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SmartLock Business Plan
Uploaded by David on Jun 20, 2016

Business Plan Full description

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298 San Antonio Road p &8'1(2))*)'89 in+o,s-artlo./solutions.o-

ountain !ie"# $A 9%0%0 """s-artlo./solutions.o-
&8'1(2))*)'89
in+o,s-artlo./solutions.o-

Business Plan
April 28th 2015

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 ale o+ $ontents
I Executive Summary..........................................................2
II Business Concept Proposal...............................................3
3pportunit4Prole-
Solution
!alue Proposition
III Marketing & Industry nalysis..........................................!
 ar6et ar/et
ar/et Si7e and rends
$o-petition
$o-petitie Adanta6e
I! Business Model & "o#to#Market Strategy..........................$
Epe.ted Sour.e o+ Reenue
Business odel $anas
:e4 Partners
! Current Status%Stage o 'enture.....................................((
ilestones i-eline
!I ppendix.......................................................................(3
;eter-inin6 Start*Up $apital
$ash <lo"s
Brea/*Een Anal4sis
Re+eren.es
Po"erpoint Slides

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Ee.utie Su--ar4 Read free for 30 days

Issue ;ate= April

.o-pan4 In+or-ation 2015

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4 of 26
Company Overview
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/ In.
tails S-artLo./ is a .o-pan4 that desi6ns and deelops
2015 io-etri. lo./in6 s4ste-s +or i-proed
lo4ees= % .onenien.e and se.urit4

+istory
d to date
?10#000
Problem
nds
eelop-ent# @irin6 $<3# S-all Sales Produ.tion# Business Pla.e Leaseour /e s .an e a hassle es e.iall "hen
<indin

Product 

@4eon6 Louis :i-

preneurship# Business Ad-inistration
..ount ana6er= Perrin Ceun6
6e-ent# Business Ad-inistration
e.t ana6er# and Lead Produ.t ;esi6n= a./son ;uon6
preneurship# Business Ad-inistration
@ead o+ Sales= 3n/ar Fre"al
preneurship# Business Ad-inistration
S-artLo./ "ill oGer a /e4less entr4 s4ste-#
.o-plete "ith a io-etri. s.an o+ Hn6erprints# to
allo" +or easier a..essiilit4 into ho-es he
produ.t is si-ple to install and .o-es "ith a
"arrant4 pa./a6e B4 repla.in6 traditional /e4s#
S-artLo./ "ill se.ure 4our ho-e in a -ore sa+e and
.onenient "a4 e also plan to in.lude a +a.ial
re.o6nition +eature in +uture produ.ts

Competition/Competitive Advantage

 
 here are a +e" .o-panies si-ilar to S-artLo./
and its desi6n

ugust Smart ock/ oGers users s-artphone

.apailities o+ .onne.tin6 to i*<i and .ontrollin6
the lo./ throu6h the phone

"o0i Smart ock/ si-ilar to Au6ust S-art Lo./#

FoDi uses an appli.ation plat+or- to .onne.t users
to their lo./ "ith a pass"ord prote.ted s4ste-

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Business $on.ept Proposal

1pportunity%Prolem
A total o+ '#J80 hours or 15' da4s is spent sear.hin6 +or lost ite-s oer our
li+eti-es Losin6 4our /e4s is one o+ the- People lose their /e4s on a dail4 asis
and spend .ountless a-ounts o+ ti-e "aitin6 +or lo./s-iths or +a-il4 -e-ers +or
another set Losin6 4our /e4s .an also pose as se.urit4 ris/s and een lead to
rea/*ins into 4our ho-e @o-eo"ners should e etra .are+ul "hen it loo/in6
a+ter their house /e4s as the4 -a4 su..u- to opportunisti. thiees As
te.hnolo6ies are e.o-in6 -ore adan.ed# -an4 people are e.o-in6 in.reasin6l4
interested in se.urin6 the /e4s to their ho-es

