BUSINESS LETTERS Business letters help the

business communicate with

other entities in a clear and

recordable manner. Usually,
a business letter can be
considered private, it is
usually written with
intended audience the other
parties in mind. When
writing a business letter, it
is important to write it in
the correct format.
There are different types
of business letters,
however we will be
focusing on sales and
order letter
 Sales letter
It is a common type of a business letter used to introduce a business
to a target audience, encouraging them to take action. To effectively
pitch a product or service, they should capture the audience's attention
with bold claims and statistics.

Businesses use sales letters in both online and print formats. Sales
letters are a form of direct marketing that can be effective if they
are composed using persuasive techniques and strong content. They
allow businesses to make a personal connection with current or
prospective customers.
 How to write a sales
letter
A potential customer needs a reason to
purchase. A sales letter gives that reason and
backs it up with examples and information.
This will help sell the reader on the idea of
the product or service a business offers.
1. Write a catchy headline that grabs 5. Give readers a call to
your customer's attention. action.

2. Hook the reader by identifying 6. Offer something to the customer

what they need and why. that is limited in time or quantity.

3. Include bullet points with

key information. 7. Use a postscript (p.s.) to add a
guarantee or personal address.
4. Use testimonials or statistics.
 Order letter
The main purpose of writing an order letter is to inform the
buyer/seller about the details of the items bought/sold. It also serves
as documentation for further reference and record keeping. An order
letter format is similar to the format of a formal letter. It must
contain the following details:
The items/products you want to purchase.
The quantity, colour and other specifications of the products.
The mode of payment and shipment details in the order
confirmation letter sent by the seller.

 How to write a order

letter
An order letter should be clear and precise. See to that you
use a polite and professional note. Specify all the required
details without missing out on anything in order to avoid any
sort of confusion. Show that you trust the recipient and
thank them for their service. Do not hesitate to get in touch
with the recipient in case of any queries. The letter should
be signed by the sender. Order letters are usually written on
the letterhead of the company instead of a plain A4 sheet.
 Thank You!
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