Entrepreneur-12-01 Midterm 2023

Entrepreneur 12-01
Pre Midterm EXAMINATION

SY. 2022-2023
Name: Score:
Course & Year: Date:
GENERAL INSTRUCTIONS:
1. Any form of ERASURE(S) will invalidate your answer

2. Use BLACK OR BLUE ink only.
3. Write LEGIBLY.
4. Read and understand the question before answering.
5. Strictly follow instructions.
6. NO CHEATING
TEST I - MULTIPLE CHOICE

Directions: Read and understand the question carefully. Encircle the letter of your correct
answer.
1. The word "entrepreneur" is derived from a French root ‘entreprendre’, meaning?

a. to sell b. to buy c. to undertake d. to sleep e. to love you
2. According to him an entrepreneur is a person who pays a certain price for a product to resell
it at an uncertain price, thereby making decisions about obtaining and using the resources while
consequently admitting the risk of enterprise.
a. Steve Jobs c. Schumpeter
b. J.B. Say d. David McClleland
e. Peter Drucker
3. According to him an entrepreneur is an economic agent who unites all means of production-
land of one, the labour of another and the capital of yet another and thus produces a product.
By selling the product in the market he pays rent of land, wages to labour, interest on capital
and what remains is his profit. He shifts economic resources out of an area of lower and into an
area of higher productivity and greater yield.
e. Peter Drucker
4. According to him entrepreneurs are innovators who use a process of shattering the status quo
of the existing products and services, to set up new products, new services.
e. Peter Drucker
5. According to him an entrepreneur is a person with a high need for achievement. He is

energetic and a moderate risk taker.
e. Peter Drucker
6. According to him an entrepreneur searches for change, responds to it and exploits

opportunities. Innovation is a specific tool of an entrepreneur hence an effective entrepreneur
converts a source into a resource.
e. Peter Drucker
1
7. According to him, Emphasizes the role of an imitator entrepreneur who does not innovate
but imitates technologies innovated by others. Are very important in developing economies.
a. Kilby c. Schumpeter
e. Peter Drucker
8. an Entrepreneurs take initiative, accept risk of failure and have an internal locus of control.
a. Kilby c. Schumpeter
b. Albert Shapero d. David McClleland
e. Peter Drucker
9. Intrapreneur is an entrepreneur within an already established organization.

a. Kilby c. G. Pinchot
b. Albert Shapero d. David McClleland
e. Peter Drucker
10. Your brand is the sum of people's perception of your products, vision, and content.
Everything from your voice on social media to your packaging design influences the perception
that others have of your brand. Branding can be the difference between customers buying from
you or buying from your competitors.
a. Brand Image c. Market Potential
b. Market Characteristics d. Market Share
e. Market ban
11. The characteristics of your target market. You need to consider all aspects that drive your
different customers to purchase.
e. Market ban
12. An estimate of your product’s potential profit. If you research how consumers might react
to advertising or price changes in your product before you take action, you will be better
prepared and market to your consumers more accurately.
e. Market ban
13. it is the percent of total product sales compared to your competitors. Market share gives you
an estimate of the amount of market your company holds and can give you an idea of how you
compare to your competitors.

e. Market ban
14. You’re determining where your product should be sold and how to get it there. Distribution
Research helps you plan the best way to get your product from the manufacturer to the retail
shelf.
a. Distribution Research c. Pricing Research

b. Market Segmentation d. Product Research
e. Promotional Research
15. Grouping customers by similar backgrounds or similar purchase behaviors. Utilizing

problem-solving research can determine how to most accurately accomplish this and even how
to design advertisements to attract those groups. You will need to collect both qualitative and
quantitative data to accurately understand your market segments.
2
16. Determining the ideal price for your product. Setting the price for your product is one of the
most important marketing steps. begin slightly increasing price? All aspects need to be well
thought-out. Researching customer’s reactions to price sensitivity is essential.
17. you’re testing your new or revised products or completing test marketing. Researching
secondary data or observing how your products will be used can allow you to effectively
compete in the market. Testing different components can identify new products or discover
ways to modify existing products,
18. Following up with the effectiveness of your advertising strategies. If your company is using
advertisements, there are factors you need to be checking up on. Unless you are evaluating your
advertising budget, if your ads are useful in both retaining and gaining customers and
researching what type of ads (online, commercial or print) are most effective, you truly cannot
know whether you’re wasting your company’s money.
19. What does USP stands for Entrepreneur.

a. Unique Selling Proposition c. Unique Selling Parts
b. Unique Selling Proportion d. Unique Save Proposition
e. Unique Sale Proposition
20. Who is the founder of Revlon?

a. Charles Revlon c. Jack Revlon
b. David Revlon d. Dean Revlon
e. Christian Revlon
21. What company has the famous line of “The Ultimate Driving Machine’’
a. BMW c. Domino’s Pizza

b. Dawn Dishwashing Liquids d. FedEx
e. MetLife
22. What company has the famous line of “Gets grease out of your way”
e. MetLife
23. What company has the famous line of “You get fresh, hot pizza delivered to your door in 30
minutes or less — or it’s free”
e. MetLife
24. What company has the famous line of “When it absolutely, positively has to get there
overnight”
3
e. MetLife
bonus25. What company has the famous line of “Melts in your mouth, not in your hand”
e. MetLife
26. What company has the famous line of “Expect more. Pay less”
a.Target b.Walmart c.Jollibee d. BDO e. Security Bank
27. What company has the famous line of “Everyday low prices”
28. What company has the famous line of “Bida ang saya”
29. What company has the famous line of “We find ways”
30. What company has the famous line of “You’re in Good hands”
31. Which of the Concept does not involve in Entrepreneurship

a. decision making
b. innovation
c. implementation
d. forecasting of the future
e. love win
32. Is the business organization that is formed and which provides goods and services, creates
jobs, contributes to national income, exports and over all economic development.
a. enterprise c. target market
b. merchandise d. network
e. economics
33. it is the process of creating something new and assuming the risks and rewards.
a. Entrepreneurship c. Flea
b. Market d. Gambling
e. Buying
34. Entrepreneurship is a dynamic process?

