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https://doi.org/10.1007/s11238-019-09692-w
Abstract
Does greater knowledge help or hinder one’s ability to coordinate with others? While
individual expertise can reveal a suitable focal point to converge on, ‘blissful’ igno-
rance may systematically bias decisions towards it through mere recognition. Our
experiment finds in favour of the former possibility. Both specific and general knowl-
edge are significantly associated with success in four of five coordination problems
as well as over all. Our analysis suggests that more knowledgeable participants are
better able to identify focal decision alternatives because (1) they are aware of more
such alternatives and (2) possess more relevant information about each.
1 Introduction
B Robert Hoffmann
robert.hoffmann@rmit.edu.au
Swee-Hoon Chuah
sweehoon.chuah@rmit.edu.au
Jeremy Larner
Jeremy.Larner@nottingham.ac.uk
1 Behavioural Business Lab, School of Economics, Finance and Marketing, RMIT University, 445
Swanston Street Melbourne, Victoria 3000, Australia
2 Nottingham University Business School, Jubilee Campus, Wollaton Road, Nottingham NG8 1BB, UK
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Is knowledge curse or blessing in pure coordination… 125
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Experiments have shown that greater knowledge can harm decisions in different ways
including the hindsight bias (Biais and Weber 2009) and anchoring effects (Ariely et al.
2003). Conversely, lesser knowledge can improve decision making if the knowledge
lack is related to the success criterion (Goldstein and Gigerenzer 1999, 2002; Pachur
et al. 2016). Experimental participants from the U.S. and Germany were asked to
determine which American city out of San Diego or San Antonio has more inhabitants.
While only two-thirds of the Americans guessed correctly, all Germans did so. The
Germans, unlike Americans, benefitted from the fact that lacking recognition of one
alternative (San Antonio) is connected to the criterion (city population): “Ignorance is
beneficial if it is correlated with what one wishes to infer” (Goldstein and Gigerenzer
1999, p. 44).
Similarly, ignorance of decision alternatives may promote success in open-form
coordination problems if it is systematically related to choosing focal alternatives. For
example, the “prominence or conspicuousness” of a decision alternative may make it
more likely that it is generally used as a focal point (Schelling 1960, p. 57–58) but also
that it is known by a given decision maker. In this way lesser knowledge biases towards
focal alternatives. As a result, decision makers in open-frame coordination problems
(either choosing randomly or according to recognition) have a higher probability of
success the smaller is their choice set. In other words, if decision makers choose the
most recognised decision alternative from their own choice set with less than certainty
then, ceteris paribus, the size of this set is inversely related to coordination success.
This curse of knowledge in coordination problems, therefore, hinges on the use
of recognition as a focal point. We use the term recognition to describe a decision
alternative’s well-knownness, i.e., the percentage of decision makers who could inde-
pendently name it. Note there is a difference between this active sense of recognition
and (passively) recognising an alternative when presented.
A number of authors have proposed recognition as a source of salience (e.g.,
Cartwright 2014, p. 264). According to Sugden (1995, p. 546), cultural and social
commonalities may suggest a focal point based on how frequently different alterna-
tives are mentioned within the group of decision makers. For example, choosing Grand
Central Station in Schelling’s New York problem provides a suitable focal point as the
best-known location to decision makers with differing knowledge of the city. Being
the most well-known confers salience even though it is no more unique a characteristic
than being the second or third most well known. The reason is that expected utility
maximisation requires choosing the most common alternative because frequency dis-
tributions are commonly skewed such that the frequency of the nth most common item
is inversely proportional to n (Zipf 1949; Ijiri and Simon 1977). The difference in
frequency between items becomes increasingly small as we move down the frequency
ranking, making correct identification harder. Abele et al. (2008; 2014) also suggest
that focal points require shared social knowledge, i.e., are chosen based on social and
cultural commonality among decision makers. When knowledge is asymmetric then
the most recognised alternatives have the highest prospects of successful coordination.
