SOCIAL ECONOMIC STATUS

Update on SES Definition

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 BACKGROUND

• SES using multi-variable has been using by Nielsen since in 2015. this SES
refer to National Economic Survey (Susenas) data as target population.

• Starting Susenas 2015 (published in 2016), Susenas has no longer provided

“electrical power” information in the Susenas data.
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• Consequently, we need to update the current SES scoring based on the

available information.

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 SES VARIABLE

• Using 3 variables instead of 4 variables i.e. Source of Drinking, Source of

Cooking and Expenditure per Capita.

2015 2018
No Variable
Definition Definition
1 Source of drinking water √ √
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2 Fuel for cooking √ √

3 Expenditure per capita Total HH Per Capita

4 Electricity power √

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 NEW SES SCORING (1)

• 3 variables are selected to determine the new SES Class

2015 2018 2015 2018

Source of Drinking Fuel for Cooking
Definition Definition Definition Definition
Air kemasan bermerk 8 4 Tidak memasak di rumah 1 3**
Air isi ulang 6 3 Listrik 5 5
Leding meteran 5 3 Elpiji 5,5 kg/bluegaz 4
Leding eceran 5 2 Elpiji 12 kg 4 4
Sumur bor/pompa 4 2 Elpiji 3 kg 2 2
Sumur terlindung 2 1 Gas kota/Biogas 4
Sumur tak terlindung 2 1 Minyak tanah 2 2
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Mata air terlindung 1 0 Briket 1 1

Mata air tak terlindung 1 0 Arang 1 1
Air permukaan Kayu bakar 1 1
(sungai/danau etc) 1 0 Lainnya 1 1
Air hujan 1 0 ** Not cooking scores in new SES is depend on the HH
Lainnya 1 0 expenditure:
Monthly HH Expenditure <2.5 juta 2
Monthly HH Expenditure 2.5juta-5 juta 3
Monthly HH Expenditure > 5 juta 4

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 NEW SES SCORING (2)

• 3 variables are selected to determine the new SES Class

2018 2015 2018

Expenditure per Capita SES
Definition Definition Definition
<=187.5 1 Upper I 20-26 15-18
187.5 – 225 1 Upper II 17-19 13-14
225 – 312.5 2 Middle I 14-16 11-12
312.5 – 375 3 Middle II 11-13 8-10
375 – 437.5 4 Lower I 7-10 5-7
437.5 – 500 5 Lower II 1-6 2-4
500 – 625 6
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625 – 750 6
750 – 1,000 7
1,000 – 1,125 7
1,125 – 1,250 7
1,250 – 1,500 8
1,500 – 1,750 8
1,750 – 2,000 8
2,000 – 2,250 8
2,250 – 2,500 8
>2,500 9

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 NEW SES DISTRIBUTION
SES with 4 variable (2015 definition) SES 4 NEW SES 3
variable variable
by New SES with 3 variable (2018 definition) 12,8 12,2
% % UPPER 1
SES with 3 variable (2015 definition)
SES 4 var Upper 1 Upper 2 Middle 1 Middle 2 Lower 16,4% 16,5%
Upper 1 92.2% 8.9% 0.3% 0.0% 0.0% UPPER 2
Upper 2 5.6% 63.3% 13.0% 2.6% 0.2%
Middle 1 1.2% 26.0% 76.1% 47.6% 11.9%
Middle2 1.0% 1.8% 10.1% 38.8% 39.3% 35,8
43,5 %
Lower 0.0% 0.0% 0.4% 11.1% 48.6%
%
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Source : CMV Q1 2018 MIDDLE 1

63% exactly consistent at the same group of SES,

21,4
and 97% in tolerance (+/- 1 group)
17,9 %
% MIDDLE 2
14,2
9,4% % LOWER
Source : CMV Q1 2018

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 PROFILE NEW SES

• SES Profile based on BPS Data 2016

SES National Urban Rural
Upper 1 3.9% 7.2% 0.4%
Upper 2 8.8% 14.5% 2.8%
Middle 1 22.2% 30.2% 13.7%
Middle 2 30.7% 26.3% 35.4%
Lower 1 24.0% 17.9% 30.5%
Lower 2 10.4% 3.9% 17.3%
Source : BPS, Susenas 2016
Copyright © 2017 The Nielsen Company. Confidential and proprietary.

Routine
Routine Expenditure per Source of Drinker Water Fuel for Cooking
Expenditure Capita
Average Average Modus Modus
Upper 1 7,8 mio 2,34 mio Branded package (gallon) water LPG 12 kg
Refilling water or
Upper 2 4,2 mio 1,36 mio branded galon water LPG 12 kg or 3 kg
Middle 1 3 mio 0,83 mio Refilling water LPG 3 kg
Artesian well /
Middle 2 2,1 mio 0,6 mio pump or protected well LPG 3 kg
Lower 1 1,4 mio 0,36 mio protected well LPG 3 kg or firewood
Lower 2 1 mio 0,25 mio protected well or well spring Firewood

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Copyright © 2017 The Nielsen Company. Confidential and proprietary.