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Civic festivals and collaborative ! The Author(s) 2016
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DOI: 10.1177/0020852315615196
Sandro Cabral* ras.sagepub.com
Federal University of Bahia and Insper, Brazil
Dale Krane*
University of Nebraska at Omaha, USA
Abstract
Civic festivals offer an exceptional laboratory for the study of collaborative governance
because these events are ubiquitous and are characterized by public and private part-
ners engaged in joint activity. Using the Carnival festival of Salvador, Brazil, as an
example, we analyze the current models of collaborative governance to determine
whether they apply to the context of large civic festivals. Drawing primarily on Ansell
and Gash’s (2008) model, our qualitative analysis shows that some constructs of col-
laborative governance models are present. However, our results uncover other factors
affecting the collaboration process such as informal relationships and the basis of deci-
sion-making. Our results also suggest that trust, a factor commonly argued as necessary
to collaborative action, may be less critical than received theories suggest.
*Both authors contributed equally and list their names alphabetically on joint work.
Corresponding authors:
Sandro Cabral, Federal University of Bahia – School of Management, Av. Reitor Miguel Calmon, s/n – 3. Andar
Salvador, Bahia, Brazil 40110-903.
Email: scabral@ufba.br
Dale Krane, University of Nebraska at Omaha – School of Public Administration, 6001 Dodge Street, Omaha,
NE, USA 68182.
Email: dkrane@unomaha.edu
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2 International Review of Administrative Sciences 0(0)
Keywords
civic festivals, collaboration, collaborative governance
Introduction
Inter-organizational collaboration becomes particularly crucial in situations where
the desired objectives and the proposed missions cannot be achieved by a single
entity alone and a myriad of individuals and organizations are required. Studies of
collaboration affirm that the shift from conflict to cooperation does not come easily
because several conditions are necessary for collaboration to emerge, including the
need for financial resources and sharing of risks, disposition to collaborate, high
levels of interdependence, goal congruence, leadership capacity and style, and trust
(Alter and Hage, 1993; Bryson et al., 2006; Thomson and Perry, 2006).
Collaborative governance involves the participation of public and private actors
in the formulation and implementation of a good or service (Bryson et al., 2006).
Collaborative governance models posit that actors in a collaboration develop
shared understandings, mission, and decision rules (Ansell and Gash, 2008) and
their scope is beyond the problem solving approach of collaborative management
theories (Bellamy and Palumbo, 2010).
Previous studies on collaborative governance have addressed policy areas
such as disaster response, environmental protection, human service provision,
and regional planning (Ansell and Gash, 2008; Emerson et al., 2012). One of
the areas neglected by studies on collaborative governance is the organization of
large civic festivals. These events are important because they may yield social,
cultural, and economic impacts at the local level (Jago and Shaw, 1998).
They might also be useful to build community identity, develop and even regener-
ate urban areas, and create new industries. Furthermore, large festivals are
not limited to the United States and Europe – their use is global (Miles and
Paddison, 2005). Large festivals are a typical case of collaborative governance
because they depend on a diverse set of resources – human, financial, political,
technical – that are possessed by several public and private stakeholders
(Andersson and Getz, 2008). Since festivals involve diverse public and private
goods and services (artistic content, public security, city cleaning, transit manage-
ment, and so on) and operate on a time schedule, the decision process cannot
become bogged down in protracted conflict (Cabral et al., 2013). Consequently,
the inter-sectorial arrangements, which are a key component of civic events, require
a collaborative style of governance that should be examined through a public
administration lens.
Typically, studies of festivals have examined their planning and manage-
ment from a business perspective with an interest in how the event contributes
to a community’s economic base and/or serves to attract visitors to the
locality (Gotham, 2011; Jago and Shaw, 1998). Few analyses examine the complex
interactions among public, for-profit, and nonprofit entities and individuals
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Cabral and Krane 3
that are necessary to event success (Andersson and Getz, 2008; Getz, 2002).
Sometimes these studies suggest that collaboration is an important element of
festival operation (Savage et al., 1991). To the best of our knowledge, studies
focusing on how collaboration occurs in large civic events utilizing the recent
theoretical developments on collaborative governance in a systematic fashion
are scant.
In this sense, our main question is: Do models of collaborative governance
apply to civic festivals? The study of collaborative governance in the context of
large festivals helps us to evaluate whether the main constructs of the current
models are valid when analyzing sectors not commonly studied and if other mech-
anisms that affect the collaboration dynamics can emerge from studies in unusual
contexts, thus informing and enhancing the existing theories on collaborative
governance.