Asian .ountries su.h as South :orea# ala4sia# and apan hae alread4 adopted the
/e4less entr4 s4ste- and is used "idel4 a.ross the -an4 other .ountries
Ele.tro-e.hani.al and ele.troni. lo./s are "idel4 popular in the South :orean
-ar/ets and there is 6ro"in6 de-and in North A-eri.a

Solution
S-artLo./ is a /e4less entr4 s4ste- that uses onl4 4our Hn6erprint to unlo./ 4our
door# re-oin6 the need +or .arr4in6 an etra /e4 he S-artLo./ is a sel+*
installation /e4less entr4 s4ste- that .o-es in one pa./a6e ** li/e a nor-al lo./set
"ould Installation is done 4 re-oin6 the eterior .4linder lat.h and atta.hin6 the
S-artLo./ onto the deadolt Users .an still -anuall4 lo./ and unlo./ the door +ro-
the inside A+ter installin6 the S-artLo./# users .an then set "hi.h Hn6erprints the4
"ant to use as their o"n personali7ed /e4 he install-ent allo"s +or a si-pler
a..essiilit4 and an alternatie lo./in6 -e.hanis- +or ho-eo"ners

)esign
S-artLo./ is +eatured "ith a slee/ and s-ooth desi6n isuall4 appealin6 to an4
-odern da4 ho-eo"ner he S-artLo./ has a .4lindri.al di-ension o+ % in.hes in
dia-eter and a hei6ht o+ 2 in.hes ith a uilt*in LE; li6htin6 on the -ain sur+a.e
and a s-ooth stainless steel sur+a.e +or the io-etri. s.anner# S-artLo./ is
po"ered 4 % AA atteries "hi.h "ill proide a li6ht si6nal "hen atter4 li+e is lo"
@o-eo"ners .an no" loo/ +or"ard to unlo./in6 their doors

3ur produ.t "ill in.lude t"o -odels= Hn6erprint s.annin6 and +a.ial re.o6nition

• *ingerprint Scanning "ill e +eatured in our Hrst produ.t that "ill in.lude

io-etri. re.o6nition usin6 Hn6erprints
• *acial ecognition "ill e i-planted into our se.ond line o+ produ.ts in
.onDun.tion "ith our Hn6erprint s.an to delier the -ai-u- a-ount o+
se.urit4 e are in deelop-ent o+ produ.in6 a produ.t "ith the added
+eature o+ +a.ial s.annin6 to i-proe the se.urit4 o+ /e4less door entr4

4arranty
A one*4ear "arrant4 o+ our produ.t "ill e aailale to our .usto-ers "hi.h "ill
proide ho-e repairs and repla.e-ents i+ ne.essar4 +or ?'000 S-artLo./ "ill also
proide a 2%) .usto-er support .enter +or an4 installation needs and Kuestions as
"ell as installation 6uides

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'alue Proposition Read free for 30 days
3ur alue proposition is ased on the .onenien.e o+ usin6 our produ.t# the
per+or-an.e o+ the produ.t# and our .usto-er per+or-an.e 3ur produ.t .o-es in
an installation pa./a6e# "hi.h is eas4 to install# has a "arrant4# and a 2%)
.usto-er support line +or Kuestions and .on.erns It eli-inates the use o+ /e4s#


"hi.h .an sae ti-e +ro- loo/in6 +or 4our /e4s and hundreds o+ dollars +ro- not

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hain6 to .all a lo./s-ith e alue ourseles in our support and .usto-er help
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ar/etin6  Industr4 Anal4sis
 -arget Market

 hrou6h our sure4s and interie"s# "e a..u-ulated around 200 responses +ro-
potential .usto-ers "ho "ere ho-e o"ners e deter-ined that the S-artLo./
tar6et -ar/et "ould e sin6le +a-il4 and -ulti+a-il4 ho-e o"ners in their -id*
thirties to late +orties e deter-ined that 4oun6er ho-e o"ners "ere -ore "illin6
and open to ne" te.hnolo64 as opposed to ho-e o"ners oer the a6e o+ HHt4 e
also +ound that ho-eo"ners a6es '0*%0 "ere -ore "illin6 to u4 our produ.t than
ho-eo"ners in the a6e ran6e o+ 20*29

