Not only will this help
market your YouTube channel and videos, but it will also drive traffic to your
website.
To add a YouTube video to your blog or website, copy the embed code under the
video you want to feature. Check out our step-by-step embed instructions here.
EMAIL

While you’re on the quest to find and attract new customers and leads, don’t forget
about the ones you already have. Share your video content and channel with
relevant email lists. Encourage your contacts to check out a blog post you’ve in
which embedded a video to increase both the video and website traffic or direct
them to a relevant playlist you’ve curated. Sending an email newsletter with
valuable information and video content is another great way to keep your contacts
engaged.

HOW TO CREATE A YOUTUBE CHANNEL?

So, you’ve decided to create a YouTube channel. Great! We can’t wait to see the
amazing content you promote. Before we dive in, it’s important to note that
maintaining a YouTube channel takes a lot of time and planning. Unlike other
social networking platforms, YouTube exclusively hosts video content. If you’re
creating a YouTube channel to merely upload one video and have no intention of
maintaining the platform, you might want to reconsider. You’ll need to set aside
plenty of time to plan, film, edit, market, and analyze your content on a consistent
basis. You’ll also need to define your brand’s goals and plan for how video can
specifically help you achieve these. If you can devote an appropriate amount of
time and energy into the platform, you’ll be able to create engaging, shareable
content for your growing audience.