For example, Hargreaves Heap et al. (2017) suggest that participants in their coordi-
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Is knowledge curse or blessing in pure coordination… 127
nation experiments are able to use more successful decision heuristics when choice
alternatives are not presented and, therefore, are not common knowledge.
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128 S. Chuah et al.
novices relatively well because of their own novice history and familiarity with the
novice’s problem domain. It may be that greater knowledge of a problem domain also
entails a better understanding of what is salient to a specific group of people or in a
particular instance of time. An expert’s encyclopaedic knowledge of a category may
include the unique features of each item or the extent to which they are known within
particular groups of people. In Schelling’s illustration, the department store security
officer may look for the lost child at the novelty toy store which the father was unaware
of.
3 The experiment
3.1 Categories
3.2 Tasks
The experiment consisted of several parts to measure each participant’s ability to coor-
dinate, knowledge about each of the categories and in general as well as demographics.
First, in the coordination part, participants were asked to name a valid item for each
of the five categories without being presented with a list of items. They were told they
would receive a payoff only if a randomly chosen and anonymous other participant in
the same session chose the same (see appendix).
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Table 1 Summary experimental data
Category LEAGUE SHAKES ZODIAC EUROPE DISNEY
Members 20 37 12 27 13
Panel 1: Coordination
1st most chosen member (% category focal 1) Manchester United (70.9) Romeo and Juliet (68.2) Dragon (26.5) France (55.0) Cinderella (51.0)
2nd most chosen member (%) Chelsea F.C. (8.6) Hamlet (12.6) Horse (13.9) Germany (26.5) Snow White (27.8)
3rd most chosen member (%) Arsenal F.C. (6.0) Macbeth (7.3) Monkey (11.3) Spain (8.6) Aurora (3.3)
4th most chosen member (%) Manchester City (4.0) Julius Caesar (3.3) Dog (9.9) Italy (2.6) Ariel (2.6)
Other members (%) 10.6 8.6 38.4 7.3 15.2
Mean category coordination 56.0 52.2 14.4 39.3 37.2
Panel 2: Knowledge (as % of category items)
Best-known member (%) Manchester United (89.4) Romeo and Juliet (84.1) Snake (63.6) France (98.0) Snow White (78.1)
Mean category knowledge 42.4 8.4 49.2 40.0 28.3
Is knowledge curse or blessing in pure coordination…
Mean category knowledge (if category focal 0) 32.4 6.8 46.2 40.5 22.0
Mean category knowledge (if category focal 1) 46.5 9.2 57.5 39.5 34.4
Category knowledge 0(N)(%) 12 (7.9) 10 (6.6) 25 (16.6) 5 (3.3.) 13 (8.6)
Category recognition 1 (N) (%) 134 (88.7) 133 (88.1) 10 (6.6) 126 (83.4) 118 (78.1)
Panel 3: Relationship between coordination and knowledge
Mann–Whitney U (p value) 1670.0 (0.005) 1832.5 (0.010) 1757.5 (0.050) 2759.5 (0.815) 1636.5 (0.000)
Point-biserial r − 0.212 − 0.189 − 0.157 0.024 − 0.374
Spearman ρ (p value) 0.289 (0.000) 0.230 (0.005) 0.357 (0.000) 0.071 (0.384) 0.334 (0.000)
Panel 4: Decision change
Category change 1 (%) 14 (9.3) 24 (15.9) 37 (24.5) 16 (10.6) 30 (19.9)
Coordination-improving change 5 15 32 10 27
Coordination-reducing change 9 9 5 6 3
Change to focal member 5 15 25 7 21
Knowledge of and change to focal member 4 11 13 6 13
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3.3 Implementation
3 The reason is that we wanted to test the effects of different individual knowledge rather than learning
in the participant group as a whole. Matching of co-participants’ final answers introduces a confounding
element of renewed second guessing that we wanted to avoid.
