PROJECT-1 REPORT

On

Shopping Point
Submitted to

MAHATMA GANDHI KASHI VIDYAPITH,

VARANASI
(A UTTAR PRADESH STATE UNIVERSITY)
For the partial fulfilment of
MASTERS OF COMMERCE ADMINISTRATION
BATCH 2022-2024

Submitted to Submitted by
Prof. Amit Kumar Yadav
(Assistant Professor) Sanjay Yadav

Roll No. 30123685080

M.COM 1st Sem

KASHI NARESH GOVERNMENT POST GRADUATE

COLLEGE GYANPUR , BHADOHI

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 CERTIFICATE

This is to certify that the report entitled Shopping Point has been carried out
by SANJAY YADAV under my guidance as a part of Project 1 work for
M.COM at Kashi Naresh Government Post Graduate college Gyanpur,
Bhadohi , Uttar Pradesh.

Date: Signature

Place: Gyanpur Assistant Professor. Amit Kumar

Yadav

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 ACKNOWLEDGEMENT

I owe my thanks to all the people who helped and supported us during writing
this report.

I thank Mr. Amit Kumar Yadav for guiding me and correcting my drafts with
care. I am highly obliged for his/her painstaking efforts and attention to detail.

I would also like to thank the effort and time spent by my batch mates in
KNPG, who have gone out of their way to help me fairly express their opinion
on Shopping point

I would also thank my College KNPG, GYANPUR BHADOHI for supporting

me with the infrastructure without which this report would have been a distant
reality.

………………………

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 TABLE OF CONTENT

S. No INDEX Page No.

1. Acknowledgement 3

2. Executive Summary 5
3. Introduction 6

4. Vision 7
5. Mission 7
6. Objective 8

7. The product/Service 9-10

8. Importance and Benefit 10

9. Feasibility Analysis 11-13

10. Technical Feasibility 14

11. Swat Analysis 15

12. Industry Feasibility 16-17

13. Organization Feasibility 18-21

14. Financial Feasibility 22-24

15. Marketing Plan 25-26

16. STP 26-27

17. Description & Conclusion 28

18. Reference 29

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 Executive Summary
“An organizational function and a set of processes for creating, communicating and delivering
value to customers and for managing customer relationships in ways that benefit the
organization and its stakeholders”

In this project, we will be designing a simple shopping mall using object-oriented technology.
The shopping point will provide a soothing shopping experience for customers, while at the
same time allowing us to explore design patterns and other features object-oriented technology

WHAT IS Shopping Point

Shopping Point is an activity in which a customer browses the available goods or services
presented by one or more Shop with the potential intent to purchase a suitable selection of them

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 Introduction
Welcome to the introduction of the Shopping Point Project.

The Shopping Point Project is a proposed development that aims to create a one place shop
for all your retail and entertainment needs. It will be a modern, multi-storey mall featuring a
range of stores, restaurants, entertainment venues, and other amenities.

Located in a prime location, the Shopping point Project is designed to cater to the needs of
the local community as well as visitors to the area.

The Shop will feature a wide range of stores catering to different needs and budgets, from
high-end luxury brands to more affordable options. It will also have a variety of restaurants
and cafes offering a diverse range of cuisines to cater to different tastes.

The Shopping Point Project will also feature entertainment venues such as a cinema complex,
a bowling alley, and a gaming arcade, making it a great destination for families and groups of
friends looking for a fun day out.

In addition, the shop will have other amenities such as a children's play area, a fitness centre,
and a beauty salon, providing a comprehensive shopping and leisure experience for all.

We are confident that the Shopping Point Project will become a popular destination for the
local community and visitors alike, providing a convenient, modern, and enjoyable shopping
experience for all.

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 Vision

To create a complete shopping platform where customer buy all types of product in one place

Mission

Provide all types of product in one place to solve customer problems while making purchase,
and save customer money and time to finding a product.

To provide a unique shopping experience to customers with unmatched value in terms of

quality of products and services, while continuously exploring new market opportunities and
adding value to all its business associates.

