Starting a Beat Selling Business:  

The Ultimate Checklist 
 
Ready to start selling beats online? We got you covered! Here’s a list of 
everything you need to start your own beat selling business.  
 
Click here to read ​The Definitive Guide To Selling Beats Online 

Branding & Social Media  

❏ Producer name 
❏ Logo 
❏ Google account  
❏ YouTube account 
❏ SoundCloud account 
❏ Facebook account (Personal & Artist page)  
❏ Instagram account  
❏ Twitter account  
❏ BeatStars or Airbit account  
 
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Try to have as much coherence with your username as possible. E.g. 
instagram.com/yourname, twitter.com/yourname etc.  
 
Make sure to add your email address and links to your social channels on all your accounts. 
It should be easy for potential customers to get in contact with you.   

Production Setup  
❏ Computer or laptop  
❏ Digital Audio Workstation (DAW)  
❏ MIDI-keyboard 
❏ Studio headphones 
❏ Studio monitors 
❏ VST’s and drum samples  
 
For a computer or laptop, we recommend getting a system with at least 8GB of RAM and 100GB SSD 
hard drive. 

Mixing, mastering & audio formatting 

❏ At least 10 mixed and mastered beats before you launch the business.  
❏ Export each beat as MP3 - 320kbps without tags 
❏ Export each beat as MP3 - 192-320kbps with tags (mastered version) 
❏ Export each beat as WAV 24 bit, 44.1 kHz  
❏ Export each beat to Tracked Out stems WAV 24 bit, 44.1 Khz 
❏ Place the Tracked Out Stems in a separate folder and add the BPM to the file name. 
[Producer Name] - [Beat Title] - [BPM]  

File storage & back-up  

 
First, create a Google account if you don’t have an account already. Every Google account 
comes with 15GB of free cloud storage on Google Drive.  
 
❏ Create a Beats folder on your Google Drive and 4 subfolders for MP3’s, MP3’s with 
tags, WAV and Tracked Out.  
❏ Upload the different audio formats to the correct folders. (This is also the back-up 
for your audio files)  
 
 
 

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Your Google drive main Beats folder should look similar to the image below.  
 

 
 
Your beat store provider will ask you to either upload the Tracked Out Files to their server, 
or give them a download link from your personal cloud storage. We recommend uploading 
the tracked out files to your Google Drive and sharing the download link with them by 
clicking the “Get shareable link” button. That way you are always in control of your files. 
 

 
 

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Licensing & Pricing 

❏ Create at least 3 different (non-exclusive) licensing options, name them and set your 
prices. For example:  
○ Basic License  Price: $ 30  
○ Premium License  Price: $ 80 
○ Unlimited License  Price: $ 140 
 
❏ Create your licensing terms and select which audio formats you want to sell with the 
different licenses. For example:  
○ Basic License  MP3 + WAV 
○ Premium License  MP3 + WAV  
○ Unlimited License  MP3 + WAV + Tracked Out 
 
❏ Create an exclusive license and set the price for exclusive rights to your beats.  
 
It’s common to sell different audio formats with each license. Your beat store provider will 
guide you through the process of setting up your license agreements.  
 
You can also use our licensing templates which you can find ​here​. 
 
(Disclaimer: Urban Masterclass is not a law firm. If you need legal advice, you should hire an 
attorney.) 

Marketing & Sales  

❏ PayPal account 
❏ Stripe account  
❏ Photoshop or a similar program to create artwork  
❏ After Effects, iMovie or Windows Movie Maker to create YouTube videos  
❏ Mailing list provider 
 
For a mailing list provider, we recommend signing up with Mailchimp or Mailerlite because it’s 
free up to 1000 subscribers. Once you get more comfortable with email marketing, you can 
move on to more powerful software such as ActiveCampaign or Drip. 
 
 
 

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