Company Overview

Vast Tech Solutions is an edtech startup founded in 2022 with the mission to make
quality education accessible and affordable for all students worldwide through the
innovative use of technology and artificial intelligence.
Our vision is to become the leading AI-powered online learning platform that adapts
to each student's unique learning needs and empowers educators with data-driven
insights.
Business Model
Vast Tech Solutions employs a B2C, subscription-based SaaS business model. Students
can access our personalized online courses and features by signing up for monthly
or annual subscription plans. This provides us with predictable recurring revenue
streams.
Our platform is priced competitively compared to traditional private tuitions or
other e-learning solutions while offering a more effective learning experience. We
also have plans tailored for educational institutions to serve their students.
Management Team
Vast Tech Solutions is founded by Kanav Gupta, who carries 12 years of experience
in the education domain. He has previously served as the Principal at a leading K-
12 school and understands the challenges of traditional teaching methodologies.
The tech leadership is provided by Sneha Patil, our CTO, who has over 20 years of
experience in engineering and product development. She has built global products
for companies like Oracle and SAP.
Our AI team is led by Dr. Rakesh Sharma, Ph.D. in Computer Science from Stanford
University. He guides the development of state-of-the-art AI algorithms that power
our adaptive learning platform.
The content development is managed by Priya Sharma who is an educator with over 15
years of experience. Her team of teachers ensures the pedagogical effectiveness of
our online courses
In summary, our founding team combines deep domain expertise in education and
technology to create a unique AI-based teaching platform.
Market Analysis
The global e-learning market is estimated to be valued at $325 billion in 2022 and
is expected to grow at a CAGR of 17% to reach $475 billion by 2026. Key factors
driving this growth are increased internet penetration, adoption of digital
education models, and growing emphasis on life-long learning.
Some major competitors in the K-12 online tutoring space include BYJU'S, Vedantu,
Khan Academy, and Chegg. While they offer some level of personalization, our AI-
powered platform is uniquely designed from the ground up to provide fully adaptive
learning based on each student's strengths, weaknesses and progress.
Our target customer segments include:
K-12 students looking to supplement school learning with customized online courses.
Working professionals seeking to gain new skills like programming languages or data
science.
Test preparation students preparing for entrance exams like IIT-JEE, NEET, GRE.
Educational institutions like schools, colleges, and coaching centers looking to
improve learning outcomes for their students.
Some key challenges in the edtech market are price sensitivity from customers, low
awareness of online learning benefits, poor internet connectivity in tier 2/3
cities, and established brand value of competitors.
However, the rapid growth in internet users, rise of education technology, post-
pandemic adoption of online learning, and increased spending power of consumers
provide massive opportunities. Our adaptive learning focus combined with strategic
digital marketing can help overcome the challenges and capitalize on these
opportunities.
Products and Services
Our online learning platform offers a highly personalized and interactive learning
experience for students. Some key features include:
Adaptive Curriculum - Our AI algorithms analyze each student's strengths,
weaknesses, interests and recommend a custom learning path from our curriculum of
5000+ lessons across 100+ subjects.
Interactive Courses - The curriculum includes live classes, engaging video lessons,
quiz, coding challenges, assessments and more.
Smart Test Engine - Students can take realistic mock tests that simulate actual
exams and get AI-driven feedback on improvement areas.
Real-time Progress Analytics - Students and parents can track learning progress,
view performance trends, and see analytics-based recommendations provided by the
system.
Social Learning - Students can interact with peers in a moderated social learning
environment to discuss concepts and collaborate on projects.
Our web application is built on a technology stack comprising:
Django framework on Python for the backend and APIs
ReactJS for building the interactive frontend
MongoDB as the primary database
Machine learning algorithms like logistic regression, decision trees, neural
networks for the adaptive AI capabilities
We offer three subscription plans:
Basic - Free access to limited course content
Premium - $25/month for full course access
Enterprise - Custom plans for institutions with added features
The personalized learning journey ensures students stay engaged, retain concepts
better and excel in competitive exams.
Marketing and Sales Strategy
Our marketing strategy leverages multiple channels to acquire and retain customers:
Search Engine Optimization - We will optimize our website for keywords like "online
learning", "exam prep" etc. to reach students searching for e-learning solutions.
Social Media Marketing - We will run targeted ads on Facebook, Instagram and
LinkedIn to build awareness. Our content team creates informative posts to engage
students.
Affiliate Marketing - We have partnered with educational bloggers and influencers
to promote our platform to their follower base through commissions.
Email Marketing - Students are guided through personalized email journeys including
drip campaigns, promotions, and course recommendations based on their usage.
Organic Word-of-Mouth - Happy students help spread awareness among their peers. We
accelerate this through referral programs.
For sales, we offer free 7-day trial periods to experience the platform. Our in-
house sales team reaches out to converted free trial users and closes premium
subscriptions.
For customer acquisition, we focus both on self-signups through the website and
partnerships with coaching institutes to distribute the platform to their existing
students.
For retention, we continuously add new content, offer in-app promotions, and engage
students through forums and events. Our adaptive learning algorithms also play a
key role in keeping students motivated and progressing.
Operations Plan
Our operations are designed for robustness, security, and optimal customer
experience:
Development - We follow agile methodology with continuous deployment from staging
to production environment. Unit tests, integration tests, and QA validation are
done.
Hosting - The platform is hosted on AWS using services like EC2, S3, CloudFront,
Route53, and RDS. This provides global reach, scalability, and redundancy.
Security - Encryption, access controls, and network-level protections safeguard
customer data. Regular audits and penetration testing are conducted.
Compliance - We comply with local educational data privacy laws like COPPA in the
US. Our policies are transparent to users.
Customer Support - Multiple channels like email, chat, and phone provide 24x7
assistance. Ticketing systems track issues to resolution.
User Engagement - Students are engaged through in-app messages, emails, forums
moderated by teaching assistants, and gamification elements like points and badges.
Our operations team monitors the overall health of the production environment
proactively using tools like DataDog. Key metrics like uptime, load, and crashes
are tracked. We are committed to providing an excellent learning experience.
Development Plan

