HHEC GROUP OF INSTITUTIONS, HARIDWAR

Affiliated to HNB Garhwal University, Srinagar, Garhwal (A Central University)

QUESTION BANK

Faculty Name: - Ms. Sapna Saklani Department: Commerce and Management

Subject Name & Code: Business&
Class: - BBA IV Sem
Marketing Research SOM/BBA/DSH-401

Unit-1

Q1. Meaning, Definition, Nature and Scope of Marketing Research

Q2. Marketing research methods
Q3. Marketing research process
Q4. Role of Marketing Research in decision making.
Q5. Applications of Marketing Research
Q6 .Research meaning definition characteristics, objectives and scope
Q7. Research types
Q8. The Research process – Steps in the research process
Q9. Research proposal
Q10.Problem Formulation: Management decision problem Vs. Marketing Research
problem

Unit-2
Q1. Research Design: Exploratory, Descriptive, Causal research & methods
Q2. Primary data research & methods
Q3. Secondary Data Research & methods
Q4.Advantages & Disadvantages of Primary & Secondary Data, Criteria for evaluating
secondary sources, secondary sources of data in Indian Context
Q5. Difference between Primary & secondary data
Q6. Syndicated Research (in India)

Unit-3
Q1. Short notes
a. Observation
b. Focus group
c. Interview
d. Census
e. In depth interview
f. Role of telephone& email techniques
g. Survey

Q2. Comparison of self administered, telephone, mail, emails techniques.

Q3. Qualitative Research Tools: Depth Interviews focus groups and projective
techniques;
Q4. Measurement & Scaling: Primary scales of Measurement-Nominal, Ordinal, Interval
& Ratio.
HHEC GROUP OF INSTITUTIONS, HARIDWAR
Affiliated to HNB Garhwal University, Srinagar, Garhwal (A Central University)

Q5. Scaling techniques; paired Comparison, rank order, constant sum, semantic
differential, itemized ratings, Likert Scale; Questionnaire-form & design.

Unit-4
Q1. Sampling , Sampling techniques,
Q2. Types of probability & Non probability sampling
Q3. Determination of sample size; Data Analysis
Q4.Z test (mean, diff. of mean, diff. of proportion)
Q5. t test (mean), paired t test,
Q6.Chi square test,
Q7. Concept of ANOVA, Factor Analysis and Discriminate Analysis.