Marketing Project Final Report

PRIME PLUS ADVANCED

MRKT 621: Marketing Management-Spring 23-46

June 11th, 2023

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Table of content

Executive Summary................................................................................................................3
Prime Plus Advanced........................................................................................................................3
Team Overview.................................................................................................................................4
Situation Analysis...................................................................................................................5
Current Market situation.................................................................................................................5
Ready-to-Have Protein Beverages Market Analysis and Size........................................................................6
COVID-19 Impact on Ready-to-Have nutrition supplements........................................................................6
Global Ready-to-Have Protein Beverages Market Scope................................................................................6
Demographic Trends...........................................................................................................................................8
SWOT Analysis.................................................................................................................................9
Marketing Trends...........................................................................................................................10
a) Personalization.........................................................................................................................................10
b) Social media..............................................................................................................................................11
c) Transparency and sustainability............................................................................................................11
d) Convenience.............................................................................................................................................11

Marketing Objectives............................................................................................................12
Target market.......................................................................................................................12
Competitive Analysis.............................................................................................................14
Marketing Strategies.............................................................................................................17
Marketing Tactics.................................................................................................................18
Influencer Loyalty program...........................................................................................................18
Giveaways.......................................................................................................................................18
Budget & Resources..............................................................................................................19
Implementation Plan.............................................................................................................20
Month 1-3:.......................................................................................................................................21
From month 4 to 7:.........................................................................................................................21
From month 8 to 12:.......................................................................................................................21
Risk Assessment....................................................................................................................21

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Marketing Control................................................................................................................23
New name & logo..................................................................................................................25
Conclusion............................................................................................................................26
.............................................................................................................................................27
References............................................................................................................................27

Executive Summary

The objective of this document is to present the marketing project created by the startup

CreArt for the Canadian company named Prime Plus Advanced. This plan includes a research of

the market where the product operates, a SWOT analysis and an understanding of its main

competitors, as well an evaluation of the strategy currently used by the company. The final goal

is to deliver a clear and concise marketing strategy, from which Prime Plus Advanced will be

able to expand its market and achieve meaningful business results that will enable it to continue

to grow in a continuous and constant manner.

Prime Plus Advanced

Prime Plus Advanced is a convenient food supplement drink designed to bridge the

nutritional gap caused by the absence of fruits, vegetables, and milk in one's diet. Produced in

Calgary, Canada, this product is presented in easy-to-use individual sachets for effortless

consumption containing a powder to dissolve in liquid at any time of the day. Rich with essential

vitamins and minerals, it nourishes the body with the necessary nutrients to promote overall

health and well-being.

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 This product is a remarkable choice for those committed to maintaining a healthy diet;

with no added sugar or fructose, it ensures you can enjoy a guilt-free experience. While keeping

you true to your wellness goals, it tantalizes your taste buds with its natural flavours. Besides

being a fantastic dietary supplement, it is also environmentally friendly.

Team Overview

We are CreArt, a Canadian startup made up of business, marketing, and design professionals

from different countries, such as India, Dubai, Colombia, and Peru. Below is a brief introduction

of each of our team members.

 Mohammed Bawazer. Born in India, raised in Dubai. He has 5 years of experience in

business development and sales management. His main characteristics are being agile in

the creation of ideas, and assertive communication with clients in our portfolio.

 Jorge Montoya. Born in Colombia. His professional experience is related to project

management, marketing and sales. His main strengths are multicultural team management

and decision making.

 Gaurav Patel. His country of origin is India. He has worked in sales and marketing areas

mainly supporting local startups. His experience with budget management is fundamental

in the creation of our strategy for Prime Plus Advanced.

 Ivan Valencia. From Peru. Ivan has more than 20 years of experience in the industrial

sector in Peru, he knows how to communicate effectively with team and clients. His skills

are very important for the development of our strategy, mainly in the future

implementation of partnerships with different companies.

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  Parvesh Khatri. He has skills in accounting and taxation management, as he worked for

more than 2 years in companies in his country, India. These skills are of great benefit in

managing our available resources.

 Gaurav Goel. With over 10 years of experience in customer service in his home country,

India, Gaurav has great skills in promoting, selling services and products, as well as

creating and executing strategies that offer a pleasant post-sales experience for any type

of customer.

Following this presentation of the product and of our team, we would like to introduce the

analysis and the presentation of our marketing plan for the growth of the brand Prime Plus

Advanced.

Situation Analysis

We conducted a comprehensive market analysis and recognized the growing demand for

products that provide holistic nutrition. There is a gap in the market for those who don't get

enough fruit, vegetables and dairy, and Prime Plus Advanced is designed to fill that need.

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Current Market situation

Source: (Ready-to-Drink (RTD) Protein Beverages Market Size, & Future Scope, n.d.)

Ready-to-Have Protein Beverages Market Analysis and Size

Consumer interest in health and well-being has expanded in recent years. Increased

health-related food and equipment spending is predicted to drive up global demand for ready-to-

drink (RTD) protein beverages.

Data Bridge Market Research shows that the ready-to-have protein beverages market was

valued at 14.83 billion in the year 2021 and is predicted to reach US $28.48 billion by the year

2029, at a CAGR of 8.50% over the forecast period. The Data Bridge Market Research team

prepared the market study, which includes in-depth expert analysis, import/export analysis,

pricing analysis, production consumption analysis, patent analysis, and consumer behaviour

(Ready-to-Drink (RTD) Protein Beverages Market Size, & Future Scope, n.d.).

COVID-19 Impact on Ready-to-Have nutrition supplements

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 Many customers-initiated home training programmes to be physically fit due to

government-imposed lockdowns triggered by the COVID-19 outbreak. This factor has boosted

consumer awareness of the need for workout supplements, driving demand for the ready-to-drink

(RTD) protein beverage market. Moreover, people start taking additional nutritious supplements

to meet their daily basic nutrition requirements and maintain the ability to prevent the body from

any unwanted virus (Ready-to-Drink (RTD) Protein Beverages Market Size, & Future Scope,

n.d.).

Global Ready-to-Have Protein Beverages Market Scope

The Ready-to-Have protein beverage market is divided into several segments: type,

source, packaging, application, and distribution channel. Expanding these categories can assist

anyone in analyzing industry development areas and provide users with a helpful market

overview and insights to assist them in making strategic decisions for identifying core market

applications (Ready-to-Drink (RTD) Protein Beverages Market Size, & Future Scope, n.d.).

Type

 Weight Management Drinks

 Clinical Drinks

 Energy Drinks

 Juice Drinks

Source

 Plant-based

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  Animal Based

Packaging type

Packaging of ready-to-have nutrition supplements can be done in various ways, for

example, Cans, Bottles, Gummies, Powder, Protein Bars, etc.

Application

 Sports Nutrition

 Function nutrition

Distribution channel

Various resources like Supermarkets, pharmacies, Specialist Retailers, E-Commerce

Retailing, and many more are available to reach the targeted audiences.

Demographic Trends

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Source: https://www.grandviewresearch.com/industry-analysis/north-america-dietary-supplements-market

This graph shows that in 2020 adults are the biggest consumers in the Dietary supplement

market, consuming almost 50% of the market. However, Geriatric and Pregnant women covered

a considerable share of the market, around 35%. Considering this graph as a database, then a

producer should focus more on producing for adults and pregnant women.

US: Taking More Nutritional Canada: Taking More Nutritional

Products Since COVID-19 Products Since COVID-19

Ages 18 – 34 34% 36%

Ages 35 – 44 39% 37%

Ages 45 – 54 45% 30%

Ages 55+ 26% 17%

Source: https://www.newswire.ca/news-releases/roughly-one-third-of-us-and-one-quarter-of-canadian-nutritional-

consumers-take-more-vitamins-minerals-and-supplements-since-covid-19-890190717.html

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 According to this document, it is evident that after COVID-19, each age group started

consuming some extra Nutritional Products. However, the consumption rate among each age

group differs in Canada from that of the United States. If a producer is dealing in both countries,

then he/she can focus differently on different age groups.

