AIRBNB

Airbnb (Air Bed and Breakfast) is an online rental lodging U.S. platform and a Company
When two hosts opened their San Francisco home to three visitors in 2007, Airbnb was formed.
Since then, it has expanded to over 4 million hosts and more than 1 billion guest arrivals in
practically every nation on earth.
Every day, hosts provide distinctive lodging and activities that enable visitors to forge more
genuine connections with local populations. (Airbnb News, 2022) (Newsroom, A., 2020)
The Airbnb Newsroom. (2022) About us. Airbnb News. Available from:
https://news.airbnb.com/about-us/ [Accessed 3 November 2022]

Airbnb is a mobile home-sharing website that connects visitors with local hosts. The
mobile Airbnb app enables hosts to display the space that is available for rent and
allows visitors to search for lodging that is frequently more regional.
Nathan, R.J., Victor, V., Tan, M. and Fekete-Farkas, M., 2020. Tourists’ use of Airbnb
app for visiting a historical city. Information Technology & Tourism, 22(2), pp.217-242.

Airbnb, which refers itself as an "Economic Empowerment Engine," has aided millions
of hospitality entrepreneurs in pursuing their passions and making money from their
properties. More than half a billion visitors served to date, Airbnb has fostered human
relationships and created a trustworthy worldwide community free from prejudice.
The SWOT analysis for Airbnb:

Strengths
The pricing structure of Airbnb, which is renowned for providing less costly alternatives to
pricey hotels, is one of the company's main competencies that gives it an advantage. Due to its
online nature, Airbnb enables visitors to evaluate and choose from several less expensive
choices in the desired location. Additionally, some of Airbnb's greatest internal advantages are
its solid brand recognition, presence in 220+ countries, social media clout, extra website
features for enhancing vacation activities, distinctive and alluring business model, round-the-
clock customer assistance.
1. A range of housing alternatives at rates lower than those of hotels
2. A substantial global footprint created by using glocal thinking
3. Among other housing alternatives, a crucial differentiation is the local experience offered to
visitors.
4. A customised, user-friendly website
5. Beginning the host endowment fund
6. Launch of aircover, a comprehensive travel insurance programme

Weaknesses

However, certain unfavourable customer experiences and events—such as discrimination, theft

of goods, invasion of privacy, compromised safety, rape and murder, unclean accommodation,

unprofessional hosts, are Airbnb's weaknesses and harm the company's reputation.

1. challenges that harm the reputation of the firm

2. The business is susceptible to scammers using phoney Airbnb websites to defraud

consumers.

Threats

Due to how easy Airbnb's business model is to imitate, the danger of competition seems to be growing.

The competitive threat is growing in this market as new entrants provide less expensive services and

established firms incorporate comparable features into their business models.

1. The possibility of identity loss due to competition in the hotel industry

2. Hosts would be annoyed if visitors damaged their properties

3. Several restrictions that might negatively impact the company's operations are applicable to its

operations

Opportunities

1. An agreement between major athletic events and the Olympics

2. The largest sharing economy globally is China.

 3. A rise in the number of reservations for destinations outside of cities

SWOT & PESTLE.com (2022). Airbnb SWOT & PESTLE Analysis - SWOT & PESTLE. Available

from: https://www.swotandpestle.com/airbnb/ [Accessed 03 Nov 2022]

Pastel analysis

Political:

Housing rules and regulations, political stability, and the taxation system are political issues that

affect Airbnb. The corporation is dealing with several political and legal difficulties as a result of

its distinctive business strategy. Some hosts rent their homes in defiance of local housing

regulations.

Economical:

As it frequently costs less than hotels, Airbnb has emerged as a formidable rival. The hotel

business experiences more losses as the number of Airbnb visitors increases. On the other side,

the hosts have benefited economically from the enterprise. They sort of make money through

Airbnb. In other words, Airbnb eventually helps to boost the economy.

1- Impact of home sharing on the local economy

2- they’ve been an economic benefit to cities and the environment.

Technological:
In essence, technology underpins every aspect of Airbnb's operations. A foundational element of the

business is technology.

Technology is used by Airbnb to connect its users. The business maintains a sophisticated messaging

platform for correspondence between visitors and hosts and authenticates individual profiles. In

addition to having a website, smartphone application, and presence on social media, Airbnb also

maintains a blog. Users may search the company's website for appropriate lodging; they can also

download the mobile application and make the reservation that way. Through social media, Airbnb can

communicate with customers, get to know them better, establish its brand, and grow more quickly.

Without technology, Airbnb would be unable to carry out its core functions, such as reservations,

cancellations, and payments.

Social (Airbnb is a social business)

From a sociological perspective, Airbnb provides a platform where many diverse cultures and

communities from across the world may interact. The hosts are on one side, while the guests

are on the other. Both the visitor and the host come from different cultures, adhere to different

conventions, and have distinct concerns.

1-The use of social media seemingly increases (Visitors will document their experience online. Social

media allows stories to spread. And Airbnb grows through word of mouth.)

2-Empowering and engaging people by making communities

3-New and unique experience for hosts and guest and connect with each other

Legal
 1-Legal regulations of dwelling and short-term rentals around the world

2-Strong partnership by policymaker

Veverková, M., 2021. The Analysis of Marketing Strategy of Airbnb and Their Current Business

Model.

Environmental

Environmental aspects: hotels are healthier

Throughout comparison to hotels, Airbnb claims to use less energy in North and South America and

Europe. This include reducing greenhouse gas emissions, using less water, avoiding waste, and

raising environmental awareness.

It appears that the company is interested in reducing chemical use and travel effect as well.

KIESHA, F. (2017) PESTLE Analysis of Airbnb. Available from: https://pestleanalysis.com/pestle-

analysis-of-airbnb/ [Accessed 3 November 2022]

3-

These are the marketing techniques that have helped Airbnb expand in ways that were not anticipated.

Targeted Outreach Can Help You Build Community and Loyalty

Reaching both clients wishing to use Airbnb to book lodgings and hosts looking to market their lodging

on the network is a challenging balance for Airbnb to strike.

As a result, the business has discovered strategies to specifically and strategically target certain areas.

In order to guarantee that their services are welcomed and benefit the real locals, Airbnb has also had to

collaborate closely with communities. To do this, Airbnb has introduced a number of programmes
designed to create employment opportunities. In order to bring about localised good change, we also

engaged with community organisations.

These community engagement initiatives have improved Airbnb's standing, encouraging more residents

to become hosts.

Along with pushing digital and social media commercials, Airbnb uses conventional marketing strategies

for clients who are more generic in their needs. Their social media presence is largely focused on

distributing user-generated content.

Giannoni, S., Brunstein, D., Guéniot, F. and Jouve, J., 2021. Multichannel distribution strategy of Airbnb

hosts. Annals of Tourism Research Empirical Insights, 2(1), p.100017.