a. vision, change, and creation c. vision, change, and creation
b. mission, change, and creation d. mission, change, and imitate
e. vision, same, and creation
35. To start a company or a small business, there are steps in making, except?
a. do your research
b. make a plan
c. Plan your finances
d. choose a business structure
e. spend first in gambling
4
36. it is what you on social media to your packaging design influences the perception that others
have of your brand.
e. Market ban
37. it is the characteristics of your target market and You need to consider all the things that
may affect on who will be the one to patronize your product.
e. Market ban
38. If you research how consumers might react to advertising or price changes in your product
before you take action, you will be better prepared and market to your consumers more
accurately.
e. Market ban
39. it is the percent of total product sales compared to your competitors.

e. Market ban
39. Four aspects of being an entrepreneur excepts;

a. Involves creation process.
b. Requires devotion of time and effort.
c. Involves rewards of being an entrepreneur.
d. Requires assumption of necessary risks
e. Requires online games
40. The term "entrepreneur" seems to have been introduced into economic theory by
a.Cantillon c. Solon
b. Santillon d. Ma
e. Gates
41. The person who launched the field of entrepreneurship by associating it clearly with
innovation.
a.Cantillon c. Solon
b.Schumpeter d. Ma
e. Gates
42. He defined entrepreneurship, namely a systematic, professional discipline, brought a new

level of understanding to the domain
a.Cantillon c. Drucker
b.Schumpeter d. Ma
e. Gates
43. They identified two clusters of thought on the meaning of entrepreneurship. One group
focused on the characteristics of entrepreneurship (e.g. innovation, growth, uniqueness) while a
second group focused on the outcomes of entrepreneurship (e.g. the creation of value).
a.Cantillon and Lorchelle c. Drucker
b.Schumpeter d. Jean and Jane
e. Sharma and Chrisman
44. To start a company or a small business, there are steps in making, except?
a. a. choose your bad habit
5
b. pick and register the business name
c. get licenses and permit
d. choose an accounting systems and
e. set up your business location
45. What company has the famous line of “it won’t let you down”
a. Target
b.Walmart
c.Rexona
d. BDO
e. Security Bank
46. What company has the famous line of “just do it”

a. Target
b.Walmart
c.Rexona
d. BDO
e. Nike
47. What company has the famous line of “Think Different”

a. Target
b.Apple
c.Rexona
d. BDO
e. Nike
48. What company has the famous line of “have it your way”
a.Burger King
b.Apple
c.Rexona
d. BDO
e. Nike
49. What company has the famous line of “The happiest place on earth”
a.Burger King
b.Apple
c.Disney land
d. BDO
e. Nike
50. What company has the famous line of “its finger link in good”
a.Burger King
b.Apple
c.Disney land
d. KFC
e. Nike
TEST II- ESSAY.

Direction: Answer each item comprehensively. Write legibly (5 points each)
1.What is Entrepreneur?
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2.If you’re going to start your own business, what are the things to be considered?
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Rubrics:
Organization and content -3
Grammar and spelling – 2
Total- 5
“It always seems impossible until it’s done.”
– Nelson Mandel
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Subject: Entrepreneur 12-01
Module Writer: Maverick Daryl W. Napolereyes
TABLE OF SPECIFICATION
Type of Test Topic LOT Questions HOT Questions Total No. of Items
A. Multiple Choice a. The Concept of Entrepreneurship 5 15 20
b. The Market Problem to be Solved 5 10 20

c. Selling Proposition and Value Proposition 5 10 30
B. Essay 2 10
TOTAL 60
Prepared by: Checked by: Approved by:
MAVERICK DARYL W. NAPOLEREYES STEPHANIE S. REYES CELINA A. HERMOSILLA JOSE GENARO YAP- AIZON, Ph.D.
Faculty Academic Director Quality Assurance City College President

Entrepreneur-12-01 Midterm 2023

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Entrepreneur-12-01 Midterm 2023

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Entrepreneur 12-01

Pre Midterm EXAMINATION

1. Any form of ERASURE(S) will invalidate your answer

TEST I - MULTIPLE CHOICE

1. The word "entrepreneur" is derived from a French root ‘entreprendre’, meaning?

5. According to him an entrepreneur is a person with a high need for achievement. He is

6. According to him an entrepreneur searches for change, responds to it and exploits

9. Intrapreneur is an entrepreneur within an already established organization.

a. Brand Image c. Market Potential

a. Distribution Research c. Pricing Research

15. Grouping customers by similar backgrounds or similar purchase behaviors. Utilizing

19. What does USP stands for Entrepreneur.

20. Who is the founder of Revlon?

a. BMW c. Domino’s Pizza

31. Which of the Concept does not involve in Entrepreneurship

34. Entrepreneurship is a dynamic process?

39. it is the percent of total product sales compared to your competitors.

39. Four aspects of being an entrepreneur excepts;

42. He defined entrepreneurship, namely a systematic, professional discipline, brought a new

46. What company has the famous line of “just do it”

47. What company has the famous line of “Think Different”

TEST II- ESSAY.

b. The Market Problem to be Solved 5 10 20

Prepared by: Checked by: Approved by:

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