Sem.

Management Concept and Organizational Behaviours 111

Code MBA

Note : This paper aims to present the basic concepts of management, Provide on insight into behaviour of individuals and groups in organization and the changing environment of organizations.

Section -A
Basic Concept of Management - Management Defined, Functions of Management, Managerial Roles, Levels of Managers , Managerial Skills , Competencies for Managers in 21st century. Histoical Foundations of Management - Classical Perspective - Scientific Management, Administrative Management, Bureaucratic Management Behavioral Perspective Contributions of Marry Parker Follet, Elton Mayo, Douglad Mc Gregor and Chester Bernard. * Quantitative Perspective , Sustems Perspective * Contingency Perspective Introduction to Organisations - Defining "Organization" , Discipline of Organisational Behaviour , The Organisational Context of the 21st Century

Section-B
Individuals in Organizations * Personality - Personality Formation , Self Esteem , Locus of Contorl , Type A and B Personalities * Perception- The Perceptual Process , Stereotyping , Halo-and Horn Effect * Attitudes - Attitudes Formation, Attitude Change, Job-Related Attitude ,Groups in Organisations , Formal & Informal Groups , Stages of Group Development , Group Cohesiveness, Group Effectiveness ,Self Managed Teams ,

Conflict in Organisation - Functional and Dysfunctional Conflict, Conflict Management Stress in Organisations- Nature and causes of stress , Individual and organizational Consequesnces of Stress , Burnt , Managing Stress Section-C Decision Making * Definition and Classfication of Decisions , Decision Making Process * Creativity in Decision Making Contemporary Issues in Organization Behaviour and Management * Ethics in Organization - Ethical and Unethical Behaviour, Managing for Ethica Behaviour * Multiculturism and Cross cultural Differences * Learning Organisations * Knowledge Mamagement Section-D Cases and Problems Reference : 1. Udai Pareek, Understanding Organisational /Behaviour, Oxford 2. Mishra : Organizational Behaviour Bikas 3. Luthans, Fred : Organizational Behaviour Mirza Saiyadain : Organizational Behaviour, TH 4. Chandan : Organizational Behaviour, Vikas 5. Helga Drumnond : Organizational Behaviour, Oxford 6. Senge, Peter : The Learning Oranization 7. Harriss & Martman : Organizational Behaviour, Jaico.

Business communication
Unit 1-

MBA - 121

Introducing communication, importance & nature of business communication, Unit2Process of business communication, objectives, media of business communication, Unit 3Types of communication, barriers in communications, principles of communication, essentials of good communication, Unit 4business report writing, written & oral presentation of reports, preparation of office orders, memo, circulars.

Suggested Readings:1. Pal, Rajendra & Korlahalli, J.s. :- Business communication Sultan chand & sons 2. Rai, S.m. & Urmila Business communication HPH 3. Sinha, k.k. Business communication.

Marketing Management

MBA 131

Objectives : To introduce the students with basic concepts of marketing, various orientation that guide marketing and its key concepts, modern marketing customer relationship management.

Unit 1 : Market, Marketing & Marketing Environment Introduction Meaning, Importance, Modern marketing concept, Social marketing, marketing process, functions, integrated marketing, marketing mix, relevance of marketing in a developing economy. Marketing Environment Meaning, Definition, Environmental, threats & Opportunities, Environmental factor Economic, Social, Political, Natural, Cultural etc. Organisational Environment, Market Environment, Demographic Environment, Social-Cultural Environment.

Unit 2 : Market Segmentation : Meaning and Definition, Ways to segment : No Segmentation, Complete Segmentation, Segmentation according to income, age, literacy etc. Characteristics of effective segmentation, Strategies towards market segmentation. Product Development and Product Life Cycle Meaning, Process, Product concept, New Product Development, Product life cycle strategies.

Unit 3 : Pricing Significance, Factor affecting price, pricing objective, Pricing of New Product, Skimming pricing, Product Mix Pricing. Channels of Distribution Characteristics, Importance, Selection, Types & Services, Vertical, Horizontal, Multichannel.

Unit 4 : Advertising and Sales Promotion : Meaning, Publicity, Propaganda, Sales promotion and personal selling, DAGMAR approach, Media Selection, Media Mix, Message, Advertising effectiveness, Sales Promotion, Methods of Sales Promotion. Reference : 1. Ramaswamy & Namakumari : Marketing Management-MacMillan, New Delhi.

2. Raja Gopal : Marketing Management,Vikas. 3. Philip Kotler : Marketing Management (Analysis Planning and Control), Prentice Hall of Indian Pvt.Ltd., New Delhi. 4. William J.: Fundamentals of Marketing, McGraw Hill Ltd., New Delhi 5. Chudiff Still and Govoni : fundamentals of Modern Marketing, Prentice Hall of India Pvt.Ltd., Delhi. 6. Kaushal : Case Study Solutions-Marketing, McGraw Hill Ltd., New Delhi. 7. George D. Downing : Basic Marketing Charles E. Meril Publishing Company, Columbus, Ohino, USA. 8. Subhash C. Mehta: Marketing Environment, Concepts and Cases, Tata McGraw Hill, New Delhi. 9. Dholakia : Marketing Management-Cases and Concepts-MacMillan New Delhi. 10. Kottler/Armstrong : Principles of Marketing 11. Namakumari, Ramaswami: Marketing Management. 12. Czinkota Kotabe: Marketing Marketing Management. 13. Varshney Maheshwari : Marketing Management 14. U.C. Mathur : Marketing Management. 15. Skinner : Marketing Management 16. Nag : Marketing Stragegy-MacMillan, New Delhi.

Mathematical Statistics For Management

MBA 141

Unit I: Introduction, definition of statistics, statistical data, statistical methods, function of statistics, scope of statistics, limitations of statistics, collection of data, secondary data, internal data, primary data, presentation of data, classification of data, formation of frequency distribution, classification according to class intervals, principals of classification, tabulation of data.

Unit2: Measures of central tendency Objective of averaging, characteristics of a good average, arithmetic mean, geometric mean, harmonic mean, median, mode, skewness, and kurtosis.

Unit3: Probability What is probability, elements of set theory, counting techniques, events, additive law, conditional probability, multiplication law, dependent events, independent events, Bayes theorem, and problems?

Unit 4: Probability distributions Random variable, probability function, Binomial distribution, Poisson distribution, Normal distribution, Uniform distribution, Exponential distribution.

Unit 5: Tests of Hypothesis and chi square and t square test Introduction, procedure of testing hypothesis, type I & Type II errors, one-tailed and twotailed tests, test hypothesis concerning large samples, testing hypothesis about population mean, Chi-square distribution, Chi-square test

Text Book: Business Statistics Reference Books: 1. Business Statistics R. S. Bhardwaj G V Shenoy, VK Shrivastava and S C Sharma

2. Business Statistics

S P Gupta

Accounting for Managers

UNIT 1 : Financial and Management Accounting

MBA -151

Concept, importance, scope of financial and management accounting and basic accounting standards, principles and concepts, overview of accounting process, Concepts and conventions, Installation of Management Accounting system, Role of Management Accountant, Cost Accounting Concepts, Utility, Cost Management Labour and Overhead.

UNIT 2 :

Financial Statements

Profit and Loss Account, Balance Sheet, Adjustments in Final Accounts, Measurement of Business Income, Long term assets and depreciation; and inventory valuation and estimation, Methods for providing depreciation.

UNIT 3 :

Financial Statement Analysis

Ratio Analysis; comparative Statements; Trend Analysis; Cash Flow Analysis; Funds Flow Analysis; Marginal costing and Profit Planning; Cost-volume profit Analysis, Standard costing and variance analysis; Material, Labour and Overhead.

UNIT 4 :

Budgeting

Meaning and concept of Budget, Budgeting and Budgetary control, Types of Budget, Fixed and Flexible, Performance budgeting; and zero-based budgeting. Forecast and Budget, Budgetary control as a management tool.

UNIT 5 :

Financial Information and Decision Making

Inflation Accounting, Accounting for price level changes. Human Resource Accounting, Government Accounting Systems, Management Reporting.

References : 1. Wheldon : Cost Accounting and Costing Methods. 2. Homgren Charges I: Intorduction to Management Accounting.

3. Keller and Ferrara : Management Accounting for Profit Control. 4. Accounting for Managers : S.K. Bhattacharya & John Dearden. 5. Management and Cost Accounting : Robert S. Kaplan. 6. Advanced Management Accounting : Robert S. Kaplan. 7. Robert Anthony: Management Accounting. 8. S.M. Maheshwari Advanced Management Accounting Vol.1 & Vol.2. 9. M.A. Sahay : Management Accounting.

Computer Application in Management

Objectives :

MBA 161

To develop basic understanding of computers and their application in management.

Course Contents: Unit 1 : Introduction to Computers Components of a computer system; input/output devices; on line and off line devices; secondary storage devices; generations of computer technology and programming languages; data communication and networking, distributed data processing; software; and popular operating system.

Unit 2 : Applications of Computer Role of computer in management; computers and various functional areas of management; file organization; master and transaction files; personal computers and their use in business, common application packages in business computer based information systems and managing data processing in organization.