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Is knowledge curse or blessing in pure coordination… 131
an exam hall environments with participants spaced sufficiently apart and controlled
to avoid collusion.4 The experiment was conducted in two separate rooms in different
buildings. Participants were told they would be matched with participants in the other
session. While participants were told nothing about the individual characteristics of
the other group they may have made inferences on the basis of the participants they
were able to observe in their own session.
Experimental earnings were paid out in person 1 week after the sessions. Partici-
pants were paid out for one of the five categories chosen at random. The payoff was
£10 for a match. Every participant also received a £5 show-up fee in addition to the
coordination and knowledge earnings.5 On average participants received £13.19 from
all parts of the experiment.
4 Results
The experiment generated different measures for each participant’s coordination suc-
cess and knowledge in the five categories. We now examine the potential relationships
between the two, i.e., whether and how category knowledge affects an individual’s
coordination success in that category. As outlined in Sect. 2, existing literature sug-
gests that this effect can be either positive or negative. In this analysis we also add
controls for demographic characteristics as well as general knowledge, academic suc-
cess and fluid intelligence.
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Fig. 1 Histograms for participants’ coordination overall (overall coordination) and for each of the categories
(category coordination)
one category (Snow White). On average participants could name between 8.4% and
49.4% of category items. Repeated measures ANOVA revealed both participants’
coordination (F (4, 600) 71.41, p <0.001) and knowledge (F (4, 600) 76.62,
p <0.001) differed significantly between categories.
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Is knowledge curse or blessing in pure coordination… 133
Fig. 2 Histograms for participants’ knowledge overall and for each of the categories
gory knowledge for all of the categories bar EUROPE (panel 3, Table 1).6 However,
the coordination data in Table 1 and histograms (Fig. 1) suggest that for each category,
coordination follows a bimodal distribution with the majority of participants clustered
at the high and low coordination ends of the spectrum.7 Calculating standard corre-
lation coefficients for category coordination is, therefore, inappropriate. As a result
we categorised participants in terms of whether, in a particular category, they chose
the most frequently chosen (or ‘focal’) item in the coordination part or not (category
focal 0 or 1). The relative proportions of those two groups for each category are
shown in the first row of the first panel of Table 1. Mann–Whitney tests reveal that
6 These correlations are robust to using only native British or non-British participants.
7 Kolmogorov–Smirnov and Shapiro–Wilk tests for category coordination in each of the five categories
have p ≤ 0.000.
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134 S. Chuah et al.
8 As explained, we used focal category as the dependent variable because of the bimodal distribution
of category coordination. To assess whether these results are sensitive for our chosen approach we also
performed ordinary least squares regressions for each of the categories with category coordination as the
dependent variable. The results also confirm that category knowledge is significant at the 95% level or
higher for every category but EUROPE.
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Table 2 Logistic regression results for focal decisions
Coef. P value Coef. P value Coef. P value Coef. P value Coef. P value
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Table 2 continued
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Category: LEAGUE SHAKES ZODIAC EUROPE DISNEY
Coef. P value Coef. P value Coef. P value Coef. P value Coef. P value
SILS − 0.186 0.040* − 0.133 0.098 − 0.020 0.855 − 0.037 0.559 − 0.045 0.613
Female 0.937 0.175 0.595 0.279 − 0.852 0.167 − 0.622 0.263 − 0.574 0.411
Age 0.284 0.028* − 0.097 0.524 0.044 0.776 0.013 0.921 − 0.285 0.092
Native − 0.639 0.270 − 0.003 0.996 1.201 0.115 − 0.178 0.739 − 1.218 0.051
Constant − 5.889 0.059 − 2.819 0.353 − 10.940 0.059 − 1.811 0.548 2.690 0.452
N 133 130 95 116 121
Pseudo R2 0.327 0.426 0.417 0.253 0.468
*p <0.05, **p <0.01, ***p <0.001
S. Chuah et al.
Is knowledge curse or blessing in pure coordination… 137
results for knowledge are significant under the control for fluid intelligence, which is
significant only for LEAGUE.
