Professional Documents
Culture Documents
TP048451; UCDF1711ICT
HANSAKA NAVEEN MALKARUGE COSTA
TP048451 Hansaka Costa UCDF1711ICT
AIT001-4-4
Internship
Student Name : Malkaruge Hansaka Naveen Costa
Student ID No : TP048451
Intake : UCDF1711ICT
Company Address : No:90, Jalan Puteri 5/1, Bandar Puteri, 47000, Puchong
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Resume
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Cover Letter
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Employment Contract
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Acknowledgements
I would like to state my deepest appreciation to all those who worked alongside me at Azra
Trading Sdn Bhd for their amazing support and love throughout my internship period.
Furthermore, I would also like to thank Mr. Selladurai for giving me the opportunity to work
with brilliant minds from both IT department and the Customer Relations department – I will
take these lessons to my grave.
Sincerely, my heart goes out to all my former lecturers who helped me get where I am now,
forming unbreakable bonds over time. If it were not for the ladies and gentlemen who wake up
everyday with the best intentions of nurturing and teaching us at Asia Pacific University, none
of would make it far beyond in our careers. There is a special place reserved for these heroes
regardless of their status.
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Summary Report
While working at Azra Trading Sdn Bhd, I had the honor of working in multiple departments.
First off, on behalf of the IT department, I assisted lead engineers in building a complex e-
commerce system that was designed to promote and browse products, automate backend
processes, and handle user information. I was the designated assistant of the lead developer –
which gave me the opportunity to learn firsthand from a veteran software engineer. I was
tasked with various tasks from maintaining the Gantt Chart on regular basis to developing
website and forming communications channels with banking institutes. I have also hosted
meetings with regards to “direct initiatives” of various processes. Throughout this project, I was
tasked with overall collection of data, drafting reports and reporting to my superiors.
Lastly, I worked for the Customer Relations department. As a member, I was first asked to
closely observe how my colleagues maintained their relationships with their customers. Then
with adequate training, I was given the opportunity to interact with customers while being
mentored by a senior representative of the customer department. I had transformed various
data into information reports on various subjects for the Head of Customer Relations to use.
Moreover, once I had successfully passed various training sessions provided by the organization
of professional communication and complaint handling, I could handle complaints from
customers – under supervision.
Value of my placement
When working for the IT department, I believe I was given the golden opportunity most ICT
interns look for – I got to be part of building a fully-fledged e-commerce system. I had to do my
own research for most part as I had no experience in using some of the technologies used by
the organization for this project (such as WordPress), thus it was difficult initially. However,
having experience using languages such as HTML & CSS, JavaScript, Python and PHP during my
university course helped me plenty when it came to developing custom scripts, which were
needed for the project. As my supervisor encourages on taking the initiative, I got the chance to
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try different approaches and side projects which helped me develop my software development
skills as well as my creativity and problem solving. This is also true for my time at the Customer
Relations department – as communications got difficult (especially with emotional customers) I
came up with creative ways to get my point across and achieve an understanding. As I was
provided industry-level training, I was excited to take part in it and further improve my
communications and negotiation skills. However, regardless of how well I was treated by my
superiors and how much I enjoyed interning at Azra Trading Sdn Bhd, I faced problems with
boosting my self-motivation – this was largely due to personal problems with my family
overseas. Nonetheless, I refused to let it affect my work and gave everyday my very best.
Regardless of all the great reasons mentioned above, I am thankful from the bottom of my
heart for Azra Trading Sdn Bhd and my institute Asia Pacific University for giving me the
opportunity to connect with industry veterans in my field. This opportunity to network with
such individuals will prove very useful once I have graduated and looking for possibilities in the
future.
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Table of Contents
1.0 List of Figures.................................................................................................................................12
2.0 CHAPTER 1: Business Report..........................................................................................................13
2.1 Introduction to the Organization!..............................................................................................13
2.2 The Organization........................................................................................................................14
2.3 The Environment.......................................................................................................................15
2.4 The Functions............................................................................................................................16
2.5 The Department /Section..........................................................................................................17
2.6 Communications /Information Technology...............................................................................17
3.0 CHAPTER 2: Technical Report........................................................................................................19
3.1 Introduction...............................................................................................................................19
3.2 Interning at Azra Trading Sdn Bhd.............................................................................................20
3.2.1 Outline...............................................................................................................................20
3.2.2 Overview............................................................................................................................21
3.2.3 Solutions............................................................................................................................22
3.3 Conclusions & Recommendations.............................................................................................29
3.4 Appendices................................................................................................................................30
3.5 Report Clearance Form ............................................................................................................32
3.6 Logbooks....................................................................................................................................33
3.7 Attendance Records...................................................................................................................54
3.8 Company Supervisor Assessment Form.....................................................................................56
3.9 Mentor Feedback Form.............................................................................................................57
3.10 Diploma Program Report...........................................................................................................60
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Azra Trading Sdn Bhd is a well-known, family-owned trading company that has been established
since 2009 and operates from Puchong. It is primarily involved in the Textile and Trading
(Import and Export) Industry.