To tackle these objectives, we analyze the Carnival of Salvador, Brazil,
which offers an unusual example of collaboration among public and private entities
that normally engage in non-cooperation and conflict. Compared to the US
and European countries, Brazil presents distinct cultural and institutional
features (Baer, 2001) that allow an assessment of the non-culture bound nature
of collaborative models. Salvador’s Carnival is a representative example of
civic festivals because it is a special event that has a theme and involves a
celebration (Jago and Shaw, 1998). Reputedly one of the largest popular festivals
in the world, Salvador’s Carnival depends on a high degree of cooperation among
and between municipal and state governments, private firms, independent artists,
and neighborhood associations. Policy-making in Salvador is characterized typic-
ally by frequent outbreaks of inter-organizational conflict that prevent public
action in a timely fashion. Recent history contains numerous examples of budget
cuts for municipalities who oppose the political coalitions governing their states
(Souza, 2003).Yet, surprisingly, this normal condition of non-cooperation does not
stymie Carnival activities. Inter-organizational collaboration may take place in the
official discussion forums (the Municipal Council of Carnival – COMCAR – for
planning the event, and the Office for Integrated Management, for taking
actions during the event’s realization) and in informal networks formed by private
entrepreneurs, politicians, and prominent public organizations, such as the Bahia
State Military Police Department (BMPD) and the municipal tourism agency
(SALTUR).
Salvador’s Carnival provides a unique laboratory for the assessment of the
generalizability of collaboration models. Although festivals demand a high
degree of collaboration, in our theoretical framework we posit that collaboration
is not easy to achieve. Given the existence of several channels of negotiation and
collaboration, we rely on the Ansell and Gash (2008) (abbreviated below to A&G)
model to substantiate our analysis. Subsequently, through an analysis of Carnival,
we identify some converging points between our case and the extant models, and
we also identify aspects of Carnival operation that are treated as secondary elem-
ents or are omitted from the A&G model.
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4 International Review of Administrative Sciences 0(0)
Barriers to implementation
However, implementing collaborative governance to solve public problems is not
straightforward, given the inherent pathologies associated with bureaucracies and
the existence of fragmented strategies to societal problems (Dewulf et al., 2011).
In this matter, O’Leary and Bingham (2009: 259–264) confirm that research dem-
onstrates that efforts to encourage agencies to work together may well provoke
conflict rather than cooperation. Significant obstacles to collaboration must be
recognized in any study of collaborative governance – not all attempts to collab-
orate will succeed.
Impediments to cooperation and collaboration consist of several large categories
of barriers, including organizational, fiscal, legal/technical, and political (Jennings
and Krane, 1994; Johnston et al., 2011; Termeer, 2009). Organizational obstacles
are rooted in mission differences, laws and regulations, standard operating proced-
ures, issues related to budget and finances, and structural arrangements (Agranoff,
2012). Political jockeying among an agency’s units and between politically
appointed managers and career civil servants can easily block movement toward
collaboration (Wilson, 2000). Public administration scholars have long lamented
the negative effects of interagency conflict on public policy and collective action
(Haughton et al., 1997). Hence, advocates of collaboration and those who study
collaboration cannot easily deny the presence of these pervasive impairments.
Influencing factors
A crucial focus of research is the identification of those factors that public officials
utilize in their efforts to overcome inter-organizational conflict and build
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Cabral and Krane 5
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6 International Review of Administrative Sciences 0(0)
the collaborative process and increase the chances of successfully achieving desired
outcomes. Given the obvious costs of joint activity, stakeholders are more likely to
participate if they anticipate that collaboration will yield meaningful results. An
exclusive forum for decision-making and the perceptions of interdependence
among the parties increase incentives to participate. Political and policy contexts
with their histories of conflict or cooperation (or both) among stakeholders also
affect the likelihood of starting a collaborative dialogue.
An important role in initiating the collaborative process is the guidance of
facilitative leaders able to manage the dialogue through arbitration, facilitation,
and mediation. Especially where power imbalances and/or antagonistic percep-
tions exist, facilitators are vital to bringing parties together and guiding the nego-
tiations through tense situations. It should be noted that Ansell and Gash
locate facilitative leadership outside the collaborative process as do Faerman
et al. (2001), but unlike Bryson et al. (2006) who place leaders inside the process.