SWOT Analysis

Strengths:
 The mix of ingredients used in the
manufacture of the supplement is
slightly superior to those of the
competition.
 The use of Himalayan pink salt
offers a differentiator from the
competition.
 No sugar is used in the manufacture
of the supplement.
 The ingredients used are natural
products and are also friendly to the
environment.
 The presentation of the product
takes up little storage space.
 It is easy to use as it only requires
mixing it with water.
 Maintains a competitive price
compared to the competition.
Weaknesses:
 Brand not recognized in the market.
 In the market, there is a brand
already positioned with a similar
name, which makes it difficult to
position it.
 It has no solid financial backing as
its competing companies do.
 Unfriendly website with little
information about the products.
 Maintains a single product for sale
(with four different flavors).
 The population is unaware of the
benefits of the daily intake of the
offered supplement.

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 Opportunities:
 The food/moisturizing supplements
market is growing due to greater
consumption of natural and healthy
products.
 Diversify the products offered.
 Use of social media to reach the
target audience.
 Strengthen advertising in the warm
months, where sports activities are
increased and therefore the
consumption of
supplementary/hydrating drinks.
Threats:
 The government authority will
establish requirements for the
manufacture of this type of product,
which could have a negative effect
due to the increase in the company's
costs.
 Entry of new competitors that
already have experience in other
countries makes it difficult to
compete with them because of their
financial support and the greater
diversity of products.
 Offer of similar products in British
Columbia.

Marketing Trends

To attract and keep clients in today's highly competitive market, businesses must stay abreast

of the most recent marketing trends. In this post, we'll talk about the marketing trends currently

influencing the food supplement market and how Prime Plus can use them to strengthen its

position in that market.

a) Personalization

Personalization is a significant trend in the dietary supplement sector. Customers seek out

goods that are made to suit their requirements and tastes. By giving its clients a customized

experience, Prime Plus can capitalize on this trend. For instance, the business can create a

custom nutrition plan depending on the client's health objectives, age, gender, and lifestyle. This

can be accomplished by gathering information via surveys or questionnaires and employing

algorithms to produce tailored recommendations.

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 b) Social media

Social media marketing has become a critical tool for businesses to reach their target

audience. Social media is used by more than 3.96 billion people worldwide, so companies may

use it to promote their brands and interact with consumers. Social media sites like Facebook,

Instagram, and Twitter allow Prime Plus to advertise its goods, publish client endorsements, and

offer dietary guidance. The business might also work with social media influencers to reach a

larger audience and establish trust.

c) Transparency and sustainability

The effects of consumers' purchases on the environment and society are coming to their

attention increasingly frequently. They seek out businesses dedicated to sustainability, are open

about their production processes and ingredients, and are upfront in their business practices.

Prime Plus may take advantage of this trend by being honest about its components, production

methods, and quality control procedures. The company can implement sustainable practices,

such as using eco-friendly packaging and obtaining ingredients from trustworthy vendors.

d) Convenience

Consumers seek practical products that fit their hectic lifestyles in today's fast-paced

environment. Prime Plus may take advantage of this trend by providing a subscription service

that brings the product right to the customer's door. This will save the consumer time and effort

and guarantee they always have the goods.

The dietary supplement business is constantly changing, and firms like Prime Plus must

keep up with the most recent marketing trends to be competitive. The movements of

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personalization, social media marketing, transparency, sustainability, and convenience can help

Prime Plus strengthen its position in the market and draw in and keep customers.

Marketing Objectives

1. Expand and improve brand awareness at the local level initially, i.e., British Columbia

and Alberta. Emphasize the nutritional benefits and advantages of consuming the

product.

a. Meet day-to-day nutritional needs.

b. Naturalness of the product. Absence of added sugars and other elements.

c. Existence of different flavors, natural and nutritious.

d. Ease of product access and consumption.

e. High commitment to the preservation of the ecosystem.

2. Increase the demand for the product and in turn the sales figures by 20-30% compared to

the current ones.

3. Position the brand within the market of nutritional supplements and healthy and balanced

foods, as one of high quality and affordable price.

4. Focus the implementation of the above objectives by improving digital channels such as

social networks and the official website.

Target market

Based on a conversation with the company's CEO, an understanding of the material shared

with us to conduct the market analysis, and the identification of the segment targeted by its main

competitors, the following players can be defined as the main market segment for Prime Plus

Advanced.