The company provides a broad range of fashionable attires however specializes in design-
unique traditional ethnic wear. Although operating physically only from Puchong, frequent
shoppers from all over Malaysia is a very common sight. These include:
Azra Trading Sdn Bhd operates with heavy emphasis on high quality products and customer
satisfaction. The relationship developed between new customers and the organization is swift
and lively to say the least. The relationship maintained with its frequent and loyal customers is
without a doubt astonishing. A very close “We Are Family” attitude is maintained by all its
employees and customers.
The company staff has wide spectrum of diverse backgrounds including that of foreign
nationals. Individual talents of its staff are recognized by the company managers and given the
opportunity to act on them.
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My role, initially, in Azra Trading Sdn Bhd was as an intern in the IT Department to design and
develop its e-commerce platform and was soon given the great opportunity to diversify and
develop my other skills under other departments such as Customer Relations, under the
supervision of its most senior employees. My tasks ranged from developing an e-commerce
website using software such as WordPress to assisting customers to boosting online presence
using Google Maps.
Azra Trading began as a small shop in 2009, sharing its responsibilities between its family
members. At the time, it offered limited but unique and high-quality textiles to its local
community in Puchong. It has since expanded to hiring from local communities as well as
foreign nations and offers a wide range of services. It is no doubt that Azra Trading Sdn Bhd’s
customer platform was developed on strong foundations of customer satisfaction. Among many
things, the company takes the most pride in its imports of high-quality textiles from India that
focus on diverse culture. Azra Trading works closely with renowned textile companies to source
the trendiest collections from across India to meet customer desired taste and requirements.
As stated earlier, Azra Trading has a profound understanding of how to develop and maintain
customer relationships. Therefore, it is safe to say Azra Trading’s goals focus on delivering
quality customer service. These goals, with the added fact of transparency ensures customers
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integrity in all their dealings. Their core focus is to guarantee any and all persons connected
with them, be it a customer, an employee or a vendor, finds their association not only
worthwhile but very pleasant.
Azra Trading recruits skilled workers to work efficiently, who can enforce the decisions and
sustain profitability and performance. Objectives in Human Resources include the
organizational structure and the interactions with workers. They also protect the organization's
personnel training and growth goals. A Human Resource target maybe to minimize employee
turnover by 20 per cent through the implementation of a new employee support system.
The organization structure comprises of top managerial staff, who are the top specialists and
undertake the responsibilities of designing and implementing strategic business models and
decides the direction the organization is heading with consideration to Azra Trading’s principles.
The assortment of top managerial staff compromises of 3 chiefs who are non-official with one
official administrator and one non-official executive.
The next segment of duty bearers are administrators who oversee their departmental activities
identified with various brands and segments. This level connects the lowest level employees
and the top-management officials and involves chiefs and senior managers who execute the
plans of the top managerial staff.
Indian Ethnic fashion has been a major mass-production industry across India and other parts of
the world for many years, evolving from century to century to create a more distinct design yet
revolves around key elements of its endemic design which makes it Indian Ethnic wear. This is
still the case in the 21 st century, with the advancement of technique in design and mass-
production, the modern Ethnic wear is still in great demand and with the right designs it looks
better than ever!
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Online retailing has been around for many years and with more and more businesses solely
focusing on “e-businesses” due to the low cost of running a business, all generations of
individuals are forced to learn how to navigate through this new-found maze and perfect the
art of selection.
Like many competitors of its industry, Azra Trading too has adapted to online retailing.
However, to simply say “has adapted” is to undermine the massive amounts of expertise, time
and financial resources spent on this objective. During my initial research, I was easily
convinced that Azra Trading had and continues to invest a significant amount of effort into
developing and boosting its online presence through Social Media Marketing (Instagram,
Facebook, Shoppee, Lazada etc.) than many of its competitors. With my employment to the
company, the objective was to design and develop its own e-commerce platform,
www.sella.my.
