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Summer Internship
Project Proposal for SIP

MBA(FT) 2022-24
Section A

Company: Teachnook Edtech

Organisational Guide: Mr Siddharth
Sahu
Faculty Mentor: Professor Nikunj Patel

Submitted By: Deepanshi Rawat 221117

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Contents

Topic Page Number

Project Title 3

Objectives of the Project 4

Key Deliverables 5

Task List Timeline 6

Preliminary Secondary Research 7

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Project Title

“Acquisition of new customers via sharp and

adaptable sales psychology, and inciting urgency
of purchase through faux demand perception”
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Objectives of the Project

• Master the various profiles of sales psychology applicable to

different customer personalities to obtain flexibility in
generating sales.

• Acquire confident and fluent interpersonal communication

to dominate the customer’s attention and interest
throughout the sales process.

• To learn to convince the customer that it has a shortage of a

certain need, that can be only fulfilled by purchasing your
product.

• To understand how to build urgency within a customer to

invoke an impulse purchase, denying the scope for second
thoughts.

• To acquire the ability to judge a customer correctly, size up

the potential each customer possesses, and getting the most
out of them at any given point of time. For example, if a
customer is unwilling to purchase resisting all advances,
focus instead on lead generation and referrals potential.

• To learn from the failings of sales to better introspect the

product flaws. Then use the insights gathered to improve the
product, alter sales pitch to smartly camouflage the flaws
etc.
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Key Deliverables

• Key plans in Digital Marketing to boost service image and

subsequent sales performance.

• Improved and optimised sales pitches to maximise customer

acquisitions.

• Dedicated Customer Relationship Management plans to

address complains and frustrations of customers for better
problem solving, goodwill and retention of customers.

• Active initiatives to tweak and improve service offering

based on difficulties faced on sales grounds.

• Create one-on-one communication channel between sales

and marketing teams to understand strengths and
weaknesses of the service offering to obtain actionable intel.
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Task List Timeline

Weeks 1-2: Study the prevailing sales techniques, understand

service offering’s strengths and weaknesses. Learn from the top
performing salesmen and women the psychological games played
to convert leads into sales.

Week 3-4: Develop new/Alter existing sales pitches to complete

the current sales targets. Recognize the psychological sales
techniques that are effective and build upon those foundations.
Collect data like feedback and reasons of not accepting service
from leads.

Week 5-6: Develop an all-around sense of adaptability to any

given situation, in the process of sales. Focus on lead generation
as that is essential to maintain the flow of sales.

Week 7-8: Focus on package offering alternatives and

differentiation to appeal to wider audience segments, work on
CRM initiatives to keep customer satisfaction high.
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Preliminary Secondary Research

• Complete clarity regarding the organisation’s various

business operations.
• Keeping up-to-date with events in the EdTech Sector.
• Customer Feedback Collection of the Service; positives and
negatives.
• Creating a Journey Map of the Sales Process; from the initial
pitch, to subsequently closing the sales for conversion.

END OF REPORT