Also located outside the collaborative process and shaping its operation are vari-
ous institutional design features. A&G emphasize institutional design features
in the form of protocols and rules that need to be established so as to imbue
the process with procedural legitimacy and foster trust-building. However
their description of the forum for collaborative decisions is unclear as to whether
it is an existing venue or one created specifically by the stakeholders as a product
of negotiations.
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Cabral and Krane 7
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Artistic associations
Association of Popular Carnival Groups from Salvador (Assoc. dos Blocos de Salvador – ABS)
Association of Carnival Groups (Associação dos Blocos de Trios – ABT)
Association of Modern Plastic Artists from Bahia
Association of Independent Music Groups from Bahia
Popular Groups of Indian Culture
Popular Groups of African Culture
Popular Groups of Percussionists
Popular Groups of African Religious Culture
Federation of Social Clubs from Bahia
Federation of Carnival and Cultural Entities from Bahia
Unions and workers’ associations
Association of Street Bars from Popular Parties (Assoc. dos Barraqueiros de Festas Populares)
Musicians’ Union
Association of Carnival Journalists
Street Vendors Union
Association of Sound and Equipment Entreprenurs
State government
Bahia Tourism Office
Civil Police
Military Police
Secretary of Health from Bahia
Special Court for Childhood and Youth
Tourism State Council
State Governor Representative
Municipal government
Salvador Tourism Office (SALTUR)
Secretary of Health from Salvador
House of Local Representatives
Mayor Representative
* As defined in article n. 261 from Major Law of Municipality.
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Cabral and Krane 9
different government levels may strive for control and legitimacy, especially when
local and state government are run by different political coalitions. Under these
circumstances, collaborative efforts are not straightforward. Indeed, there are
claims that COMCAR’s decisions are biased toward the tangled interests of muni-
cipal politicians and business leaders (Miguez, 2011), and although this is the offi-
cial forum for planning Carnival it is possible to observe informal instances of
negotiation. Last, although this may vary, in some years local and state govern-
ment have created parallel structures to deal with the event.
Method
Since civic festivals, and Carnival in particular, have not been a topic of research in
public administration, we chose to follow the standard recommendation to conduct
an exploratory and in-depth qualitative analysis (Berg, 2009). Accordingly, our
research concentrated on the actions and perceptions of individuals, agencies,
and organizations that influence decisions on the festival’s operation.
Field interviews were conducted with the most relevant actors who participated in the
planning and implementation of Carnival in the past 28 years. Selection was based on
whether an informant could provide accurate and reliable information (Johnson, 1990).
We interviewed 16 professionals between May 2011 and February 2013. Following the
suggestion of Burawoy et al. (1991), we entered the field with the support of a previous
theoretical orientation, thus our questions were inspired by the main components of the
A&G model. The vast majority of the interviewees’ declarations reflect actions already
taken and narratives of what has happened over the years. The in-depth interviews took
between 45 and 150 minutes, and total about 25 hours of dialogue.
We also analyzed ancillary documents related to Carnival and used an obser-
vation approach in which there was no interaction between the observer and the
people being observed (Myers, 2009). During the 2013 Carnival, one of the authors
was allowed to observe the planning and the operation of the festivity, including
restricted meetings with the Mayor of Salvador and other city and state govern-
ment officials who were part of the public bodies established to coordinate and
monitor Carnival activities. The researcher observed several conflicts and instances
of collaboration between the members of the collaborative arrangement and how
they were addressed. Several of our interviewees were present in these observations,
thus reinforcing the credibility of our sources and the pertinence of our inter-
viewee’s testimonies. This privileged participation totaled almost 30 hours during
five days. Field reports were made immediately after each activity. Both authors
participated as observers of festival activities (one author in 2011 and the other
author in 2011, 2012, 2013 and 2014), totaling more than 110 hours of festival
observation. Table 2 summarizes our main data sources.
Data analysis proceeded as follows. All interview transcripts were independently
analyzed by each author and observations collated. In an attempt to find the fit
between the data and the received literature, we codified the interviews using the
main constructs of the A&G model. As is usual in qualitative research, coinciding and
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10 International Review of Administrative Sciences 0(0)
conflicting perceptions on the phenomena under investigation arose from the different
sources of information. To increase the reliability of our findings we triangulated all
data, as suggested by Myers (2009). Discussions between the co-authors and eventually
with an independent researcher helped us to implement constant comparisons between
coding and scrutinizing data (Walker and Myrick, 2006). The extensive inspection of
interviews, documents, and notes from direct observation helped clarify convergent
and dissonant points between our data and collaborative models. These procedures
decreased the dependence on interviewees’ declarations and our own observations and
enhanced the robustness of our findings.
