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Very Important
Very Important
CH 3- BUSINESS ENVIRONMENT
1. Assertion (A): The business environment is the sum total of all the external forces.
Reason (R): The different elements of the business environment are closely
interrelated.
Ans Option b
3. Assertion (A) : Sales forecast is the basis on which a business firm prepares
its annual plan for production and sales.
Reason (R) : Planning is the primary function of management.
Answer: (b)
4. Assertion (A) : Middle management and other decision makers are neither
allowed to deviate from the plan nor they are permitted to act on their own.
Reason(R) : Planning in a way reduces creativity since people tend to think along
the same lines as others.
Answer: (a)
5. .Assertion (A) : Monitoring the plan is equally important to ensure that objectives
are achieved.
Reason(R) : To see whether plans are being implemented and activities are
performed according to schedule is also part of planning process.
Answer: (b)
6. Assertion (A): That part of brand, which can be spoken is called a brand name.
Reason(R): That part of brand which can be recognized but which is not
untearable is called trademark.
Answer: (c)
10. Assertion (A): Price may be called by different names for example, price of the
education is tuition fees, price for using road is toll etc.
Reason (R) : Price is the monetary sacrifice which a buyer makes when he buys
something.
Answer: (a)
11. Assertion (A): Directing involves motivation and encourages the employees to
perform the tasks assigned to them.
Reason (R): Controlling involves comparison of current performance of the
employees with the established standards.
Answer: (b)
12. 12.Read the following statements Assertion (A) and Reason (R):
Assertion(A): Only one product or service can be marketed
Reason (R): Anything that is of value to the other can be marketed
Answer: (d)