Media and communication business

MANAGEMENT
PERSPECTIVE
Management Perspective in
Media and Communication
Businesses
Refers to the strategic and operational approach
Involves the application of management
principles, strategies, and practices specifically
tailored to the unique characteristics and
challenges of the media and communication
industry.
Management Perspective
STRATEGIC PLANNING

setting long-term goals and objectives for the organization, identifying targets, and
developing strategies.

ORGANIZATIONAL STRUCTURE

defining roles and responsibilities, departments and teams, and reporting lines.
CONTENT CREATION AND MANAGEMENT

understanding audience preferences and adapting content to different

platforms and formats

DIGITAL TRANSFORMATION
embracing digital technologies, understanding the changing media consumption habits of
audiences, and adapting business models.

AUDIENCE-CENTRIC

leveraging data analytics and audience research to gain insights into audience preferences,
behavior, and consumption patterns
MONETIZATION STRATEGIES

Identifying new revenue opportunities, evaluating their feasibility, and implementing

strategies.

TALENT MANAGEMENT

Ensures organization has the necessary expertise and capabilities

REGULATION AND ETHICS

Promoting transparency, accuracy, fairness, and accountability in content creation and

distribution.
INNOVATION AND ADAPTATION

monitoring industry trends, experimenting with new technologies and formats, embracing
emerging platforms, and continuously evolving business strategies

COLLABORATION AND PARTNERSHIPS

Identifying strategic partnerships, negotiating mutually beneficial agreements, and

leveraging collective expertise and resources
Applying the management
perspective
Cultural Relevance: Understanding local preferences, languages, customs, and
traditions can help in developing content and marketing strategies

Regulatory Environment: Complying with regulations, such as those related to

ownership, licensing, content standards, and advertising.

Technological Landscape: Embracing digital platforms can offer opportunities to

reach a broader audience and explore new revenue streams.

Socioeconomic Factors: Includes understanding the country's demographics,

income levels, and social issues.
Management perspective explores the
following areas:

Leadership and Strategy: Examining the role of leaders in media

and communication businesses

Innovation and Digital Transformation: Investigating how media

and communication companies adapt to technological
advancements, embrace digital platforms, and foster innovation in
content creation, distribution, and engagement.
Audience and Market Analysis: Analyzing methods for
understanding audience preferences

Talent Management and Diversity: Exploring effective practices for

attracting, retaining, and developing talent in media and
communication organizations

Risk Management and Regulatory Compliance: Investigating the

challenges associated with intellectual property rights, privacy,
cybersecurity, and navigating regulatory landscape.


Financial Management and Revenue Generation: Studying the

financial aspects of media and communication management

Project Management and Operational Efficiency: Assessing project

management techniques, workflow optimization, resource
allocation, and operational practices

Partnerships and Collaborations: Analyzing the management of

strategic alliances, partnerships, and collaborations with content
creators, distributors, technology providers, and advertisers

Ethical Considerations and Sustainability: Examining the ethical

dimensions of media and communication management.

International Perspectives and Global Expansion: Exploring the

challenges and opportunities associated with managing media and
communication businesses
QUIZ
TRUE OR FALSE
1. Leadership and Strategy means
examining the role of leaders in media and
communication businesses, their decision-
making processes, and strategic
approaches to drive growth and
competitiveness.
TRUE OR FALSE
2.Capital Strategies involves identifying
new revenue opportunities, evaluating
their feasibility, and implementing
strategies.
TRUE OR FALSE
3. Management Planning involves setting
long-term goals and objectives for the
organization, identifying targets, and
developing strategies. It includes analyzing
trends, market research, and decisions on
product development, content creation, and
distribution channels.
TRUE OR FALSE
4.Understanding the country's
demographics, income levels, and social
issues called Economic Factors.
5.Provide at least 1 management perspective
in media and communication businesses
focuses on understanding the key principles
and challenges involved in effectively
managing industries.
TRUE OR FALSE
1. Leadership and Strategy means
examining the role of leaders in media and
communication businesses, their decision-
making processes, and strategic
approaches to drive growth and
competitiveness.
Answer: TRUE
TRUE OR FALSE

2.Capital Strategies involves identifying

new revenue opportunities, evaluating
their feasibility, and implementing
strategies.
Answer: FALSE (Monetization
Strategies)
TRUE OR FALSE
3. Management Planning involves setting
long-term goals and objectives for the
organization, identifying targets, and
developing strategies. It includes analyzing
trends, market research, and decisions on
Answer:content
product development, FALSE (Strategic
creation, and
Planning)
distribution channels.
TRUE OR FALSE
4.Understanding the country's
demographics, income levels, and social
issues called Economic Factors.

Answer: FALSE
(Socioeconomic Factors)
5.
•Leadership and Strategy
•Innovation and Digital Transformation
•Audience and Market Analysis
•Talent Management and Diversity
•Risk Management and Regulatory Compliance
•Financial Management and Revenue Generation
•Project Management and Operational Efficiency
•Partnerships and Collaborations
•Ethical Considerations and Sustainability
•International Perspectives and Global Expansion