Traffic & Engagement

Totalvisits O Device distribution

Oct 2023 - Dec 2023 Worldwide E Oct 2023 - Dec 2023 Worldwide

Desktop 34.65%
1.711M Mobile Web 65.35%

‘6.34% from last month

Global rank #81,168 iII

Country rank
United States #26,325III
Industry rank
/Nutrition Diets_and Fitness
#193 1lI
Engagement overview
Oct 2023 - Dec 2023 Worldwide à All Traffic

FMonthly visits 570,564 Visit Duration 00:02:04

2Monthly Unique Visitors 345,811 Pages / Visit O 4.01

83 Deduplicated audience O BETA UPGRADE Bounce Rate 54.92%

See trends over time

Visits over time O
Oct 2023 - Dec 2023 Worldwide Sg All traffic
D W M

M nowfoods.com

1.711M
iherb.com
93.36M swansonvitamins.comn
7.637M Ovitaminshoppe.com

650.000o
9.620M verywellfit.Com
625,000
600,000
24.79M Compare 5 sites
575,000
550,000
525,000
Top Countries
Oct 2023- Dec 2023 5g All traffic

Country Traffic Share Change

44.56% J0.15%
United States

(-) Canada 6.21% J 1.17%

Malaysia 3.69% L 85.55%

" Japan 3.65% 96.16%

D India 3.49% J 33.77%

See more countries

Channels overview O
Oct 2023 -Dec 2023 Worldwide 5 Alltraffic

75%
64.82%

50%

25% 18.07%
13.06%

0.30% 1.67% 1.98% 0.11%

0%

Direct Email Referrals

|
Social Organic search Paid search Display ads

See full overview

Total Search Visits Organic vs. Paido Branded Traffic O +
Oct 2023 Worldwide Oct 2023 Worldwide Oct 2023 - Worldwide
Dec 2023 Dec 2023 Dec 2023

423,671 " Organic

94.20%
" Branded

42.58%
72.03% of All Desktop Traffic
Paid Non-Branded

5.80% 57.42%
Top search ads O Top paid search terms O
Dec 2023 Worldwide Desktop
E Oct 2023 -Dec 2023 Worldwide Desktop
now foods 24.84% ‘ 62.29%

Ad https://www.nowfoods.com ‘ 186.59%
now supplements 12.18%
Nutritional Supplements - Vitamins &..
now vitamins 8.60% L 41.36%
NOW Foods makes natural products that will enpower
your pets to live healthier lives. Formulated by a 5.53% J 95.30%
Veterinarian and Certified by the NASC.
now foods supp..
now 3.68% ‘ 42.51%

See all 55 search ads See more search terms

Top referring websites Top referring industries O
EOct 2023 - Dec 2023 Worldwide Desktop E Oct 2023 - Dec 2023 Worldwide Desktop

