E - COMMERCE

Course Code: MGBIT 20401 Credit Units: 04

Course Objective:
E commerce (“electronic commerce”) is anything that involves doing business electronically. It obviously includes
commerce conducted over the internet, but it can include other forms of electronic commerce such as telephone
banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet).
This course focuses heavily on the internet; but covers other aspects of e commerce as well.
This course aims to develop the students’ ability to manage commercial transactions electronically, particularly
through the internet. The course is concerned with the main functional areas of management and processing in the
world of international business.

Learning Outcomes
At the end of the course students will be able to:
 Explore E commerce dimensions, including driving forces and impact on business, individuals, culture, and
global economics.
 Examine the evolution, role, function and impact of E commerce in global business operation.
 Use common models to describe business to business and business to customer transactions.
 Understand business security issues, including internet risks, protections, privacy, policies, and emerging
business practices on the Net.
 Track electronic payment systems, explaining online advertising, promotional strategies, and public policies.
 Describe ethical dimensions of the Internet in a local, regional, national, and global perspective.
 Explore needed features for building an effective web site.

Course Contents:
Module I: E-commerce: Foundation
Definitions and content of EC field
Advantages and Limitations
The Driving Forces of EC
Impact of EC
EC Strategy

Module II: Launching a Business on the Internet

Internet Architecture
The Life Cycle Approach
Overview of the different phases
The Network
Information Transfer
Hosting a web site

Module III: Success & Failure of E commerce ventures

Things that can go wrong
Site visibility
Evaluation of web sites and usability testing
Web site content and traffic management
We site Optimization

Module IV: E-Tailing (Retailing in EC - B2C)

Overview of Market
Business Models of Electronic Marketing
Direct Marketing
Online Customer Service
Global versus Regional Marketing

Internet Shopping

Module V: E-Business Models, E- Marketing & E-Advertising

E-business
Various Business Models
Characteristics
Models of B2B EC
E-advertising
E-marketing

Module VI: Electronic Payment Systems

Services and Cash flow
Electronic Payment Media
Payment System Models
Cyber Banking

Module VII: E-Security

The Risks in Cyberspace
Protection and Recovery
Encryption

Module VIII: Legal and Ethical Issues

The Major Threats
Taxation Issues
Legal Disputes
Indian IT Act and Right to Information Act
Cyber Laws: A Global Perspective

Module IX: M-Commerce & Global EC

M-commerce in Indian and global perspective
Market Place versus Market space
Virtual Communities
Global EC

Module X: The Future

Beyond e commerce
Implications of emerging technologies
Research in EC
Future of EC

Learning Methods:
This course is based upon interaction between the students and the teachers. Wherever possible a link will be made
between the academic underpinning and its practical application. Students will be given time to develop skills and
analyse the benefits and limitations of using e commerce in organisations.
A ‘hands on’ approach will ensure that students can develop a wide range of knowledge of different applications of
e commerce. The practical knowledge can be used to develop an awareness of how e commerce can be adopted by
organisations to improve business efficiency. This will be achieved via a combination of case studies, evaluations of
actual e commerce projects, guest lectures and self study sessions. It is very important that the students go through
the textbook chapter(s) and other reference material before coming to the class.

Examination Scheme:
 Components P1 C1 CT1 EE
Weightage (%) 10 10 20 60

 Turban, Lee, King and Chung, 2005, Electronic Commerce- A Managerial Perspective, Pearson Education
 Awad Elias M, 2004, Electronic Commerce: From Vision To Fulfillment Prentice Hall, 4th Edition
 Joseph P T , 2000- Electronic Commerce: A Managerial Perspective Prentice Hall.
 Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley
 Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi)
 Kennith Laudon and Jane Laudon – Management Information Systems: Managing the Digital Firm 2005,
(Ninth Edition) Prentice Hall.
 Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall