E- COMMERCE

Course Code: B19CA3061                                                                               Total Credits:

3

Total Hrs.60                                                                                                        L: T: P –

2:0:1 

Course Objectives:

 Acquaint students with a fundamental understanding of the environment and

strategies in the New Economy.
 Provide analytical tools to understand opportunities in unserved or underserved New
Economy markets.
 Provide a fundamental understanding of the different types and key components on
business models in the New Economy.
 Provide guiding principles behind the design and strategy of the customer web
interface.
 Provide insights on how to implement strategy in the New Economy.
 

Course Outcomes:

On successful completion of the course, the students will be able to:

 To Define and Understand the basic concepts and technologies used in the field of E-
Commerce and various types of E-commerce. (Level 1)
 To Understand different types of payment methods and models of e-retailing. (level 2)
 To identify the different Business intelligence models and e-services to the market using
web enabled services. (level 3)
 To understand the importance of web advertising, web development methodologies. and
analyse the effectiveness of e-commerce sites. (Level 2)

Course Content:
UNIT 1:                                                                                                                     [10
Hours]
Introduction: Electronic Commerce and physical commerce, The DIGITAL phenomenon,
Different types of Ecommerce, examples, E-Commerce scenarios, Advantages of E-
Commerce, Myths about E-commerce. Technologies (Fundamentals): Internet and WWW,
web system architecture, URL, An overview of the internet, overview of HTTP, HTTP.
 
 UNIT 2:                                                                                                                     [11
Hours]
Internet payment systems: Characteristics of payment systems, 4C payment methods, SET
protocol for credit card payment, E –Cash, E-Check, Micropayment system, Overview of
smart card, MONDEX. Consumer oriented E-Commerce: Traditional retailing and e-
retailing, Benefits of e-retailing, Key success factors, Models of e-retailing, Features of e-
retailing.
 
UNIT 3:                                                                                                                     [10
Hours]
Business oriented E- Commerce: Features of B2B e-commerce, Business models,
Integration. E-Services: Categories of e-services, Web-enables services, Matchmaking
services.
 
UNIT 4:                                                                                                                     [14
Hours]
Web advertising and web publishing: Traditional versus internet advertising, Internet
advertising techniques and strategies, Business models for advertising and their revenue
streams, Pricing model and measurement of the effectiveness of advertisements, Web
publishing-goals and criteria, web site development methodologies, logical design of the
user interface I-abstract user interface object, logical design of the user interface-II flow of
interaction, Usability testing and quality assurance, Web presence and visibility
 

Text Books:

1. Henry Chan, Raymond Lee, Tharam Dillon, Elizabeth Chang, “E-Commerce,

fundamentals and Applications” by, WILEY Edition.(Chapters: 01, 02, 10 to 14).

Reference Books:

1. Ravi Kalakota, Andrew B. Whinston, “Frontiers of Electronic Commerce”, Pearson

Education, 2009.
2. S.Jaiswal, Galgotia, “E-Commerce”, revised edition, 2008.