The roles delegated to employees within the IT Department and Customer Relations
department form two of the most crucial foundations to the organizational structure, with each
serving its own unique purpose. The duties of IT Department comprised of technology research,
advancements in multi-media presence and the design and development of its e-commerce
platform. Cyber Audits are conducted on a regular basis by the departmental Chief to assess the
progress of its projects.
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The Customer Relations department is to handle customer complaints and train its employees
on how to converse and build relationship with their customers.
The IT Department of Azra Trading has adopted a decentralized organizational structure. The
managers in charge make known the projects and ideas to their subordinates, who are
encouraged to devise a strategy to develop or for the acquisition of the required systems. This
department is a very agile and lively department, always finding unique ways to stay creative.
Every organization has their own modus operandi to pass on information. Relying on verbal
communication via speech or sign language appear to suit best for Azra Trading, and can be
seen used especially during video conferences, telephone calls and presentations. On average,
Bahasa and Tamil are widely spoken among colleagues as well as among many customers. As an
individual who is not very proficient in Bahasa and possess no usable knowledge of the Tamil
language, I found no difficulty communicating as all employees were also proficient in English
and happy to teach me Tamil vocabulary.
As for written communication - numbers, words and symbols are used for record keeping and
as another form of communication involving numbers and detailed information. This is crucial
for providing records of reference materials and promotes uniformity of policy.
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As for the use of information technology, Azra Trading uses sophisticated surveillance systems
to monitor company security capable of facial recognition. Furthermore, use of multiple POS
(Point Of Sale) systems that can maintain stock records is another addition to information
technology of Azra Trading. There are also multiple desktop computers connected to the
company Intranet followed by network-connected printers and scanners. The desktop
computers are intended for use by the Finance Department and IT Department. However, if
required by employees belonging to another department, desktops can be used with
permission and under supervision.
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3.1 Introduction
As an intern of the IT Department, I had hands-on experience working with industry dominating
web-development platforms such as WordPress to design and develop an e-commerce website
while learning and creating close-connections with veteran web developers.
The most critical lessons that had to be learned about daily communications, such as how to
interact with customers and how to employ psychology to gain an advantage in a negotiation
comes from my intern-time at the Customer Relations department. My responsibilities here
were to handle customer complaints and to make certain that the customers left the company
feeling satisfied.
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3.2.2 Overview
This report provides a detailed description of the experiences obtained and procedures
followed while working at multiple department and projects. In the IT department, I had the
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pleasure of handling a large project which was intended to take Azra Trading’s physical business
online via a user-friendly website and a complex backend system to automate various
processes and handle user information. From weekly meetings to discuss progress of the
project to undertaking specific roles – a great amount of effort was taken to successfully build
the system. Next, the report discusses my expose to the Customer Relations department. Under
this specific organization, I have observed and understood the need for effective
communication and how to recognize areas that are lacking and improve such areas. I have also
taken part in mandatory Customer Relations training sessions conducted by the organization.
3.2.3 Solutions
3.2.3.1 IT Department
3.2.3.1.1 Introduction to Project Sella
At the time of my recruitment, the IT Department had undertaken a major project with the
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After a meeting, the functions of the proposed system Sella were outlined with regards to the
above key points to benefit the audience of the system as well as the organization. Some of the
discussed key functions for customers and the organization are but not limited to:
For Customers:
For Organization
As an Intern appointed to this project, my key responsibility was to assist the lead developer in
designing, documenting, and developing Sella.
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For purpose of developing this system, the main application used was “WordPress”, an
alternative web-development platform that doubles as a Content Management System (CMS).
It has many pre-built templates (free & premium) that can be used as is or customized to fit
your likings – the former being the pathway we opted for. With many built-in features, it has a
steep learning curve however its ‘drag and drop’ feature allows you to create a vast number of
pages quickly. Moreover, the features that are available for your web system can be further
personalized by coding to fine-tune their purpose and their look to exactly how you would want
it.
In addition, to code HTML, JavaScript & PHP to fine-tune various features used in Sella, text
editor “Brackets” was suggested; however, I continued to use Sublime Text 3 as I have more
experience using it and virtually provides the same functionality.
The domain and other necessary subscriptions were made prior to my recruitment.
3.2.3.1.3 Procedure
We kicked off the project with an “imaginative design” session. Here, all team members were
asked to individually present artwork of a hand-drawn website that would represent what we
would like the design to be and then made a unanimous decision among the team as to what
was the best design.