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 Objective
 We will create a new market which will be at such a place where people buy more
and more product
 We will provide all those products at one place, which customers have to go to
different places and get them
 Having all the products at one place will save both time and money of the customers
 We will reshape the underdeveloped market
 To development of ultra-modern shopping complex provide maximum satisfaction
 Analyse the current state of the shopping mall industry and identify trends and
challenges.
 Evaluate the factors that influence consumer behaviour and decision-making when it
comes to make purchase.
 Assess the impact of technology on shopping malls, including e-commerce and the
use of mobile devices.

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 The product/ Service

In this business of ours, we will create a new market-like structure by combining many shops
at one place, in which these shops will be divided separately. A structure will be prepared by
combining all the shops, which will be named as the shopping point.

We will make this shopping point of ours at such a place where the market is huge but the
shop keeper are not able to give them better service Because the population on it is so high
that it becomes difficult to give so much stuff to everyone at once.

According to me in Ghaziabad there are many places where customer highly visit and so
many people buy the product at once that the shopkeeper is not able to provide everyone.

First of all, we will make this structure in one city, then gradually we will increase our chain
and will open our shopping points in many such places.

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Facility in our business

1. All product in one place: - we will provide all type of product in one place
(Groceries, Electronic, hardware, stationery, bakery, restaurant)

2. Shopping point App: - This app of ours will be launched a few days after the
business opening, with this app the customers can buy the product of their choice in
less time.

3 Delivery option: - Will give the option of delivery, those customers who are far
away, are not able to come to collect the goods, they will easily buy the goods.

Why this idea new and important

 We provide all types product in one place which is help to customer buy product in
short time
 People have a problem while buying product that they do not get all the product at one
place, due to which they have to take different places.
 One has to visit different shops for each item, due to which there is a waste of time in
going to them.
 When the customer will be able to buy all the product at one place, then he will like to
have all the product

Benefit of our Business

 Variety of stores under one roof.

 Good selection of merchandise.

 Helpful and knowledgeable sales staff.

 Sales and discounts.

 Variety of services available.

 Child-friendly environment.

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 Find any product in less time

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 Part 2
Feasibility Analysis

Product feasibility

Product feasibility in the context of a shopping point business refers to the evaluation of the
viability and potential success of a particular product or group of products that may be sold
within the mall. This evaluation typically involves assessing a range of factors related to the
product itself, the market demand for the product, and the feasibility of selling the product
within the shopping mall environment.

Demand: -

There are still many places in India where people must search for product. It is very
difficult to get such a thing that everyone can easily buy everything in a short time in
a very large country.
When customers will find all types of products at one shop then everyone would like
to have it and save their time and money.

Features: -

The best shopping malls offer a number of features that attract shoppers and keep
them coming back, and knowing what these features are can help you figure out
which shop are worth your time and which ones to avoid like the plague. Not all
shopping malls have the same features, but the top ones tend to share many
similarities. Here are five of the most important features to look for when shopping
around for the best mall in your area.
1. Will help you save money on buying items in bulk
2. Buying all the goods at one place will also save time.
3. When the shopkeeper makes the customer happy, the relationship
between the customer and the shopkeeper increases further and the
customer gradually becomes loyal.
4. When some goods are not easily available in the market, then the
shopkeepers start charging more, due to which people face a lot of
trouble.

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USP: -

The unique selling proposition (USP) for a mini project on a shopping point could be to
design a mall that offers a personalized and immersive shopping experience for customers.
Some specific ideas to create an immersive and personalized shopping experience could
include:

Interactive mirrors that allow customers to try on clothes virtually and see how they look
before making a purchase.

AR displays that show product information, reviews, and ratings in real-time when
customers point their phones at the products.

Personalized loyalty programs that offer rewards based on customers' shopping behaviour
and preferences.

By offering a personalized and immersive shopping experience, our project differentiate itself
from competitors and attract customers who are looking for a unique and enjoyable shopping
experience.

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Application: -

When evaluating the feasibility of an application for our shopping point, it is important to
consider the target audience. The following are some factors to consider:

1. Demographics: Consider the age, gender, income, and education level of the target
audience. This will help determine what features and functionality should be included
in the application.