Result 3 Result 1 is not driven by participants’ individual characteristics such as
gender, age, fluid intelligence and native English speaker status.
Finally we examined whether these effects are sensitive to the nature of each of the
five categories. As seen, our categories differ in terms of average coordination suc-
cess, the number of items, familiarity to participants and coordination scope in terms
of uniquely salient items (Table 1). We used participant-level random effects logis-
tic regressions to re-estimate all the models in Table 2 after pooling the data across
all categories and adding separate controls for each, but LEAGUE using dummy
variables. The results are not displayed here but confirm the previous findings. Both
category knowledge and other category knowledge as the unweighted average of cate-
gory knowledge in all other categories, are significant (p <0.001) in every of the three
models. In addition, in all these models, the category dummies for ZODIAC and DIS-
NEY are significant negative influences on category focal whereas the other category
dummies remain non-significant.
Further independent variables were added to examine the underlying reasons for the
positive effect of category knowledge on coordination we found for all categories. One
possibility is that category knowledge is an indicator of general knowledgeability that
is responsible for this effect (see Sect. 2.3). We, therefore, added self-reported general
knowledge. In terms of convergent validity, i.e., the extent to which general knowledge
is related to theoretically similar constructs, its scores were significantly associated
with overall knowledge, ρ 0.200, p 0.014) and (marginally) self-reported aca-
demic performance (r 0.149, p 0.068). There were no significant effects for general
knowledge. We also constructed, for each category, other knowledge as the unweighted
average of category knowledge in all other categories as an objective measure of gen-
eral knowledge. Other knowledge was significant for all, but one category; knowledge
from other categories is indeed a relevant factor for coordination success.
Another way to look at the effect of general knowledgeability is to examine the rela-
tionship between coordination and knowledge aggregated over all categories. Figure 3
shows a scatter plot for each participant’s overall coordination by their overall knowl-
edge. The apparent positive correlation between them is highly significant (Spearman
ρ 0.421, p <0.001). Similarly, overall focal, the unweighted average of category focal
over all categories, is significantly and positively correlated with overall knowledge
(ρ 0.421; p <0.001). Again, we tested this relationship using regression analysis so
that extraneous variables can be added. The results are contained in Table 3. Model
1 confirms the univariate effect. Model 2 again examines whether the effect could be
driven by participants who knew no items of the five categories. We excluded obser-
vations where overall knowledge was below 20.9 As before the restriction does not
9 We use 20 as a conservative test, thereby excluding roughly one-third of observations. The same results
apply for lower values such as 10 and 5. Higher values reduce the sample size too much for meaningful
analysis.
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138 S. Chuah et al.
Fig. 3 Scatter plot for participants’ coordination ability (overall coordination) by knowledge (overall knowl-
edge) over all categories. Fitted values shown as grey line
alter the significance of overall knowledge. Model 3 again adds control variables for
individual characteristics and general knowledge, all of which are non-significant bar
fluid intelligence. The effect for overall knowledge is robust to the addition of the
controls. Models 4–6 repeat these analyses with overall focal as the dependent vari-
able. The same findings apply except that native English status is significant. Overall
we find that the positive relationship between coordination and knowledge aggregated
over categories is stronger than for individual categories. This further suggests general
knowledgeability as an underlying influence, either in addition or instead of knowledge
of category items.
Result 4 In most categories and overall, choosing the focal alternative for coordi-
nation is positively and significantly associated with knowledge of items of other
categories, suggesting general knowledgeability may drive result 1.