Domain Share Change Website Categories Traffic Share

P presearch.com 9.63% L 100.00% Nutrition Diets and Fitness 16.36%

W verywellfit.com 8.75% Investing 9.63%

verywellhealth.com 6.84% Vegetarian and Vegan 9.35%

vegoutmag.com 5.24% Computers Electronics and Technology - Other 9.32%

tradefull.crm.dynamics.com 5.24% Fashion and Apparel 7.31%

See more referrals See more referring industries

Social traffic
Oct 2023 -Dec 2023 Worldwide Desktop

100%

48.73%
50%
24.83%
19.05%
arwe 3.55% 2.98% 0.87%

0%

Reddit Youtube Facebook Telegram Webapp SoundCloud.com Other

See full overview

 Traffic and Engagement Over Connect your Engage
Time website Only

Å Monthly Unique 83 Deduplicated O Visit Pages Per

Visits Visitors Audience Duration Visit

570,564 O 345,811 NEW 00:02:04 O 4.01

700,000

600,000

500,000

400,000

300,000

200,000

100,000
50,000

Channels
40,000
V Direct 180,958
Email 7,419
30,000
Referrals 13,218

20,000
Social 15,951

Organic Search 487,866

10,000 V Paid Search 30,072

Display Ads <5,000

Oct 2023 Nov 2023 Dec 2023 Jan 2024

 Traffic Source (51) Traffic Share Change Source Type Global Rank

1 G Google Search 58.53% L 5.61% Search / Organic #1

2 Direct 23.88% ‘ 15.39% Direct

3 O DuckDuckGo 4.51% ‘ 3.20% Search / Organic #41

4 G Google Search 4.02% ‘ 13.47% Search /Paid #1

5 Image Search 1.30% ‘ 30.40% Search / Organic

6 y Yahoo Search 0.96% 31.95% Search / Organic #12

7 Email 0.81% ‘ 519.83% Email

Reddit 0.80% ‘ 107.09% Social #16

9 Yandex Search 0.66% ‘ 56.00% Search /Organic #9

Syndicated Search 0.62% ‘ 122.45% Search / Organic

11 a Bing Search 0.57% 35.75% Search / Organic #29

12 brave Search 0.41% ‘ 168.65% Search / Organic #287

13 O Youtube 0.41% ‘ 65.82% Social #2

 Search Traffic Þ Visit Duration Pages Per Visit 2 Bounce Rate

Breakdown by Organic and Paid Branded and Non-Branded Search Type # % D W M

50K
V Organic Traffic 399.1K

Paid Traffic 24.6K

40K

30K Total search traffic 423.7K

20K

10K

02 Oct 09 Oct 16 Oct 23 Oct 30 Oct 06 Nov 13 Nov 20 Nov 27 Nov 04 Dec 11 Dec 18 Dec 25 Dec
Global rank O Country rank Industry rank O
Oct 2023- Dec 2023 Worldwide Oct 2023- Dec 2023 E United States In ..Alternative and Natural Medicine
Domain Rank Domain Rank Domain Rank

iherb.com #1,589 iherb.com #2,098 9 iherb.com #1

nowfoods.com #81,168 nowfoods.com #26,325 nowfoods.com N/A

#3,509 vitaminshoppe.c... N/A

vitaminshoppe.c. #19,158 vitaminshoppe.c..
 Device distribution O
Total visits Worldwide
Oct 2023 - Dec 2023 Worldwide Oct 2023 - Dec 2023
Domain Desktop Mobile
Domain %

36.4% 63.6%
9 iherb.com 93.36M 9 iherb.com
1.711M nowfoods.com 34.7% 65.3%
nowfoods.com

vitaminshoppe.com 9.620M vitaminshoppe.com 25.1% 74.9%

Engagement
Metric iherb.com nowfoods.com vitaminshoppe.com

A Monthly visits 31.12M 570,564 3.206M

Do2 Monthly unique visitors 15.35M 345,811 2.006M

Visits / Unique visitors 2.03 1.65 1.60

Visit duration 00:04:45 00:02:04 00:03:16

t Pages per visit 5.81 4.01 4.50

Bounce rate 50.31% 54.92% 45.99%

t Page Views 180.6M 9 2.290M 14.42M

Visits over time O D W M
Oct 2023 - Dec 2023 Worldwide 5 All traffic

M iherb.com nowfoods.com vitaminshoppe.com

93.36M 1.711M 9.620M

35.00M

30.00M

25.00M

20.00M

15.00M

10.00M

5.000M

Oct 23 Nov 23 Dec 23

Channels overview O
Oct 2023 - Dec 2023 Worldwide S Alltraffic

V iherb.com V nowfoods.com vitaminshoppe.com

93.09M 1.623M 9.510M

75%

50%

25%

0%

Direct Email Referrals Social Organic search Paid search Display ads
Channels overview O
Oct 2023 - Dec 2023 Worldwide S Alltraffic

V iherb.com V nowfoods.com vitaminshoppe.com

93.09M 1.623M 9.510M

75%

50%

25%

0%

Direct Email Referrals Social Organic search Paid search Display ads
Social

Domain Total traffic Desktop Mobile

iherb.com 5.65% 25.83% 74.17%

nowfoods.com 1.98% 30.12% 69.88%

" vitaminshoppe.com 2.61% 9.27% 90.73%