MARKETING STRATEGIES FOR:

SMARTWATCHES

Natalia Musi, Camila Monsiváis, Paulina Morales

 Brand Similarities Differences Target Audience

Middle and upper-

High-end
class customers
technology,
Expensive, limited who are
compatibility with
Apple Watch compatibility with interested in
iPhones, various
other devices apple's brand and
fitness tracking
the experience it
features
provides.

Less sleek design

Compatibility with
compared to the Customers who
both Android and
Apple Watch, prefer Android
Samsung Galaxy iOS devices, long
lower brand devices and follow
Watch battery life,
recognition the latest
diverse range of
compared to technology trends.
features
Apple

Affordable price
Limited app
point, variety of
support compared Fitness-oriented
fitness tracking
to Apple Watch, and budget-
Fitbit Versa features,
less sleek design conscious
compatibility with
compared to the customers.
both Android and
Apple Watch
iOS devices
MARKETING STRATEGY
To promote this product to a new niche, a segment of the
population that is not currently targeted, a possible strategy
would be to market smartwatches as a productivity tool for
professionals. This can be done by highlighting the features that
cater to the needs of professionals such as scheduling and email
notifications, voice assistants, and mobile payments. The Online publicity
advertising campaign can be targeted toward young
professionals who are always on the go and value efficiency and
convenience. Social media advertising
To sell this product to this new niche, the marketing team can
collaborate with businesses and corporate entities to promote
the smartwatch as a must-have device for employees.
Business advertising
Promoting smartwatches as a productivity tool for professionals
can help the product reach a new niche and increase its appeal
Content Marketing
among young professionals who follow the latest technology
trends and value convenience and efficiency.
REFERENCES
Comprar el Apple Watch. (n.d.). Apple (MX).
https://www.apple.com/mx/shop/buy-watch
Smartwatches - Galaxy Watch | Samsung Latinoamérica.
(2022, November 23). Samsung Latin.
https://www.samsung.com/latin/watches/galaxy-watch/
Fitbit Versa 2TM Smartwatch | Shop. (n.d.).
https://www.fitbit.com/global/us/products/smartwatches/v
ersa