Insights from The Infinite Game by Simon Sinek

Life is an infinite game ‐ the goal is not to win, the goal is to play as long as possible. Few people realize business is an infinite game as well
– you can hit your profit target, but no one will stop the game to give you a trophy. Leaders who play the infinite game of business with a
finite mindset struggle to stay in the game:

 Finite business leaders who lay people off to cut costs kill long‐term innovation.
 A finite business manager who keeps a high‐performing jerk on the team to hit short‐term targets erodes the team’s morale and
long‐term performance.

If you approach business with a finite mindset, you’ll discover that chasing wins loses its thrill, and your drive to play gradually disappears.
But when you adopt an infinite mindset, you sustain your drive, perform better, and love the people you work with. Approaching business
with an infinite mindset allows you to build a business that thrives long after you leave the game. Here is how you play the game of
business with an infinite mindset despite being pressured to play finite games:

Find your "Just Cause"

If you can clarify a "Just Cause" for your business instead of a generic, profit‐focused mission statement filled with
corporate jargon, you will find the courage to resist short‐term pressure and make sacrifices in the hopes of
attaining your vision. A “Just Cause” is an idealist vision of the future for the people you serve. Henry Ford's
original Just Cause was to provide safe and efficient transportation for everyone and open the highways to all
mankind. CVS, the American Retail store and pharmacy, has a "Just Cause" to get people on the path to better
health. Ford and CVS have had periods when they've forgotten their "Just Cause" and have gotten side‐tracked
by profit targets, coinciding with periods of decline. But when they renewed their commitment to their Cause,
they strengthened their position in the game of business.

Here are a few questions to determine your "Just Cause":

1. What profound change can we make in our customers’ lives?

2. What mission are we willing to make significant sacrifices for?
3. What idealistic vision is so inspiring that other people will want to join our Cause?

Test your "Just Cause" by imagining you have a profitable business but discover a better way to achieve your long‐term vision (either by
developing a new product or using a new business model). Would you be willing to overhaul your business and give up significant short‐
term profits to better achieve your long‐term vision? If your "Just Cause" passes that test, repeat it yourself at the start of every workday
(like the work kickoff mantra). Then, explain every decision in terms of how it helps your "Just Cause." As long as you stay dedicated to
your “Just Cause” and the people behind it, you'll generate the money you need to stay in the game.

Find your worthy rival

Instead of trying to beat your rival and be the best (which is exhausting and a fool’s errand because multiple
players can win in the infinite game of business), study your rivals so you can find better and better ways to fulfill
your “Just Cause.” Ford chose Toyota as their worthy rival because Toyota helped Ford believe they could make
quality cars with less input costs.

A worthy rival not only pushes you to be better, but it can also help you clarify your “Just Cause.” In the 80s, Apple
used IBM as a foil to help tell the world that Apple was for misfits and innovators. If IBM empowered corporations, Apple empowered the
individual.

List at least five competitors who can push you to be better. Then journal on the question: "Who on this list can strengthen my Cause and
improve my process the most? And how might they do that?"

Rethink the rules

The rules of an infinite game are in constant flux. Unlike finite games like soccer or chess, where competitors can
take comfort in the rules never changing, infinite games keep all the participants on edge. You are most likely to
fall out of an infinite game when you get too comfortable playing with a set of rules. Blockbuster got
comfortable with the rules of the game they were dominating: customers come into a brick‐and‐mortar store,
rent movies, and pay their late fees. But then an infinite‐minded player entered the game – Netflix. Netflix said
those rules were nonsense and came up with their own rules: customers don't leave their houses to rent movies,
and they never have to pay late fees. Blockbuster was slow to react to these new rules and went from a dominant
player to a player forced to leave the game. Netflix continues to thrive in the infinite game because they continue to
change the rules to better advance their Cause to entertain people.

Remember: in the infinite game of business, the rules will change, but you don't have to wait for them to change ‐ you can redefine the
game's rules at any time.

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