2. User behaviour: Understand how the target audience interacts with technology and
their shopping habits. For example, do they prefer to browse products online before
making a purchase in-store? This can help determine the type of features and
functionality that should be included in the application.

3. Competitors: Research what other shopping malls in the area offer in terms of
applications and mobile technology. This can help identify gaps in the market and
opportunities to differentiate the application from competitors.

4. Budget: Consider the budget available for developing and maintaining the application.
Determine the necessary features and functionality that can be included within the
budget.

5. Technical feasibility: Assess the technical feasibility of the application, including the
required infrastructure, development resources, and potential integration with existing
systems.

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 Technical feasibility

Competitive EDGE: -

A shopping mall project can gain a competitive edge by considering the following factors:

1. Location: A prime location with good accessibility, high footfall, and visibility is
crucial to the success of our shopping point. A mall located in a busy area with easy
access to transportation and ample parking spaces will attract more customers.

2. Customer experience: we provide an enjoyable experience for customers, including

amenities such as clean restrooms, comfortable seating, and family-friendly areas. An
aesthetically pleasing interior design and well-maintained facilities can also enhance
the customer experience.

3. Technology: Incorporating technology such as mobile apps, digital kiosks, and free
Wi-Fi can enhance the shopping experience and increase customer satisfaction.

4. Marketing: A strong marketing strategy that includes advertising, social media, and
events can help increase brand awareness, attract new customers, and retain existing
ones.

5. Sustainability: Incorporating sustainable practices such as energy-efficient lighting

and water conservation can help reduce operating costs and appeal to environmentally
conscious customers.

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 SWOT Analysis

SWOT Analysis of shopping Point.

Strengths.

 location of our shopping point is that where customer maximum visit

 Friendly, welcoming, and relaxed atmosphere
 Good range of convenience retailing outlets meeting basic shopping needs
 Well-established Business Association
 Centre Manager

Weaknesses

 Larger investment
 market analysis is too important in any business to know customer need
 it is difficult to find a place in where high customer demand of our shopping point

Opportunities

 provide all types of product in one place

 save customers money and time
 develop a new market
 create employment

Threats

 Theft of physical items. Shoplifters and other criminals remain a major headache for
traditional retail store operators. ...
 Inventory damage. ...
 Failing to monitor competitors. ...
 Forced closure.

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 Industry Feasibility

The feasibility of a shopping mall depends on various factors, such as location, market
demand, competition, and economic conditions. Here are some key considerations for
assessing the feasibility of a shopping mall in an industry context:

Location:

The location of a shopping mall is critical to its success. A mall should be easily accessible to
potential customers and located in a well-populated area. It should also be in close proximity
to other commercial and retail establishments. Factors such as foot traffic, visibility, and
transportation accessibility should be considered when selecting a location.

Market Demand:

A thorough market analysis is necessary to determine the demand for a shopping mall in a
particular area. This analysis should include demographic and psychographic data on the
target market, as well as an assessment of consumer behavior and trends. The mall should be
designed to cater to the needs and preferences of the target market.

Competition:

The level of competition in the area is also a critical factor in the feasibility of a shopping
mall. A comprehensive analysis of existing and potential competitors is necessary to
determine if there is a gap in the market that the mall can fill. The mall should be designed to
offer unique features and services that differentiate it from competitors.

Economic Conditions:

Economic conditions can have a significant impact on the feasibility of a shopping mall. A
thorough analysis of the local and regional economic conditions, including factors such as
employment rates, income levels, and consumer spending patterns, is necessary to assess the
feasibility of the project.

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 Operational Costs:

Operating costs are another critical factor in the feasibility of a shopping mall. Costs such as
rent, maintenance, utilities, and staffing should be carefully estimated and factored into the
financial projections for the mall.

Overall, the feasibility of a shopping mall in a particular industry context depends on a range
of factors. Conducting a comprehensive feasibility study that takes into account these factors
can help to determine if a shopping mall is a viable investment opportunity.