3ur -ar/et sure4 has +ound that are tar6et .usto-ers are -ore li/el4 to pa4 a
10M pre-iu- oer standard lo./ sets +or the alue o+ not hain6 to "orr4 aout
losin6 their /e4s and added se.urit4 +or their ho-e# indi.atin6 that S-artLo./ does
.reate alue +or its .usto-ers he di.ult4 or pain o+ the .onsu-er is
-easured pri-aril4 in the ti-e and in.onenien.e o+ losin6 their /e4s and hain6 to
spend ti-e and -one4 to Hnd and or hae a lo./s-ith .o-e to their ho-e and let
the- a./ in Also# ho-eo"ners pre+er not to spend etra -one4 to hae etra
/e4s -ade +or +a-il4 -e-ers and the a-ount spent on repla.in6 those /e4s eer4
ti-e the4 are lost or stolen B4 Hndin6 .usto-ers that are +ed up "ith losin6 /e4s
and hain6 to spend etra -one4 on lo./s-iths and .op4in6 /e4s +or +a-il4
-e-ers# S-artLo./ is re-oin6 the pain inoled and addin6 .onenien.e and
added se.urit4 to the .usto-erOs ho-e and da4*to*da4 a.tiities

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@o-eo"ners illin6ness to Use

A6e 50Q JM

A6e 20*29 A6e'0*'9 A6e %0*%9 A6e 50Q

A6e %0*%9 1)M
A6e 20*29 %'M

A6e'0*'9 '%M

Market Si5e and -rends

Based on the resear.h +ro- Netar/et Insi6hts the residential s-art lo./ -ar/et is
epe.ted to 6ro" si6niH.antl4 in the .o-in6 4ears# 6oin6 +ro- a ?2J1 -illion
-ar/et "orld"ide in 201' to oer ?'J illion in 2019

Netar/et +ore.asts the total US ;IC s-art ho-e -ar/et "ill 6ro" +ro- ?128
illion in the US in 201% to nearl4 ?)8 illion 4 2019 3ne o+ the i66est .ate6ories
o+ ;IC s-art ho-e dei.es "ill e lo./s# "hi.h "ill see the US -ar/et 6o +ro- ?JJ
-illion in 201% to nearl4 ?1 illion 4 2019 he -ar/et +or sel+*installed solutions
"ill 6ro" er4 rapidl4 oer the +ore.ast period and "ill a..ount +or oer one*third o+
s-art se.urit4 users 4 2020 e eliee the -ost i-portant .usto-ers are 6oin6
to e ho-eo"ners e.ause the -aDorit4 o+ ho-eo"ners hae -ore than one person
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liin6 in the house "hi.h -eans eer4one needs a set o+ /e4s to enter the ho-e Read free for 30 days
@o-eo"ners are the -ost li/el4 to -a/e an inest-ent in S-artLo./# "hi.h saes
ti-e# -one4# and -a/es it .onenient +or eer4one liin6 in the household

Competition

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 he S-artLo./ industr4 is +ra6-ented# "ith -an4 s-all .o-petitors $o-petitors
in.lude Au6ust S-art Lo./# 3/ido/e4s S-art Lo./# and FoDi S-art Lo./s Bri./ and
-ortar .o-petitors in.lude the lar6er retailers su.h as he @o-e ;epot# Lo"es# and
other ho-e i-proe-ent stores Another potential threat "ould e lar6er
estalished .o-panies "ho are loo/in6 to epand their usiness into S-art ;ei.es
su.h as Apple# Foo6le# and Sa-sun6 ith not that -an4 .o-petitors in the
industr4 the arrier o+ entr4 is er4 lo" thus 6ainin6 -ar/et share "ill e er4 ital
to the su..ess o+ our .o-pan4.

