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VIT Business School

BMT6160

HR Analytics
Digital Assignment - 3

Application of Behavioural Analytics in the field of


Employee Mindset

Prepared by
Vasanth. S
22MBA1065
What is Employee Burnout?
Employee burnout is a state of physical, emotional, and mental
exhaustion caused by long-term involvement in stressful situations at work. It is
a condition that occurs when employees experience prolonged and excessive
stress in their jobs without adequate support or resources to manage it.

What are the reasons for the Employee Burnout?


Some of the common reasons for Employee Burnout in any organization
for the given time period are
➢ Workload
➢ Lack of Control
➢ Lack of Support
➢ Poor work-life balance
➢ Conflict and Stress

Aim of the study:


To develop a model using relevant independent variables, mediation, and
moderation variables, keeping burnout or stress of the employees as dependent
variable and analyse the data using Behavioural Analytics.

Why Behavioural Analytics?


It is a branch of data analytics that focuses on understanding and
analysing patterns of human behaviour. It involves the collection and analysis of
data related to how people interact with technology, products, services, and
environments, as well as their actions, preferences, and habits.
As in the given case Behavioural analytics can be used to analyse
employee burnout by providing insights into patterns of behaviour and
identifying potential triggers or contributing factors. By collecting and
analysing data related to employee behaviour and performance, organizations
can gain a better understanding of how work-related stress and other factors
may be impacting employee well-being and productivity.
My proposed Model for this situation
As a team lead of people analytics, I developed a suitable model to test
the relationship between burnout and relevant independent, mediation, and
moderation variables among the employees.

STEP 1
Identification of relevant independent variables
➢ Workload
➢ Autonomy
➢ Social Support
➢ Organizational Culture

STEP 2
Determination of Mediation Variable
The only mediation variable which I propose is Job Satisfaction as it
helps to measure the extent to which employees are satisfied with their job and
feel fulfilled by their work.

STEP 3
Choosing of Moderation variables
➢ Using Gender difference to check the effect of burnout on employees
➢ Using Tenure to see whether long tenure results in burnout.

STEP 4
Model Development
Burnout = β0 + β1 (Workload) + β2 (Autonomy) + β3 (Social Support) +
β4 (Organizational Culture) + β5 (Job Satisfaction) + β6 (Gender) + β7 (Tenure)
Variables

Independent Mediation Moderation Dependent

Workload
Gender

Autonomy
Job Satisfaction Stress

Social Support
Tenure

Organization Culture

In this model, burnout is the dependent variable, and workload, autonomy,


social support, organizational culture, and job satisfaction are the independent
variables. Gender and tenure are moderation variables that affect the
relationship between independent variables and burnout.

STEP 5
Test the Model
➢ Collect required data on the chosen variables from the employees in
selected organization.
➢ Conduct regression analysis to determine the coefficients and significance
of the variables in the model.
➢ Test for mediation by checking the indirect effect of job satisfaction on
the relationship between independent variables and burnout.
➢ Test for moderation by examining the interaction between gender, tenure,
and the independent variables in predicting burnout.
By applying behavioural analytics using this model, we can identify
employees who may be at risk of burnout and implement measures to prevent
and address it.
Managerial Implications
There are certain preventive measures which can be undertaken to resuce
employee burnout. Some of them are
➢ Promote work-life balance
➢ Provide support and resources
➢ Foster a positive workplace culture
➢ Encourage communication
➢ Provide training and development
➢ Recognize and reward good work
➢ Reduce workload

End Note
Therefore, employee burnout is a prevalent issue caused by long-term
stress and lack of support in the workplace. The use of behavioural analytics can
help organizations identify potential triggers and contributing factors to
employee burnout. By developing a model with relevant independent variables,
mediation, and moderation variables, team leads can measure and analyse the
data related to employee behaviour and performance, gain insights into patterns
of behaviour, and identify potential triggers. This can help organizations
implement preventive measures. By taking preventive measures, organizations
can improve employee well-being and productivity while reducing burnout-
related costs.

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