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 Organizational Feasibility

Management

My shopping point Management is defined as an overall operation and maintenance of the

entire building infrastructure, including the services and utilities, ensuring that they are used
in a way that are consistent with the purpose for which it was acquired.

 Space planning and management: -We will put the product first in our shop which
the customers need first.

 Sales billing &CRM: - We will keep such people at the place of billing, who know
how to treat customers, if we treat customers well while billing, they will make repeat
purchases.

 Payable and receivable management: We will keep a locker to keep the money
which will be secure

 Accounting and book keeping: - Will keep an account for money transactions, who will
be a trustworthy person

Man Power

 We need two people to do the billing

 two people to see the customer on the CCTV camera.

 One person for manage the shop

 One security Gard

 Four person for help to customers

Marketing
1. Create a unique hashtag for your shopping mall: -

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 Hashtags make it easier to search for conversations and participate in them. Of course,
this goes for the private use of social media, but user-generated hashtag campaigns are
also something many businesses leverage nowadays. We use “SHOPPING POINT”.

This hashtag will make our business a place in the mind of people and will help in
remembering

2. Organize events on weekends and during holidays: -

People no longer need to leave their homes to shop; Marketing actions should target
the general public through musical, artistic, and social events. Over the weekend or
during holidays, everyone is looking for different events they can go to and enjoy
their time off work.

With this idea of our customers will want to come again and again.

3. Use social media channels for news and promotions: -

It would be best if we used all our social media channels to promote our SHOPPING
POINT, the events we organize, new collections, new movies at our shopping point ’s

Method

Designing and building a shopping Point project requires careful planning and execution to
ensure its success. Here are some general steps that can be taken to approach such a project:

1. Conduct a feasibility study: This study should investigate the market demand,
competition, location, and potential profitability of the project.

2. Create a detailed business plan: This plan should outline the objectives, strategies,
and tactics for the project. It should also include financial projections and a timeline
for opening.

3. Secure financing: Depending on the scope and size of the project, financing may be
required from investors, banks, or other sources. It is essential to have a solid business
plan in place to secure financing.

4. Hire a team: A mall project requires a team of professionals including architects,

engineers, contractors, and designers. It is important to select the right team with the
necessary expertise and experience.
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 5. Obtain necessary permits and approvals: The operation of a shopping Point
requires various permits and approvals from local and state authorities. It is crucial to
obtain these permits and approvals before beginning opening.

6. Design and construct the Shopping point: The design and construction of the shop
must be done in accordance with the approved plans and within the specified timeline
and budget.

7. Market and promote the Shopping Point: To attract customers and create buzz
around the shop, a comprehensive marketing and advertising plan should be
developed and executed. This can include advertising campaigns, social media
marketing, and other promotional activities.

8. Open the shopping Point: Once construction is complete and tenants are in place, the
shopping point can be opened to the public. It is important to have a grand opening
event that attracts attention and generates excitement for the Shopping Point.

9. Manage and maintain the Shopping Point: The success of a shopping point
depends on its ability to attract and retain customers. This requires ongoing
management and maintenance, including regular inspections, repairs, and upgrades.

By following these general steps and tailoring them to the specific needs of the project, it is
possible to create a successful and profitable shopping Point project.

Material

For our business, you will need the following items as required.

1 Groceries, clothes, electric items, cosmetics, stationery, bakery items, Snack items
and other item required for our business

2 Billing machine will be required to generate the bill.

Money

We need 10000000 for manage our business

For Stock, workers salary, tools, etc.

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 HR planning

We will need some unskillful people to manage the shop and some skilled people will be
needed.

Uses of unskilled workers

 For cleaning shops

 For supervising customer

 To help people in case of any problem in the shop

Uses for skilled people

 For billing

 For managing

 For book keeping and accounting

 Manager

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 Financial feasibility

When evaluating the financial feasibility of our project, there are several factors that should
be considered. These factors include:

1. Market demand: Assess the market demand for the project. Evaluate the size of the
catchment area, the demographics of the local population, and the competition from
other shopping centres in the area.

2. Development costs: Evaluate the total development costs, including land acquisition,
construction, marketing, and other expenses. These costs should be balanced against
the potential revenue streams and projected profits.