Competitive Matrix

S-artLo Au6ust Sa-sun6 E7on FoDi

./ S-artlo./ Shs*p810

$onenien.e    

;esi6n    

$usto-er    
Seri.e

Pri.e ?1)999 ? 2%999 ?19999 ?29999

Competitive dvantage

dvantage over ugust Smart ock 

3ur adanta6e oer Au6ust S-art Lo./ is our around the .lo./ .usto-er seri.e
and support "hi.h is aailale 2%) Also our pri.e is si6niH.antl4 lo"er than Au6ust
S-art Lo./ Au6ust S-art Lo./ uses a -oile adi.e as a /e4 +eature +or their lo./#
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"hi.h .an also e an in.onenien.e i+ 4our phone is dead or lost 3ur produ.t Read free for 30 days
diGerentiates +ro- this e.ause our produ.t uses Hn6erprint te.hnolo64

dvantage over Samsung E5on S6s#p7(8

3ur adanta6e oer Sa-sun6 E7on Shs*p810 is our pri.e# desi6n# and .usto-er
seri.e Sa-sun6 .har6es a pre-iu- +or their produ.ts e.ause the4 are a rand
na-e 3ur produ.t has a etter desi6n and +un.tion 3ur .usto-er seri.e is -ore

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personal and around the .lo./ unli/e Sa-sun6 "hi.h is 4our nor-al "or/in6
usiness hours
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dvantage over "o0i Smart ock 
3ur adanta6e oer FoDi S-art Lo./ is the .onenien.e# desi6n# .usto-er seri.e#
and pri.e FoDi also .har6es a pre-iu- +or their produ.t ut la./s in the desi6n and
loo/ o+ the produ.t Also FoDis has er4 ad reie"s +or .usto-er seri.e +ro- the
arious "esites the4 sell their produ.t on su.h as A-a7on he pri.e o+ the FoDi
produ.t is also hi6her than all o+ our .o-petitors.

Business odel  Fo*to*ar/et Strate64

Expected Source o evenue
As a sales and -anu+a.turin6 .o-pan4 "e epe.t the -aDorit4 o+ our reenue to
.o-e +ro- sales o+ the produ.t and "arrant4 sales e "ill .on.entrate on
6eneratin6 reenue throu6h the sales o+ our produ.t in online retail and up sellin6
"arrant4 plans

Business Model Canvas

9ey Partners 9ey ctivities 'alue Propositions Customer

$o--er.ial partners= Plat+or- o+ • Tui./  e.ient elations6ips
Se.urit4 to use • ;ire.t Personal
a"areness •  e.hnolo6i.al assistan.e=
• etals ;epot
ar/etin6 produ.t= oGerin6 .o--uni.ation
• Planet
Produ.tion and I seri.es "ith .usto-er at
• Bio-etri.s
suppl4 • Se.urit4A"arene point o+ sale# .all
•  e.hShop
;istriution ss .enters# e-ail
• <ede • $usto-er Seri.e
Le6al7oo- • $lose intera.tions
• 3nline
.o--unities=
+oru-slo6s"ei
nars

9ey esources C6annels

• ;esi6n and • ;istriution
produ.tion throu6h online
.enter retail

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• 3nline Plat+or- • $o--er.ial

anu+a.turin6 distriution
+a.ilit4 • Shippin6

Cost Structure evenue Streams

• e @ostin6 arrant4
•
$osts
• ar/etin6 and • Retail sales
Sales • Fross ar6in
• Produ.t
;eelop-ent
• $o--er.ial
partnership
• Li.ensin6 .osts