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Health-Conscious Adults

This group consists of individuals who give their health and wellness a high priority. They

regularly practice physical activity, eat healthily, and monitor their dietary intake. They are more

likely to seek out additional meals in order to improve their general health and make up for any

nutritional gaps in their diet.

Senior Population

When it comes to their health and well-being, these seniors take charge. They are concerned

about maintaining bone health, preserving their youthful vitality as they age, and safeguarding

their immune systems. They are drawn to products that can provide them with the necessary

nutrients and enhance their overall wellness.

Busy Professionals

This group includes people who lead active lives, such as professionals with demanding

careers. They may not have much time to prepare meals, so they search for simple and expedient

ways to maintain their dietary needs and physical well-being. They value products that are easy

to use and provide them with the nutrition they require to keep up with their busy schedules.

Vegans and Vegetarians

This market niche is made up of people who may have specific nutritional needs and lead a

plant-based lifestyle. They place the highest value on products that cater to their dietary

preferences and provide them with the essential nutrients they require from plant-based sources.

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 All of these demographics are interested in maintaining their health and seeking dietary

supplements to do so. Products that suit their dietary preferences are practical and contain high-

quality ingredients that are probably valued by them. By focusing on these segments with

specific marketing strategies and messages, Prime Plus Advanced can effectively reach its target

market and satisfy its individual needs. As a result, sales, demand, and brand recognition

increase.

Competitive Analysis

In the Canadian market, several companies offer products similar to Prime Plus, both

Canadian and foreign companies. A vital differential that represents an advantage over the

competition over Prime Plus is the different product lines and presentations they offer. Another

critical point is that competing companies have the support of large corporations such as Nestlé

and the Coca-Cola Company, which allows them to have significant support and demonstrate

their extensive distribution chain. The main ones are identified below.

NUUN

It was founded in 2004 in Seattle, United States. In 2018 it was bought by the Nestlé

group. Nuun is a company that specializes in producing hydration products, primarily known for

its effervescent electrolyte tablets. These tablets are designed to dissolve in water.

The company offers different product lines to serve each market segment. Among the

main ones, we can mention Nuun Immunity (vitamin C and zinc for immune support), Nuun

Vitamins (multivitamin hydration tablets), Nuun Sport (mineral replacement and hydration

optimum) and Nuun Endurance (electrolytes and carbohydrates). Its products are characterized

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by not containing gluten, being vegan, and being low in calories. They care about the

environment, using recyclable materials.

In Canada, Nuun uses different distribution channels to reach the end consumer, such as

retail stores (Whole Foods, Walmart), online retailers (Amazon, Walmart, Nuun website),

specialty sports stores, gyms, special events and subscriptions. Direct for regular deliveries.

It is associated with sports teams and associations, including USA Triathlon, Ironman,

and Breast Cancer Fund. These associations help promote the brand.

The official website of the company is https://nuunlife.ca/

VITAMINATED WATER

It was founded in 1996 and acquired by The Coca-Cola Company in 2007. Vitamined

Water offers beverages to meet thirteen different specific consumer needs. Its products are XXX

(triple antioxidants), mega C (vitamin C), essential (calcium), energy (caffeine), multi-v (vitamin

A + zinc), retore (electrolytes), focus (vitamin a), gut- c (fibre + apple cider vinegar), recover-e

(electrolytes from sea salt), serenit-e (l-theanine + chamomile extract + selenium), and three

other products characterized by being sugar-free. Each line has a different composition of

vitamins, minerals and electrolytes.

Being part of the Coca-Cola group, you benefit from its extensive distribution network. In

Canada, it is possible to find their products through retail stores like Loblaws, Walmart, Shopper

Drug Mart, among others. It is also possible to see them in convenience stores such as gas

stations or through internet sales like Amazon. It maintains collaborations with athletes and

influential people through which it is advertised.

The official website of the company is https://www.vitaminwatercanada.ca/

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ENER-C

This brand came onto the market in 2015. It is owned by the Australian company Martin

& Pleasance, founded in 1855. The brand has two product variations in different flavours, both

marketed in powdered form. The first, Ener-C, is an effervescent multivitamin powder that helps

boost energy and supports immune function. On the other hand, Ener-C Sport is a powdered

electrolyte drink designed to recover minerals and electrolytes.