Unit 3 : Practical I GUI (Graphical user interface), Advantages of GUI, Introduction to Windows, Introduction to Excel, Entering Text, values, formulas, range shortcut, menus, tool bars, copying, moving entries, inserting, deleting cell, formatting basic graphics function.

Unit 4 : Practical II Introduction to MS Word, modifying document, formatting text, work processing tools, introduction to Access, database management tools.

Unit 5 : Practical III Practice of financial package (Tally), multi media preparation (Power Point) and SPSS package.

Suggested Readings .. 1. Bhatnagar S. C. and Ramnaik V. Computers and Information Management: A Primer for Practising Managers 2nd Ed., PHI, ND, 1991 2. Greinillion L. and Pybwqn F. Computers and Information Systems in Business McGraw Hill, NY, 1988. 3. 4. P.K. Sinha Computer Fundamentals BPB, ND Chester: Mastering Excel 1.5 for Windows, BPB Publication

2nd Sem.
Human Resource Management
112 MBA

Unit 1 : HRM : Introduction, Definition, Objectives, Scope and Significance, Human Resource Management in Changing Environment, Human Resource Planning, Career Planning and Succession Planning. Job Analysis and Role Description

Unit 2 : Recruitment Methods and Techniques, Selection Process, Induction, Transfer, Promotion & Separations. Manpower Training and Development, Performance Appraisal, Job Evaluation Wage once salary Administration

Unit 3 : Employee Welfare and Benefits, Industrial Relations and Trade Unions, Dispute Resolution and Grievances Management, Employee Empowerment.

Suggested Reading : 1. 2. 3. C. B. Mamoria : Personal Management K. Aswathappa : Human Resource and Personal Management Robins S. P. & DA De Cenvo : Human Resource Management

Financial Management

MBA 122

Unit 1: Nature of Financial Management Scope and Objectives of Financial Management ,Related disciplines ,Organizational structure. Unit 2 : Current Assets Management : Working Capital Management & Policy, Management of Cash and Marketable Securities, Receivables & Inventory Management ,Short term sources of financing. Unit 3 : Capital Structure : Cost of Capital, Leverages, Dividend Policy and Valuation Unit 4 : Capital Budgeting, Techniques of capital budgeting , long term sources of financing Unit 5 : Leasing and Hire Purchase, Mergers and Amalgamation ,Acquisition and take over.

Text Book : Financial Management By Khan & Jain Reference Books : Financial Management by I. M .Pandy, Prasnna Chandra

Production Management
Objectives: to develop understanding of the concepts and

MBA 132

techniques

of

production/operations management.

Unit 1 : Introduction of Production/ operation/ operations management Concept, importance, and historical background of production management: production system; capacity planning and management; plant location and plant layout.

Unit 2 : Production Planning and Control Demand forecasting for production; product development; product and process analysis; aggregate planning; production scheduling and control techniques; and materials requirement planning.

Unit 3 : Quantity and Quality Management Inventory concepts, function and costs; basic inventory models; inventory systems; quality management; statistical quality control, concepts in acceptance sampling; and theory of control charts, purchase function.

Unit 4 : Elements of Work Study Introduction to work study; principles and applications of method study; principles and applications of time study; work sampling; and development of production standards.

Unit 5 : Maintenance, Value Analysis, and Productivity. Maintenance Management; types of maintenance; consideration in maintenance; value analysis and engineering; productivity and its measurement; and emerging issues in production/operations management, total productivity management.

Suggested Readings. 1. Buffa E. S. & Sarin R. K. Modern Production/ Operation Management John Wiley, New York, 1987.

2.

Chary S Production and Operations Management Tata McGraw Hill, New Delhi, 1988.

3.

Chase R. B. & Aquilano N. J. Production and Operations Management Richard D Irwin Homewood Illinois, 1981

4.

McClain J.O. & Thomas L.J. Operations Management PHI, New Delhi, 1982

5.

