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  • Semrush-Domain Overview (Desktop) -zara com-15日 3月 2023

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    moosa novaleathers
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    Zara has over 4.8 million organic search visits to its website each month, though traffic has declined slightly by 2% year-over-year. It ranks #797 globally for organic search performance and attracts over 650,000 keyword phrases, though the number of keywords declined by 4% compared to last year. Zara's website is supported by over 28 million total backlinks from over 85,000 referring domains and 55,000 referring IPs.

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    Semrush-Domain_Overview_(Desktop)-zara_com-15日_3月_2023

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    Zara has over 4.8 million organic search visits to its website each month, though traffic has declined slightly by 2% year-over-year. It ranks #797 globally for organic search performance and attracts over 650,000 keyword phrases, though the number of keywords declined by 4% compared to last year. Zara's website is supported by over 28 million total backlinks from over 85,000 referring domains and 55,000 referring IPs.

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    © All Rights Reserved
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    8 views9 pages

    Semrush-Domain Overview (Desktop) -zara com-15日 3月 2023

    Uploaded by

    moosa novaleathers
    Zara has over 4.8 million organic search visits to its website each month, though traffic has declined slightly by 2% year-over-year. It ranks #797 globally for organic search performance and attracts over 650,000 keyword phrases, though the number of keywords declined by 4% compared to last year. Zara's website is supported by over 28 million total backlinks from over 85,000 referring domains and 55,000 referring IPs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Domain Overview (Desktop)

    zara.com

    Generated on March 15, 2023


    800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199

    WWW.SEMRUSH.COM

    Organic Search: Summary Paid Search: Summary


    US | zara.com US | zara.com

    4.8M -2% TRAFFIC


    150.5K 3% TRAFFIC

    SEMrush Rank 797 Keywords 71 13%

    Keywords 659.2K -4% Tra c Cost $67.4K 7%

    Tra c Cost $2.3M -9%

    Backlinks: Summary
    Root Domain: zara.com

    28.7M TOTAL BACKLINKS

    Referring Domains 85K

    Referring IPs 55K

    Organic Search: Keywords By Country Paid Search: Ad Keywords by Country


    zara.com US | zara.com

    others es others
    (6.78 %) (8.79 %) (8.05 %)

    ch uk mobile-ca
    (2.13 %) (8.12 %) (4.28 %) it
    (29.62 %)
    pe fr mobile-uk
    (2.13 %) (5.74 %) (7.53 %)
    it uk
    (4.36 % (8.05 %)
    de
    (4.28 %
    tr mobile-it
    (3.65 %) (15.58 %)
    nl ca
    (3.63 %) (26.88 %)

    Tra c: Organic vs Paid


    zara.com | US | All time

    10.0M

    5.0M

    0
    Jan'12 Jan'14 Jan'16 Jan'18 Jan'20 Jan'22 Jan'24
    Organic Paid

    Generated on March 15, 2023 The report data is taken from Semrush 2
    800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
    WWW.SEMRUSH.COM

    Organic search tra c

    Organic Search: Top Keywords (659,221)


    US | zara.com

    Keyword Pos Volume CPC (USD) Tra c

    zara 1 (1) 2,740,000 0.33 45.96%

    zara near me 1 (1) 135,000 0.33 2.26%

    zara usa 1 (1) 74,000 0.52 1.24%

    zara kids 1 (1) 74,000 1.43 1.24%

    zara dresses 1 (1) 33,100 0.85 0.55%

    Organic Search: Keyword Position Distribution


    US | zara.com

    100.0K
    82.3K
    Organic Keywords (N)

    73.3K 72.9K
    75.0K 69.6K
    65.6K
    61.9K
    58.4K
    54.5K
    50.0K 43.4K 45.2K

    31.9K

    25.0K

    1-3 4-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100

    Keywords by Intent
    US | zara.com

    Intent Keywords Tra c

    Informational 42.4% 394.7K 811.0K

    Navigational 4.9% 45.9K 3.3M

    Commercial 21.6% 201.3K 419.6K

    Transactional 31.0% 289.0K 1.5M

    Generated on March 15, 2023 The report data is taken from Semrush 3
    800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
    WWW.SEMRUSH.COM

    Organic Search: Top Competitors (86,058)


    US | zara.com

    Competitor Com. Keywords SE Keywords Com. Level

    hm.com 36.2k 1.4m 15%

    asos.com 36.3k 1.7m 11%

    boohoo.com 17.7k 495.6k 10%

    forever21.com 16.4k 683.7k 9%

    prettylittlething.us 14.1k 358.6k 9%

    Organic Search: Competitive Position Map


    US | zara.com

    1.0B
    c (N)

    pr fzor hm as
    ett bo arev .co os
    yli oh a.ecr .c
    ttle oo o2m1. m om
    1.0M thi .co c
    n om
    Organic Search Tra

    g.u m
    s

    1.0K

    1.0M 1.5M
    Organic Keywords (N)

    Organic Branded Search Branded vs Non-Branded


    US | zara.com US | zara.com

    4.4M 0% TRAFFIC 91.34%


    Branded Tra c
    8.66%
    Non-Branded Tra c
    Keywords 68.5K

    Non-Branded
    (8.66 %)

    Branded
    (91.34 %)

    Generated on March 15, 2023 The report data is taken from Semrush 4
    800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
    WWW.SEMRUSH.COM

    Organic Search: Branded Tra c Trend


    US | zara.com

    1.5

    1 0.88 0.89 0.9 0.88 0.89 0.88 0.91 0.9 0.9 0.89 0.9 0.9

    0.5

    Paid search tra c

    Paid Search: Top Keywords (71)