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9ey Partners
-ec6S6op
"""te.hshop"s

 e.hShop oGers -an4 diGerent seri.es +ro- personal trainin6# .onsultin6# to

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protot4pe o+ produ.t deelop-ent <or onl4 ?9500 dollars an hour li-it to 2 hours #
4
 e.hShop "ill oGer ad-ission into their +a.ilit4 and deelop 4our entrepreneurial
produ.t Personal trainin6 oGers the ailit4 to hae sessions "ith a one on one  Search document
instru.tor to attain the /no"led6e o+ the seri.e proided &Sa+et4 and Basi. use( '
additional parti.ipants -a4 Doin +or ?'000 an hour ea.h Personal .onsultin6 is also
oGered to support indiiduals "ith ne" ideas o+ a produ.t in deelop-ent and "ell
as adi.e on the produ.tseri.e Personal protot4pin6 is .o--on in this +a.ilit4 and
proides .usto-ers "ith the ailit4 to see their produ.ts .o-e to li+e anu+a.turin6
eKuip-ent is proided "ith state o+ the art -a.hiner4 and s/illed instru.tors

Metals )epot
"""-etalsdepot.o-

etals ;epot is a retail diision o+ Led+ord Steel $o-pan4 estalished in 1999 as a

s-all Kuantit4 -etals supplier in the United States etals ;epot is one o+
A-eri.aOs lar6est -etal suppl4 usinesses Proidin6 oer -ore than 25#000
diGerent shapes# si7es and a Kuantities o+ other -etals he4 proide a "ide
sele.tion o+ -etals and -aterials in s-all Kuantities "ith +ast shippin6 heir
.o-pan4 has 6ro"n "orld"ide and no" ships produ.ts aailale to lar6er
audien.es etals ;epot .an proide .o-panies "ith the ne.essar4 ra" -aterials
to deelop their produ.ts As a supplier in stainless steel and deadolt ars# lo./
-a/ers and s-iths are proided "ith the est -aterials in a .onenient a-ount o+
ti-e

:vetco Biometrics
"""7et.oio-etri.s.o-

et.o Bio-etri.s is a leadin6 innoatie te.hnolo64 that adapts hu-an

.hara.teristi.s to +un.tion an operatin6 s4ste- Based oG the identiH.ation o+ the
user# et.o Bio-etri.s oGers us the ailit4 to adapt its te.hnolo64 in deelopin6 a
Hn6erprint s.an .apailit4 that "ill e ale to .onne.t "ith our produ.t S-artLo./
et.o Bio-etri.s is a -anu+a.turer o+ identit4 authenti.ation hard"are proide the
en6ineerin6 parts +or deelopin6 a Hn6erprint te.hnolo64 hard"are he4 proide
responsie epert support# eperien.ed deelopers# and pro6ra--ers that oGer
net"or/ se.urit4 epertise

egal5oom
"""le6al7oo-.o-

Le6al7oo- is an eas4 to use online seri.e that oGers Kui./ le6al do.u-entation
and seri.es to startup .o-panies he4 are a leadin6 and nationall4 re.o6ni7ed
le6al rand that helps "ith s-all usinesses in the United States Le6al7oo-
proides help "ith le6al .op4ri6ht seri.es su.h as usiness +or-ations# patents#
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trade-ar/ re6istration# and arious other le6al seri.es Proidin6 us "ith the Read free for 30 days
ne.essar4 le6al a./6round# Le6al7oo- is a ne.essar4 partner that "ill help our
.o-pan4 6ro"

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<edE is a .ourier seri.es that spe.iali7es in delierin6 produ.ts to -ultiple
destinations around the "orld <ede .oers -ore than 220 .ountries and
territories and lin/in6 -ost o+ the "orldOs F;P hrou6h air# 6round# and sea
net"or/s# <ede is ale to delier their seri.es to al-ost an4 .o-pan4# espe.iall4
ne"l4 .reated ones <ede epress +rei6ht allo"s us to -ai-i7e our potential in
.usto-er delier and partner "ith a .o--er.ial distriution .hannel <ede has
net"or/s operatin6 .o*dependentl4 on ea.h other and proides seri.es +or s-all
usinesses all a.ross the United States