Stevenson, W. J. Production/Operations Management PHI, New Delhi 1982

Business Research Methodology

Section -A

Code MBA 142

Concept of Scientific Enquiry-Formulation of Research Problem. Hypothesis BuildingCharacteristic and Testing. Review of Literature.Research DesignExpolratory.Descriptive and Experimental research Design. Qualitative Research Design. Data Collection-Sources, Constructing a questionnaire. The Interrview. Obervation and Survey. Recording Information, Conducting Studies. Sampling Decisions-Probability and Sampling. Section-B Analysis to Data-Uni-variate, Bi-variate and Multi-variate Analysis. Using Software for analysis. Level of Significance-Parametric and Non-Parametric Test. Section-C Attitude Measurement-Motivational Research, Focus Group; Scaling Techniques-Socio-Metric and Rating Scale, Scalograms, Internal Consisteney Scales. Report Writing-Organizing, Presentation, Bibliography and References. Section-D Cases and Problems. References : 1. Goode, W.J. and Paul Hatt: "Mechods in Social Research, McGraw Hill Book Co., Auckland 2. Sicgal and N Castallan: Non Parametric Statistics for the Behavioural Sciences, McGraw Hill International Ed., New York. 3. Maxwell, Joseph : Qualitative Research Design-An Interactive Approach, Sage Publications, London. Galting, John : Theory and Methods in Social Research.

Management Information System

MBA 152

Objectives : To create understanding of the concepts, techniques and application of management information systems and awareness about the role of information and computers in managerial decision making.

UNIT 1 : Introduction to Management Information Systems (MIS) Concept, meaning, elements and characteristics of MIS organization, MIS Planning & building a business model, structure; elements of communication systems and distributed data processing.

UNIT 2 : Database and Communication Definition requirements and user view of database, database material, DBMS, RDBMS Softwares; file, Structure; and distributed data processing.

UNIT 3 : MIS Technology Definition of computer technology system and application software elements and support services elements.

UNIT 4 : Building and Installing MIS Application Development Cycle, Analysis, Synthesis, and implementation of MIS, feasibility of installing MIS system.

UNIT 5 : Management and MIS MIS aided decision making; DSS and EIS; education and training for MIS; management role in system development, Analysis of cases on MIS. Recent development in MIS.

Suggested Reading :

1.

Davis G. B. and Olson M. H. Management Information Systems, 2nd ed. McGraw-Hill, New York, 1985

2.

Kanter J Management Information System, 3rd Ed., Prentice-Hall of India, New Delhi, 1987.

Managerial Economics
Unit 1 :

MBA 162

Overview : The economics background to management; Nature and scope of managerial economics and its relationship with other disciplines; Significance in decision-making and five fundamental concepts.

Unit 2 : Demand Analysis : Demand theory; Objectives of demand analysis and determinants of demand; Elasticity of demand and its measurement methods; Importance in decisionmaking; Demand forecasting methods.

Unit 3 : Production and Cost Analysis : Production concepts and analysis; Production function; Characteristic of various factors of production; Laws of production; Cost concepts and analysis; Empirical estimates of production and costs; Production function and its managerial use, short-run and Long-run Average costs curves and its analysis.

Unit 4 : Pricing Decisions : Pricing under different market structure; perfect and imperfect (monopoly, monopolistic and oligopoly markets. Pricing Strategies; Collusive and noncollusive oligopoly; Baumol and Marriss Models

Unit 5 : Macroeconomics : National Income-concepts and various methods of its measurement. Inflation: theories Introduction to business cycles.

Suggested Reading : 1. 2. Peterson HC and Lewis Managerial Economics, 3rd 1995 (Himalaya) Trivedi Managerial Economics (Tata McGraw-Hill, 2002)

3. 4. 5. 6. 7. 8.

Dwivedi Managerial Economics (Vikas, 6th edition) 2001 Gupta Managerial Economics (Tata McGraw-Hill, 1990, 8th ed.) Koutsyannis A Modern Microeconomics (Macmillan), 1979, 6th ed. Maheswari and Gupta Managerial Economics (Sultan Chand) Mote V et al Managerial Economics (Tata McGraw-Hill, 2001) Savage C I and Small JR Introduction to Managerial Economics (Hutchinson, 1979)

3rd Sem.
INTERNATIONAL BUSINESS MANAGEMENT
Section-A International Business Concept, Naturee, Importance, Dimensions, Domestic and International Business, Process of Internationalization-Decision Framework for Internationalization. International Trade Theories,Foreign Direct Investment Theories International Business Envirionment Social, Political, Cultural and Legel. Section-B Globalization, Regionalization : Regional Economic Integration in Europe, NAFTA , Role of Regional and International Institutions : WTO, IMF, UNCTED , SAARC in International trade, Foreign Exchange Market, International Monetary System. Section-C Methods of Entry in Foreign Markets, Licensing, Franchising Join Ventures, subsidiaries, Acquisitions, Strategic alliances, Contract Manufacturing, International Business-Product Decision, Market Selection, Distribution, Promotion, International Pricing-Factors, Process and Methods, Perequisites, Transfer Pricing, Dumping. Control in International Business, Need, Objectives and Approaches. Section-D Cases and Problems. References: 1. Francis Cherunilam : International Business, Text and Cases, 3rd edition, Prentice Hall of India, New Delhi. 2. Charles W.L. Hill : International Business 4th Edition, Tata McGraw Hill Publishing Company Limited, New Delhi. 3. John D Daniel. Lee H Radebaug : International Business Environment & Operations, 9th edition, Pearson Education, New Delhi. 4. Anant K sundaram et al : The International Business Environment Text and Cases. Prentice Hall of India, New Delhi.