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Cabral and Krane 13
It is fundamental to listen to all the participants, principally when they are dealing
with a very technical issue, listen to the specialists and not assert a political desire.
(Bahia state government representative for 2011 Carnival)
The growth of Salvador’s Carnival from an amateur event put on by friends and
neighbors for their own enjoyment to a city-wide spectacle of 200-plus Carnival
entities managed by public and private professionals demonstrates that an iterative
process of collaboration has been developed and produces successful ‘small wins’
(Ansell and Gash, 2008: 561). Not only are more and more individuals from other
parts of Brazil and from around the world attending the event, but more and more
local groups continue to form and seek to be included in the festival’s schedule of
events. The demand by local groups to participate is so great that one respondent
noted ‘we are having discussions to expand the space . . . because the three [main]
routes are overloaded . . .’ (Street cleaning department’s representative).
The inter-organizational cooperation found in Salvador can be attributed in
part to the actions of public and private persons who take the lead in creating
and sustaining collaborative mechanisms and processes. Empowerment and lead-
ership seem to be crucial. Several interviewees recognized the role of certain leaders
in facilitating relationships among parties when disputes were present: ‘He
[a former coordinator of Carnival] was crucial to promote integration, dialogue,
and to convince people to adopt new ideas’ (City Tourism Office Director).
Another interviewee adds about this facilitative leader: ‘He used to get all of us
together, followed-up the decisions previously taken . . . his absence was felt after he
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14 International Review of Administrative Sciences 0(0)
left the coordination’ (City Transit Department representative). Whatever the dif-
ferent positions staked out by the different participants in the decision process,
ultimately, as several of the respondents emphasized, leaders are those who direct
others toward a common objective, possess competence and technical skills, con-
trol the decision process without hurting sensitivities (of others), think through
everything not just from an isolated point of view, have a vision of the future
and a capacity to communicate, and have a capacity to adjust to change.
Observed outcomes can be measured in financial terms. The economic impact of
the festival is crucial to the treasuries of city and state government. In 2007 the
event generated R$5.8m (US$2.5m) in direct municipal receipts and R$171.1m
(US$85.5m) in only private formal revenues (Miguez and Loiola, 2011: 290). In
2014, the municipality of Salvador announced the biggest sponsorship deal for
Carnival – US$20m were raised.
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Cabral and Krane 15
Another possible answer is that the governance of Carnival supports the thesis
that trust is not crucial to collaboration (Hill and Lynn, 2003; Wood and Gray,
1991). Trust may be less important to collaborative success than the ‘delicate
balancing act of bringing together individuals and organizations with both similar
and different goals’ (Connelly et al., 2008: 18) and the careful management of the
conflicts that arise out of the different goals and expectations that partners bring
(Vangen and Huxham, 2012: 757). In the absence of trust, the annual nature of
Carnival decision-making may induce collaboration to a point in which failing to
collaborate would imply an undesired outcome as illustrated in the following
quote: ‘. . . [for someone] to cause a sensational failure [and not just the immediate
problems that always occur] would be ‘‘political death’’’ (City Tourism Office
Director). Because rewards and punishments (material and symbolic) are at
stake, the diverse agencies, groups, and organizations are motivated to take a
collaborative approach, different from more normal behavior in other policy
areas where non-action and non-cooperation are typical.
Hence, our analysis suggests that at least in our context the relationship between
trust and collaboration is multifaceted. Similarly, when an unusual example is
explored, other elements not covered by extant models may emerge, as we discuss
in turn.
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While clear rules insuring broad access and procedures guaranteeing transparency
are important, a solely rule-based definition of institutions ignores the influence
that structures exert not just on their members, but also on the interaction with
other structures. In our research we discovered that informal interactions occur
and shape the dynamics of collaboration, which reinforce the role of informal
governance in collaborative arrangements. The case of Carnival offers several
examples of topics that are not deliberated in official forums. The large blocos
and the celebrity trios have direct access to key decision-makers (e.g. the mayor;
the military police), as stated by one important stakeholder: ‘Because of their size
and number of people, larger blocos and camarotes have a closer relationship with
Military Police. As these entities involve increased transferring of people and
materials, particular strategies should be designed and the discussions take place
out of COMCAR’ (BMPD representative).