Their products do not contain artificial flavours, sugars, gluten, or animal products. The

products of this company can be found in Canada through retail stores (Loblaws, Sobeys, Whole

Foods, as well as pharmacies. Through online services, it is also possible to get them through

Amazon or the official website of Ener-C. They also have a presence in gyms, natural product

stores and at special events.

EMERGEN-C

Emergen-C is a product of Alacer Corp, a company founded in the United States in 1972,

dedicated to manufacturing dietary supplements. It has different product lines, each focused on

satisfying a specific need, such as providing more energy, strengthening the immune system, and

being a source of vitamins and electrolytes.

Its main presentation is sachets with powder content of different flavours, ready to mix

with water. Each presentation has a different composition.

The official website of the company is https://www.emergen-c.ca/

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 Marketing Strategies

The strategies we plan to implement to achieve the objectives are as follows:

i. Publication of advertising campaigns through Social Networks such as Instagram, twitter,

LinkedIn, TikTok, and YouTube.

ii. Creation of educational material focused on the importance of consuming the nutrients

and elements that make up Prime Plus Advanced. This information will be distributed

through sessions such as webinars, face-to-face conferences, among others.

iii. Collaborations with influencers, individuals, or companies that are very involved in the

promotion of a healthy lifestyle, and who have a significant number of followers in their

digital channels.

iv. Participation of the CEO and other company employees in events related to health and

nutrition in order to raise awareness of the brand, make connections for future

partnerships, and engage more directly with the market.

v. Create a user-friendly website with compelling content, intuitive navigation, and clear

calls to action (CTAs). Include product information, testimonials, and an online purchase

option.

vi. Improvement of the SEO strategies. Optimize website content with relevant keywords

and metatags to improve organic search ranking and increase visibility in search engine

results.

vii. Development of loyalty programs. Use loyalty programs to reward customers for repeat

purchases and referrals. Offer special discounts, early access to new products and

personalized offers to increase customer retention.

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viii. Build an email subscriber list by offering valuables, special discounts and promotions.

Send regular newsletters, personalized product recommendations, and updates to keep

customers engaged.

Marketing Tactics

Prime Plus can integrate the following Marketing Tactics to increase its visibility and

brand awareness. 

Influencer Loyalty program

Social influencers creating content related to the health and fitness industry can be

approached to aid in introducing Prime to their fan base in exchange for an agreed monetary

benefit. This can be implemented by using a unique referral code that the influencer must share

with their fan base, and upon every purchase, the influencer can earn.

Giveaways
Giveaways have been one of the best approaches to creating brand awareness, increasing

traffic, and generating more customers. Using Instagram, a giveaway can be announced with a

free supply of Prime Plus for a month and a gift card, for example. The participants must like,

share, and mention three people to qualify to win. 

1. Tabletop adverting is an effective tactic when it comes to brand awareness. Prime Plus

can deal with businesses such as restaurants to place the product for the people to see and

understand the idea of the drink while waiting for their orders. Placing the drink with a

coaster that contains information about the drink can be effective. 

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 2. Cause Marketing: Aligning Prime Plus with a cause or charity that resonates with the

target audience. Donating a portion to a relevant organization or sponsoring community

events that promote health and wellness. This demonstrates the brand's commitment to

social responsibility and can generate positive PR and goodwill.

Budget & Resources

In order to implement the project, we are requesting a budget of $26,000 CAD. This will be

distributed as follows:

 Improvement of the official website: $6,000 CAD

o Hiring of a recently graduated professional. This work does not involve a lot of

time, it is only to give it a new design and easier access to the options offered by

the site.

 Advertising campaigns through digital channels: $7,000 CAD

o Considering that we are initially targeting the British Columbia and Alberta

market, the idea is to manage this money in an organized and consistent way

without leaving the radius of these two regions. Each platform has its cost, and

this will be analyzed when making the investment.

 Creation of content to promote and educational material: $ 3,000 CAD

o Payment to marketers per publication generated, as well as to expert speakers on

nutrition and healthy lifestyle.

 Attendance to events and public relations management: $2,000 CAD

o Payment to marketers per publication produced, as well as subscription to events

of high importance for the growth of the brand.