4.5 Recognition
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Table 3 Regression results for overall coordination and focal decisions
Overall knowledge 0.534 0.000*** 0.430 0.000*** 0.495 0.000*** 0.010 0.000*** 0.008 0.000*** 0.009 0.000***
Is knowledge curse or blessing in pure coordination…
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When the objective was to give the same answer as my co-participant, I chose an answer: Mean
literature (Schelling 1960, p. 57), was a relatively unpopular decision criterion. The
reason may be that conspicuousness confers salience in closed rather than open-frame
coordination problems. When participants are presented with decision alternatives then
identifying the one(s) that stick out may be the best approach. However, when this
assessment is preceded by recollection and depends on knowledge, then recognition
may be more effective.
The use of recognition as a decision criterion suggests how knowledge may enhance
coordination: Greater knowledge may better enable participants to identify the most
well-known decision alternatives. The dummy variable category recognition (second
panel in Table 1) represents whether participants correctly identified the most recog-
nised item in each category by assigning the highest likelihood to that item in the
belief elicitation part of the experiment. How does knowledge affect a participant’s
ability to tell how recognised a decision alternative is? We performed regressions for
category recognition (Table 5). The results show that category-specific knowledge con-
tributes significantly in two categories (LEAGUE and DISNEY, see top panel). Adding
knowledge of other categories produces additional significant effects for SHAKE, but
self-reported general knowledge is non-significant (second panel). The joint effect
of knowledge for all categories is confirmed by models using aggregated knowledge
(bottom panel). Again all these effects are confirmed by repeating the same estimations
with data pooled over all categories. Category knowledge, other knowledge and overall
knowledge are significant in all three (p ≤0.001). Together these results suggest that
knowledge of various types enables participants to better use recognition as a deci-
sion criterion for coordination. In turn, identifying recognition enables participants
to choose the most focal decision alternative. χ 2 -tests evidence that a significantly
greater proportion of participants who correctly identified the most recognised items
(category recognition 1) also chose these for coordination (category focal 1) in
all categories but ZODIAC (p < 0.05 or lower for each).
Result 5 In most categories, the ability to identify the most recognised alternative is
positively and significantly associated with knowledge of different categories, suggest-
ing knowledge may drive result 1 through recognition.
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Is knowledge curse or blessing in pure coordination… 141
Table 5 Logistic regression results for participants’ correct identification of most recognised decision alter-
natives
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142 S. Chuah et al.
for SHAKE, ZODIAC and DISNEY. Even when participants choose with full knowl-
edge of category items, their independent, prior knowledge of this and other categories
enhances their ability to choose the most focal category item. Again, we re-estimated
this model using pooled data across all categories and adding category dummies. Both
category knowledge (p 0.005) and other knowledge (p <0.001) are significant. Over-
all these results further support the indirect positive influence of knowledgeability on
coordination.
The decision change data also evidence an indirect rather than direct effect of
category-specific knowledge. In general participants changed when the presentation
of all category items made them realise their initial choice was not the most recognised
among them: χ 2 - tests showed for every category, a significantly lower proportion of
changing participants initially chose the focal alternative (p 0.000 for each category).
However, the reason for the initial incorrect choices was not ignorance of the most
recognised item. Fisher Exact χ 2 -tests also showed that knowledge of focal category
items was not different between the group of participants who made changes to their
decisions and those who did not, in every category (p ≥0.18). In all categories, more
than half of changing participants knew the focal alternative yet had not selected it
initially (Table 1, bottom row). Instead, the reason for the initial incorrect choices was
category knowledge. The changing group had significantly lower knowledge of every
category (p 0.003 or lower for each).
Result 6 In most categories, choosing the focal alternative for coordination is posi-
tively and significantly associated with (prior) knowledge of items of this and other
categories even when participants are given all of this category’s items, suggesting
general knowledgeability may drive result 1.
