SEMESTER-II

Digital Business Management 60 Hours

Learning Objective

1.The main objective of this subject to provide the knowledge of Introduction to Digital
Business.

2. It includes Drivers of Digital Business.

3. It also describes Digital Business Support Services.

4. This subject also provides the knowledge of Managing E-Business.

5. It also helps students to gain knowledge of E-Business Strategy.

Learning Outcomes: After the completion of the course, Students will be able to

1. Explain the E-market places, structures and mechanisms.

2. Outline the Opportunities and Challenges in Digital Business

3.Describe the Building Digital business Applications and Infrastructure

4. Highlight the Management of Risks in e –business.

5. Define the E-business Strategic formulation.

UNIT I: INTRODUCTION TO DIGITAL BUSINESS:

Introduction, Background and current status,E-market places, structures, mechanisms, economics

and impacts Difference between physical economy and digital economy

UNIT II: DRIVERS OF DIGITAL BUSINESS-

Big Data & Analytics, Mobile, Cloud Computing, Social media, BYOD, and Internet of
Things(digitally intelligent machines/services) Opportunities and Challenges in Digital Business,

UNIT III: DIGITAL BUSINESS SUPPORT SERVICES-

e-CRM, e-SCM, ERP as e –business backbone, Knowledge Tope Apps, Information and referral
system, Application Development-Building Digital business Applications and Infrastructure

UNIT IV: MANAGING E-BUSINESS-

Managing Knowledge, Management skills for e-business, Managing Risks in e –business

Security Threats to e-business -Security Overview, Electronic Commerce Threats, Encryption,
Cryptography, Public Key and Private Key Cryptography, Digital Signatures, Digital
Certificates, Security Protocols over Public Networks: HTTP, SSL, Firewall as Security Control,
Public Key Infrastructure (PKI) for Security, Prominent Cryptographic Applications.

UNIT V: E-BUSINESS STRATEGY:

E-business Strategic formulation- Analysis of Company’s Internal and external environment,

Selection of strategy, E-business strategy into Action, challenges and E-Transition. Materializing
e-business: From Idea to Realization-Business plan preparation

Books for Reference:

1. A textbook on E-commerce - Publisher: Neha Publishers & Distributors

2. E-commerce from vision to fulfilment-Elias M. Awadh PHI-Restricted (2002)

3. Digital Business and E-Commerce Management, eth edn –Dave Chaffey, August 2014

4. Introduction to E-business-Management and Strategy-Colin Coombe, ELSVIER, 2006

5. Digital Business Concepts and Strategy –Eloise Coupe, 2nd Edition –Pearson