March 2023

Website
Analysis

spotify.com

music.apple.com

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Global rank Country rank Industry rank

Dec 2022 - Feb 2023 Worldwide Dec 2022 - Feb 2023 United States In  Arts and Entertainment/Music
Domain Rank Domain Rank Domain Rank

spotify.com #68 spotify.com #67 spotify.com #1

music.apple.com #1,814 music.apple.com #979 music.apple.com N/A

Traffic & Engagement

Total visits Device distribution

Dec 2022 - Feb 2023 Worldwide Dec 2022 - Feb 2023 Worldwide

Domain Domain Desktop Mobile

spotify.com 920.6M spotify.com 66.8% 33.2%

music.apple.com 50.42M music.apple.com 47.2% 52.8%

Engagement
Dec 2022 - Feb 2023 Worldwide Desktop

Metric spotify.com music.apple.com

Monthly visits 306.8M 16.80M

Monthly unique visitors 59.96M 7.284M

Visits / Unique visitors 5.12 2.31

Visit duration 00:07:21 00:04:20

Pages per visit 6.97 3.80

Bounce rate 31.27% 42.31%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 3/17/2023

 Visits Over Time
Dec 2022 - Feb 2023 Worldwide Desktop

spotify.com music.apple.com

920.6M 50.42M

350.0M

300.0M

250.0M

200.0M

150.0M

100.0M

50.00M

0
Dec 22 Jan 23 Feb 23

Geography

Top countries
Dec 2022 - Feb 2023 Desktop

Country Traffic Share Group traffic share split

United States 28.88% 93.0%

Brazil 4.43% 97.7%

United Kingdom 4.42% 95.8%

Mexico 4.18% 96.8%

India 3.90% 97.5%

Marketing Channels

Channels overview
Dec 2022 - Feb 2023 Worldwide Desktop

spotify.com music.apple.com

920.6M 50.41M

100%

50%

0%
Direct Email Referrals Social Organic search Paid search Display ads

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 3/17/2023

Organic Search music.apple.com is in the lead with 33.63% organic search

Top organic search terms

Dec 2022 - Feb 2023 Worldwide Desktop

spotify.com music.apple.com

Search Term Traffic Share Group Share Split Volume CPC

spotify 26.06% 100% 19,609,390 $1.32

spotify web player 3.06% 100% 2,296,640 $1.25

spotify web 2.30% 100% 1,217,460 $0.51

apple music 1.25% 99.9% 1,156,480 $1.06

spotify download 0.77% 100% 501,410 $0.54

Paid Search music.apple.com is in the lead with 1.24% paid search

Top paid search terms

Dec 2022 - Feb 2023 Worldwide Desktop

spotify.com music.apple.com

Search Term Traffic Share Group Share Split Volume CPC

spotify 67.12% 100% 19,609,390 $1.32

apple music 5.92% 100% 1,156,480 $1.06

spotify premium 2.14% 100% 1,356,990 $3.07

spotify download 0.63% 100% 501,410 $0.54

spotfy 0.33% 100% 93,900 -

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 3/17/2023

Referrals music.apple.com is in the lead with 7.68% referrals traffic

Top Referring Websites

Dec 2022 - Feb 2023 Worldwide Desktop

Domain Website Categories Traffic Share Group Traffic Share Split

heardle.app Music 17.23% 100%

linktr.ee Lifestyle 8.50% 91.3%

aleab.github.io Video Games Consoles and Accessories 5.51% 100%

rateyourmusic.com Music 4.57% 96.7%

hypeddit.com Music 3.44% 99.6%

Ad Monetization

Top Ad Destinations
Dec 2022 - Feb 2023 Worldwide Desktop

Domain Traffic share Group Traffic Share Split

samsung.com 9.86% 100%

security-alert.a-page.net 6.64% 100%

ticketmaster.com 5.29% 100%

www2.hm.com 4.56% 100%

clorojet.com 4.00% 100%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 3/17/2023

Social music.apple.com is in the lead with 6.35% social traffic

Social Traffic
Dec 2022 - Feb 2023 Worldwide Desktop

spotify.com music.apple.com

100%

50%

0%
Youtube Facebook Twitter Instagram Reddit Other

Display Advertising music.apple.com is in the lead with <1% display ads traffic

Top publishers
Dec 2022 - Feb 2023 Worldwide Desktop

Publisher Total Share Group Traffic Share Split

youtube.com 35.22% 98.4%

live.com 1.91% 100%

web.whatsapp.com 1.77% 100%

y8.com 1.70% 100%

google.com 1.56% 96.3%

Display Ad Network
Dec 2022 - Feb 2023 Worldwide Desktop

Ad Network Total Group Traffic Share Group Traffic Share Split

Google Display Network 71.43% 98.6%

Unidentified Networks 9.10% 87.9% 12.1%

Adzerk 3.40% 100%

Skimlinks 4.27% 67.4% 32.6%

blogger.com 1.84% 100%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 3/17/2023