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    The document outlines the syllabus for the Marketing Management subject in the first semester of the Master of Business Administration program at St. Xavier's Catholic College of Engineering. It includes 25 essay questions covering key topics in marketing like the scope and importance of marketing, marketing strategy formulation, product planning and development, market segmentation, distribution channels, pricing, buyer behavior, marketing research, ethics, and digital/social media marketing. Students are advised to study at least 15 of the questions in detail and write answers that are a minimum of 5 pages for each essay question.

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    The document outlines the syllabus for the Marketing Management subject in the first semester of the Master of Business Administration program at St. Xavier's Catholic College of Engineering. It includes 25 essay questions covering key topics in marketing like the scope and importance of marketing, marketing strategy formulation, product planning and development, market segmentation, distribution channels, pricing, buyer behavior, marketing research, ethics, and digital/social media marketing. Students are advised to study at least 15 of the questions in detail and write answers that are a minimum of 5 pages for each essay question.

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    © All Rights Reserved
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    11 views1 page

    Important Questions

    Uploaded by

    شفان
    The document outlines the syllabus for the Marketing Management subject in the first semester of the Master of Business Administration program at St. Xavier's Catholic College of Engineering. It includes 25 essay questions covering key topics in marketing like the scope and importance of marketing, marketing strategy formulation, product planning and development, market segmentation, distribution channels, pricing, buyer behavior, marketing research, ethics, and digital/social media marketing. Students are advised to study at least 15 of the questions in detail and write answers that are a minimum of 5 pages for each essay question.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    St.

    Xavier's Catholic College of Engineering


    Chunkankadai, Nagercoil - 629003.
    2022 -- 2023
    Department :Master of Business Administration (Sec-A & B) Year : First Year
    Semester: II Subject: MS22207-Marketing Management

    1. Scope and importance of marketing


    2. Conceptual frame work of Marketing ( All concepts like Production, product, market,
    customer and vice versa)
    3. Marketing environment-Both Internal and External
    4. Marketing interface with other functional areas (Production, Finance, Human Relations
    Management, Information System)
    5. Marketing strategy formulations ( Study the structure and explain)
    6. Strategies for Industrial Marketing – Consumer marketing ( Two separate questions,
    answer according to the question ask)
    7. Services marketing- Write definition, characteristics, service quality measurement tools
    and service gaps)
    8. Competitor analysis-
    9. Analysis of Consumer and industrial markets
    10. Product planning and development
    11. Product life cycle ( with picture representation)
    12. New product Development ( 8 steps)
    13. Market Segmentation – Targeting and Positioning(STP)
    14. Channel Management – all distribution channels.( Like manufacturer to till customer)
    15. Advertising and sales promotions-(types, advantage and disadvantages)
    16. Pricing Objectives, Policies and methods- Steps important
    17. Industrial (organization) and individual (consumer) buyer behavior - Influencing factors-
    2 separate questions.
    18. Buyer Behavior Models- (At least three models with picture representation)
    19. Online buyer behavior-(importance, types and methods)
    20. Customer satisfaction /Customer Relationships management (CRM)/ Customer
    acquisition, Retaining, Defection.
    21. Marketing Information System (MIS)
    22. Marketing Research Process
    23. Cause related marketing
    24. Ethics in marketing / Online marketing trends
    25. Social media and digital marketing.
    (The above mentioned questions are all very important Essay questions. Dear
    students those who couldn’t cover all, study at least 15 questions choosing as per
    unit wise.) Write answers minimum 5 pages for essay type questions.

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