E-Commerce Course Outline

This Course Is Designed To Cover These Five Major Parts:

1. Overview of E-Business and E-Commerce:
o Introduction
o Potential Benefits
o Limitations
o Classifications
o Impact of E-Commerce Business models
o E-Commerce Applications
2. Architecture framework of E-Commerce
o Application Services
o Brokerage and Data Management
o Interface layers, secure messaging
o Middleware services and network infrastructure
o Security Protocols
o Encryption Techniques
3. Consumer-oriented E-Commerce Application, Mercantile process model
o Consumers Perspective and Merchant’s Perspective
o Electronic Payment Systems
4. Electronic Data Interchange
o Non-EDI System
o Partial EDI System
o Fully Integrated EDI System
o Prerequisites for EDI.
o Issues of EDI
5. E-marketing Techniques
o Search Engines
o Directories
o Registrations
o Solicited targeted E-mails
o Interactive sites
o Advertising
o Spam Mails
o E-mail
o Chain letters
o Applications of 5P’s,
o E-Advertising Techniques:
 Banners
 Sponsorships
 Portals
  Online Coupons

Learning Objective:
To familiarize students with organizational and managerial foundations of systems, the
technical foundation for understanding information systems.
Outcomes:
By the end of the module, students should be able to:

 Understand the basic concepts and technologies used in the field of management
information systems.
 Outline the ongoing business challenges of managing a digital business in an
organization, particularly online startup businesses
 Understand the processes of developing and implementing information systems.
 Summarize the main reasons for the adoption of digital business and barriers that may
restrict adoption.
 Develop an outline plan for implementing e-commerce change and identify the different
types of change that need to be managed for e-commerce.
 Be aware of the ethical, social, and security issues of information systems.
References:
 PHILLIPS, J. 2016. Ecommerce analytics: analyze and improve the impact of your
digital strategy, FT Press.
 TURBAN, E., WHITESIDE, J., KING, D. & OUTLAND, J. 2017. Introduction to
electronic commerce and social commerce, Springer.
 EFRAIM TURBAN, E. T. & KING JAE KYU LEE, D. K. J. K. 2015. Electronic
commerce a managerial and social networks perspective. Springer.
 CHAFFEY, D. 2009. E-business and E-commerce Management: Strategy.
Implementation and Practice.
 WEI, J. 2014. Mobile electronic commerce: Foundations, development, and applications,
CRC press.
 ZINOVY, R. 2015. Business Models for E-Commerce, California State University, E.
Bay.
Instructor: Taban Bosco Charles/ tabosco18@gmail.com