Business Development Strategies

1nline Marketing

"""s-artlo./solutions.o-

e "ill u4 a "esite do-ain# .urrentl4 in deelop-ent# and -ar/et our produ.t
throu6h that portal A+ter "e deelop our "esite "e "ill e6in estalishin6 sales
+ro- online retailin6 B4 -ar/etin6 throu6h our "esite# "e "ill host the latest
in+or-ation on our produ.t and the i-ple-ent sales throu6h an online store here
"ill also e a +oru-s dis.ussions oard alon6 "ith a .usto-er support .enter and
.onta.t in+or-ation aailale +or all .usto-ers

-rade S6o;s

South 4 Southest &SVS(

 rade Sho"s li/e SVS epos# held in Austin# eas# are a 6reat "a4 to 6ain produ.t
a"areness and uild relationships "ith .usto-ers and supporters  he4 are also a
6reat "a4 to de-onstrate our protot4pe and +ollo" up on +eeda./ +ro-
parti.ipants e+ore a.tuall4 laun.hin6 the produ.t into the -ar/et

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 rade sho"s are uniKuel4 intended +or the +uture .usto-ers and possile enture
.apitalists interested in our produ.t It "ill allo" us to de-onstrate our produ.t
alon6 "ith retainin6 the Kuestions the .onsu-er has to 6ather the +eeda./ +or us
to up6rade our produ.t

9ickstarter Campaign
A :i./starter .a-pai6n "ill +oster rand a"areness and possile +uture .apital
inest-ents in our produ.t e "ill use a :i./starter .a-pai6n to help us .reate
rand a"areness +or S-artLo./ and assess the needs o+ the .onsu-ers As a
-ar/etin6 strate64# this "ill also help us 6ain potential .apital inest-ents into our
produ.t Startin6 a :i./starter .a-pai6n reKuires lo" .ost initial .osts and helps us
to i-proe our produ.t +ro- +eeda./

The Team

Louis :i-
$E3

 a./son ;uon6
Perrin Ceun6
3n/ar Fre"al $35ProDe.t
$$35 A..ount
$335@ead o+ Sales ana6er5Lead
ana6er
Produ.t ;esi6n

<oundin6 -e-ers=
9un +yeong <ouis= 9im * $E3 &$hie+ Ee.utie 3.er(
;uties and Responsiilities=
• usiness deelop-ent
• 3ersees the usiness and responsile o+ the oerall .o-pan4Os sales
• Leads Senior ana6e-ent ea-
:un @4eon6 6re" up in the +a-il4 o+ entrepreneurs <a-il4 has al"a4s had
usinesses and "ith the inWuen.es +ro- -4 parents and eperien.e o+ isitin6 -an4
diGerent .ountries had lead -e to e an entrepreneur 4 eperien.es also in.lude
parti.ipations in the /i./ start up epos around the Sili.on !alle4

Perrin >eung $$3 * &$hie+ $o--uni.ations 3.erA..ount ana6er(

;uties and Responsiilities=
• Ne6otiatin6 partnerships and li.ensin6 a6ree-ents
• 3nline edia and Internal Relations
• $usto-er Relationships
• Adisor4 Relationships
Perrin Ceun6 is etre-el4 hu-le and -otiated @e is .urrentl4 stud4in6 at San ose
State Uniersit4 +or his Ba.helorOs in Business Ad-inistration $on.entration in
ana6e-ent @is past % 4ears "or/in6 under the proisions o+ -ana6e-ent

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dire.tors has lead hi- to ta/e .ontrol o+ the relationships o+ other Hr-s and Read free for 30 days
usinesses

1nkar "re;al $33 * &$hie+ 3perations 3.er@ead o+ Sales(

;uties and Responsiilities=
• Resear.h and ;eelop-ent
• $lient*$are o.er

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Sales ad-inistration
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•

3n/ar Fre"al "as introdu.ed to entrepreneurship at a er4 earl4 a6e# oth -4

+ather and rother ran a usiness "hi.h I "as later inoled in "hen I 6re" older
aDorin6 in Business Ad-inistration "ith a .on.entration in Entrepreneurship and
"ant to use "hat I /no" +ro- "or/in6 "ith -4 +a-il4 and "hat IX- learnin6 no" to
start -4 o"n usiness

