S O CI A L ME DIA GUID E 202 2 2022

Figures Formats
PROFILE
The social networking leader COVER
820*312

IMAGES PROFILE
PHOTOS
180* 180

FEED +
RIGHT

Sources : Médiamétrie, Digimind, CoSchedule, GlobalWebIndex, We are social et Hoostsuite, Kantar média - Amplifr - Statista.com
COLUMN +
ARTICLES +
FEED PANORAMA MARKETPLACE
STORIES
ADS (organic & ads)
1200*630 30,000
(Landscape) pixels min. 1080* 1080 1080* 1920
VIDEOS

              

Sponsored 

Sponsored
Sponsored



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12
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96 7 shares 124 55 comments 5 shares
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FEED POST 360° VIDEO FEED POST CARROUSEL COLLECTION INSTANT SLIDESHOW STORIES
(ads) (ads) (ads) EXPERIENCE (ads) (organic & ads)
(ads)

16:9 (landscape), 16:9 (landscape), 16:9 (landscape),

2:1 (monoscopic),
RATIOS 4:5 (por trait), 4:5 / 9:16 (por trait), 1:1 (square) 1:1 (square) 9:16 (por trait) 4:5 (por trait), 9:16 (por trait)
1:1 (stéréoscopic)
1:1 (square) 1:1 (square) 1:1 (square)

1920* 1080
1200* 720
1280* 720 5120* 2560 1080* 1920 1080* 1080
RESOLUTION 1080* 1080 1080* 1080 720* 1280 1080* 1350
720* 1280 5120*5120 1080* 1350 1080* 1920
1080* 1080
1080* 1080

MAX.
WEIGHT
4GB 10GB 4GB 4GB 4GB 4GB 4GB 4GB

FILE
EXTENSION
MP4 / MOV MP4 / MOV MP4 / MOV MP4 / MOV MP4 / MOV MP4 / MOV MP4 / MOV MP4 / MOV

MAX. 2 minutes
LENGTH
8 hours 30 minutes 4 hours 4 hours 2 hours (end-to-end)
15 seconds 2 minutes

FRAMES
PER SECOND
30 30 30 30 30 30 30 30

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 S O CI A L ME DIA GUID E 202 2 2022

Figures Formats

Photography on Social Networks

PROFILE
IMAGES

Reels
PHOTOS
320*320

FEED
(organic & ads)

Sources : Médiamétrie, Digimind, CoSchedule, GlobalWebIndex, We are social et Hoostsuite, Kantar média - Amplifr - Statista.com
& CAROUSELS
1080*566
(Landscape)
1080* 1350 REELS
(Portrait)
STORIES & IGTV
1080* 1080
(Square) 1080* 1920 1080* 1920
VIDEOS

           

Reels


 

Buy

View Instagram profile

Install

IN-FEED IN-FEED CAROUSEL STORIES REELS IGTV

(ads) (ads)

1:1 (square) 1:1 (square)

RATIOS 16:9 (landscape) 16:9 (landscape) 1:1 (square) 9:16 (por trait) 9:16 (por trait) 9:16 (por trait)
4:5 (por trait) 4:5 (por trait)

1080* 1080 1080* 1080

RESOLUTION 1920* 1080 1920* 1080 1080* 1080 1080* 1920 1080* 1920 1080* 1920
1080* 1350 1080* 1350

MAX.
WEIGHT
4GB 4GB 4GB 4GB 4GB 3.6GB

FILE
EXTENSION
MP4 / MOV MP4 / MOV MP4 / MOV MP4 / MOV MP4 / MOV MP4 / MOV

MAX. 15 seconds (organic)

LENGTH
60 seconds 60 seconds 60 seconds 90 seconds 1 hour
2 minutes (paid)

FRAMES
PER SECOND
30 30 30 30 30 30

www.ecommerce-nation.com
 S O CI A L ME DIA GUID E 202 2 2022

Figures Formats

The news network

IMAGES VIDEOS
PROFILE PHOTOS
 

400*400

Sources : Médiamétrie, Digimind, CoSchedule, GlobalWebIndex, We are social et Hoostsuite, Kantar média - Amplifr - Statista.com
Tweets

HEADER PHOTOS
1500*500

11 24 686

Tweets

IN-FEED
ADS
11 24 686

FEED 16:9 (landscape)

1600* 1900 RATIOS 9:16 (por trait)
(Portrait) 1:1 (square)

1280×720 (landscape)
RESOLUTION 720×1280 (por trait)
720×720 (square)
Tweets Tweets

MAX.
WEIGHT
512MB
11 24 686

FILE
WEBSITE ADS EXTENSION
MP4 / MOV
11 24 686 11 APP CARD 800* 200
11 24 686
CAROUSELS (lead
MAX.
MULTI- generation LENGTH
140 seconds
800*418 cards)
IMAGES
(Landscape) 800*320
600*335 min. 800*800 (website FRAMES
(per image) (Square) 30 / 60
cards) PER SECOND

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 S O CI A L ME DIA GUID E 202 2 2022

Figures Formats

THE PROFESSIONAL PLATFORM

IMAGES VIDEOS
PROFILE PHOTOS /
COMPANY LOGO    

400*400

Sources : Médiamétrie, Digimind, CoSchedule, GlobalWebIndex, We are social et Hoostsuite, Kantar média - Amplifr - Statista.com
Follow Follow

PROFILE COVER
PHOTOS
1584*396
13 747 1352 comments

Like Comment Share Send

224 2 comments

Like Comment Share Send

Home Network Post Notifications Jobs Home Network Post Notifications Jobs

SHARED ADS

9:16

RATIOS
1:2.4
1:1 (square)
2.4:1
Follow

16:9 (landscape)

RESOLUTION
1080* 1920
224 13 shares 800* 1920
1080* 1080
FEED 1920*800
Like Comment Share Send

1920* 1080
1200*627
Home Network Post Notifications Jobs
(Portrait)

WEIGHT
MAX.
COMPANY 5GB 200MB
PAGE
1128* 191 (page
FILE EXTEN-

cover)
MP4 / MOV
SION

1128*376 MP4
(main tab)
MKV

ADS 502* 282

(customized
100* 100 modules on the
LENGTH

main tab)
MAX.

