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Needs Table

Issue I am starting a new My marketing and We need We need to look New product We have a specific
business sales is not assistance to help more professional marketing need
effective plan where we want
to go

Description Starting a new Need to improve We don’t have a We want to project We have a new E.g. new website
business and need the effectiveness of formal plan in place a more professional product but are not
a logo and our marketing to to help us achieve image to the market sure how to take it
marketing materials increase sales our goals to increase our to market
so I can get started sales

Product 1,3,4 1,2,4,5 1,5 3,4 1,2,3,4,5 1,2,3,4,5

PRODUCT KEY
1. Strategy & Direction
2. Sales & Business Development
3. Branding & Positioning
4. Design & Communication
5. Advisory Services

Commercial in Confidence | Pinical Strategy & Marketing : 19 / 06/ 2011

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