I was then instructed to find a pre-built template that would best represent the design we had
chosen during our imaginative design session. When picking these templates, I was advised to
keep an eye out for malleability of the design as we were hoping to customize the templates
later. The chosen designs were then printed, and documents were made to include what
improvements and changes will be made for each design. These documents were then passed
on to the top managerial staff for their selection.
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Upon receiving the selected design, the team was divided into 3 sub-teams; each with 2
members, and future tasks were henceforth divided among the 3 sub-teams. I was grouped
with a senior developer (Team A) and we were asked to develop the following pages:
Home Page
Hot Promotions Page
Products Page and Categories
Payment Gateway
Thereon, the following weeks were spent on building the system as instructed, following a
methodical plan of action put in place by the senior developer I was assigned to and reporting
on progress to the Chieftain of IT Department at the weekly departmental meeting. During the
weekly meeting, we would also discuss common problems and solutions faced while developing
our individual segments of the system and share resources such as Stack Overflow topics,
referential snippets, and codes to assist each other.
Shortly after, we began working on the database for the e-commerce platform. My team and I
began creating databases for the “categories” and “products” in reference to the stocks the
company had at the time as well as were hoping to acquire in the near future.
After the completion of the given tasks and creating the databases, Team A (my team) and
Team C were instructed to assemble the individual segments together to create the final
version of Sella. My team and I (Team A) worked on the back-end of the system while Team C
tackled the front-end.
Once Sella was complete my team was instructed to communicate with Maybank to integrate
Maybank’s online payment gateway “m2upay” to the site. The reason behind the choice of
m2upay payment gateway over other gateways available in Malaysia was largely due to its easy
integration with WordPress and the technical assistance provided with it.
By the end of the integration of m2upay gateway with Sella, I was to compile the project report
as well as create a User Manual with explanations of how to use the e-commerce system.
Moreover, I aided our lead developer in creating an in-depth Technical Guide. These documents
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were then forwarded to the senior managerial members along with the fully-fledged Sella for
final review.
Project Sella was completed well-before its deadline. However, during phase 1 of its’ pre-
implementation tests, we stumbled upon many security risks and bugs. During security audits
of the database alone, we found some concerning security flaws with the database as well.
Nonetheless, all discovered security flaws, and bugs were mostly the result of either outdated
plugins installed into the system or a consequence of coding malpractices employed by the
development team where not much emphasis was invested in secure coding.
Once we had an unofficial list of the existing bugs, security flaws and outdated modules in Sella,
we worked towards fixing them. The custom coded scripts were redone with high regard to the
security of the codes. Bugs were eliminated by either the use of custom scripts or/ and plugins
and finally, the outdated modules were either replaced and/ or updated to the latest version.
The project was then run through phase 1 of the pre-implementation test once more but with
much more significance paid towards the security of the system and previously found bugs and
security flaws. This time, it was declared “PASSED” by the lead developers.
By the end of the Project Sella, its result was an eye-pleasing, versatile and secure system that
could handle expected functions such as:
Promotions platform.
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The project was considered successful and proudly celebrated within the IT Department.
Project Sella had then entered phase 2 of its pre-implementation testing and was passed on to
3rd party developers to assess its security before taking it online.
As mentioned in my business report, I had found that Azra Trading Sdn Bhd had built its
foundation on its relationship with its customers – bonding and maintaining a very family-like
vibe across the floor among colleagues and customers alike.
Initially, when I was first introduced to the Customer Relations Department, I had watched
carefully as my colleagues build relationships with first-time customers, never hurrying-
sometimes spending over an hour on a single customer while the store was packed with
customers like sheep at a feeding belt on a farm. They help customers make decisions between
colour choices and sizes of different outfits but rather as a friend and not as a clerk or an
assistant, all the while cracking jokes and laughing out loud.
While I was studying this process in awe amid of - what at the time was chaos to me, my
supervisor approached me with the sentence “A happy customer will be a loyal customer.” and
it had stuck with me since. The effectiveness of this simple code of belief is astonishing – and
the training I received while I was involved with this unit only made more sense to this code
and its cleverness. During my time at the Azra Trading I witnessed many first-time customers
return with family, friends, and colleagues with smiles on their faces and received with hugs
and kisses from my colleagues.
