Vishwesh A Patel

8946494
Section 22
Business Operations
MGMT8340
Scott Rivard
 Table of content

Introduction
Objectives
Organization structure
Capital
Source of funds
Les Aliments
Les Aliment is a restaurant that will be serving food, which is healthy and to
the customers’ taste and liking. Les Aliment is the French word for “Food”
The restaurant will have a menu that can be customized by the customers.
Each dish can be prepared as the customer wants it.
Les Aliments is not like a typical restaurant, it will focus more on customers’
health needs. At Les Aliments we believe in providing an experience and not
just serving good food.
The restaurant will be of the kind restaurant that will serve every customer’s
needs and offer a variety of dishes and beverages to choose from but on top of
that the customers can change a few ingredients in the dish so that it does not
affect their health and they can eat the dish without any guilt.
The restaurant will start in May 2023 opening its first location in downtown
Toronto. It aims to cater to all demographics as it is a restaurant that will have
a setting that is more suitable for families or couples. Its main aim is to cater to
people who have health problems that do not allow them to eat food at
restaurants as it is not suitable for their health. The main target audience will
be people looking for healthier options for food they like. For example, a lot of
people like to have milkshakes or ice cream. But if they have diabetes or
cholesterol, they cannot have it because of the sugar or the fat content in it.
So, at Les Aliments they can substitute the sugar with sweetener and choose
from low-fat milk, almond milk, or any other healthier substitute of cream.

The main objective at Les Aliments will be: -

 That every customer is satisfied with the whole experience that they will
have at the restaurant.
 Provide healthier options for a dish customers’ like.
 Many people who have problems like diabetes or cholesterol face
problems in staying away from the food they are not allowed to eat. At
Les Aliments, customers can order the dish they like and customize it in a
way that will not affect their health.
 Les Aliments aims to open fifty restaurants in Canada and then expand its
network to the United States of America (USA) and then the rest of the
world
 Les Aliments aims to become a leading chain of restaurants that
Organization structure.
The restaurants will be owned by a company named Vish Foods PVT LTD.
Initially, it will begin as a bootstrapped company and the restaurants will be
owned by the company initially. The company’s core members will be Founder,
co-founder, CEO, Head Chef, and Directors. Head Chef will be given equity in
the company as he/she will be the one who will make crucial decisions related
to the food and will be the brains behind every dish.
Everyone in the company will have limited liability as it is a private limited
company and this type of company offers greater control to the owners or the
directors of the company, while their liability will remain limited.
Going further when the company requires funds it will raise funds from angel
investors or venture capitalists by offering some equity to them.
The business model the restaurants will operate on will be a franchise model.
Meaning the company will give franchises to other people to operate and run
the restaurant and will receive a fee and royalty in return. Most of the
locations will be owned by the company, and only a few will be rented. After
the property is purchased by the company, then its franchise will be offered.
The franchisee will pay rent, royalty, and an annual fee to the franchisor, for
providing the trademark and all the other resources to operate the
restaurants.
Capital: -
The capital needed to start the restaurant is CAD 1,500,000/- approximately.
As the company is bootstrapped all the capital will be brought in by the owners
(Founder and co-founder).
Fifty percent of the capital will be invested in buying the property, doing the
interior, buying the kitchen equipment, and all the necessary things to run the
kitchen. These all are one-time costs that are required to set up the restaurant.
Fixed cost:
 Salaries
 Municipal taxes
 Insurance
 CRM and ERP software subscription cost
 Rent (if the property is rented)

Variable Costs:
 Electricity
 Hydro
 Cost of raw materials (ingredients, vegetables, etc)
 Salaries of part-time employees.

Source of funds
As the company is bootstrapped it will not raise funds in the initial phase. But
as it expands its operations and will require more funds to expand, the
founders will dilute their equity and raise more funds from private investors
and venture capitalists. As it is a Private limited company, here private equity
will be divided and there will not be an IPO. The company can also go for
getting a loan too if they need more funds to expand if they do not want to
dilute their equity.