MBA 211

5. Warren J. Keegan : Global Marketing Management, Prentice Hall of India New Delhi.

Business Environment

MBA 121

Objectives : To create an awareness of the external environment including the role of government and its impact on business.

Unit 1 : Business Environment and Society Nature of Business environment; factors in business environment and their interaction, business ethics; social responsibility and social audit; consumerism and other environmentalist movements; sociocultural factors affecting business decision.

Unit 2 : Business and Economy Circular flow of economics activities, national income in India; salient features of the Indian economy; inflation and its impact on business, emerging trends and structure of Indian economy; decision application of economic statistics.

Unit 3 : Business and Government Political environment; Economic role of government planning in India and its implications for business decision.

Unit 4 : Business and Governmental Policies Government policies and their implications for the business decision, policies towards sick units, BIFR.

Unit 5 : Business and Law Main provision of company Act, 1956; Main provision of MRTP, competition Act, FEMA, and Consumer Protection Act; Regulation of stock exchange; and the role and functions of SEBI, current developments and analysis of business.

Suggested Reading :

1.

Amarchand D Government and Business Tata McGraw Hill, New Delhi, 1991.

2.

Ray S. K. Indian Economy, Prentice Hall, New Delhi 1987.

ADVERTISING MANAGEMENT
Section-A

MBA-MM-231

Advertising as a Management Function. Role of Advertising in the Marketing Process. Consumer Orientation in Advertising. Types of Advertising, Methods of Classification, Advertising's role in the Society Criticism of Advertising Social and E Section-D Cases and Problems. References:conomic effects of Advertising, Settomg Advertosomog Objectives DAGMAR approack. The adoption process of new products and rele of advertising. Concept of integrated communication. Consumerism and Advertising. Section-B Steps in Advertising Strategies. Creative Strategy-Various appeals and execution Styles, General idea of What Great Advertising Thinkers say-both Indian and foreign, Pring advertising, Electronics advertising, outdoor advertising, direct mail advertising. Media strategy-Types of media, Intermedia comparison, Media characteristics, media resources in India, Media Planning models, Planning media mix, Planning and Executing the advertising campaign. Section-C Sales promotion and consumer promotions, contests and conferences, Advertising research, Measurement of advertising effectiveness. Copy resear,Motivational research, Industrial advertising. Corporate inagebuiding through Advertising. Industrial advertising, Public service advertising Advocacy advertising, Social advertising, Advertising Law and Practices. Self regulation regulation advertising. Ethical issue in advertising. Client agency relationship, Consumer behavior model and application. Section-D Cases and Problems. References:

1. Zeigler et. AL. : Advertising; Mc Graw Hill Publications. 2. Dirksen Kroeger and Nicossia : Advertising Principles Problems and Cases: D.B. Taraporewala & Sons, Bombay. 3. A Borden and Marashall : Advertising Management-Text and Cases; D.B. Taraporewala & Sons, Bombay. 4. Welbacher, William .: Advertising, Mac Millan Publishing Company, New York. 5. Jefking : Advertising: Mac Millan, New Delhi. 6. Aaker, David A. and John G. Myers; Advertising Management: Prentice Hall of India Pvt. Ltd., Nw Delhi. 7. Litle Field James E. and C.A. Kirkpatrick : Advertising: Mass Communication in Marketing, Vikas, Feffer & Simons Pvt, Ltd., Bombay. 8. Ogilvy, David: Ogivy on Advertising; Pan Books ,London. 9. Oguinn: Advertising Management 10. U.C. Mathur : Advertising Management 11. Chunawallah Sethia: Foundation of Advertising 12. Mahendra Mohan : Advertising