Although the relative success of the event is related to these informal mechan-
isms, the privileged access enjoyed by some people and groups generates
complaints from excluded organizations and from supporters of a ‘less business-
based’ Carnival. Nevertheless, our case suggests that networks and informal con-
nections are an important element of institutional design in successful collaborative
arrangements.
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Cabral and Krane 17
where items to be decided are about artistic matters, persons from the artistic com-
munity are more influential, and when commercial interests are at stake, the interests
of relevant actors tend to be preserved. These types of mutual adjustment confirm that
there is more to dialogue than its face-to-face nature – who communicates and what is
communicated also influence whether collaboration occurs.
Although technical experts ‘are not infallible nor they are politically neutral’
(Futrell, 2003: 474), the legitimacy of some groups is crucial to foster collaboration,
provided they conduct their activities in a desirable and proper fashion (O’Leary
and Vij, 2012). In our example, it seems to be the case with the BMPD. Indeed,
during Carnival military police officers carry out rapid interventions to contain
violent revelers and to ensure public security for other participants. The respon-
siveness of the military police results from a detailed planning process covering all
logistic aspects to ensure interventions in a timely fashion. A respondent notes,
‘. . . there is a respect [for the police] based on experience accumulated over many
years . . . on the operational level that exists . . . whatever decision that could be
taken only by an established authority, they still listen to the experience of the
technical [police] experts’ (President of the Artistic Producers Association).
The collaborative governance of Carnival also results in learning which can be
applied to other aspects of city functioning. The military police gain valuable
experience in tactics and strategies used to manage performances and revelers
which ‘can be adapted and applied to day-to-day policing . . . It is possible to say
that Carnival is to daily policing what Formula 1 is to the automobile indus-
try . . . many innovations arise in these different contexts and migrate . . .’(BMPD
representative).
Concluding remarks
Our large civic festival example offers a unique venue for the assessment of current
theorizing about collaboration and the applicability of extant models of collabora-
tive governance in the context of large civic festivals. The case reveals factors that
Ansell and Gash (2008) may not have considered in developing their widely
accepted model or that must be seen in perspective. Trust, a factor commonly
argued to be necessary to collaborative action, may be less critical than received
theories suggest. We observe that gains to be made and fear of failure are inde-
pendent bases for collaboration and are distinct from trust. This may well be the
case when the costs of non-collaboration, collectively and individually, are high,
especially in an interdependent setting. That we provide a discussion of this neg-
lected factor is also an important contribution of this article. We observe that
networks formed by prominent and legitimized actors can evolve and foster col-
laborative practices, oftentimes outside of the formal collaborative forums. In this
way, repeated interactions between technical experts can foster informal (and
effective) networks of collaboration. Further, how or on what basis the actors
accept decisions and the base of decision-making is an important, yet is not well
studied in collaboration research. The usual limitations of case studies apply to the
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18 International Review of Administrative Sciences 0(0)
analysis and inferences drawn by the present research. Perhaps some of the diver-
gent findings are merely a function of the research focus on a civic festival –
a policy domain that has been ignored by public management researchers. Some
avenues for future research are possible. Our results imply that cultural aspects
may enable collaboration. Actually, some large civic events, such as Carnival, are
embedded deeply in the local culture. Additional investigation may explore the
relationship between the shared senses of community identification and the inten-
sity of collaboration. Subsequent works could explore how the tensions between
formal and informal aspects may affect (non-)collaboration and under which
circumstances these dimensions can coexist in collaborative arrangements.
Future studies may also evaluate whether the experience of enhanced collaboration
in a given civic festival may induce actors to cooperate in other complex projects.
Definitely, civic festivals offer an exceptional laboratory for the study of collab-
orative management because these events are ubiquitous and are characterized by
multiple partners engaged in joint activity.
Acknowledgements
We thank our interviewees for their availability, Edvaldo Brito and Guilerme Belintani for
their invaluable help, Fagner Dantas for the useful research assistance, and seminar audi-
ences at the Getulio Vargas Foundation (São Paulo) and the Univeristy of Nebraska
(Omaha) for comments and suggestions. We also thank CNPq (Brazilian National
Council for Scientific and Technological Development – grant 306378/2012-4) and the
Fulbright Foundation for the financial support. The usual caveats apply.
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