Chrismayri de la Cruz

ID:A00141332

Comunicación empresarial en inglés (Business communication in english)

Business Style

Writing that is employed in a professional setting is known as business writing. It is an

intentional piece of writing that effectively, succinctly, and clearly conveys pertinent
information to the reader. Client proposals, reports, notes, emails, and notices are all included.
Being able to write well for business purposes is essential for efficient communication in the
workplace.

Based on their goal, the varied field of business writing can be divided into four groups, such
as:

1.Instructional
The goal of instructional business writing is to direct the reader through the steps of carrying
out a task. An instruction manual and a message sent to all employees describing how to carry
out a specific

2. Informational
Corporate writing that is informative involves reliably and regularly capturing business data. It
includes records that are crucial to the company's basic operations for monitoring growth,
setting strategies, and abiding by legal requirements. For instance, a company's financial
accounts, meeting minutes, and maybe most importantly, report writing.

3. Persuasive
The goal of persuasive writing is to impress the reader and influence their decision. It conveys
relevant information to convince them that a specific product, service, company, or
relationship offers the best value. Such a type of writing is generally associated with marketing
and sales. It includes proposals, bulk sales emails, and press releases.

4. Transactional
Day-to-day communication at the workplace falls under the transactional business writing
category. The bulk of such communication is by email, but also includes official letters, forms,
and invoices.
Principles of Good Business Writing Clarity of purpose
Before beginning a business document, memo, or email.
Clarity of purpose gives a direction to the writing and develops its tone, structure, and flow.

Clarity of thought

Thinking while, rather than before writing, makes the writing less structured, meandering, and
repetitive. Business writing requires the skill to reduce long, rambling sentences into concise,
clear ones. One needs to extract what is significant to write clearly.

Convey accurate and relevant information

The primary goal of business writing is to convey valuable information. Inaccurate or irrelevant
content affects the purpose of the document. For effective business writing, information must
be value-additive and complete.

Avoid jargon
A simple and uncluttered writing style goes a long way in communicating the message to the
reader. Grandiose writing full of industry-specific buzzwords and acronyms should be avoided
to the maximum possible extent. Otherwise, the reader may be unable to comprehend the
document or lose interest in it.

Read and revise

Reading the passages out loud after completion can reveal flaws and gaps in the arguments. It
is recommended to welcome constructive feedback from colleagues and revise the document
for improvement.

Practice is the key

Proficiency in business writing can be attained through regular practice. Paying attention to the
vocabulary, sentence structure, and style of writing while reading can help to develop the same
instinct while penning one’s thoughts down.

Be direct
Presenting the crux of the passage in the first 150 words is a good idea when it comes to
business
writing. It saves the reader time and sharpens the argument.

Avoid verbosity
If the meaning can be conveyed in three words, it should not be stretched to five. Verbosity
works against making the writing engaging to the reader. For example, instead of writing “the
article uses more words than are needed,” write “the article is verbose.”

Correct grammar and sentence structure

While a grammatical error may come across as unprofessional, good grammar portrays both
attention to detail and skill – traits that are highly valued in business.

Easy to scan
Business executives value a document that can convey its message in a cursory glance.
Business documents can be enhanced through the use of numbered or bulleted lists, clear
headings, concise paragraphs, and judicious use of bold formatting to highlight the keywords.

It's poor writing for business.

Over the course of the first three months of this year, I polled 547 businessmen. I focused my
research on those who spend at least two hours a week writing in addition to email. They
revealed to me that they read for work on average 25.5 hours per week. (Of that, about a third
is email.)
And 81% of them concur that reading poorly written material is time-wasting. Most readers
claim that the material they read is typically ineffective because it is excessively lengthy, poorly
structured, illegible, jargon-filled, and imprecise.
Little instruction is provided to entry-level staff on how to write in a succinct, precise, and
incisive manner. Instead, they are bogged down by rough drafts of their supervisors' emails,
shoddy-written reports, and jargon-filled employee manuals. Their sloppy writing style fits well
in. And the organization as a whole is submerged in useless chatter.
In Conclusion Practice makes perfect. As with any skill, it takes a lot of practice to master
business writing. Make it a habit, and be sure to take the time to review and edit your work.

We are lazy and always seek comfort by saving our own time over someone else's. Any time
you send an email or any type of business document, spend some time structuring it for
maximum readability. Then read it several times to ensure it is error-free and effectively
communicates the message you want to convey to your reader or recipient.
So there you have it. Fuzzy business writing costs BIG dollars, both in lost sales and
inefficiencies. Fortunately, business writing is not rocket science. It's a skill that can be easily
taught, and it's worth learning too! Effective writing makes a world of difference in the world,
or at least in the bottom line of your business!

You can do better and be better.