March 2023

Website
Analysis

snapchat.com

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snapchat.com
snapchat lets you easily talk with friends, view stories from around the world, and
explore news in discover. life's more fun when you live in the moment!

App Store Google Play

more

Traffic & Engagement

Total visits Device distribution

Dec 2022 - Feb 2023 Worldwide Dec 2022 - Feb 2023 Worldwide

366.3M
Desktop 32.04%
Mobile Web 67.96%

1.91% from last month

Global rank #263

Country rank
United States
#260
Industry rank
.../Social_Networks_and_Online_Commun… #19

Engagement overview
Dec 2022 - Feb 2023 Worldwide All Traffic

Monthly visits 122.1M Deduplicated audience B ETA Pages / Visit 5.01

Monthly Unique Visitors N/A Visit Duration 00:05:51 Bounce Rate 43.44%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 3/15/2023

 Visits Over Time
Dec 2022 - Feb 2023 Worldwide All traffic

snapchat.com
snap.com tiktok.com instagram.com discord.com
VS.
366.3M 18.71M 5.462B 18.66B 3.337B
127.5M

125.0M

122.5M

120.0M

117.5M

115.0M
Dec 22 Jan 23 Feb 23

Geography

Top countries
Dec 2022 - Feb 2023 All traffic

Country Traffic Share Change

United States 25.81%  2.33%

India 15.75%  18.22%

Saudi Arabia 10.04%  6.95%

United Kingdom 7.34%  2.44%

France 4.91%  3.05%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 3/15/2023

Marketing Channels

Channels overview
Dec 2022 - Feb 2023 Worldwide All traffic

75% 69.77%

50%

25.37%
25%

0.27% 2.45% 1.98% 0.14% 0.03%

0%
Direct Email Referrals Social Organic search Paid search Display ads

Organic Search Organic search makes up 13.62% of website traffic

Branded VS. Non-Branded Top Organic Search Terms

Dec 2022 - Feb 2023 Worldwide Desktop Dec 2022 - Feb 2023 Worldwide Desktop

snapchat 42.84%  7.01%

snapchat web 10.79%  26.66%

Branded   91%
snapchat login 5.87%  5.5%

Non-Branded   9%
snap camera 2.07%  1.9%

snap 1.31%  3.06%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 3/15/2023

Paid Search Paid search makes up <1% of website traffic

Top search ads Top Paid Search Terms

Feb 2023 Worldwide Desktop Dec 2022 - Feb 2023 Worldwide Desktop

snapchat 3.03%  37.07%

Ad https://forbusiness.snapchat.com/ snapchat web 0.17%  100%

Créez des pubs sur Snapchat - Faites de la pub sur Snapchat
grid.upgrade 13.67%  20.17%
Ajoutez une photo depuis votre téléphone pour créer une publicité sur
Snapchat. Déterminez votre budget et ajustez-le au fur et à mesure. grid.upgrade 4.87%  23.1%

grid.upgrade 4.58%  33.95%

Referrals Referrals makes up 2.03% of website traffic

Top Referring Websites Top Referring Industries

Dec 2022 - Feb 2023 Worldwide Desktop Dec 2022 - Feb 2023 Worldwide Desktop

Domain Share Change Website Categories Traffic Share

linktr.ee 28.57%  11.9% Adult 30.62%

onlyfans.com 7.92%  65.47% Lifestyle - Other 28.94%

pornhub.com 6.30%  63.22% Computers Electronics and Technology - Other 4.07%

allmylinks.com 4.87%  40.94% Graphics Multimedia and Web Design 3.91%

canva.com 2.55%  61.96% Social Networks and Online Communities 2.84%

Outgoing Traffic Outgoing Ads

Top Link Destinations Top Ad Destinations

Dec 2022 - Feb 2023 Worldwide Desktop Dec 2022 - Feb 2023 Worldwide Desktop

Domain Share Change Domain Share Change

snap.com 32.13%  21.22% ashleyfurniture.com 25.07%  26.54%

bitmoji.com 21.57%  11.58% aselect.entree.kennisnet.nl 16.14%  47.58%

apps.apple.com 15.29%  24.33% manycam.com 2.87%  28.62%

google.com 9.50%  13.27% columbird.se 2.64% -

twitter.com 3.82%  22.56% weeklyad.target.com 2.36% -

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 3/15/2023

Social Social makes up 1.57% of website traffic

Social Traffic
Dec 2022 - Feb 2023 Worldwide Desktop

100%

50%
34.67%
17.01% 14.86% 16.42%
8.53% 8.50%
0%
Youtube Twitter Instagram Facebook Pinterest Other

Display Advertising Display ads makes up <1% of website traffic

Display Ad Network Top publishers

Dec 2022 - Feb 2023 Worldwide Desktop Dec 2022 - Feb 2023 Worldwide Desktop

Publisher Share Change

youtube.com 37.06%  90.51%

Google Display Ne… 59.63%
Unidentified Netw… 11.11% dailymail.co.uk 29.60%  52.31%
Appnexus 9.68%
Skimlinks 6.77% mail.google.com 6.50% -
PopCash 5.06%
digitaltrends.com 5.59%  37.26%
Others 7.75%

vg.no 5.55%  86.91%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 3/15/2023