MKT 201

Course Instructor: Zakia Binte Jamal

GROUP 1- Game of Thrones

Tarannum Hasan Richi - 1610067

PRAN Food Ltd. Analyzing

Md. Umama - 2021747

Current SBU’s Akm Mahim Sharyar - 1710142

Imran Hosen Anik - 1820836

Sumaiya akter - 2021064

Contents

Introduction.................................................................................................................................................2

Business Portfolio........................................................................................................................................3

Analyzing Current SBU’s: BCG Growth-Share Matrix...................................................................................4

Pran Cash cow.........................................................................................................................................4

Pran Stars................................................................................................................................................4

Pran Dog..................................................................................................................................................5

Pran Question marks...............................................................................................................................5

Reference....................................................................................................................................................6
Introduction

The journey of PRAN started from 1981 and over the years has evolved to one of the top food
manufacturing companies

PRAN is the largest exporter of processed foods starting export in 1997 with canned pineapple to France
which eventually increased into currently 110 countries from South East Asia, Middle East, and Africa
mainly along with Europe and North Africa. The exponential growth of export earnings for the group hit
$150 million in 2016 which were $51 million in 2011 achieving 183 percent growth in 5 years. Through
stronger presence in the international market, we strive to equal our local sales and export which is at
1:4 ratio currently with total sales revenue of $500 million. PRAN has a strong export base in India
accounting one-third of their export following with the Gulf and African countries as the biggest buyer of
their products. Through capital transfer, PRAN intends to strengthen their base in South East Asia region
further. 

PRAN has achieved six national export trophies for the fiscal years 2011-12 and 2012-13:      

PRAN Dairy Limited: Gold (FY 2012-13) 

PRAN Agro Limited: Silver (FY 2012-13)

PRAN Foods Limited: Bronze (FY 2012-13) 

PRAN Export Limited: Gold (FY2011-12) 

PRAN Agro Limited: Silver (FY2011-12) 

PRAN Foods Limited: Bronze (FY2011-12) 

Business Portfolio
 Pran food Portfolio

Analyzing Current SBU’s: BCG Growth-Share Matrix

Pran Cash cow

A cash cow is a company or business unit in a mature slow-growth industry. Cash cows have a
large share of the market and require little investment. Its return on assets is far greater than its
market growth rate.
Pran Stars

Star products all have rapid growth and dominant market share. This means that star products
can be seen as market leading products. These products will need a lot of investment to retain
their position, to support further growth as well as to maintain its lead over competing products.

Pran Dog

A dog is a product or business unit with a low market share and in a low-growth market.
Generate cash to sustain self, do not promise to be cash sources.

Pran Question marks

Question marks are businesses operating with a low market share in a high-growth market. They
are a starting point for most businesses. Question marks have a potential to gain market share
and become stars, and eventually cash cows when market growth slows.
Reference

 Principles of Marketing - Global Edition by Philip Kotler, Gary Armstrong (z-lib.org)_2.pdf

 https://www.pranfoods.net/brands/a-z-list

 https://www.pranfoods.net/brands/beverages

 https://www.pranfoods.net/brands/dairy