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Furthermore, most customers receive a custom discount depending on what is bought, and the
quantity bought. Some customers get 5% - 20% or so off for their purchases while more loyal
and older customers even qualify for as much as 50% off – or even higher. There is no official
discount marketed on any of its platforms and it follows a more traditional “ask and you shall
receive” tactic therefore the customers feel the trades are rather more personal. Pair this tactic
with a warm smile and a great handshake and what results is an excellent customer relations
recipe that leaves customers feeling a “You are family!” feeling that keeps their customers
happy and coming back. This single point of flexibility is one of the greatest advantages a family
business has over a corporate business model where prices are fixed to an absolute and to even
offer a minor discount at a significant scale, feedback must be sent up a long chain of command
and wait for a response which could take hours if not days. Azra Trading does this in minutes.
However, these relationships are not purely friendship. There is a fine line between friendships
and professional relationships that the employees of Azra Trading navigate with confidence and
ease – one that I am personally very grateful for being exposed to. There is no exchanging of
personal mobile numbers or any other personal details between employees and their
customers unless it is to register a customer or that phone number given to the customers
belongs to the company itself. Haggling in anyway or form is not tolerated - once a discount is
offered by a senior member of the management, it is final. During my first training session given
to me by the Customer Relations department, the absolute necessity of standing firm but
humble was reiterated endlessly. Even during disputes with customers, the employees,
especially members of the Customer Relations department, tend to the matter fast and resolve
it professionally. This method of operation makes sure all aspects of trade are well controlled
and firm. This is perhaps one of the greatest lessons I have been taught during my time as a
student.
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Customer Relations also handles complaints from both customers as well as within the
organization – although internal matters are discussed only among the members of the senior
management. While receiving my first training in how to communicate with customers, the first
tip was to always keep calm and reassure the customer we can work together to find a solution
to the problem – regardless of what it may concern. In practice, at first, I found this a little
difficult to adhere to. This is majorly due to my own way of handling problems which are now
cemented into my character. When I had finally adapted to this technique, I no longer had the
opportunity to test my new learned skill during the internship. Nonetheless, this technique
displayed an immense amount of success in my personal post-internship experiences – as a
matter of fact, using the techniques taught to me by the training given to me by the Customer
Relations helped me to successfully secure an upgrade to my airline ticket while I left Malaysia
during the pandemic.
If there is a major customer complaint against an employee, that complaint is taken forward to
the senior management where a general meeting will be held to discuss the issue in depth – if
necessary. However, if the complaint is mere frivolous, it is likely to be brought up after closing
hours between a member of the Customer Relations department and the employee in question
and not taken any further. Regardless, a frequent event is held once every 3 months as a
training camp to better the communications skills of all employees of Azra Trading Sdn Bhd
where participation is compulsory. I, was fortunate to intern at this organization during this
time to receive this valuable training.
This internship was indeed necessary exposure for personal growth and deeper understanding
of what is required of me as an employee in a professional context. I have realized that in
practicality, it is difficult, and in most cases insufficient, to simply apply knowledge as is and
requires further mending to devise a solution. Communication – physical as well as electronic
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(e-mails and text messages) plays a major role in one’s professional career and can prove
difficult if an individual cannot adapt quickly and effectively.
Having said the above, my only recommendation would be to educate students on how to
better adapt and settle quickly into a workplace.
References
3.4 Appendices
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3.6 Logbooks
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Award: .............................................................................................................................
SUMMARY
Yes/No
Yes/No
Yes/No
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NOTES OF DISCUSSION
First / Second Feedback :- type of work, pay, accommodation, student card, tax
:- placement report, industrial supervisor’s assessment form, another
placement student for next year, final year project, final year options
arrangements.
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2. Did you find the research skills you have acquired useful?
Not Useful ( 1 2 3 4 5 ) Very Useful
3. Were you able to perform well, based on the skillsets acquired from the diploma
programme?
Technical Knowledge:
Not Well ( 1 2 3 4 5 ) Very Well
Problem Solving:
Not Well ( 1 2 3 4 5 ) Very Well
Communication:
Not Well ( 1 2 3 4 5 ) Very Well
Teamwork:
Not Well ( 1 2 3 4 5 ) Very Well
4. Which modules are the most helpful in shaping you for the industry? Why?
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___I found the modules Professional Communication and Databases most practical and
helpful. This is not to say that the other modules were lacking. Professional
Communications gave me insight on how to improve my communications. As the work I
did while interning had a lot of databases to design and develop, the information came
across when studying databases came in handy.
7. Where are you heading upon completion of your diploma? (Please select ‘Other’ if you
are unsure, and explain your probable plan)
[ ] Continue to a degree programme in APU
[ ] Continue to a degree programme at a different university in Malaysia
[ ] Continue to a degree programme at a different university in another country
[ ] Work
[ ] Other
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