POWER STORY

PLAYBOOK
Own Your Story & Profit
From It In 3 Easy Steps

Keith Salmon
POWER STORY PLAYBOOK
Every entrepreneur starts out with a certain amount of
anxiety. They are looking for success and the risk they take
for that success is nearly unbearable. Sometimes they are so
excited about it that all they can talk about is how their
invention or system or program works and lose sight of even
explaining the results and benefits. Sometimes their patience
is worn thin by jumping through hoops that the online
marketing GURUS make them jump through. Sometimes they
just want to give up because all the clutter and confusion - not
to mention competition is just too much - and remember the
risk part and I think you know what I mean. $$$$
I am here to help and make things clear for you right now. I
have been in your shoes myself. I was the spitting image of
my perfect client about twelve years ago - but no one would
listen to me - I didn’t have my story worked out. I had already
made an impact on the world in my career as a storyteller in
films, TV advertising and music videos, but I was looking for
another way to reach people. You see, I was helping hi level
people tell their stories over and over and they were getting
results - like big results. I wanted to reach ordinary people -
because no matter how successful I had become, I always
wanted to help the “regular” guy (or girl) - but wasn't sure how
- until I designed a system. What I am about to share is a play
right out of my playbook that I have used to literally make
millions for people.
I am coming at you with three surefire tips that could very
possibly change everything for you. You want clarity so here it
is. Your power lives in your story - Yes YOUR story. The three
tips below are the cornerstone of any good product or
service. The WHY of what you do is WHY people will buy from
you. You connect with people because of who you are in real
life - unless you’re a movie star, I am telling you right now to
stop acting. Just be yourself... sounds easy right? Well.... it
should be. With a little practice your personal story will be
your secret weapon - your super power - your most valuable
asset! These three tips to leverage your story will give you the
breakthrough year you are working so hard for.
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#1 CONNECT THE DOTS
I’m not asking you to write a book about your life - like a:
“Once upon a time I was born” type of story. Those are linear
and take too much time. What I want you to do is create a
system of downloading two types of story thoughts. I use 3 x 5
cards - yes it’s old school but it works. The story thoughts are
1) Bad things and 2) Good things. Thats simple right?
First the Bad things. I want to start here because this is not a
deep psychological dive, it is a labeling process. Identify things
that have blocked you from the success and the dreams you
have always wanted. They could be a family member telling
you that you need to work in the family business for example.
It could be a college professor telling your class that It’s really
not worth pursuing a career in advertising because you won’t
get anywhere in a small market. It could be something that
held you back and blocked your progress like kids making fun
of your parents because they had blue collar jobs. - this is
what happened to me - but it actually drove me to the success
that I achieved in films and television advertising. A note about
that is that success doesn’t necessarily mean happiness. More
on that another time. When you are labeling these cards,
make sure to note business and career setbacks. So put just
one thought on each card and just identify it. Put these cards
in the bad pile.
Now the good things. Do the exact same thing with the good
things that happened in your life. Note as many events as you
can that shaped the successes in your life, and in your
business history. WE do this second so that we don’t get stuck
and dwell in the bad things. That’s easy to do - it’s like staring
at a car accident. So don’t do that! :) So now you have two
piles of cards. These events or thoughts or beliefs are what
were - not what is. This is your playbook to draw from at any
time, anywhere during your pursuit of paying clients. This is
your script for future connection with power partners and
influencers. This is a resource that will give you authenticity
and will make you more attractive to your future client.
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#2 PRACTICE THE ART OF LISTENING
Imagine that you are on a zoom call with someone - maybe a
potential client. I want you to bite your tongue. I want you to
listen with honesty and empathy. I want you to not think
about what you are going to say. I want you to care about
them and their problem or situation. What does this have to
do with storytelling? Everything! It’s their story that needs to
be validated. You are the thought leader in this situation. You
lead the conversation by soliciting information about them.
You are a friend first. You are building a truthful relationship
with this person so use some discipline so that they feel
engaged. Build in pauses in the conversation. Remain calm. If
you are on a zoom call try to ensure that you have some level
of eye contact with them. Make sure that it doesn’t look like
you are checking emails when this person is spilling their guts.
Al Pacino is a good listener. I was a film editor on the Film Any
Given Sunday and I remember a scene vividly. This scene had
several camera angles and on was an extreme close up on Mr.
Pacino who was playing the head coach of a pro football
team in Miami.. He had several people in his office and all I
remember was that he listened. He listened with intent. It was
like magic. I bring this up because what I believe he did in that
scene was bring out outstanding acting performances with
much lesser actors - actually not actors at all. His style of
listening allowed for those others to just be themselves, say
their lines as themselves and be believable.
My view is that if we allow others to be themselves by listening
with this intensity, we have a level of authenticity in our
conversation and the promise of a relationship built. The level
of trust that Pacino allowed in that Pro football coaches office
is sacred and so should our conversions. It's as real as it gets.
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#3 LEVERAGE YOUR STORY
This is where we put it all together. Because you listened so
well to your new contact, and have some true empathy and
understanding of his situation, you are in a great position to
offer value to the conversation. Sometimes that sounds like
“Guru- speak” but look at that in the literal sense. Value
means that your contribution is worth something to the
person you are in the conversation with. If you are in coaching
for example, you have a certain superpower of insight, and
the value that you add to the person you are talking to could
be a completely different way of packaging their dream
vision, and all it took was a new set of eyes. I have to say that
has always been my calling card. When I was editing or
directing, people would come to me because they knew that
the collaboration with me would be expansive to the product.
The silence would pay for the experience, and they would
most likely become repeat clients and higher level clients
because I was able to look at their problem a little differently
and “solve their problem”. That’s what we do - we solve other
people’s problems - we crack the code that they were stuck
on - here is a real old fashioned cliche that I for the first time
ever started saying - we take a bunch of lemons and make
some really great lemonade.
SO when we say leverage, it sounds kind of like a wrestling
move. It sounds like a real estate term. What does it mean
anyway? Leveraging your story simple means that you use
the best parts of your story and relate it to the person you are
talking to. You have connected the dots in step #1, and you
have listened with intent and honesty, and now, you
authentically add value to the conversation. One thing that will
happen is that you will see patterns as your business takes
off. You will see patterns in how this sequence tumbles over
itself all the time. You will notice that your story is always
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evolving and reshaping. - It is a work in progress - that’s what
we want. And your listening skills will evolve too. Soon you will
be listening to your audience. Imagine the thrill of getting
positive feedback from a few hundred people in your
Facebook group for example. Imagine the humility that you
will embrace when you make a change in your offer because
of constructive criticism from your coach or strategy team.
Imagine the gratitude you will feel when your client calls you
up and says “Thank you for hearing me - Thank you for
helping me” and they go one to tell you that they just signed
their first client. Imagine what life would be like if you reached
those goals you may only be thinking about right now!
I strongly encourage you to take these steps seriously but
without a doubt, I insist that you have fun along the way. Life
is too short to not have fun even when this entrepreneur stuff
gets a little wacky. This could be the best stretch of fulfillment
in your life. You will be able to experience the freedom you
have been looking for - and yes one of those freedoms is
financial freedom. You deserve to be heard, and the world
deserves to be touched by your passion.
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Now that you know the steps, it's time to get into action!
Get the support and even more storytelling tips in
the free Million Dollar Story Ninjas community!
https://www.facebook.com/groups/MillionDollarStoryNinjas
KEITH’S ACCOLADES

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BRANDS

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Don’t ever forget, your power lives in
your story - so share it… share it today.
KEITH SALMON

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Keith Salmon
© 2020