Professional Documents
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Needs Table - Sep11
Needs Table - Sep11
Issue I am starting a new My marketing and We need We need to look New product We have a specific
business sales is not assistance to help more professional marketing need
effective plan where we want
to go
Description Starting a new Need to improve We don’t have a We want to project We have a new E.g. new website
business and need the effectiveness of formal plan in place a more professional product but are not
a logo and our marketing to to help us achieve image to the market sure how to take it
marketing materials increase sales our goals to increase our to market
so I can get started sales
PRODUCT KEY
1. Strategy & Direction
2. Sales & Business Development
3. Branding & Positioning
4. Design & Communication
5. Advisory Services