CONSUMER BEHAVIOUR
Section-A

MBA-MM-241

Consumer Behavior-Introduction, consumer needs and buyer motivation personality, selfconcept and consumer behavior, consumer perception, consumer attitude, consumer as a learner, cases. Consumer psychographic, psychograpics Vs. demographics. Group dynamics and consumer reference groups,family as a consuming unit. Section-B Social class, influence of culture and sub culture on behavior. Consumer i internation perpective. Consumer decision process-Pre and post purchase behaviro, purchase process. Rationality in buying. Models of buyes-Nicosia, Howard Sheth, Engle Blackwell Kollat Model.0rganizational Buying Behavior. Section-C Marketing Research and marketing Information System. Defining and Planing Research, Research Design, Marketing Research Plans and Proposals. Data Collection, SamplingProcess, selection and size. Data processing, analysis and interpretation. Repeating the research findings. Application of marketing research in new product development, Monitoring the product position, market analysis and forecasting advertising research, motivational research, industrial marketing research Marketing reseach softwares and latest development. Section-D Cases and Problems. References: 1. Schiffman and Kanuk : Consumer Behavior, Prentice Hall 4th ed. 2. Sumathi : Marketing Research and consumer Behavior, Vikas Puth House. 3. Shaughessy John O : Why People Buy ? Oxford University Press. 4. Hill Rey W and Millar : Organizational Buying Behavior. 5. Luck, wales, taylor, Rubin : Marketing Research. 6. Green and Tull : Research for Marketing Decision. 7. R.S. Alexander, James S : Industrial Marketing. 8. Cross & Riegard M. Hill.

9. Blackwell/Roger : Consumer Behavior-Thomson Learning. 10. Henery Assael : Consumer Behavior. 13. M. Khan : Consumer Behavior. 14. Hoyer : Consumer Behavior. 15. Boyed : Marketing Research. 16. Beri : Marketing Research. 17. Hoyer : Consumer Behavior. 18. Boyed : Merketing Research.

Industrial and Management Relations

MBA-HR 231

Unit 1 : Conceptual aspects of industrial relations system and interaction among the Principal parties within social, economic and political context.

Unit 2 : Public policy on industrial relations, tipcarts, Legal framework and voluntarism; institutional setting; trade union growth; structure and strategies; employees organizations and their working

Unit 3 : Working of different dispute prevention and settlement machinery. Industrial dispute patterns: Labour management co-operation

Unit 4 : Structure and working of Labour market at different levels. Aspects of employment. Wages and dearness allowances. Fringe benefits and bonus issues.

Suggestion Reading : The Industrial Relations Human Resource Management CB Memoria K. Ashwathapa

Training And Development

Unit 1:

BA-HR 241

Assessment of training needs triggers for training; organizational support for the needs assessment process; organizational analysis, requirements analysis; task and knowledge, skill and ability analysis; personal analysis; needs assessment methods and techniques.

Unit 2: Learning environment what is to be learnt; building effective instruction; incorporating learning principles; trainee issues; motivational theories; conditions of transfers of learning.

Unit 3: Training Delivery traditional instructional approaches; classroom instruction; selfdirected learning programmes; simulated work settings; effective instruction; emerging training technologies.

Unit 4: Training interventions and learning experiences building employee capabilities; employee orientation, newcomer socialization, on-the-job training, apprenticeships, embedded training performance support systems, enterprise training. Building team effectiveness cross training, inter positional training, team and selfmanagement, action learning. Developing leaders; business simulations, behavioral role modeling and applied learning, assessment events, experience centered learning.

Unit 5: Evaluation and audit training evaluation and validation, barriers to evaluation, criteria for evaluation, evaluation process, internal and external validity, method of evaluation. Unit 6: Learning System training and the learning organization; characteristics of a learning organization, models, learning organization, challenges to become a learning

organization. Training and society concerns; Increasing workforce readiness, ensuring fairness and enhancing opportunity at work, retaining for changing markets. Refference Books : Uday Pareek Training and Deveolpment

PROJECT APPRAISAL PLANNING AND CONTROL 231

MBA FM

Objective:-Basic purpose of this course is to understand the frame work for evaluating
capital expenditure proposals ,Their planning and management in the review of the projects undertaken.

Unit -1:: Overview and feasibility study of capital investments ,Strategic planning and capital allocation Generation and Screening of project Idea ; Capital Expenditure ;Importance and Difficulties.

Unit -2:: Market Demand and Situational Analysis, Technical Analysis, Financial AnalysisEstimates and projections. Unit -3:: Investment Criteria and cash flow estimation ,Analysis of Project Risk, Firm risk and Market risk; Social Cost and benefit Analysis, Multiple projects and Constraints. Unit -4:: Financing of projects in national and international market, Network Techniques For Project Management. Unit -5:: Project Financing in India Problem of Time and Cost Overrun in Public Sector Enterprises in India, Project Review and Administrative Aspects;

Suggested Readings :-

Prasanna Chandra PROJECT PLANNING ,ANALYSIS AND MANAGEMENT V.K.Bhalla Financial Management And Policy