We have a phased 3-month roadmap for developing the platform:

Month 1:
Build core back-end architecture and APIs for user management, content management
and analytics.
Create prototype front-end pages for the marketing site and student dashboard.
Dev team: 2 backend developers, 1 frontend developer, 1 DevOps engineer.
Month 2:
Develop a machine learning recommendations engine for adaptive learning.
Build engaging and interactive course content tools like videos, quizzes, and
coding modules.
Expand the student dashboard with progress tracking and social features.
Dev team: 2 backend developers, 2 frontend developers, 1 DevOps engineer.
Month 3:
Complete assessment engine for practice tests and exam preparation.
Iterate on platform optimization - caching, CDN, optimization.
Launch MVP version for controlled student onboarding.
Dev team: 1 backend developer, 2 frontend developers, 1 DevOps engineer.
The total estimated cost for the 3-month development is $96,000, including the
salaries of the technical team outlined above.
Key milestones include:
Month 1: Core platform infrastructure
Month 2: ML recommendations engine
Month 3: Assessment engine, optimizations, and MVP launch
Here is an outline of the Financial Plan section:

Financial Plan

Revenue Projections:

Year 1 - $500,000
Year 2 - $2 million
Year 3 - $5 million
Cost Estimates:

Initial product development: $150,000

Infrastructure/hosting: $12,000/year
Marketing activities: $50,000/year
Salaries: $200,000/year
Other overheads: $100,000/year
Funding Requirements:
We are seeking $500,000 in seed funding to cover initial development costs and
operating expenses for the first year until profitability. Investors will receive
8% equity in the company.
Financial Statements:
Income Statement - Will project revenue, costs, and profit/loss for the next 3
years.
Balance Sheet - This will summarize assets, liabilities, and shareholder equity.
Profitability:
With the funding secured, we forecast becoming profitable by mid-Year 2 based on
projected user growth and revenue numbers.
Key Assumptions:
The projections are based on acquiring 5000 paid users by the end of Year 1,
ramping up to 50000 paid users by Year 3. The average revenue per user per year is
projected at $200.
Income Statement
Year 1 | Year 2 | Year 3
Revenue | $500,000 | $2,000,000 | $5,000,000
COGS (hosting, curriculum) | $100,000 | $350,000 | $800,000
Gross Profit | $400,000 | $1,650,000 | $4,200,000
Operating Expenses: | | |
Product Development | $150,000 | $250,000 | $300,000
Marketing | $50,000 | $100,000 | $200,000
Sales & Support | $150,000 | $350,000 | $500,000
G&A | $100,000 | $150,000 | $250,000
Total Operating Expenses | $450,000 | $850,000 | $1,250,000
Operating Income | ($50,000) | $800,000 | $2,950,000
Taxes | $0 | $240,000 | $885,000
Net Income | ($50,000) | $560,000 | $2,065,000
Balance Sheet
Year 1 | Year 2 | Year 3
Cash | $100,000 | $500,000 | $1,500,000
Accounts Receivable | $50,000 | $200,000 | $500,000
Total Current Assets | $150,000 | $700,000 | $2,000,000
Fixed Assets | $200,000 | $500,000 | $1,000,000
Intangible Assets | $100,000 | $250,000 | $500,000
Total Assets | $450,000 | $1,450,000 | $3,500,000
Accounts Payable | $100,000 | $250,000 | $300,000
Short-term Debt | $0 | $0 | $0
Total Liabilities | $100,000 | $250,000 | $300,000
Shareholder's Equity | $350,000 | $1,200,000 | $3,200,000
Total Liabilities + Equity | $450,000 | $1,450,000 | $3,500,000
Risks and Mitigations

Key risks that can impact our business:

Competitive Risks:

Established players copying our AI features

Aggressive pricing or acquisition strategies by competitors
Mitigation: Closely monitor competitive landscape and double down on platform
innovation. Focus on superior student outcomes.

Technology Risks:

Bugs or crashes affecting the platform experience

Security vulnerabilities exposing customer data
Mitigation: Extensive testing pre-launch. Implement robust cybersecurity practices.
Operational Risks:
Supply chain or logistics issues impacting business operations
High customer churn and low retention
Difficulties scaling up fast enough
Mitigation: Maintain redundancies for critical dependencies. Focus on student
engagement and support. Plan capacities ahead of growth.
Financial Risks:
Revenue and growth projections fall short of targets
Rising infrastructure costs and overheads
Mitigation: Take a conservative approach to projections. Keep tight control of
costs.
Legal/Compliance Risks:
Lawsuits alleging copyright violations
Non-compliance with local education laws
Mitigation: Content is legally licensed. Seek timely counsel for any compliance
issues.
We will continuously assess risks across these dimensions and implement strategies
to minimize likelihood and impact. Robust processes will ensure smooth operations
even in adverse events.