February 2023

Website
Analysis

digiday.com

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digiday.com
digiday takes a global view of the media and marketing industries and confronts the
truths in technology’s disruption of these industries. digiday connects with its audience
across web, email, podcasts, a membership program and virtual and in-person events.

Traffic & Engagement

Total visits Device distribution

Nov 2022 - Jan 2023 Worldwide Nov 2022 - Jan 2023 Worldwide

1.345M
Desktop 54.58%
Mobile Web 45.42%

29.61% from last month

Global rank #146,978

Country rank
United States
#58,238
Industry rank
.../Computers_Electronics_and_Technology #5,258

Engagement overview
Nov 2022 - Jan 2023 Worldwide All Traffic

Monthly visits 448,628 Deduplicated audience B ETA Pages / Visit 1.47

Monthly Unique Visitors 269,010 Visit Duration 00:00:52 Bounce Rate 75.90%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 2/24/2023

 Visits Over Time
Nov 2022 - Jan 2023 Worldwide All traffic

digiday.com
techcrunch.com mashable.com cnet.com wired.com
VS.
1.345M 42.69M 51.63M 169.5M 66.13M
550,000

525,000

500,000

475,000

450,000

425,000

400,000
Nov 22 Dec 22 Jan 23

Geography

Top countries
Nov 2022 - Jan 2023 All traffic

Country Traffic Share Change

United States 36.06%  22.23%

Argentina 6.39%  467.65%

United Kingdom 5.96%  90.21%

Indonesia 5.23%  2.96%

Canada 3.75%  16.72%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 2/24/2023

Marketing Channels

Channels overview
Nov 2022 - Jan 2023 Worldwide All traffic

75%

50.43%
50%
36.69%

25%

5.04% 6.35%
1.49% N/A 0.01%
0%
Direct Email Referrals Social Organic search Paid search Display ads

Organic Search Organic search makes up 51.07% of website traffic

Branded VS. Non-Branded Top Organic Search Terms

Nov 2022 - Jan 2023 Worldwide Desktop Nov 2022 - Jan 2023 Worldwide Desktop

digiday 3.39%  63.31%

why did great big story shu… 0.44%  78.37%

Branded   9%
-hashed885c9932f8c6e66… 0.36%  100%

Non-Branded   91%
tiktok 0.30%  53.34%

what is header bidding 0.27% -

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 2/24/2023

Paid Search Paid search makes up <1% of website traffic

Top search ads Top Paid Search Terms

Jan 2023 Worldwide Desktop

No results
Try broadening your parameters or searching for something else.

Referrals Referrals makes up 6.1% of website traffic

Top Referring Websites Top Referring Industries

Nov 2022 - Jan 2023 Worldwide Desktop Nov 2022 - Jan 2023 Worldwide Desktop

Domain Share Change Website Categories Traffic Share

smartbrief.com 4.69%  56.8% News and Media 17.39%

techmeme.com 3.88%  420.45% Computers Electronics and Technology - Other 16.04%

niemanlab.org 3.31% - Graphics Multimedia and Web Design 6.65%

marketingterms.com 3.18%  100% Online Marketing 6.07%

c.morningconsult.com 3.10%  100% Marketing and Advertising 5.17%

Outgoing Traffic Outgoing Ads

Top Link Destinations Top Ad Destinations

Nov 2022 - Jan 2023 Worldwide Desktop Nov 2022 - Jan 2023 Worldwide Desktop

Domain Share Change Domain Share Change

digidaymedia.com 15.82%  130.63% risecodes.com 100% -

bitslot.io 5.77% -

glossy.co 5.69% -

instagram.com 4.30%  168.76%

dentsu.com 4.25%  41.33%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 2/24/2023

Social Social makes up 6.49% of website traffic

Social Traffic
Nov 2022 - Jan 2023 Worldwide Desktop

100%

53.05%
50%
33.84%

3.99% 3.41% 2.57% 3.14%

0%
Linkedin Twitter Reddit Facebook Youtube Other

Display Advertising Display ads makes up <1% of website traffic

Display Ad Network Top publishers

Nov 2022 - Jan 2023 Worldwide Desktop Nov 2022 - Jan 2023 Worldwide Desktop

AdRoll 100%

No results
Try a different website, date range or country

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 2/24/2023