3. Revenue streams: Identify the various revenue streams that will be generated from the
shopping point project. These may include rental income from retail tenants, parking
fees, and advertising revenue.

4. Operating expenses: Evaluate the ongoing operating expenses of the business,

including maintenance, utilities, security, and staffing costs.

5. Financing options: Determine the best financing options for the shopping mall project.
This may include bank loans, private equity, or other funding sources.

6. Return on investment (ROI): Calculate the expected ROI for the shopping point
project. This should be compared to industry benchmarks and evaluated against other
potential investment opportunities.

By evaluating these factors, the financial feasibility of a shopping point project can be
assessed and potential risks and opportunities can be identified.

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 Capital Required: -

10 workers 8000*10*12 = 960000

2 man for accountant and 2 for billing man: 10000*4*12 = 480000

Camera and billing machine and computer 160000

For decorating and furniture 2000000

For let out 2400000

Material 4000000

Total 10000000

Cost of production: -

The cost of production for our shopping point project will depend on a number of factors,
including the size of the project, location, and the specific features and amenities that are
included. However, here are some of the key costs that are typically involved in producing a
shopping point project:

1. Marketing and promotion: This includes the cost of marketing and promoting the
shopping point project, including advertising, promotional materials, and public
relations activities.

2. Professional fees: This includes the cost of professional services such as architectural
and engineering services, legal and accounting services, and consulting fees.

3. Operating expenses: This includes the ongoing cost of operating the business,
including utilities, maintenance, security, staffing, and insurance.

Overall, the cost of production for a shopping point project can be significant, and it is
important to carefully budget and plan for all of these costs in order to ensure the financial
viability of the project.

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 Financial planning: -

Financial planning for a shopping mall project involves creating a detailed budget and
financial projections for the project, identifying potential sources of funding, and managing
cash flow throughout the development and operation of the mall. Here are some key steps to
consider:

1. Develop a detailed budget: This should include all expenses associated with the
development of the mall, such as land acquisition, construction costs, legal and
professional fees, marketing expenses, and ongoing operational costs.

2. Identify sources of funding: You will need to determine how much capital you will
need to raise to finance the project. Possible sources of funding include bank loans,
equity financing, and private investors.

3. Conduct a feasibility study: This involves evaluating the potential profitability of the
mall, including estimated revenue from rent, occupancy rates, and expected foot
traffic. This will help you determine the financial viability of the project and inform
your financial projections.

4. Create a financial projection: This should outline expected income and expenses for
the mall, including operating costs, marketing expenses, and potential revenue
streams.

5. Manage cash flow: As with any development project, cash flow management is
critical to success. This involves tracking income and expenses, monitoring project
timelines and progress, and making adjustments to the budget as needed.

6. Consider tax implications: Be sure to consult with a tax professional to understand

any tax implications of the project, such as property taxes or income taxes.

7. Plan for contingencies: It's important to have a contingency plan in place for
unexpected events, such as delays in construction or changes in market conditions.

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 Marketing planning: -

marketing plan that covers the four Ps (product, price, promotion, and place) for a
shopping point project:

1. Product: The shopping point is the product, so it's important to make it as appealing
as possible to our target audience. This can be achieved through things like:
 Offering a diverse range of stores and brands that appeal to our target
demographic.
 Providing an enjoyable shopping experience with things like easy-to-navigate
layouts, comfortable seating, and engaging decor.
 Offering amenities like food courts, play areas, and events that appeal to families.

2. Price: Pricing strategy is important to attract customers and create a sustainable

business model. Consider the following factors:

 Determine an overall pricing strategy for leasing stores and spaces within the
shop.
 Offer competitive pricing for goods and services within the shop.
 Use promotions and discounts to attract shoppers and build customer loyalty.
 Offer rewards programs for frequent customers.

3. Promotion: Promotion is crucial to creating brand awareness and driving traffic to the
mall. Some promotion strategies to consider include:

 Creating a comprehensive marketing plan that includes traditional advertising like

billboards and newspaper ads, as well as digital marketing like social media ads,
email marketing, and search engine optimization.