    US | zara.com

    Keyword Pos Volume CPC (USD) Tra c

    zara 1 (1) 2,740,000 0.41 85.56%

    zara kids 1 (1) 60,500 1.04 1.88%

    zara kids 1 (1) 60,500 1.04 1.88%

    zara dresses 1 (1) 33,100 0.82 1.03%

    zara clothing 1 (1) 27,100 0.50 0.84%

    Generated on March 15, 2023 The report data is taken from Semrush 5
    800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199

    WWW.SEMRUSH.COM

    Paid Search: Ad Copy Position Distribution


    US | zara.com

    75
    71
    Paid Keywords (N)

    50

    25

    0 0

    Top 3 Search Results Positions 4-8 Positions 9+

    Paid Search: Top Competitors (17)


    US | zara.com

    Competitor Com. Keywords Ads Keywords Com. Level

    orolay.com 1 8 3%

    noize.com 1 47 2%

    stylewe.com 2 173 2%

    nakedtruthfashion.com 1 87 1%

    maje.com 1 114 1%

    Paid Search: Competitive Positioning Map


    US | zara.com

    1.0M
    za
    ra
    .co
    c (N)

    mna ma
    ke sty
    10.0K dtr je. lew
    uth co e.c
    no fas m o
    Paid Search Tra

    ize hio m
    or .co n.c
    ola
    y.c m om
    100 om

    100 150
    Paid Keywords (N)

    Sample Ads (71)

    Generated on March 15, 2023 The report data is taken from Semrush 6
    800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
    WWW.SEMRUSH.COM

    US | zara.com

    ZARA - New Collection Shop Clothes & Accessories - ZARA.US | Shop Online
    Ad https://www.zara.com Ad https://www.zara.com
    Find New Arrivals, Fashion Catalogs, Collections & Lookbooks Find New Arrivals, Fashion Catalogs, Collections & Look books
    Every Week. Latest Trends in Clothing For Women, Men & Kids Every Week. We Design Every Detail While Keeping The Trends
    Online. Categories: Men's Products, Kids' Products, Women's Alive. Shop Now!
    Products.

    O cial Website - Buy Shoes at Low Zara.com - O cial Site - Shop Online
    Ad https://www.zara.com Ad https://www.zara.com/
    Find New Arrivals, Fashion Catalogs, Collections & Lookbooks Shop Range Of Women's, Kids' & Men's Clothes For The Latest
    Every Week. Latest Trends in Clothing For Women, Men & Kids Fashion Trends. Find New Arrivals, Fashion Catalogs, Collections
    Online. Categories: Men's Products, Kids' Products, Women's & Look books Every Week. Gift Card Available.
    Products.

    Generated on March 15, 2023 The report data is taken from Semrush 7
    800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
    WWW.SEMRUSH.COM

    Backlinks

    Top backlinks
    Root Domain: zara.com

    Referring page Title / Referring page URL Anchor text / Link URL Type

    Kaufe jetzt, bezahle später – Klarna Deutschland Zara -


    https://www.klarna.com/de/jetzt-kaufen-spaeter-bezahlen/ https://www.zara.com/de/

    Kundenservice – Klarna Deutschland Zara -


    https://www.klarna.com/de/kundenservice/ https://www.zara.com/de/

    Klarna: Shoppe, verfolge Lieferungen, verwalte Rechnungen Zara -


    https://www.klarna.com/de/ https://www.zara.com/de/

    PirkEU goods delivery from European online stores https://www.zara.com/es/


    https://pirkeu.lt/en

    PirkEU prekių pristatymas iš Europos e. parduotuvių https://www.zara.com/es/


    https://pirkeu.lt/

    Backlinks: Top Anchors


    Root Domain: zara.com

    Anchors Percentage Domains Backlinks

    https://zara.com 34% 1,014 9,458,229

    zara.com 20% 4,602 5,454,202

    заказать / наличие 8% 1 2,213,296

    Empty anchor 5% 7,016 1,447,427

    в магазин 4% 16 1,084,604

    Generated on March 15, 2023 The report data is taken from Semrush 8
    800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199
    WWW.SEMRUSH.COM

    Backlinks: Follow vs Nofollow Backlinks Types


    zara.com zara.com

    14.5M 13.8M
    Follow linksNofollow links 27.0M 70 327 1.7M
    Text links Frame links Form links Image links
    Image links
    (5.72 %)
    Form links
    (2.88 %)
    Frame links
    (2.88 %)
    13.8M
    (48.71 %) 14.5M
    (51.29

    Text links
    (88 51 %)

    Backlinks: Top Referring Domains


    Root Domain: zara.com

    Root Domain Backlinks IP / Country

    ra nest.com 4,208,771 211.215.19.234

    21buttons.com 2,779,530 54.73.38.115

    compromesso.ru 2,208,487 65.108.125.9

    ra nest.net 1,483,945 211.215.19.234

    stilini.com.ua 1,153,004 136.243.62.219

    Backlinks: Top Indexed Pages


    Root Domain: zara.com

    Title and URL Domains Backlinks

    Access Denied 15,696 909,206


    http://www.zara.com/

    ZARA O cial Website 5,322 381,693


    https://www.zara.com/

    Access Denied 3,393 461,599


    http://zara.com/

    ZARA United States | New Collection Online 2,536 210,059


    https://www.zara.com/us/

    Access Denied 1,777 227,446


    http://www.zara.com/us/

    Generated on March 15, 2023 The report data is taken from Semrush 9

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