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  Local Events Sponsorship: $4,000 CAD

o Another amount of $4,000 is advised to spent on identifying relevant local events,

such as marathons, health expos, or fitness competitions, and sponsoring them. In

these, events the firm can set up their booths or booths to offer product samples

and get a chance to engage with potential customers. Doing so will also help the

business in distributing promotional materials.

 Sampling Campaign: $3,000 CAD

o This amount will be allocated to offer sampling products in high-traffic areas,

such as gyms, yoga centres, or busy city centers. These campaigns will be

maximum fruitful while providing promotional materials and coupons to

encourage trial and drive sales.

 Packaging and Branding: $1,000 CAD

o This sum can be spent on enhancing the product packaging and branding to make

the visually appealing and memorable. Some professional designers can be

appointed to create appealing logos, labels and packaging to align with the

preference of target audience.

Implementation Plan

The timeline to implement this project is 1 year. During this time, we will be able to

manage and distribute resources efficiently in order to deliver the best possible results for Prime

Plus Advanced.

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Month 1-3:

o Immediate website enhancement. This includes hiring the professional and designing

what is required and requested by the CEO of Prime Plus Advanced.

o Creation of social media accounts and optimization of existing ones.

o Definition of content to be created and shared through digital channels.

From month 4 to 7:

o Identification of influencers and collaboration with the most ideal ones.

o Publication of campaigns through social networks.

o Creation of educational content with professional help.

o Attending to available events.

From month 8 to 12:

o Evaluation of results obtained so far.

o Control of campaigns and publications.

o Continued participation in conferences, educational events and events of general interest.

o Participation in local-sports events as sponsor company.

Risk Assessment

Risk assessment is an essential component of any organization. Prime Plus necessitates

anticipating and planning for scenarios that could affect the organization. This can be

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accomplished by following the criteria established by the country's regulatory agencies and

researching historical situations involving firms and how they recovered from them.  

Consumer Perception Risk

Concerns regarding safety, efficacy, and side effects regarding energy supplement drinks. 

Mitigation: Communicate accurate product information through labelling and marketing

materials. Highlight scientific research, certifications, and positive testimonials to build trust.

Emphasize any unique features or ingredients that differentiate Prime from competitors.

Regulatory Compliance Risk

Failing to comply with the regulatory bodies in Canada.

Mitigation:  To stay updated, follow the regulatory body's official Twitter handles and subscribe

to the regulatory body's newsletter and other email services.

1. Ingredient Safety: Risk: Doubts and concerns about the ingredients' safety. 

Mitigation: Source ingredients from authorized suppliers and make sure they follow the

Canadian standard religiously. Best to deal with suppliers who are in Canada. Allergic issues can

be addressed by clearly labelling potential allergens and ensuring adequate handling and

production practices.

2. Reputation Management: Risk: Negative feedback, false accusation, and complaints 

Mitigation:  Make customer feedback a priority and respond immediately by building reliable

customer service; this can stop any further damage in case of false accusations.

Integrate a ticket system to track the number of complaints and save them for future analysis. 
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 Marketing Control

For the success of a promotional campaign, it is necessary to have a marketing plan in

place and to ensure the smooth functioning of the marketing plan, there should be some effective

marketing control strategies in action. Marketing Control generally refers to determining the

deviation, making necessary corrections, and comparing the actual outcome with the standard

provided or set goals (Notes Learning, 2023).

To ensure effective marketing control for our marketing plan proposal, the following

strategies are suggested to implement:

1. Establish KPIs: KPIs stand for Key Performance Indicators; define the specific metrics

aligning with our objectives. For example:

a.) The increase in brand awareness can be measured by social media engagements and

website traffic from different locations.

b.) Change in Sale Figures can be compared to the current numbers.

c.) Calculation of Brand positioning through customer surveys or research in the market

on the perception of product quality and price affordability.

2. Regular Monitoring and Reporting: Continuous data tracking and analysis will be

critical for measuring the effectiveness of our marketing initiatives. This will comprise the

following:

a) Monitoring social media analytics to track interaction, reach, and follower growth.

b) Monitoring website metrics, including traffic sources, conversion, and bounce rates.

c) Sales reports and goal comparisons to measure demand and sales figures.