 ?ackson )uong $3 * &$hie+ ar/etin6 3.erProDe.t ana6er Lead Produ.t

;esi6n(
;uties and Responsiilities=
• 3nline ar/etin6 and e ;eelop-ent
• Produ.t ;esi6n
• Anal4ti.al tas/s
• Adertisin6 and Pro-otions
 a./son ;uon6 has spent the last ' 4ears deelopin6 "esites# en6a6in6 in dire.t
sales# and .usto-er seri.e alon6 "ith leadin6 pro-otional proDe.ts at sports
authorit4 @e is .urrentl4 stud4in6 usiness "ith a .on.entration in
entrepreneurship @is enthusias- and positie ener64 .ontriutes to"ards his
-ar/etin6 deelop-ent strate6ies

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$urrent StatusSta6e o+ !enture

 his 12*-onth ti-eline is our assu-ption to deelop and laun.h the sales o+ our
produ.t e "ill e sel+*+undin6 ourseles in the Hrst 4ear until "e a.Kuire the
ne.essar4 +unds +ro- enture .apitalists or :i./starters Ea.h -e-er o+ the tea-
"ill .ontriute rou6hl4 ?25#000 +or the Hrst 4ear in +unds <or the Hrst 4ear# "e "ill
e -a/in6 1#500 units and sell the- +or ?200 ea.h

Milestones% -imeline
J'01 )' 8' @%38%( 10' 11' (2%3(% 1' 22 '' %' 5'
5 1 1 A 1 0 (A 1 9 1 0 1
Start e-ership
"ith e.hShop
;eelop 
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500 S-artLo./s
;eelop online
sales .hannel
;eelop <a.ial
Re.o6nition
S-artLo./
1st produ.tion run=
500 S-artLo./s
sales
In.rease esite
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@ire $<3
2nd produ.tion run=
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'rd produ.tion run=
500 <a.ial
Re.o6nition
S-artLo./

aDor ilestones +or the net '#J#12 -onths

MileStones: Time of Starting Completion

length Date: Date:

Start e-ership "ith e.hShop 1 "ee/ J'015 )115

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;eelop  anu+a.ture Hrst 500 5 "ee/s J'015 )'115
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;eelop online sales .hannel 2) "ee/s 8'115 2291J

;eelop <a.ial Re.o6nition S-artLo./ 22 "ee/s 11'015 %'01J

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1st produ.tion run= 500 S-artLo./s 9 "ee/s 12'115 2291J

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@ire $<3 1 "ee/ 1'11J 2)1J

2nd produ.tion run= 500 S-artLo./ 8 "eels 2291J %'01J

'rd produ.tion run= 500 <a.ial % "ee/s 5'11J J'01J

Re.o6nition S-artLo./

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Sales For Product/Service #1 10,000 10,300 10,609 10,927 11,583 12,278 13,015 1
Sales For Product/Service #2 0 0 0 0 10,000 10,600 11,236
Total Sales 10,000 10,300 10,609 10,927 21,583 22,878 24,251

Cost of Sales
Purchases
Materials 2,000 2,060 2,122 2,185 4,317 4,576 4,850
Productio !"ses 750 773 796 820 1,619 1,716 1,819
2,750 2,833 2,917 3,005 5,935 6,291 6,669
 
Total Cost of Sales 2,750 2,833 2,917 3,005 5,935 6,291 6,669
27.50$ 27.50$ 27.50$ 27.50$ 27.50$ 27.50$ 27.50$ 2
Gross Profit before Labour  7,250 7,468 7,692 7,922 15,648 16,586 17,582 1
72.50$ 72.50$ 72.50$ 72.50$ 72.50$ 72.50$ 72.50$ 7