(size of the
company logo) 10 minutes 30 minutes
900*600
300* 250 (company photos)
(background
Learn more Sign up

60*60
224 13 shares BLOG 24 6 shares
image)
(square logo)
PER SECOND

Like Comment Share Send

POST 1200*627
FRAMES

Like Comment Share Send

(sponsored 60 30
1200*627
Home Network Post Notifications Jobs
Home Network Post Notifications Jobs Home Network Post Notifications Jobs

content images)

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 S O CI A L ME DIA GUID E 202 2 2022

Figures Formats

Pins for social networks

IMAGES VIDEOS

PROFILE PHOTOS
165* 165  

Sources : Médiamétrie, Digimind, CoSchedule, GlobalWebIndex, We are social et Hoostsuite, Kantar média - Amplifr - Statista.com
PROFILE COVER
PHOTOS
800*450

Follow
Browse Watch

Visit Download

FEED PINS /
VIDEO
ADS /
PINS
CAROUSELS
1000* 1500
(Portrait)
1:1 (square) ou 2:3
Sponsored

1000* 1000 RATIOS

(Square) 4:5 ou 9:16 (por trait)

1000* 1 500
RESOLUTION
1080* 1920
Browse Watch

MAX.
WEIGHT 2GB

FILE
EXTENSION MP4 / MOV / M4V
1,2k
COLLECTION
246

PINS MAX.
15 minutes
LENGTH
STORY PINS /
4
Follow
INFOGR APH IC Follow
1000* 1500
(Por trait)
FLEETS PIN S
Visit Download
1000* 1000
1080* 1920
Visist Download

1000*3000 (Square)

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 S O CI A L ME DIA GUID E 202 2 2022

Figures Formats

The video platform

IMAGES VIDEOS
PROFILE PHOTOS   
LISTEN


800*800

Sources : Médiamétrie, Digimind, CoSchedule, GlobalWebIndex, We are social et Hoostsuite, Kantar média - Amplifr - Statista.com
BANNER
2560* 1440
1235*338
(smartphone) 245 Dislike Share Short Download

DISCOVER

Home Shorts Subscriptions Library

LISTEN

VIDEO VIDEO
PINS PINS

9:16

RATIOS
1:2.4
1:1 (carrée)
2.4:1
16:9 (paysage)

THUMBNAIL RESOLUTION 1080* 1920

Home Shorts Subscriptions Library

1280* 720 800* 1920

1080* 1080
1920*800
1920* 1080
WEIGHT
MAX.

5GB 200MB
EXTENSION

MP4 / MOV
FILE

MP4
245 Dislike Share Shorts Download
MKV
245 Dislike Share Shorts Download

ADS
300* 250
LENGTH

(display ad)
MAX.

10 minutes 30 minutes
DISCOVER 300*60
FILIGRANE (display ad long)
480* 70
150* 150
PER SECNOD

(overlay ad)
FRAMES

60 30

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 S O CI A L ME DIA GUID E 202 2 2022

Figures Formats
100% mobile social media

IMAGES VIDEOS
LOGO FOR BRAND’S  

THUMBNAIL
993* 284

Sources : Médiamétrie, Digimind, CoSchedule, GlobalWebIndex, We are social et Hoostsuite, Kantar média - Amplifr - Statista.com
Buy Ad

UNIQUE LONG
VIDEO AD VIDEO AD
Follow

Stories Spotlight Lenses

RATIOS
9:16
9:16
16:9

POSTS / ADS RESOLUTION

1080* 1920 1080* 1920 1080* 1920
WEIGHT
MAX.

32MB 1GB
EXTENSION
FILE

MP4 / MOV MP4 / MOV

LENGTH
MAX/

10 seconds 180 seconds

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 S O CI A L ME DIA GUID E 202 2 2022

Figures Formats

the little one who became big

IMAGES VIDEOS
PROFILE  

PHOTO
100* 100

Sources : Médiamétrie, Digimind, CoSchedule, GlobalWebIndex, We are social et Hoostsuite, Kantar média - Amplifr - Statista.com
494,3K

5782

Partager

IN-FEED IN-FEED
(Ads)

9:16

RATIOS
9:16 1:1
16:9

STORY
PHOTOS
RESOLUTION 1080* 1920
1080* 1920
Accueil Découvrir Enregistrer Boîte de réception Profil

1080* 1920 1080* 1080

1920* 1080
WEIGHT
MAX.

287.6MB 500MB
EXTENSION
FILE

MP4 / MOV MP4 / MOV / AVI

LENGTH
MAX.

10 minutes 10 minutes
PER SCOND
FRAMES

40 40

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 S O CI A L ME DIA GUID E 202 2 2022

Figures Formats

The #1 streaming platform

IMAGES VIDEOS

PROFILE
PHOTO  

46:07:14
256* 256

Sources : Médiamétrie, Digimind, CoSchedule, GlobalWebIndex, We are social et Hoostsuite, Kantar média - Amplifr - Statista.com
10 30

BANNER
1200*480 20:40 1:11:33

Follow

PINNED
VIDEOS

RATIOS 16:9

RESOLUTION 1280* 1080

MAX.
LENGTH 48 hours

FRAMES
PER SECOND
60

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