3. Market Research and Customer Feedback: The company should regularly research to

understand client preferences, wants, and perceptions better. Collecting customer feedback
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 through surveys, interviews, and online reviews provides insights into client satisfaction

and aids in making necessary changes to the marketing strategy.

4. Budget Control and ROI Analysis: It is suggested that the marketing budget be

managed, and the ROI for each marketing activity carried out for the campaign be

analyzed. It will help determine which channels and activities generate the highest return

and demand extra investment, as well as those underperforming and should be re-

evaluated in planning.

5. Collaboration and Coordination: It is the marketer's role to provide effective

communication and collaboration across all departments involved in the marketing plan,

including sales, finance, information technology, and logistics. Regular team meetings and

information exchange will aid in coordinating efforts and resolving any problems or

opportunities.

6. Competitive Analysis: The marketer should continually monitor and study competitors'

activity and performance in the relevant field of nutritional supplements. To effectively

position your firm and differentiate yourself from competitors, you must stay current on

their strategy, price, and message.

7. Brand Image and Reputation Management: It is vital to check internet reviews and

social media frequently mentions to maintain a healthy and beneficial company image. To

demonstrate the company's dedication to customer satisfaction and ecosystem

preservation, the responsible team should immediately respond to consumer inquiries,

comments, and concerns.

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 Using these tactics, a company may successfully measure the performance of its marketing

campaign, make data-driven decisions, and constantly enhance its promotional efforts for ready-

to-drink energy drinks in British Columbia and Alberta.

New name & logo

To begin to demonstrate what we want to achieve with our marketing plan, here is the

new logo we recommend. This is our first proposal in a work plan that will bring success to

PRIME PREMIUM.

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 Conclusion

For us, CreArt, it will be a true privilege to contribute to the positioning and growth of

Prime Plus Advanced in a highly competitive market, but at the same time, a market that offers

great possibilities for advancement and success. Implementing each of the strategies and

objectives set forth will allow the brand to achieve better financial, marketing and overall

business growth.

Because our clients' dreams are our dreams.

CreArt, your real partner and agency

References

Khoury, D. E., Hansen, J., Tabakos, M., Spriet, L. L., & Brauer, P. (2020). Dietary Supplement
Use among Non-athlete Students at a Canadian University: A Pilot-Survey. Nutrients,
12(8), 2284. https://doi.org/10.3390/nu12082284

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Ready-to-Drink (RTD) Protein Beverages Market Size, & Future Scope. (n.d.). Data Bridge
Market Research, https://www.databridgemarketresearch.com, All Right Reserved 2023.
https://www.databridgemarketresearch.com/reports/global-rtd-protein-beverages-market

North America Dietary Supplements Market Size, Share & Trends Analysis Report By
Ingredient, By Form, By Application, By End-user, By Distribution Channel, By Region,
And Segment Forecasts, 2021 - 2028. (n.d.).
https://www.grandviewresearch.com/industry-analysis/north-america-dietary-
supplements-market

TricorBraun. (2021, June 29). Roughly One-Third Of US And One-Quarter Of Canadian

Nutritional Consumers Take More Vitamins, Minerals, And Supplements Since COVID
19. Cision. Retrieved May 13, 2023, from https://www.newswire.ca/news-releases/roughly-one-
third-of-us-and-one-quarter-of-canadian-nutritional-consumers-take-more-vitamins-
minerals-and-supplements-since-covid-19-890190717.html

"Campaign Monitor" - A marketing platform that offers resources, best practices, and case
studies specifically focused on email marketing: Website:
https://www.campaignmonitor.com/resources/

Notes Learning. (2023). What is Marketing Control ? Objectives and Types. Notes Learning.
https://noteslearning.com/marketing-control/

"HubSpot" - A comprehensive marketing resource that covers various aspects of marketing,

including email marketing: Website: https://www.hubspot.com/marketing

"Influencer Marketing Hub" - A platform that offers resources, guides, and industry insights on
influencer marketing: Website: https://influencermarketinghub.com/

"Social Media Examiner" - A website and online magazine that provides insights, tips, and case
studies on social media marketing: Website: https://www.socialmediaexaminer.com/

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