Labour Costs
%!&' (ouis ) 2,000 2,000 2,000 2,000 2,000 2,000 2,000
%F&' *usti + 1,000 1,000 1,000 1,000 1,000 1,000 1,000
ead o- Sales' &ar  2,000 2,000 2,000 2,000 2,000 2,000 2,000
 ccout Maaer' Perri + 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Proect Maaer' *acso  2,000 2,000 2,000 2,000 2,000 2,000 2,000
Total Labour Cost 9,000 9,000 9,000 9,000 9,000 9,000 9,000
90.00$ 87.38$ 84.83$ 82.36$ 41.70$ 39.34$ 37.11$ 3
Gross Profit 1,750 1,533 1,308 1,078 6,648 7,586 8,582
17.50$ 14.88$ 12.33$ 9.86$ 30.80$ 33.16$ 35.39$ 3

Jan Feb Mar Apr May Jun Jul

Gross Profit !"#$%& !"$''& !"'%(& !"%#(& )")*( #"$() ("$(+
,-penses
ecruitet 50 50 50 50 50 50 50
et 2,500 2,500 2,500 2,500 2,500 2,500 2,500
%ouriers 35 35 35 35 35 35 35
suraces 250 250 250 250 250 250 250
&--ice cleai 0 0 0 0 0 100 0
eairs/aiteace 100 100 100 100 100 100 100
Postae 0 0 0 0 0 0 0
Priti : statioer; 0 0 100 0 0 100 0
 dvertisi/areti 43 43 43 43 43 43 43
<ele=oe/-a" 20 20 20 20 20 20 20
%outer %osts 5,000 0 0 0 0 0 0
Motor : <ravel 100 100 100 100 100 100 100
!tertaiet 0 0 0 0 0 150 0
(eal : Pro-. Fees 426 426 426 426 426 426 426
Fiacial services 0 0 0 0 0 0 0

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 udit -ees 0 0 0 0 0 0 0
>a c=ares 5,000 0 0 0 0 0 0
%redit %ard %=ares 5,000 0 0 0 0 0 0
>ad de?t allo@. 0 0 0 0 0 0 0
%atee e"eses 0 0 0 0 0 0 0

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eeral e"eses 0 0 0 0 0 0 0
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(i=t : =eat 50 50 50 50 50 50 50
Sta-- <raii 0 0 0 0 0 0 0
Su?scritios 0 0 0 0 0 0 0
Total ,-penses 18,574 3,574 3,674 3,574 3,574 3,924 3,574
185.74$ 34.70$ 34.63$ 32.71$ 16.56$ 17.15$ 14.74$ 1
.et Profit/Loss 20,324 5,107 4,982 4,652 3,074 3,662 5,008

203.24$ 49.58$ 46.96$ 42.57$ 14.24$ 16.01$ 20.65$ 2

 ccuilated Aet Pro-it/(oss 20,324 25,431 30,413 35,065 31,991 28,329 23,321 1

0uarter .et Profit/Loss 30,413 2,084

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Break#Even nalysis

Fi"ed %ost B80,580

Caria?le cost B6,456

Price/Product 200
Mari 6256

>reaeve Poit i Dits 12.8804

>reaeve Poit i ollar Sales 2576.09

eerences
Adords &nd( Retrieed +ro- https="""6oo6le.o-ad"ords.osts

Fet 3nline Y Business E-ail# ;o-ain# and e Builder So+t"are &nd( Retrieed
+ro- https="""6odadd4.o-oGersonline*usinessaspZ.i[95J58

Le6aloo- Y Start a Business# Prote.t Cour <a-il4= LL$ ills rade-ar/ In.orporate
 ore 3nline &nd( Retrieed +ro- https="""le6al7oo-.o-

Lost so-ethin6 alread4 toda4Z ispla.ed ite-s .ost us ten -inutes a da4 &2012#
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 he ;o*It*Coursel+ &;IC( S-art @o-e ar/et Set o Eplode In $o-in6 Cears
A..ordin6 o Netar/et &201%# ul4 2%( Retrieed +ro-
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