 Hosting events and promotions like holiday-themed activities, seasonal sales, and
giveaways.

 Partnering with influencers and bloggers to reach new audiences.

 Offering a loyalty program that incentivizes repeat business.

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 4. Place: Place refers to the location and accessibility of the mall. Some things to
consider include:

 Choosing a location that is accessible and convenient for our target audience.

 Ensuring our shopping point is well-maintained, clean, and secure.

 Offering an easy-to-use mobile app that allows customers to find stores, sales, and
events within the mall.

STP (Segmentation, targeting and Positioning)

Segmentation, targeting, and positioning (STP) is a marketing strategy framework used to

identify and target specific customer groups based on their unique characteristics, needs, and
preferences. The goal of STP is to develop a tailored marketing mix to effectively reach and
engage with the selected customer segments.

Segmentation, targeting, and positioning are important marketing strategies for any project,
including our shopping point. Here's how we can apply them to a shopping point project:

1. Segmentation:

The first step in creating a successful marketing strategy for our project shopping
point is to identify our target audience. We can segment our audience based on
various factors such as age, income, lifestyle, and interests. For example, we can
segment our audience into different categories such as families, working
professionals, and college students.

 Demographic: families with young children, millennials, baby boomers

 Psychographic: fashion-conscious shoppers, health and wellness enthusiasts,

tech-savvy consumers

 Behavioural: frequent shoppers, bargain hunters, luxury shoppers

1. Targeting:

Once you have identified your target audience, the next step is to target them
effectively. You can use various marketing channels such as social media, email, and
advertising to reach out to your target audience. For example, if you are targeting

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 families, you can create family-friendly events, advertise on parenting websites and
run social media ads featuring happy families enjoying your mall's amenities.

 Families with young children: This segment may be attracted to a mall with a
large indoor play area, family-friendly dining options, and stores offering
children's clothing and toys.
 Fashion-conscious shoppers: This segment may be attracted to a mall with
high-end fashion retailers, trendy cafes, and beauty salons.
 Bargain hunters: This segment may be attracted to a mall with discount
stores, outlet stores, and daily deals.

1. Positioning:

Positioning is about creating a unique and compelling value proposition that sets your
shopping mall apart from the competition. You need to communicate the unique
features of your mall, such as the variety of shops, entertainment options, food court,
and other amenities. For example, if your mall has a great selection of high-end
fashion stores, you can position your mall as a destination for luxury shopping. This
will help you attract the right audience and create a strong brand image.

In summary, segmentation, targeting, and positioning are essential marketing strategies that
can help you create a successful shopping mall project. By identifying your target audience,
targeting them effectively, and positioning your mall as a unique and compelling destination,
you can attract more visitors and create a strong brand image for your mall.

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 Part 3

Description

The Shopping Point Project is a mini project focused on developing an undeveloped busy
market. The project aims to create a platform that allows customers to shop and make
purchases online, as well as our Shopping point store.
The main features of the Shopping Point Project include:
 Provide all types of product in one place
 Easy to purchase any product
 Customers can order products through online app
 Fast delivery option within feu day

Conclusion
Based on the analysis and design of the Shopping Point Project, it can be concluded that the
project is a feasible solution to provide a convenient and enjoyable shopping experience for
customers.

The project aims to provide a one-stop shopping solution for customers by bringing together
a variety of retail stores, restaurants, entertainment facilities, and other amenities in one
place.

The project's design includes a user-friendly mobile app that offers personalized
recommendations, discounts, and loyalty rewards to customers. Additionally, the project
incorporates a smart parking system and a secure payment gateway to provide customers with
a seamless and secure shopping experience.

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 Reference: -
https://www.lulugroupinternational.com/corporate/vision-mission/#:~:text=To%20provide
%20a%20unique%20shopping,to%20all%20its%20business%20associates.
https://www.justdial.com/Delhi/Big-Bazaar-Opulent-Mall-Closed-down-Model-Town-
Ghaziabad/011PXX11-XX11-110902120342-F7B3_BZDET

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