MANAGEMENT OF FINANCIAL SERVICES Section-A

MBA-FM-241

Financial Services-Concept. Financial Service inContemporary Business Environment. Financial Services and Micro credit. Recent development in Financial Services specially Insurance Sector commercial Banking, Mutual Funds and Debit Credit and Card Business. Section-B Types of Financial Services-raising Capital -Domestic and International, Hire Purchase, Stock Broking. Factoring Venture Capital, Bill Discounting Custodian Services. Evaluation of Financial Services-Criteria and Methodology, Corporate Restructuring and Financial Services. International Rating Services and Credit Rating. Housing Finance. Section-D Cases/Problems. References: 1. SEBI-Publications 2. RBI-Annual Reports 3. NABHI s Publications 4. Prasanna Chandra : Financial Management? 5. Pezzullo: Marketing Financial Services-MacMillan, New Delhi

4th Sem.
Business Law
Unit 1: The Indian Contract Act, 1872; Essential of a valid contract, void agreement, performance of contracts, breach of contract and its remedies. Quasi-Contracts. MBA 212

Unit 2: The Companies Act, 1956; Nature and types of companies; formation; memorandum and articles of association, prospectus, shares and share capital, allotment of shares. Membership; borrowing powers, management and meetings account and audit comprise arrangements and reconstruction; prevention of oppression and mismanagement; winding up.

Unit 3: The Sale of Goods Act, 1930; right of an unpaid seller, Consumer Protection Act

Unit 4: The Negotiable Instruments Act, 1881; nature and types; negotiation and assignment; holder-in-due course, dishonor and discharge of a negotiable instrument. Arbitration and Conciliation Act, 1996.

Ref. Books : M.C. Kunchhal N.D Kapoor

Business Law Elements of Mercantilelaw

ENTREPRENEURSHIP DEVELOPMENT
Course Content

MBA 222

1. 2. 3. 4. 5.

Entrepreneurship Definition and structure, Concept, Theories. Classification and Types of Entrepreneurs. Entrepreneurial Traits, Qualities Entreprencurial Environment Entrepreneurial Development Programme in India History, Support, Objection

6. 7. 8. 9. 10.

Entrepreneurial Development and Training Establishing Entrepreneurs System Search for Business Idea, Sources by ideas, Processing Technical Assistance, Marketing Assistance Sickness of units and remedial assistance

Suggested Readings

Desai A.N. Entrepreneurship And Environment 1990

Marketing of Services
Objectives :

MBA-MM 232

To understand various aspects of marketing of the services and maintenance of quality of services.

Course Contents: Unit 1 : Introduction : Services v/s goods: Nature of demand for services, classification for services, Organisation for services marketing, relationship marketing.

Unit 2 : Marketing Strategy: Developing mission. Identifying customers, Segmentation, Positioning and differentiation.

Unit 3 : Traditional Marketing Mix : Product : Place, Promotion and Pricing in services.

Unit 4 : Elements of Extended Marketing Mix : Process People, Physical evidence, moments of truth, quality gaps, Benchmarking.

Unit 5 : Analysis of cases and current developments.

Suggested Reading: 1. 2. 3. 4. Honon Woodruffe: Services Marketing, MacMillan India Ltd. New Delhi Harsh V. Verma : Marketing of Services, Global Business Press, New Delhi Adrian Payne: Services Marketing, PHI, New Delhi Ronald T Rust, Anthony J Zahorik and Timothy L. Koninghani Service Marketing, Harper Collins, New York. 5. Valario A.Zeithami, A. Parsurwnan and Leonard L. Berry Delivering, Quality Service, The Free Press, New York.

International Marketing Management

242 Objectives:

MBA-MM

To create an understanding of the process, methods and procedures involved in international marketing.

Course Content: Unit 1 : Introduction : International Marketing Definition, concept and selling distinctions between international trade, marketing and business, economic environment of international marketing, International Institutions World Bank, International Monetary Fund, UNCTAD, WTO, Customs Union (Common Market, Free trade zones and economic communities.)

Unit 2 : Constraints on International Marketing: Fiscal and non-fiscal barriers, non-tariff barriers, trading partners, bilateral trade agreements and commodity agreements and G.S.P.

Unit 3 : India and world trade: Import and export policy, direction and quantum of Indias exports, Institutional infrastructure for export promotion. Export Promotion Council, Public Sector trading agencies, ECGC, Commodity Boards etc.

