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Santos, L.M., & Ramirez, C.G.C. (2022). Effect of environmental knowledge and awareness on green behavior: Testing
behavioral intentions, environmental attitude, and green commitment as mediators. The Normal Lights, 16(2), pp. 1–
Corresponding Author: lanie.santos@dlsl.edu.ph
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Introduction
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Green Behavior
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Figure 1
Conceptual Framework
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Methodology
Research Design
In this study, causal research design was employed in public
elementary school teachers at the Division of Lipa City. They
were chosen being known to be the key in the successful
implementation of environmental education and literacy who
are relevant in increasing knowledge and awareness about the
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Instrument
This research used the 6-point likert scale survey
questionnaire adapted from the study of Safari et al. in 2018
as published by Emerald Publishing Limited. The study of
Zuell and Scholz (2016) stated that the use of even number
response prompts the respondents to make a choice which
will lead to different frequencies. In addition, eliminating the
midpoint increases the use of categories because the middle
category provides an ambiguous meaning which implies
unwillingness to state an opinion (Willits et al., 2016). The
reliability test results and the assessment on the variables of
the study which consist of five parts are shown in Table 1.
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Table 1
Questionnaire Specifications
Data Collection
Full consent of the respondents was initially sought as part
of the ethical consideration of the study. No participants
were harmed in conducting this study. Lastly, all information
and responses of the participants were kept confidential in
compliance with the Republic Act No. 10173 or the Data
Privacy Act.
Data Analysis
A simple regression analysis was employed. For the
mediation analysis, the process approach developed by
Hayes (2012) was used. A p-value of ≤ .05 indicates the
rejection of the null hypothesis (Cleophas et al., 2016).
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Table 2
Descriptive Statistics of the Variables
Std.
Variables Mean
Deviation
Environmental Knowledge and 5.10 .782
Awareness (EKA)
Green Behavior (GB) 4.81 .812
Behavioral Intentions (BI) 5.03 .736
Environmental Attitude (EA) 5.23 .744
Green Commitment (GC) 5.02 .780
Effect of EKA on GB
This section provides the regression matrix indicating
the effect of EKA on GB. The results in Table 3 reveal
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Table 3
Effect of EKA on GB
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t-value p-value
1. (Constant) 1.293 .427 3.028 .003
Environmental .690 .083 .665 8.302 .000*
Knowledge
and Awareness
(EKA)
R2=.442 F-value= P-value
68.924 =.000
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Table 4
Mediating role of BI in the relationship between EKA and GB
Unstandardized Coefficients
Model B Std. Error t-value p-value Indirect Percent of
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Effect Mediation
1. (Constant) 1.293 .427 3.028 .003
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* significant @ p-value<.05
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Table 5
Mediating role of EA in the relationship between EKA and GB
Unstandardized Coefficients
Model B Std. Error t-value p-value Indirect Percent of
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Effect Mediation
1. (Constant) 1.293 .427 3.028 .003
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* significant @ p-value<.05
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Table 6
Mediating role of GC in the relationship between EKA and GB
Unstandardized Coefficients
Model B Std. Error t-value p-value Indirect Percent of
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Effect Mediation
1. (Constant) 1.293 .427 3.028 .003
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* significant @ p-value<.05
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Mediation Analysis
Figure 2
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References
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https://www.mext.go.jp/en/unesco/title04/detail04/
sdetail04/1375695.htm
Mohiuddin, M., Al Mamun, A., Syed, F., Masud, M.,
& Su, Z. (2018). Environmental knowledge,
awareness, and business school students’ intentions
to purchase green vehicles in emerging countries.
Sustainability (Switzerland), 10(5). https://doi.
org/10.3390/su10051534
Mufidah, I., Jiang, B., Lin, S., Chin, J., Rachmaniati, Y., &
Persada, S. (2018). Understanding the consumers’
behavior intention in using green Ecolabel product
through pro-environmental planned behavior model
in developing and developed regions: Lessons learned
from Taiwan and Indonesia. Sustainability, 10(5),
1423. https://doi.org/10.3390/su10051423
Najjarzadeh, M., Jafari, S., Jafari, N., & Rajabi, N. (2018).
Tourist behavioral intentions in conservation of envi-
ronment, environmental knowledge, tourist satisfac-
tion, environmental attitude, perceived benefit. Envi-
ronmental Education and Sustainable Development,
7(1), 127-142. doi: 10.30473/ee.2018.5064
National Geographic Society (2022). Human Impacts on the
Environment. Retrieved November 29, 2022 from
https://education.nationalgeographic.org/resource/re-
source-library-human-impacts-environment
Onel, N., & Mukherjee, A. (2016). Consumer knowledge
in pro-environmental behavior. World Journal of
Science, Technology and Sustainable Development,
13(4), 328-352. https://doi.org/10.1108/wjstsd-01-
2016-0004
Padmanabhan, J., Borthakur, J., & Mittal, K. (2017). Envi-
ronmental Awareness among Teachers and Students
of Higher Education. https://doi.org/10.5958/2230-
7311.2017.00126.X
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