In short, while the typical changing participant knew of the most recognised cate-
gory item, she failed to select it because she did not have the wider category knowledge
to identify it as such. We speculate that category knowledge enables participants to
bring different alternatives to mind and to identify the most recognised ones by com-
paring them. Less knowledgable participants were unable to make such comparisons
to the same extent.10 This further supports that the effect of knowledge on coordina-
tion lies in the fact that better knowledge is associated with better ability to identify
recognised, focal alternatives. The positive effect of knowledge on coordination is,
therefore, indirect.
5 Discussion
We interpret the results from our analyses in the following way. First, we find no evi-
dence of a curse of knowledge in open-form coordination problems. On the contrary,
there is evidence of a significant positive effect of category item knowledge on coor-
dination. The effect is evident from different statistical tests using different dependent
variables both in univariate and regression analysis. The effect holds for a range of
10 Our experiment was not designed to examine the particular considerations participants engage in when
trying to coordinate.
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Is knowledge curse or blessing in pure coordination… 143
individual categories that differ in terms of their size and the type of knowledge but
also over all categories. The effect is robust also with regard to relevant control vari-
ables and data restrictions. We found no evidence that the effect is down to the fact that
participants with no knowledge are, by the rules of the experiment, unable to coordi-
nate. Indeed, additional tests reveal that if we assign such participants a coordination
payoff equivalent to that a random choice would have generated (rather than zero) our
results are unaffected. On the other hand, effect size calculations and non-significant
effects for knowledge in some of the tests overall suggests a medium-size effect.
Overall we found that even when participants are given a list of category members,
their prior knowledge of these and other category items is positively associated with
coordination success, controlling for their fluid intelligence. What is the explanation of
the positive effect of knowledge on coordination? We found evidence for two under-
lying causes from the extraneous knowledge variables and the treatment we used.
The first is the role of general knowledgeability. Other knowledge was significant for
coordination in every category bar LEAGUE. Similarly, overall knowledge was more
strongly correlated with coordination than category-specific knowledge. This suggests
that the underlying influence may be a participant’s general knowledgeability, which
is in turn correlated with knowledge of a category’s items. Out of the 10 possible
bivariate correlations among category knowledge in the five categories, six are sig-
nificant at the 95% level of confidence. It may be that such knowledge includes clues
as to what category items have salience (such as recognition) in particular circum-
stances as discussed in Sect. 2.3. The second source of the knowledge effect is from
category-specific knowledge. Greater knowledge of category items enables participant
to compare a greater number of possible alternatives and to identify the recognition
of each through comparison. Our experiment was not designed to directly test these
two mechanisms, which remain for future research.
6 Conclusion
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144 S. Chuah et al.
You will now be asked to provide all the possible correct answers to the 5 cat-
egories. One of the categories will be chosen at random for payment. For that
chosen category, you will earn £0.50 for each correct answer you provide. To be
correct, your answer must be valid (a valid member of that category) and clear
(not ambiguous). For each wrong answer you provide, you will lose
£0.50. The lowest you can earn for each category is £0 (i.e., you will not face
negative earnings). To maximise your earnings, you should provide as many
correct answers as you can. For example, say the chosen category was London
Airports, and you provide the following answers: Heathrow, Stansted, Gatwick,
Luton and East Midlands. You will receive £2 for 4 correct answers (£0.50 ×
4). East Midlands is a wrong answer and you will lose £0.50 for this 1 wrong
answer. So your total earnings for this category will be £1.50.You may answer in
any order you wish, but you must finish within 15 min, after which this document
will be collected from you.
Strategy change question
Now that you have seen the complete list of correct answers for each of the 5
categories, we want to give you this opportunity to change your answers. For each
question below, please now indicate if you would like to change your an- swer. If
so, please write down your new answer. Your new answer will be used instead of
your original answer to be matched against your co-participant’s original answer.
Academic performance question
In which degree class is your current average across all modules taken so far at
University (first class, second class (upper), second class (lower), third class or
pass)?
General knowledge question
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Is knowledge curse or blessing in pure coordination… 145
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