Unit 4 : Procedures in International Marketing: Procedures and documents, registration of exporters, export quotations production and clearance of goods for exports shipping and transportation insurance, negotiations of documents instruments of payment open account, bills of exchange, letter of credit and export finance. Unit 5 : International Marketing Mix : Identification of markets, product policy, International product life-cycle, promotion and distribution strategy various forms of International business and marketing of joint ventures and turnkey projects. Analysis of cases and current developments. Suggested Reading:

1.

Bhattacharya B Export Marketing, Strategies for Success Global Business Press, New Delhi, 1991.

2.

Indian Institute of Foreign Trade Cases in International Marketing, Indian Experience IIFT, New Delhi, 1970

3. 4. 232

Pathak A. V. Managing Multinational Corporations Prager, NY 1974. Terpstra V International Marketing Dryden Press, Chicago 1989. MBA HR

Compensation Management

Objectives: To educate the students on the theoretical foundations of reward and remuneration strategies in organizations. To explain the students the issues in designing the reward systems, the methods and aims of different forms of payment sytems; and to enlighten the students about the performance appraisal.

Unit 1: Objectives of performance appraisal organizational uses of performance appraisal steps in appraising performances.

Unit 2: Methods of appraisal Graphic Scale Method; Alternatives ranking method; Paired comparison method. Critical incident method, Confidential records, Essay method, BARs, MBO-Mixing methods, 360 degree performance Appraisal, Self Appraisal, Computer Performance Appraisals. Emerging trends in Performance Appraisal systems; team based appraisal study of latest trends from journals, newspapers, magazine group discussion.

Unit 3: Historical development of payment systems Basic Concept definition of compensation, wages, salaries and wage rates. Theories of wages Maslows Hierarchy of needs Herzberg two factor theory of motivation, porter and Lawlers model of motivation, subsistence theory, Wage fund theory, Surplus value theory, Residual

claiman theory, Marginal productive theory, Bargaining theory & Behavioural theories. Expectancy theories, Equity theories.

Unit 4: Wage Legislations Payment of wages Act, Minimum wages Act, Payment of Bonus Act Wage Survey, Job evaluation Definition objectives principles methods, ranking, classifications, factor comparison method and point rating method.

Man power planning

Course Contents:-

MBA -HR -242

Human resource management, human resource policies & strategies, human resource planning (HRP) process, productivity, technology & HRP, job analysis, description & job evaluation, HRP, recruitment, selection & induction, career planning, development & succession planning, training & performance appraisal, skills & multi skills, human resource information system, human resource costs, emerging trends & issues in HRP.

Suggested Readings:1. Bhattacharya, Dipak Kumar Human Resource Planning Exel books, Delhi.

Security Analysis And Investment Management

Objectives:

MBA-FM 232

The objectives of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Investment Decision Making Process.

Course Contents: Investment-Return and Risk; Operation of Indian Stock Market; New issue Market Listing of Securities; Cost of Investing in Securities; Mechanics of investing; Markets and Brokers; Investment Companies; Market indices and Return; Security Credit Ratings, Objectives of Security Analysis; Investment Alternatives; Valuation Theories of Fixed and Variable Income Securities; The Return to Risk and the Investment Decision; Government Securities; Non-Security Forms of Investment; Real Estate Investment; Investment Instruments of the Money Market; Stock Market Analysis Fundamental and Technical Approach, Efficient Market Theory; Recent Development in the Indian Stock Market.

Suggested Reading: 1. 2. Amling, Frederic. Investment. Englewood Cliffs, New jersey, PHI, 1983. Bhalla, V. K. Investment Management: Security Analysis and Portfolio Management., 8th ed., New Delhi, S. Chand, 2001. 3. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio Management, 6th ed., New Delhi, PHI, 1995.

International Financial Management

Objectives

MBA-FM 242

The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate.

Course Contents Multinational Financial Management An overview; Evolution of the International Monetary and Financial System; Managing short term assets and liabilities; Long run Investment Decisions. The Foreign Investment Decision; Politics Risk Management; Multinational Capital Budgeting, Application and Interpretation: Cost of Capital and Capital Structure of the Multinational Firm; Dividend Policy of the Multinational Firm; Taxation of the Multinational Firm; Country Risk Analysis; Long Term Financing.

Suggested Reading: 1. Abdullah, F A. Financial Management for the Multinational Firm, Engtewood Cliffs. New Jersey, Perntice Hall Inc. 1987. 2. Bhalla, V. K. International Financial Management; 2nd ed., New Delhi, Anmol, 2001. 3. 4. Buckley, Adrian. Multinational Financial. New York, PHI 1996 Kim, Suk and Kim, Seung. Global Corporate Finance: Text and Cases. 2nd ed. Miami Florida, Kolb, 1993. Shapiro, Alan C. Multinational Financial Management, New Delhi